NPD: Picture, Screen Size Still Driving TV Purchases - High-Def Digest Forums
Reply
 
Thread Tools Search this Thread Display Modes
  #1  
Old 10-21-2009, 01:59 PM
Lee Stewart's Avatar
Formerly "HDTV Addict"
Thread Starter
 
Join Date: Jun 2007
Posts: 18,405
Arrow NPD: Picture, Screen Size Still Driving TV Purchases

NPD: Picture, Screen Size Still Driving TV Purchases

Quote:
By Greg Tarr -- TWICE, 10/20/2009
Port Washington, N.Y. - Screen size and picture quality are the two most important considerations among prospective TV buyers, according to market research company The NPD Group's 2009 TV Inventory Study.

According to the findings of the online study, which polled more than 3,000 consumers from an NPD panel, one in four consumers will most likely be making a new TV purchase in the next six months.

Among those who said they would be making a purchase, screen size was cited by 77 percent as being extremely or very important.

The average screen size being considered by consumers is 40 inches, but one in four consumers are considering a TV 50 inches or larger.

Higher resolution was the second most important feature, with 71 percent of consumers citing it as extremely or very important.

"Demand for digital television remains strong months after the end of analog broadcasting," stated Ross Rubin, NPD industry analysis director. "Consumers are taking advantage of greater affordability and buying more TVs with smaller screen sizes. However, many still aspire to larger TVs with higher resolution."

NPD said the demand for larger screen sizes is good news as dramatic declines in average prices over the past year is limiting industry dollar volume. Consumers, meanwhile, can now get more for even less without having to sacrifice the features they want.

The average price of 40- and 42-inch flat-panels for the first nine months of 2009 (January through September) was $838, down from $1,150 the same time last year, according to NPD's retail tracking service.

The average price of 50- and 52-inch flat-panel TVs dropped from $1,941 during the first nine months of 2008 to $1,409 during the same time this year
http://www.twice.com/article/365789-...Purchases_.php
Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Nielsen survey shows driving force behind console purchases weasl Gaming Smackdown 259 03-09-2015 01:25 PM
NPD: Blu-ray Players Driving Broadband Video Consumption Kosty High Definition Smackdown 18 06-28-2011 07:11 AM
Text size: increase text sizedecrease text size Should you buy Blu-ray? bbc20000 High Definition Smackdown 12 01-03-2009 09:22 PM
1080p max size for screen kingrottenboy General Discussion: Both Formats 24 11-18-2007 12:13 PM
All things screen size JU1CYFRU1T High-Def Disc FAQs 0 10-29-2006 02:58 PM


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off