Sony/ Walmart-Target Deal - High-Def Digest Forums
Reply
 
Thread Tools Search this Thread Display Modes
  #1  
Old 06-12-2007, 07:17 PM
elviento's Avatar
Senior Member
Thread Starter
 
Join Date: Mar 2007
Posts: 129
Default Sony/ Walmart-Target Deal

From USA Today:

http://www.usatoday.com/tech/product...t-target_N.htm

This article talks about Blu-ray too

Now to facilitate discussion:

Will buying a Sony TV make you want to buy a Sony BD-player? Or is this one of Sony's supposed dirty...errr smart business tactics?

What will the impact be?
Reply With Quote
  #2  
Old 06-12-2007, 07:19 PM
Senior Member
 
Join Date: Apr 2007
Posts: 1,950
Default

The real discussion is what does this mean in relation to Walmart no longer stocking an HD DVD player on their website?
Reply With Quote
  #3  
Old 06-12-2007, 07:21 PM
elviento's Avatar
Senior Member
Thread Starter
 
Join Date: Mar 2007
Posts: 129
Default

Quote:
Originally Posted by theflux View Post
The real discussion is what does this mean in relation to Walmart no longer stocking an HD DVD player on their website?
There's mention of Walmart slashing prices of 360 add-ons to $60.00...liquidation perhaps?

Or are they making room for the mythical Chinese HD DVD players?
Reply With Quote
  #4  
Old 06-12-2007, 07:24 PM
wingnut's Avatar
Senior Member
 
Join Date: Jan 2007
Posts: 2,223
Default

What does buying a Sony TV have to do with buying a BD player? It's not like a BD player will not work on other TV's made by different manufacturers. I think you're reaching a bit if you think Sony releasing a certain type of TV is a form of BD promotion.

There is a blurb in there about Sony TV's bundled with PS3's but it's not the major point of the article and it's just speculation.
Reply With Quote
  #5  
Old 06-12-2007, 07:27 PM
Senior Member
 
Join Date: May 2007
Posts: 623
Default No, it's for sku blowout

Quote:
Originally Posted by theflux View Post
The real discussion is what does this mean in relation to Walmart no longer stocking an HD DVD player on their website?
Sony needs to sell to various markets, including walmart. The problem faced by Sony and others is that Wal Mart sells based on price. So if Sony has product XYZ at your local stereo shop at 999, and then at wal mart for 699, the upper price tier channel gets pissed off.

The way to get around this is to sell a slightly modified version of the same product, using not as good materials, but more importantly to give it a different sku.

Why a different sku? Well that is to avoid price matching. If I tell you I'll match any price then you tell me wallyword has the product for 699 I'll ask for the sku. I then get to tell you that "sorry, different product". And I don't need to price match.

The problem with selling to wallyworld is that you could pollute your brand. Meaning that the consumer starts to think you're product is cheaper than it might be. A lot of quality products are not for sale in wal mart because they simply want to avoid thinking about price first.

But Sony needs to push lower price TVs, they're doing well on the TV side, but lower price products are eating away at their margins.

There is this off brand, not sure the name, "VISO" or something like that, it is beginning to sell very well.

I won't touch off brand, and I don't buy my electronics at wallyworld unless it's toss away.

//wally already sells PS3s and xBox's, but it sells more wiis.
Reply With Quote
  #6  
Old 06-12-2007, 07:40 PM
Senior Member
 
Join Date: Oct 2006
Posts: 1,741
Default

I'm gonna take a stab in the dark and say if someone who knows nothing about HDTV's jumps in at Wal-Mart, they aren't going to care about the format war. Think of all the people you know who still watch standard tv on their HDTV's, and who used to buy fullscreen dvd's because "dangit, I pay to have my movies take up the WHOLE SCREEN!". That's who this initiative is thrown at. If you can convince those people to drop 500 dollars on a new player and convince them to buy into a new format where the movies cost more than normal dvds, you're one hell of a salesman. This goes for HD-DVD too. The new formats are a tough sell for ANYONE not thoroughly into their hdtv's, or slightly unfamiliar with the technology of high def in general.
Reply With Quote
  #7  
Old 06-12-2007, 07:40 PM
Dare's Avatar
Senior Member
 
Join Date: Jun 2007
Posts: 880
Default

This is a good step by Sony towards getting HDTVs in the hands of average consumers, so they'll care about HD. Not quite there yet, but a step in the right direction. No doubt other manufacturers will follow suit.

This isn't just good for Blu-ray. It's good for the entire HDTV ecosystem. HD-DVD too.
Reply With Quote
  #8  
Old 06-13-2007, 05:30 AM
DeanWG's Avatar
Senior Member
 
Join Date: May 2007
Posts: 410
Default

One angle to consider is the possibility of future bundles, or even better for Sony, future rebates. If Sony plans to sell large volumes through discount retailers like this, they'll be able to get key materials (ads, coupons, rebates, etc.) to the ideal customers through nothing more than materials stuffed in a box and/or mentioned in a manual.

You can damned well bet that in the "hooking up your stuff" section of the manual, there will be a mention of Blu-Ray, and not of HD-DVD.
Reply With Quote
  #9  
Old 06-13-2007, 10:37 AM
Banned
 
Join Date: Jun 2007
Posts: 3,714
Default

Even sony's "cheap" models will have a 25% mark up compared to discount models sold by Target and Walmart of comparable quality (Vizio, Olevia, Westinghouse.)
Reply With Quote
  #10  
Old 06-13-2007, 11:18 AM
Banned
 
Join Date: Jun 2007
Posts: 1,928
Default

Quote:
Originally Posted by balpho View Post
Even sony's "cheap" models will have a 25% mark up compared to discount models sold by Target and Walmart of comparable quality (Vizio, Olevia, Westinghouse.)
Vizio has a 42" plasma for $799 and there was also a 37" LCD in my Walmart for $699. Sony will be nowhere near those prices. Inexpensive for Sony is about $1200-$1500. Walmart customers won't be impressed.
Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Star Wars Lego Padawan Menace $10 @Walmart&Target timcharger Ultra-HD/Blu-ray Bargains 1 01-13-2012 02:04 AM
KMart, Walmart and Target Movie & Videogame Ad Scans 3/28/10 beyondmediaonline.com Ultra-HD/Blu-ray Bargains 3 03-28-2010 03:10 PM
Will Walmart and Target ever get more players? iontyre High Definition Smackdown 5 01-01-2009 08:28 PM
Best Buy, Circuit City, Walmart, TRU, and Target Videogame and Movie Ads Week of 11/2 beyondmediaonline.com Ultra-HD/Blu-ray Bargains 5 11-01-2008 04:42 PM
Who needs Target? HD DVD end cap at Walmart cyberlaz High Definition Smackdown 21 10-31-2007 01:46 PM


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off