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  1. #1
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    Arrow Home Media Magazine and other sales data temporary update thread

    This thread is being used for temporary posting of the sales statistics data by Kosty to facilitate posting in the 2009 Blu-ray Sales Metrics Stats: Nielsen/Videoscan/HMM Charts/Ratios/Bestsellers Etc


    If you want to use any of these images in the forum, you can right click on the image and "Copy Image URL" and then in a post you can use the "Insert Image" icon to paste the image URL with tags into your post.



    If you do, try to limit the number of images used and be respectful of overuse of repeating an image that was just used in the thread by re quoting a post with the image included.

    This should have the latest versions of charts and graphs for the weekly sales statistics and I'll try to update this each week for those that just want an easy reference to the charts and graphs without the conversation.

    Please do not make any comments in this thread unless they are corrections to the data or questions on the methodology. Any general comments will be deleted and should be placed in the Nielsen Sales discussion thread.

    I am having occasional trouble accessing the first page of the thread where I update the data first before I transfer them to the current posts at the end of the thread

    Discussion on current week sales figures are generally near the last couple pages of the Sales Metrics thread, with current new weekly data coming in sometime late Wednesday afternoon to late evening when Home Media Magazine and The Hollywood Reporter give initial info on the Nielsen Videoscan first alert data which is released on that day for the last weeks data which ends on Sunday.

    The early posting of the Blu-ray and DVD research charts at Home Media magazine's homepage on Wednesday has kinda blended things together for the top 20 unit estimate of the week before and the new sales revenue data for the next week.

    We get revenue data first and breakouts of how each title sold in relation to the best selling title as an index number. My estimations for the bestselling top 20 DVD titles and top 20 Blu-ray titles unit sales occur a few days to a week later when The-Numbers.com posts its DVD unit sales estimates up so often the top 20 unit sales estimate figures run almost a week behind the revenue charts and graphs. For most of this year, I'm getting the top 20 sales estimate for the week on Tuesday, only the day before the new revenue data for the next week starts showing up in Home Media Magazine.

    So for most of the week the Top 20 unit estimates are a week behind the Revenue estimate charts and graphs.

    BTW, does HMM include sales into the rental channel in those weekly revenue estimates?
    Err. good question. Actually no. Its only a sell through estimate for consumer transactions from Nielsen Videoscan first alert census retailers and a modeled plus up estimate to account for Walmart and Sam's Club consumer weekly sales transactions.

    Thats actually a good point that I overlooked in that the HMM data does not include the DVD and Blu-ray inventory fulfillment transactions for Netflix Redbox and Blockbuster in its weekly and cumulative stats, only consumer transactions. It does include any reported actual sales from consumers from over the counter sales at rentailers though that are directly POS transactions to consumers like new movie sales at Blockbuster stores.

    DEG probably does include that in its quarterly roll up report and thats a noticeable number for Netflix and Blockbuster and Coinstar/Redbox and now Blockbuster/NCR. But of course thats still income to the studios.




    Please do not post in this thread, please post in the Nielsen thread instead.

    http://forums.highdefdigest.com/high...ml#post1722905

    THANK YOU FOR NOT POSTING IN THIS THREAD
    Last edited by Kosty; 07-30-2010 at 11:12 AM.

  2. #2
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    Default Thank you for not posting in this thread

    2008 2009 2010 HMM Research Weekly Sales Rental Revenue Estimates for DVD & Blu-ray

    Notice this data was not published for the week 10/10/10 or 10/17/10 by HMM.

    Spoiler:
    updated through week ending 10/03/10 data



    Please use scroll bar to see complete data set.

    WEEKLY RENTAL REVENUE CALCULATIONS ($ Millions)

    Code:
    Data from Home Media Magazine (Newest week on top)
    
    Note: DVD and Blu-ray rental revenues combined
    
    Date         
    DVD+Blu-ray Rental Revenue ($M)  YTY change%
    
    10/03/10	177.60 +15.80%
    
    09/26/10	168.20 +14.05%
    09/19/10	161.82  +3.50%
    09/12/10	143.49	+8.00%
    09/05/10	146.99	+2.60%
    08/29/10	133.92 -14.50%
    08/22/10	147.47	-9.70%
    08/15/10	177.45	+7.80%
    08/08/10	144.08 +22.89%
    08/01/10	174.53	 +1.4%
    07/25/10	151.74	 -5.3%
    07/18/10	159.09	+10.4%
    07/11/10	139.59	 -1.8%
    07/04/10	156.24	+20.5%
    
    06/27/10	151.35	 +8.1%
    06/20/10	156.47	+13.7%
    06/13/10	154.92	 +9.3%
    06/06/10	177.97	+28.3%
    05/30/10	168.87	-24.3%
    05/23/10	162.55	 -1.7%
    05/16/10	148.16	-11.0%
    05/09/10	169.60	 -2.9%
    05/02/10	173.86	 +4.8%
    04/25/10	175.06	+14.2%
    04/18/10	151.08 	 +7.2%
    04/11/10	142.90	 -5.4%
    04/04/10	169.05	 +5.8%
    
    03/28/10	166.51	 -2.7%
    03/21/10	151.25	 -2.4%
    03/14/10	158.37	 -4.5%
    03/07/10	158.90	 +9.3%
    02/28/10	163.14	 +1.0%
    02/21/10	178.07	 -4.0%
    02/14/10	175.44	 -1.3%
    02/07/10	172.14	 +3.9%
    01/31/10	165.20	-10.0%
    01/24/10	148.46	-12.1%
    01/17/10	163.14	 +1.0%
    01/10/10	161.38	 -6.9%
    01/03/10	146.55	-24.7%
    
    12/27/09	150.00
    12/20/09	170.40
    12/13/09	160.73
    12/06/09	144.05
    11/29/09	158.74
    11/22/09	142.88
    11/15/09	133.77
    11/08/09	144.49
    11/01/09	138.07
    10/25/09	163.07
    10/18/09	128.19
    10/11/09	149.07
    10/04/09	153.37
    
    09/27/09	146.83
    09/20/09	156.40
    09/13/09	132.80
    09/06/09	143.33
    08/30/09	156.72
    08/23/09	163.25
    08/16/09	164.58
    08/09/09	171.99
    08/02/09	169.85
    07/26/09	160.28
    07/19/09	144.07
    07/12/09	142.19
    07/05/09	129.63
    
    06/28/09	139.96
    06/21/09	137.70
    06/14/09	141.70
    06/07/09	138.77
    05/31/09	135.80
    05/24/09	159.76
    05/17/09	166.52
    05/10/09	174.60
    05/03/09	165.90
    04/26/09	153.29
    04/19/09	140.90
    04/12/09	151.10
    04/05/09	159.80
    
    03/29/09	171.20
    03/22/09	154.93
    03/15/09	161.91
    03/08/09	145.43
    03/01/09	161.53
    02/22/09	185.48
    02/15/09	177.76
    02/08/09	165.67
    02/01/09	183.55
    01/25/09	168.87
    01/18/09	161.53
    01/11/09	173.27
    01/04/09	194.57
    
    12/28/08	150.00
    12/21/08	170.40
    12/14/08	160.73
    12/07/08	144.05
    11/30/08	158.74
    11/23/08	142.88
    11/16/08	133.77
    11/09/08	144.49
    11/02/08	138.07
    10/26/08	163.07
    10/19/08	128.19
    10/12/08	149.07
    10/05/08	153.37
    
    09/28/08	146.83
    09/21/08	156.40
    09/14/08	132.80
    09/07/08	143.33
    08/31/08	156.72
    08/24/08	163.25
    08/17/08	164.58
    08/10/08	171.99
    08/03/08	169.85
    07/27/08	160.28
    07/20/08	144.07
    07/13/08	142.19
    07/06/08	129.63
    
    06/29/08	139.96
    06/22/08	137.70
    06/15/08	141.70
    06/08/08	138.77
    06/01/08	135.80
    05/25/08	159.76
    05/18/08	166.52
    05/11/08	174.60
    05/04/08	165.90
    04/27/08	153.29
    04/20/08	140.90
    04/13/08	151.10
    04/06/08	159.80
    
    03/30/08	171.20
    03/23/08	154.93
    03/16/08	161.91
    03/09/08	145.43
    03/02/08	161.53
    02/24/08	185.48
    02/17/08	177.76
    02/10/08	165.67
    02/03/08	183.55
    01/27/08	168.87
    01/20/08	161.53
    01/13/08	173.27
    01/06/08	194.57










    http://i54.tinypic.com/15gwbqa.jpg







    Note: I decided to go and look at the data Home Media Magazine had been publishing for total rental revenues each week and chart it out. I'll keep this up as a weekly update.

    Very interesting how the rental revenues are not really that seasonal at all with no significant 4Q holiday sales surge like DVD and Blu-ray sell through sales and how consistent it really is from week to week without a lot of release related variation. There is some release related variation but its modest to the overall consistent scale of the rental revenues.

    According to HMM the rental revenues also include DVD + Blu-ray together.


    Rental Revenue Estimate through 9/26/10 Complete
    Last edited by Kosty; 10-24-2010 at 07:50 PM.

  3. #3
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    Default

    2008 2009 2010 HMM Research Weekly Sales Revenue Estimates for DVD & Blu-ray

    updated through week ending 12/12/10 data Please use scroll bar to see complete data set.

    WEEKLY REVENUE CALCULATIONS ($ Millions)

    Code:
    Data from Home Media Magazine (Newest week on top)
    
    
    12/19/10 TBO $638.14   +23.36% YTY
    12/26/10 TBO $305.04   +56.92% YTY
    
    Date           DVD    Blu-ray  DVD+BD  BD/TL  BD/DVD  BDtop20 BDTop50 BDConc20  
    Week Ending  revenue  revenue revenue revenue% index   Unit%   Unit%   Unit%   BDYTY%  DVDYTY%   TLYTY%  TBOrev  TBO YTY%  BDallunit%
    
    
    
    50 12/12/10 357.37  94.72  452.09 20.95% 26.50 35.73% 32.52% 35.54% +35.37% -19.32% -11.86% 532.19 +07.87%  
    49 12/05/10 269.83  68.16  337.99 20.17% 25.26 28.22% 28.63% 28.77% +60.94% +00.53% +08.77% 496.42 +63.38%  13.53%
    48 11/28/10 412.76  83.48  496.24 16.82% 20.22 09.49% 08.76% 09.49% +20.88% -15.95% -11.41% 186.30 -42.87%  12.81%
    47 11/21/10 157.31  36.11  193.42 18.67% 22.95 33.24% 29.39% 32.21% -23.58% -25.33% -25.00% 369.88 -03.82%  11.56%
    46 11/14/10 163.02  29.30  192.32 15.24% 17.97 25.36% 23.77% 24.37% -28.59% -19.99% -21.43% 250.97 -34.28%  11.12%
    45 11/07/10 188.45  48.33  236.78 20.41% 25.65 35.54% 35.11% 34.20% +72.24% +12.22% +20.81% 414.62 +62.34%  14.95%
    44 10/31/10  93.36  21.06  114.42 18.41% 22.56 28.58% 26.70% 30.38% -20.59% -45.18% -41.87% 109.26 -55.04%  10.64%
    43 10/24/10 132.14  31.87  164.01 19.43% 24.12 33.29% 31.61% 34.86% -17.99% -37.27% -34.27%  76.07 -81.22%
    42 10/17/10 163.50  30.49  193.99 15.72% 18.65 33.88% 30.55% 35.77% +21.52%  -1.29%  +1.71% 228.19 -11.24%
    41 10/10/10 207.62  53.80* 261.42 20.58% 25.91*49.16% 44.56% 52.83% +64.53% +32.39% +37.94% 240.52+251.27%*
    40 10/03/10 227.84  51.17  279.01 18.34% 22.46 42.10% 38.93% 43.55%+134.62% +36.89% +48.21% 380.64 +78.58%  
    
    39 09/26/10 158.59  22.96  181.55 12.65% 14.48 25.75%               +68.08% +31.08% +34.83% 105.80 +30.77%
    38 09/19/10 152.49  18.83  171.32 10.99% 12.35 17.59%               -26.13% -14.91% -16.30% 165.26 +14.18%
    37 09/12/10 127.03  13.67  140.70  9.72% 10.76 13.85%               +13.44% +22.30% +21.38%  59.91 +52.25%
    36 09/05/10 119.38  14.50  133.88 10.83% 12.15 13.30%                -7.99%  -3.30%  -3.84%  95.43 +31.36%
    35 08/29/10 117.68  16.27  133.95 12.15% 13.83 17.90%               +54.66% -14.15%  -9.25%  44.26 +52.87%
    34 08/22/10 142.00  13.37  155.37  8.61%  9.42 13.25%                +0.83%  -8.31%  -7.59%  81.20 -28.28%
    33 08/15/10 121.10  14.42  135.52 10.64% 11.91 20.21%                -8.44%  -6.76%  -6.94% 149.64  +7.36% 
    32 08/08/10 144.08  22.89  166.97 13.71% 15.89 29.96%               +42.09% -13.07%  -8.19% 131.33 -21.43%
    31 08/01/10 132.39  20.47  152.86 13.39% 15.46 33.64%               -33.56% -25.91% -27.04% 177.00  +4.75%
    30 07/25/10 101.93  13.67  115.60 11.83% 13.41 27.77%               -61.18% -44.39% -47.10%  72.04 -60.75%
    29 07/18/10 107.63  11.02  118.65  9.29% 10.24 17.7                  -1.43% -15.84% -14.68%  94.73 +71.03%
    28 07/11/10 109.11  12.77  121.88 10.48% 11.70 23.48%               -20.98% -24.77% -24.39%  45.02 -70.85%
    27 07/04/10 142.87  17.35  160.22 10.83% 12.14 24.14%               +61.70%  -1.00%  +3.34% 178.15+311.57%
    
    Date           DVD    Blu-ray  DVD+BD  BD/TL  BD/DVD  BDtop20    
    Week Ending  revenue  revenue revenue revenue% index   Unit%    BD YTY%  DVD YTY%   TL YTY%   TBO YTY%
    
    
    26 06/27/10 112.07  15.03  127.10 11.83% 13.41 26.25%   +3.80%  -22.16%  -19.79%   -7.44%
    25 06/20/10 157.43  26.44  183.87 14.38% 16.79 31.58%  +27.12%  -32.72%  -27.84%  -18.00%
    24 06/13/10 123.36  19.52  142.88 13.66% 15.82 26.77%   -1.98%  -34.59%  -31.47%  -20.55%
    23 06/06/10 168.15  31.71  199.86 15.87% 18.86 32.48%  +97.82%   +5.69%  +14.12% +171.03%
    22 05/30/10 127.95  14.41  142.36 10.12% 11.26 19.72%   +2.49%  -13.04%  -11.69% +420.93%
    21 05/23/10 112.37  15.13  127.50 11.87% 13.46 22.36%  -27.68%  -37.06%  -36.07%  -33.99%
    20 05/16/10 123.47  19.12  142.59 13.41% 15.49 27.17%  -19.29%  -34.31%  -32.63%  -40.43%
    19 05/09/10 158.32  21.50  179.82 11.96% 13.58 22.18%  +30.15%   -4.18%   -1.06%  -26.28%
    18 05/02/10 178.23  32.47  210.70 15.41% 18.22 32.97% +115.18%  +15.42%  +24.30%  -24.78%* 
    17 04/25/10 231.05  66.57  297.62 22.37% 28.81 43.29% +242.84%  +39.54%  +60.88%+1768.19%* 
    16 04/18/10 114.72  15.77  130.49 12.09% 13.75 15.93%  +46.20%  -15.52%  -10.98%  -84.97%* 
    15 04/11/10 119.99  18.57  138.56 13.40% 15.48 24.74%   -5.06%  -59.52%  -56.15%  -94.60%* 
    14 04/04/10 245.92  34.01  279.93 12.15% 13.83 13.98%  +97.33%   -0.13%   +6.25%   -5.94%
    
    
    13 03/28/10 236.73  45.46* 282.19 16.11% 19.20*26.55%  +89.15%  -10.58%   -2.28%  +40.26%*
    12 03/21/10 221.94  31.78  253.72 12.53% 14.32 20.22%  +69.14%   -6.42%   -0.87%  +61.73%
    11 03/14/10 200.45  22.50  222.95 10.09% 11.22 19.27%  +34.37%   -3.78%   -0.94%  +40.26%
    10 03/07/10 194.09  30.62  224.71 13.63% 15.78 32.23% +188.56%  +15.73%  +26.01% +391.81%
    09 02/28/10 137.45  20.96  158.41 13.23% 15.25 29.79%  +76.87%  -26.34%  -20.17% +220.37%
    08 02/21/10 220.49  18.58  239.07  7.77%  8.43 13.08%  +39.94%  +15.31%  +16.91%  -63.98%
    07 02/14/10 192.86  20.15  213.01  9.46% 10.45 18.70%  +86.87%   -6.84%   -2.20% +100.40%
    06 02/07/10 166.83  21.56  188.39 11.44% 12.92 23.93%  +96.00%  -13.04%   -7.13%  -60.30%
    05 01/31/10 167.00  21.16  188.16 11.25% 12.67 23.70% +106.11%   +7.23%  +13.34%  +17.89%
    04 01/24/10 131.95  19.46  151.41 12.85% 14.75 28.03%  +24.27%  -10.30%   -6.97%  -56.66%
    03 01/17/10 141.00  18.94  159.94 11.84% 13.43 21.50%  +79.33%   +6.17%  +11.56%   +6.21%
    02 01/10/10 141.48  22.42  163.90 13.68% 15.85 26.22%  +19.84%   -5.40%   -2.60%   +6.30%
    01 01/03/10 215.13  37.72  252.85 14.92% 17.53 24.40%  +55.04%  +19.97%  +24.16%  +33.46%
    Code:
    Date           DVD    Blu-ray  DVD+BD  BD/TL  BD/DVD  BDtop20    
    Week Ending  revenue  revenue revenue revenue% index   Unit%    BD YTY%  DVD YTY%   TL YTY%   TBO YTY%
    
    
    NOTE: HMM is revising the Dec 2009 numbers (probably due to previous published estimate overstating Walmart Blu-ray revenues)
    
    HMM Revised data 12/06/09 268.40	42.35	310.75	13.63%	15.78	24.03%
    HMM Revised data 12/13/09 442.94	69.97	512.91	13.64%	15.80	20.64%
    HMM Revised data 12/20/09 TBA 
    HMM Revised data 12/27/09 TBA
    
    52 12/27/09  225.51  60.67   286.18  21.20%  26.90 26.22%(BD +96.65% -45.97% DVD TL -36.16% 
    51 12/20/09  536.30  86.07   622.37  13.83%  16.05 21.24%(BD+140.35% +11.09% DVD TL +20.01% 
    50 12/13/09  509.12  79.86   588.98  13.56%  15.69 20.64%(BD +70.64% -20.06% DVD TL -13.85% 
    49 12/06/09  268.40  46.80   315.20  14.85%  17.44 24.03%(BD+157.10% -19.16% DVD TL -10.00% 
    48 11/29/09  491.10  69.06   560.16  12.33%  14.06 07.78%(BD+222.04%  -7.89% DVD TL  +1.02% 
    47 11/22/09  210.66  47.25   257.91  18.32%  22.43 27.77%(BD+229.96% -14.46% DVD TL  -1.03% 
    46 11/15/09  203.76  41.03   244.79  16.76%  20.14 21.17%(BD+164.14% -15.23% DVD TL  -4.33% 
    45 11/08/09  167.93  28.06   195.99  14.32%  16.71 19.27%(BD+231.40%  +2.65% DVD TL +13.90% 
    44 11/01/09  170.30  26.52   196.82  13.47%  15.57 15.51%(BD+181.76%  +4.35% DVD TL +14.03% 
    43 10/25/09  210.66  38.86   249.52  15.57%  18.45 23.78%(BD+184.88% +23.95% DVD TL +35.91% 
    42 10/18/09  165.63  25.09   190.72  13.16%  15.15 17.45%(BD +81.65%  -7.25% DVD TL  -0.87% 
    41 10/11/09  156.82  32.70*  189.52  17.25%  20.85*36.53%(BD+195.46%  -9.88% DVD TL  -2.40%*
    
    40 10/04/09  166.44  21.81   188.25  11.59%  13.10 14.42%(BD +05.53% -16.47% DVD TL -14.40% 
    39 09/27/09  120.99  13.66   134.65  10.14%  11.29 13.06%(BD +62.41% -26.29% DVD TL -21.97% 
    38 09/20/09  179.20  25.49   204.69  12.45%  14.22 09.85%(BD+273.38% +16.68% DVD TL +27.60% 
    37 09/13/09  103.87  12.05   115.92  10.40%  11.60 12.57%(BD +70.56% -32.36% DVD TL -27.83% 
    36 09/06/09  123.46  15.76   139.22  11.32%  12.77 18.77%(BD +93.21% -19.48% DVD TL -13.79% 
    35 08/30/09  137.08  10.52   147.60   7.13%   7.67  7.85%(BD +49.49% -20.04% DVD TL -17.29% 
    34 08/23/09  154.87  13.26   168.13   7.89%   8.56  8.44%(BD+143.65%  -6.80% DVD TL  -2.03% 
    33 08/16/09  129.88  15.75   145.63  10.82%  12.13 11.06%(BD+230.97% -15.34% DVD TL  -7.93% 
    32 08/09/09  165.75  16.11   181.86   8.86%   9.72 10.05%(BD+207.73%  -4.53% DVD TL  +1.64% 
    31 08/02/09  178.70  30.81   209.51  14.71%  17.24 20.62%(BD+324.65%  +3.65% DVD TL +16.62% 
    30 07/26/09  183.30  35.21   218.51  16.11%  19.21 22.64% (BD+471.79% +14.75% DVD TL +31.71% 
    29 07/19/09  127.89  11.18   139.07   8.04%   8.74 11.95% (BD +90.63% -17.43% DVD TL -13.48% 
    28 07/12/09  145.03  16.16   161.19  10.03%  11.14   13% (BD+149.25%  -8.85% DVD TL  -2.66%  (Last Top 20 unit pie chart from HMM)
    27 07/05/09  144.31  10.73   155.04   6.92%   7.44   10% (BD +77.33% -14.03% DVD TL -10.85% 
    
    26 06/28/09  143.97  14.48   158.45   9.14%  10.06   12% (BD+111.85% -19.60% DVD TL -14.77% 
    25 06/21/09  234.00  20.80   254.80   8.16%   8.89    8% (BD+218.74% +37.35% DVD TL +44.04% 
    24 06/14/09  188.59  19.92   208.51   9.55%  10.56   13% (BD+103.16% -14.69% DVD TL -09.69% 
    23 06/07/09  159.10  16.03   175.13   9.15%  10.08   12% (BD+107.75% -06.83% DVD TL -01.87% 
    22 05/31/09  147.14  14.06   161.20   8.72%   9.56   12% (BD +81.72% -17.58% DVD TL -13.45% 
    21 05/24/09  178.53  20.92   199.45  10.49%  11.72   14% (BD+119.47% -13.10% DVD TL -07.23% 
    20 05/17/09  187.96  23.69   211.65  11.19%  12.60   15% (BD+285.12% +07.71% DVD TL +17.15% 
    19 05/10/09  165.23  16.52   181.75   9.09%  10.00   10% (BD+226.95% -03.90% DVD TL +02.69% 
    18 05/03/09  154.42  15.09   169.51   8.90%   9.77   10% (BD+176.73% -05.24% DVD TL +00.66% 
    17 04/26/09  165.58  19.42   184.99  10.50%  11.73   14% (BD +43.76% -21.75% DVD TL -17.82% 
    16 04/19/09  135.79  10.79   146.58   7.36%   7.94   12% (BD +15.31% -31.37% DVD TL -28.57% 
    15 04/12/09  296.43  19.56   315.99   6.19%   6.60    7% (BD+172.86% +27.63% DVD TL +33.44% 
    14 04/05/09  246.24  17.24   263.47   6.54%   7.00   10% (BD+130.70% +01.73% DVD TL +06.89% 
    
    13 03/29/09  264.73  24.03   288.76   8.32%   9.08   13% (BD+164.64% +87.76% DVD TL +93.91% 
    12 03/22/09  237.16  18.79   255.95   7.34%   7.92    9% (BD +05.89% -02.08% DVD TL -01.37% 
    11 03/15/09  208.32  16.75   225.06   7.44%   8.04   12% (BD +51.53% -10.87% DVD TL -07.13% 
    10 03/08/09  167.71  10.61   178.32   5.95%   6.33   10% (BD +69.04% -17.54% DVD TL -14.08% 
    09 03/01/09  186.58  11.85   198.43   5.97%   6.35    8% (BD +46.36% -10.16% DVD TL  -7.33% 
    08 02/22/09  191.22  13.28   204.50   6.49%   6.94   10% (BD +29.31% -11.94% DVD TL  -9.47% 
    07 02/15/09  207.02  10.78   217.80   4.95%   5.21    8% (BD +33.27% -00.25% DVD TL  +1.42% 
    06 02/08/09  191.84  11.00   202.84   5.42%   5.73    7% (BD +61.03% -13.32% DVD TL -10.33% 
    05 02/01/09  155.74  10.27   166.01   6.18%   6.59   14% (BD +68.41% -24.30% DVD TL -20.96% 
    04 01/25/09  147.10  15.66   162.76   9.62%  10.65   17% (BD+165.35% -26.80% DVD TL -21.32% 
    03 01/18/09  132.80  10.56   143.37   7.37%   7.95   12% (BD +62.99% -27.01% DVD TL -23.91% 
    02 01/11/09  149.56  18.71   168.27  11.12%  12.51   13% (BD+207.95% -12.32% DVD TL - 4.75% 
    01 01/04/09  179.32  24.33   203.65  11.95%  13.57   16% (BD+231.89% -12.88% DVD TL - 4.46%
    Code:
    Date           DVD    Blu-ray  DVD+BD  BD/TL  BD/DVD  BDtop20    
    Week Ending  revenue  revenue revenue revenue% index   Unit%    BD YTY%  DVD YTY%   TL YTY%   TBO YTY%
    
                                                               Cum Rev 2008 
    52 12/28/08  417.42  30.85   448.27   6.88%   7.39  13% 531.80	
    51 12/21/08  482.78  35.81   518.59   6.91%   7.42  11% 500.95
    50 12/14/08  636.88  46.80   683.68   6.85%   7.35  14% 465.14	
    49 12/07/08  332.01  18.20   350.21   5.20%   5.48  11% 418.34	
    48 11/30/08  533.17  21.31   554.48   3.84%   4.00  10% 400.13	
    47 11/23/08  246.27  14.32   260.59   5.49%   5.81  11% 378.82	
    46 11/16/08  240.35  15.53   255.89   6.07%   6.46   9% 364.50	
    45 11/09/08  163.60   8.47   172.06   4.92%   5.17   8% 348.97	
    44 11/02/08  163.19   9.41   172.60   5.45%   5.77   8% 340.50	
    43 10/26/08  169.96  13.64   183.60   7.43%   8.03  12% 331.09	
    42 10/19/08  178.58  13.81   192.40   7.18%   7.74  11% 317.45	
    41 10/12/08  174.01  11.07   185.08   5.98%   6.36  10% 303.64	
    40 10/05/08  199.25  20.67   219.91   9.40%  10.37  13% 292.57	
    
    39 09/28/08  164.14   8.41   172.56   4.87%   5.12   6% 271.90	
    38 09/21/08  153.58   6.83   160.41   4.26%   4.44   8% 263.49	
    37 09/14/08  153.56   7.07   160.63   4.40%   4.60   8% 256.66	
    36 09/07/08  153.33   8.16   161.49   5.05%   5.32  12% 249.60	
    35 08/31/08  171.44   7.02   178.45   3.93%   4.09   6% 241.44	
    34 08/24/08  166.16   5.44   171.60   3.17%   3.27   6% 234.42	
    33 08/17/08  153.41   4.76   158.18   3.01%   3.10   8% 228.98	
    32 08/10/08  173.62   5.31   178.92   2.97%   3.06   7% 224.22	
    31 08/03/08  172.40   7.26   179.66   4.04%   4.21  10% 218.91	
    30 07/27/08  159.73   6.16   165.89   3.71%   3.85   9% 211.66	
    29 07/20/08  154.88   5.86   160.74   3.65%   3.79   8% 205.50	
    28 07/13/08  159.11   6.48   165.59   3.92%   4.08  12% 199.64	
    27 07/06/08  167.85   6.05   173.91   3.48%   3.61   7% 193.15	
    
    26 06/29/08  179.07   6.84   185.91   3.68%   3.82   7% 187.10	
    25 06/22/08  170.37   6.53   176.90   3.69%   3.83   6% 180.27	
    24 06/15/08  221.08   9.80   230.88   4.25%   4.43   7% 173.74	
    23 06/08/08  170.76   7.72   178.48   4.32%   4.52   9% 163.94	
    22 06/01/08  178.53   7.74   186.26   4.15%   4.33  10% 156.22	
    21 05/25/08  205.45   9.53   214.98   4.43%   4.64   7% 148.48	
    20 05/18/08  174.51   6.15   180.66   3.40%   3.52   5% 138.95	
    19 05/11/08  171.94   5.05   177.00   2.86%   2.94   5% 132.80	
    18 05/04/08  162.95   5.45   168.40   3.24%   3.35   5% 127.75	
    17 04/27/08  211.60  13.51   225.11   6.00%   6.38   6% 122.29	
    16 04/20/08  202.24   7.20   209.45   3.44%   3.56   6% 108.79	
    15 04/13/08  237.42   5.52   242.94   2.27%   2.32   5% 101.58	
    14 04/06/08  247.44   5.75   253.19   2.27%   2.32   4% 96.06	
    
    13 03/30/08  144.13   6.99   151.12   4.63%   4.85   8% 90.31	
    12 03/23/08  247.59  13.66   261.25   5.23%   5.52   6% 83.32	
    11 03/16/08  238.92   8.51   247.42   3.44%   3.56   4% 69.66	
    10 03/09/08  207.91   4.83   212.74   2.27%   2.32   4% 61.15	
    09 03/02/08  212.30   6.23   218.53   2.85%   2.94   4% 56.31	
    08 02/24/08  221.98   7.91   229.89   3.44%   3.56   4% 50.08	
    07 02/17/08  212.15   6.23   218.38   2.85%   2.94   4% 42.17	
    06 02/10/08  226.24   5.26   231.50   2.27%   2.32   4% 35.94	
    05 02/03/08  210.57   4.90   215.46   2.27%   2.32   4% 30.68	
    04 01/27/08  200.95   5.90   206.85   2.85%   2.94   4% 25.79	
    03 01/20/08  181.94   6.48   188.42   3.44%   3.56   4% 19.89	
    02 01/13/08  170.58   6.08   176.66   3.44%   3.56   4% 13.41	
    01 01/06/08  205.82   7.33   213.15   3.44%   3.56   4%  7.33	
    
    All data now calculated from new HMM model since 4/26/09. 
    Walmart Sam's Club estimates were revised.  
    2008 data prior to 4/26/09 provided from HMM staff to match magnitude of published 2009 data.
    There has been no revision of HMM published 2009 numbers.

    Year to year change from 2008 to 2009 or 2009 to 2010
    Code:
    45 11/07/10  BD +72.24% DVD +12.22% TL +20.81% BO +62.01% 413.70
    44 10/31/10  BD -20.59% DVD -45.18% TL -41.87% BO -55.04% 109.26 
    43 10/24/10  BD -17.99% DVD -37.27% TL -34.27% BO -81.22%  76.07
    42 10/17/10  BD +21.52% DVD  -1.29% TL  +1.71% BO -11.24% 228.19
    41 10/10/10  BD +64.53% DVD +32.39% TL +37.94% BO+251.27% 240.52
    40 10/03/10  BD+134.62% DVD +36.89% TL +48.21% BO +78.58% 380.64
    39 09/26/10  BD +68.08% DVD +31.08% TL +34.83% BO +30.77%
    38 09/19/10  BD -26.13% DVD -14.91% TL -16.30% BO +14.18%
    37 09/12/10  BD +13.44% DVD +22.30% TL +21.38% BO +52.25%
    36 09/05/10  BD  -7.99% DVD  -3.30% TL  -3.84% BO +31.36%
    35 08/29/10  BD +54.66% DVD -14.15% TL  -9.25% BO -52.87%
    34 08/22/10  BD  +0.83% DVD  -8.31% TL  -7.59% BO -28.28%
    33 08/15/10  BD  -8.44% DVD  -6.76% TL  -6.94% BO  +7.36%
    32 08/08/10  BD +42.09% DVD -13.07% TL  -8.19% BO -21.43%
    31 08/01/10  BD -33.56% DVD -25.91% TL -27.04% BO  +4.75%
    30 07/25/10  BD -61.18% DVD -44.39% TL -47.10% BO -60.75%
    29 07/18/10  BD  -1.43% DVD -15.84% TL -14.68% BO +71.03%
    28 07/11/10  BD -20.98% DVD -24.77% TL -24.39% BO -70.85%
    27 07/04/10  BD +61.70% DVD  -1.00% TL  +3.34% BO+311.57%
    26 06/27/10  BD  +3.80% DVD -22.16% TL -19.79% BO  -7.44%
    25 06/20/10  BD +27.12% DVD -32.72% TL -27.84% BO -18.00%
    24 06/13/10  BD  -1.98% DVD -34.59% TL -31.47% YTY
    23 06/06/10  BD +97.82% DVD  +5.69% TL +14.12% YTY
    22 05/30/10  BD  +2.49% DVD -13.04% TL -11.69% YTY
    21 05/23/10  BD -27.68% DVD -37.06% TL -36.07% YTY
    20 05/16/10  BD -19.29% DVD -34.31% TL -32.63% YTY
    19 05/09/10  BD +30.15% DVD  -4.18% TL  -1.06% YTY
    18 05/02/10  BD+115.18% DVD +15.42% TL +24.30% YTY 
    17 04/25/10  BD+242.84% DVD +39.54% TL +60.88% YTY 
    16 04/18/10  BD +46.20% DVD -15.52% TL -10.98% YTY 
    15 04/11/10  BD  -5.06% DVD -59.52% TL -56.15% YTY
    14 04/04/10  BD +97.33% DVD  -0.13% TL  +6.25% YTY 
    13 03/28/10  BD +89.15% DVD -10.58% TL  -2.28% YTY	
    12 03/21/10  BD +69.14% DVD  -6.42% TL  -0.87% YTY
    11 03/14/10  BD +34.37% DVD  -3.78% TL  -0.94% YTY	
    10 03/07/10  BD+188.56% DVD +15.73% TL +26.01% YTY
    09 02/28/10  BD +76.87% DVD -26.34% TL -20.17% YTY
    08 02/21/10  BD +39.94% DVD +15.31% TL +16.91% YTY
    07 02/14/10  BD +86.87% DVD  -6.84% TL  -2.20% YTY
    06 02/07/10  BD +96.00% DVD -13.04% TL  -7.13% YTY
    05 01/31/10  BD+106.11% DVD  +7.23% TL +13.34% YTY
    04 01/24/10  BD +24.27% DVD -10.30% TL  -6.97% YTY
    03 01/17/10  BD +79.33% DVD  +6.17% TL +11.56% YTY
    02 01/10/10  BD +19.84% DVD  -5.40% TL  -2.60% YTY
    01 01/03/10  BD +55.04% DVD +19.97% TL +24.16% YTY 
    
    52 12/27/10  BD +96.65% -45.97% DVD TL -36.16% YTY
    51 12/20/09  BD+140.35% +11.09% DVD TL +20.01% YTY
    50 12/13/09  BD +70.64% -20.06% DVD TL -13.85% YTY
    49 12/06/09  BD+157.10% -19.16% DVD TL -10.00% YTY
    48 11/29/09  BD+222.04%  -7.89% DVD TL  +1.02% YTY
    47 11/22/09  BD+229.96% -14.46% DVD TL  -1.03% YTY
    46 11/15/09  BD+164.14% -15.23% DVD TL  -4.33% YTY
    45 11/08/09  BD+231.40%  +2.65% DVD TL +13.90% YTY 
    44 11/01/09  BD+181.76%  +4.35% DVD TL +14.03% YTY
    43 10/25/09  BD+184.88% +23.95% DVD TL +35.91% YTY		
    42 10/18/09  BD +81.65%  -7.25% DVD TL  -0.87% YTY
    41 10/11/09  BD+195.46%  -9.88% DVD TL  +2.40% YTY
    40 10/04/09  BD +05.53% -16.47% DVD TL -14.40% YTY  
    39 09/27/09  BD +62.41% -26.29% DVD TL -21.97% YTY  	
    38 09/20/09  BD+273.38% +16.68% DVD TL +27.60% YTY  		
    37 09/13/09  BD +70.56% -32.36% DVD TL -27.83% YTY  
    36 09/06/09  BD +93.21% -19.48% DVD TL -13.79% YTY 
    35 08/30/09  BD +49.49% -20.04% DVD TL -17.29% YTY 
    34 08/23/09  BD+143.65%  -6.80% DVD TL  -2.03% YTY 
    33 08/16/09  BD+230.97% -15.34% DVD TL  -7.93% YTY 
    32 08/09/09  BD+207.73%  -4.53% DVD TL  +1.64% YTY 
    31 08/02/09  BD+324.65%  +3.65% DVD TL +16.62% YTY 
    30 07/26/09  BD+471.79% +14.75% DVD TL +31.71% YTY 
    29 07/19/09  BD +90.63% -17.43% DVD TL -13.48% YTY 
    28 07/12/09  BD+149.25%  -8.85% DVD TL  -2.66% YTY    
    27 07/05/09  BD +77.33% -14.03% DVD TL -10.85% YTY
    26 06/28/09  BD+111.85% -19.60% DVD TL -14.77% YTY
    25 06/21/09  BD+218.74% +37.35% DVD TL +44.04% YTY
    24 06/14/09  BD+103.16% -14.69% DVD TL -09.69% YTY
    23 06/07/09  BD+107.75% -06.83% DVD TL -01.87% YTY
    22 05/31/09  BD+ 81.72% -17.58% DVD TL -13.45% YTY
    21 05/24/09  BD+119.47% -13.10% DVD TL -07.23% YTY
    20 05/17/09  BD+285.12% +07.71% DVD TL +17.15% YTY
    19 05/10/09  BD+226.95% -03.90% DVD TL +02.69% YTY
    18 05/03/09  BD+176.73% -05.24% DVD TL +00.66% YTY
    17 04/26/09  BD +43.76% -21.75% DVD TL -17.82% YTY
    16 04/19/09  BD +15.31% -31.37% DVD TL -28.57% YTY
    15 04/12/09  BD+172.86% +27.63% DVD TL +33.44% YTY
    14 04/05/09  BD+130.70% +01.73% DVD TL +06.89% YTY     
    13 03/29/09  BD+164.64% +87.76% DVD TL +93.91% YTY
    12 03/22/09  BD +05.89% -02.08% DVD TL -01.37% YTY
    11 03/15/09  BD +51.53% -10.87% DVD TL -07.13% YTY
    10 03/08/09  BD +69.04% -17.54% DVD TL -14.08% YTY
    09 03/01/09  BD +46.36% -10.16% DVD TL  -7.33% YTY  
    08 02/22/09  BD +29.31% -11.94% DVD TL  -9.47% YTY
    07 02/15/09  BD +33.27% -00.25% DVD TL  +1.42% YTY
    06 02/08/09  BD +61.03% -13.32% DVD TL -10.33% YTY
    05 02/01/09  BD +68.41% -24.30% DVD TL -20.96% YTY
    04 01/25/09  BD+165.35% -26.80% DVD TL -21.32% YTY
    03 01/18/09  BD +62.99% -27.01% DVD TL -23.91% YTY
    02 01/11/09  BD+207.95% -12.32% DVD TL - 4.75% YTY
    01 01/04/09  BD+231.89% -12.88% DVD TL - 4.46% YTY
    4Q 2010 NOTES:

    : Note:

    New column added after 10/31/10 for total Blu-ray unit marketshare of all DVD and Blu-ray units (BDallunit%)

    HMM Revised data 12/06/09 268.40 42.35 310.75 13.63% 15.78 24.03%
    HMM Revised data 12/13/09 442.94 69.97 512.91 13.64% 15.80 20.64%

    10/10/10 Blu-ray Top 20 Sellers Unit % replaced previous Top 20 unit metric

    - Charts now updated to reflect change in entries since 07/19/09 in the BDtop20 column.
    Last pie chart from HMM was published on 07/12/09 and earlier entries use old pie chart metric.

    - Entries 07/12/09 and later use current BD Top 20 Sellers Unit % metric with includes all titles on Top 20 Sellers chart even if Top 20 Sellers Chart #1-20 slot has no Blu-ray version available.

    - Top 50 Sellers and Top 20 Dual Format columns added

    - TBO revenues column added

    10/10/10 Beauty and the Beast all BD+DVD combos counted as Blu-ray sales
    Last edited by Kosty; 03-30-2011 at 02:46 PM.

  4. #4
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    Older Notes: Click to expand:

    Spoiler:
    07/17/10 DEG reported Blu-ray Disc sell-through was up 84 percent to $733 million at the midyear point of 2010.Blu-ray Disc sell-through also grew a 112 percent in the second quarter, to $363 million, compared with second-quarter 2009. DEG had $370 M 1Q 2010 $363 M 2Q 2010. DEG probably has higher allocation for Blu-ray sales at Walmart and Sam's Club than is in the HMM model. http://forums.highdefdigest.com/high...sales-dip.html

    04/25/10 Avatar Blu-ray+DVD combo
    04/18/10 virtually no new releases $8.90 TBO, week before Avatar
    04/11/10 Lord of the Rings: The Motion Picture Trilogy release week Blu-ray , TBO was down 99% YTY with only a $1 M new release slated against LOTR

    03/28/10 Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales
    10/11/09 Snow White Blu-ray+DVD combo counted as Blu-ray sales

    The End of Year 2008 52 week even week 7 day round total
    (from weeks ending 01/06/08 - 12/28/08) was $531.80 M.

    Through 52 even weeks in 2009, Blu-ray totaled $1,255.09 Million or $1.25509 Billion dollars in sell through sales for End of Year 2009.

    The last six straight weeks of 2009 met or exceeded 2008's best week in revenues (the week ending 12/14/08 the release week of The Dark Knight) which had revised revenues of $46.80 M.

    The 4Q 2009 exceeded all of 2008 in revenues and Blu-ray revenues for 2009 more than doubled that of 2008.

    The revenues for the one month (4 full even weeks) in Dec 2009 alone of $273.40 exceeded Blu-ray revenues during the 2006 and 2007 high definition format war period.

    8/02/09 BD was $30.81 previous typo as $30.31 on chart

    These charts completely include the week ending 1/4/09 data in this years 2009 figures and are counting the 12/28/08 through 12/31/09 data as 2009 revenues . So its reasonable to attribute $10 M of Blu-ray sales on these charts and $100 M in DVD sales that occurred during those days as 2008 sales. These charts show those days as being attributed to YTD 2009 sales and not EOY 2008 sales. It is also reasonable to attribute some revenue to 2010 in the week ending 1/03/10 that occurred after the week 12/27/09 ended in the 7 day even week 2010 data set reporting period.[/SIZE]
    Note:

    Snow White Blu-ray sales include both packaging versions in DVD and Blu-ray style cases of the 3 Disc Blu-ray/DVD combo pack as Blu-ray format sales as per past practice of Nielsen Videoscan for mixed high definition and standard definition format packaging.

    As of 7/19/2009 the pie chart published by HMM was changed to be a revenue market share graph instead of a top best selling 20 DVD title versus top 20 best selling Blu-ray title unit sales comparison.2009 numbers match published HMM issues. 2008 data has been revised 5/5/09. see this post for further information

    These are based on the weekly Nielsen Videoscan first alert report numbers plus Home Media Magazine Research estimate of Wal-Mart system sales which are not part of the base Nielsen Videoscan first alert electronic point of sales report.



    Blu-ray vs DVD revenue sales graphs from HMM data & top 20 unit %

    updated thru 12/12/10 data

    Last week on right






    Graphs are based off of the weekly data as published in Home Media Magazine or provided as revised data from HMM staff for 2008 data.
    Last edited by Kosty; 12-27-2010 at 10:18 PM.

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    DATA NOT YET UPDATED CURRENTLY UNDER REVISION


    2008 to 2009 to 2010 Year to Year Revenue Comparison Summary

    Updated thru week ending 12/10/10

    Code:
    2009 to 2010 YTYx      YTY +% (Week Ending 1/03/10-11/07/10 compared to matching 2009 period)
                                            (HMM reported revenues)
    
    Blu-ray    1.346      +34.63%  
    DVD	   0.907       -9.34 % 
    DVD+BD	   0.949       -5.12 %
    Combined DVD+BD revenues are now -5.12% below the 2009 YTD pace

    *3 days of Iron Man 2 sales are in 3Q Rentrak/DEG quarterly stats, DEG had higher YTY 84% for Blu-ray in 1Q+2Q 2010 and 80% YTY in Q1+Q2+Q3 2010 probably due to higher estimates for Walmart Blu-ray sales, see note below:

    Code:
    2008 to 2009 EOY09x    EOY09 +% (Week Ending 1/04/09-12/27/09 compared to 2008)
                                              (HMM reported revenues)
    Blu-ray    2.361     +136.10 %
    DVD	   0.906       -9.38 %
    DVD+BD	   0.972       -2.82 %
    (See above posts for weeks arranged by week month and yearly chronological sequence)

    2008 to 2009 to 2010 YEAR TO YEAR WEEKLY REVENUE COMPARISON CALCULATIONS

    (Matched Weeks)


    Code:
    Upcoming weeks new release Total Box Office Power $M with YTY% change from 2009 matching week
    
    Week Ending DVD    Blu-ray  DVD+BD  BD/TL  BD/DVD BDtop20 BDTop50 BDConc20  
     Date     revenue  revenue revenue revenue% index   Unit%  Unit%   Unit%   BDYTY%  DVDYTY%   TLYTY%  TBOrev  TBO YTY%
     2010
    45 
    11/07/10 188.45  48.33  236.78 20.41% 25.65 35.54% 35.11% 34.20% +72.24% +12.22% +20.81% 413.70 +62.01%            
    11/08/09 167.93  28.06  195.99 14.32% 16.71 19.27%              +231.40%  +2.65% +13.90% 255.41 -26.60%			
    11/09/08 163.60   8.47  172.06  4.92%  5.17  8.00% 
    44 
    10/31/10  93.36  21.06  114.42 18.41% 22.56 28.58% 26.70% 30.38% -20.59% -45.18% -41.87% 109.26 -55.04%	
    11/01/09 170.30  26.52  196.82 13.47% 15.57 15.51%              +181.76%  +4.35% +14.03% 257.09+104.27% 
    11/02/08 163.19   9.41  172.60  5.45%  5.77  8.00% 
    43 
    10/24/10 132.14  31.87  164.01 19.43% 24.12 33.29% 31.61% 34.86% -17.99% -37.27% -34.27%  76.07 -81.22%
    10/25/09 210.66  38.86  249.52 15.57% 18.45 23.78%              +184.88% +23.95% +35.91% 405.08+107.89%		
    10/26/08 169.96  13.64  183.60  7.43%  8.03 12.00%  
    42 
    10/17/10 163.50  30.49  193.99 15.72% 18.65 33.88% 30.55% 35.77% +21.52%  -1.29%  +1.71% 228.19 -11.24%
    10/18/09 165.63  25.09  190.72 13.16% 15.15 17.45%               +81.65%  -7.25%  -0.87% 257.09 -23.56% 
    10/19/08 178.58  13.81  192.40  7.18%  7.74 11.00% 
    41 
    10/10/10 207.62  53.80* 261.42 20.58% 25.91*49.16% 44.56% 52.83% +64.53% +32.39% +37.94% 240.52+251.27%*
    10/11/09 156.82  32.70* 189.52 17.25% 20.85*36.53%              +195.46%  -9.88%  -2.40%  66.13 -60.84%*
    10/12/08 174.01  11.07  185.08  5.98%  6.36 10.00%
    
    * Blu-ray+DVD combo counted as Blu-ray Sales Beauty and the Beast 10/10/10
    * Blu-ray+DVD combo counted as Blu-ray sales Snow White 10/11/09
    40 
    10/03/10 227.84  51.17  279.01 18.34% 22.46 42.10% 38.93% 43.55%+134.62% +36.89% +48.21% 380.64 +78.58%
    10/04/09 166.44  21.81  188.25 11.59% 13.10 14.42%               +05.53% -16.47% -14.40%  203.51-46.62% 
    10/05/08 199.25  20.67  219.91  9.40% 10.37 13.00%   
    
    *Iron Man 2 units all counted in 4Q HMM stats in week ending 10/03/10 but 3 days were counted in Rentrak/DEG 3Q 2010 dataset through 09/30/10
    
    Date        DVD    Blu-ray  DVD+BD  BD/TL  BD/DVD  BDtop20    
    Week end  revenue  revenue revenue revenue% index   Unit%   BD YTY%   DVD YTY%   TL YTY% TBO REV$  TBO YTY%
    
    39 
    09/26/10 158.59  22.96  181.55 12.65% 14.48 25.75%  +68.08%  +31.08%  +34.83% 105.80 +30.77%
    09/27/09 120.99  13.66  134.65 10.14% 11.29 13.06%  +62.41%  -26.29%  -21.97%  80.90 -58.42%
    09/28/08 164.14   8.41  172.56  4.87%  5.12  6.00% 
    38 
    09/19/10 152.49  18.83  171.32 10.99% 12.35 17.59%  -26.13%  -14.91%  -16.30% 165.26 -14.18%
    09/20/09 179.20  25.49  204.69 12.45% 14.22  9.59% +273.38%  +16.68%  +27.60% 192.54 +37.98%
    09/21/08 153.58   6.83  160.41  4.26%  4.44  8.00% 
    37 
    09/12/10 127.03  13.67  140.70  9.72% 10.76 13.85%  +13.44%  +22.30%  +21.38%  59.91 +52.25%
    09/13/09 103.87  12.05  115.92 10.40% 11.60 12.57%  +70.56%  -32.36%  -27.83%  39.35 -65.83%   
    09/14/08 153.56   7.07  160.63  4.40%  4.60  8.00%                          
    36 
    09/05/10 119.38  14.50  133.88 10.83% 12.15 13.30%   -7.99%   -3.30%   -3.84%  95.43  +31.36%
    09/06/09 123.46  15.76  139.22 11.32% 12.77 18.77%  +93.21%  -19.48%  -13.79%  72.65+1072.14%
    09/07/08 153.33   8.16  161.49  5.05%  5.32 12.00% 
    35 
    08/29/10 117.68  16.27  133.95 12.15% 13.83 17.90%  +54.66%  -14.15%   -9.25%  44.26 -52.87%
    08/30/09 137.08  10.52  147.60  7.13%  7.67  7.85%  +49.49%  -20.04%  -17.29%  93.59 -10.41%
    08/31/08 171.44   7.02  178.45  3.93%  4.09  6.00% 
    34 
    08/22/10 142.00  13.37  155.37  8.61%  9.42 13.25%   +0.83%  -8.31%   -7.59%   81.20 -28.28%
    08/23/09 154.87  13.26  168.13  7.89%  8.56  8.44% +143.65%  -6.80%   -2.03%  113.20 -23.45%
    08/24/08 166.16   5.44  171.60  3.17%  3.27  6.00%
    33 
    08/15/10 121.10  14.42  135.52 10.64% 11.91 20.21%   -8.44%   -6.76%  -6.94%  149.64   +7.36%
    08/16/09 129.88  15.75  145.63 10.82% 12.13 11.06% +230.97%  -15.34%  -7.93%  139.36+1365.39%
    08/17/08 153.41   4.76  158.18  3.01%  3.10  8.00% 
    32                  
    08/08/10 144.08  22.89  166.97 13.71% 15.89 29.96%  +42.09%  -13.07%   -8.19%  131.33  -21.43%
    08/09/09 165.75  16.11  181.86  8.86%  9.72 10.05% +207.73%   -4.53%   +1.64%  167.15 +126.15% 
    08/10/08 173.62   5.31  178.92  2.97%  3.06  7.00%                      
    31                  
    08/01/10 132.39  20.47  152.86 13.39% 15.46 33.64%  -33.56%  -25.91%  -27.04%  177.00  +4.75%
    08/02/09 178.70  30.81  209.51 14.71% 17.24 20.62% +324.65%   +3.65%  +16.62%  168.97+112.98%
    08/03/08 172.40   7.26  179.66  4.04%  4.21 10.00%  
    30                    
    07/25/10 101.93  13.67  115.60 11.83% 13.41 27.77%  -61.18%  -44.39%  -47.10%   72.04 -60.75%
    07/26/09 183.30  35.21  218.51 16.11% 19.21 22.64% +471.79%  +14.75%  +31.71%   183.55+126.15%
    07/27/08 159.73   6.16  165.89  3.71%  3.85  9.00%   
    29                   
    07/18/10 107.63  11.02  118.65  9.29% 10.24 17.76%   -1.43%  -15.84%  -14.68%    94.73 +71.03%
    07/19/09 127.89  11.18	139.07  8.04%  8.74 11.95%  +90.63% -17.43%  -13.48%  55.39   +1.86%  Blu-ray Top 20 Sellers Chart Unit % replaces old pie chart metric in BDtop20 column
    07/20/08 154.88   5.86	160.74  3.65%  3.79  8.00%    
    28                    
    07/11/10 109.11  12.77  121.88 10.48% 11.70 23.48%  -20.98%  -24.77%  -24.39%    45.02 -70.85%
    07/12/09 145.03  16.16	161.19 10.03% 11.14 13.00% +149.25%  -8.85%   -2.66%  154.40+183.95% Last published HMM pie chart using Top20Units.  HMM pie chart now BD revenue%
    07/13/08 159.11   6.48	165.59  3.92%  4.08 12.00%  
    27                    
    07/04/10 142.87  17.35  160.22 10.83% 12.14 24.14%  +61.70%   -1.00%   +3.34%  178.15+311.57%
    07/05/09 144.31  10.73  155.04  6.92%  7.44 10.00%  +77.33% -14.03%  -10.85%  43.28 -70.75% 
    07/06/08 167.85   6.05	173.91  3.48%  3.61  7.00%                
    26                  
    06/27/10 112.07  15.03  127.10 11.83% 13.41 26.25%   +3.80%  -22.16%  -19.79%      92.36  -7.44%
    06/28/09 143.97  14.48  158.45  9.14% 10.06 12.00% +111.85% -19.60%   -14.77%  99.79  -7.25% 
    06/29/08 179.07   6.84	185.91  3.68%  3.82  7.00%  
    25                  
    06/20/10 157.43  26.44  183.87 14.38% 16.79 31.58%  +27.12%  -32.72%  -27.84%  -18.00%
    06/21/09 234.00  20.80  254.80  8.16%  8.89  8.00%  +218.74% +37.35%    +44.04%  155.51 +24.76%
    06/22/08 170.37   6.53	176.90  3.69%  3.83  6.00%  
    24                  
    06/13/10 123.36  19.52  142.88 13.66% 15.82 26.77%   -1.98%   -34.59%   -31.47%   151.94 -20.55%
    06/14/09 188.59  19.92	208.51  9.55% 10.56 13.00% +103.16% -14.69%   -09.69%   190.70 - 7.25%
    06/15/08 221.08   9.80	230.88  4.25%  4.43  7.00%    
    23                  
    06/06/10 168.15  31.71  199.86 15.87% 18.86 32.48%   +97.82%    +5.69%   +14.12% 394.30+171.03%
    06/07/09 159.10  16.03	175.13  9.15  10.08 12.00% +107.75% -06.83%  -01.87%   145.48 +39.55%
    06/08/08 170.76   7.72	178.48  4.32%  4.52  9.00%   
    22                 
    05/30/10 127.95  14.41  142.36 10.12% 11.26 19.72%    +2.49%   -13.04%   -11.69%   88.13+420.93%
    05/31/09 147.14  14.06	161.20  8.72%  9.56 12.00%   +81.72% -17.58%  -13.45%    16.73 -60.86%
    06/01/08 178.53   7.74	186.26  4.15%  4.33 10.00%  
    21                 
    05/23/10 112.37  15.13  127.50 11.87% 13.46 22.36%   -27.68%   -37.06%   -36.07%  185.46 -33.99%
    05/24/09 178.53  20.92	199.4% 10.49% 11.72 14.00%  +119.47% -13.10%   -07.23%  280.41 +23.90% 
    05/25/08 205.45   9.53	214.98  4.43%  4.64  7.00%  
    20                  
    05/16/10 123.47  19.12  142.59 13.41% 15.49 27.17%  -19.29%   -34.31%   -32.63% 113.58 -40.43%
    05/17/09 187.96  23.69  211.65 11.19% 12.60 15.00%  +285.12% +07.71%  +17.15%  189.49+138.12%   
    05/18/08 174.51   6.15  180.66  3.40%  3.52  5.00%    
    19                  
    05/09/10 158.32  21.50  179.82 11.96% 13.58 22.18%   +30.15%    -4.18%     -1.06% 104.98 -26.28%
    05/10/09 165.23  16.52	181.75  9.09% 10.00 10.00%  +226.95% -03.90% +02.69%   142.40 +28.03% 
    05/11/08 171.94   5.05	177.00  2.86%  2.94  5.00%  
    18                  
    05/02/10 178.23  32.47  210.70 15.41% 18.22 32.97%  +115.18%   +15.42%   +24.30% 120.41 -24.78% *
    05/03/09 154.42  15.09	169.51  8.90%  9.77 10.00%  +176.73% -05.24%   +00.66%   159.66 +00.15% 
    05/04/08 162.95   5.45	168.40  3.24%  3.35  5.00%  
    17                 
    04/25/10 231.05  66.57  297.62 22.37% 28.81 43.29% +242.84%   +39.54%   +60.88%   837.62+1768.19% *
    04/26/09 165.58  19.42	184.99 10.50% 11.73 14.00%  +43.76% -21.75%  -17.82%   81.61 -56.44%
    04/27/08 211.60  13.51	225.11  7.93%  6.38  6.00%  
    16                   
    04/18/10 114.72  15.77  130.49 12.09% 13.75 15.93%  +46.20%  -15.52%   -10.98%   8.90 -84.97% *  
    04/19/09 135.79  10.79	146.58  7.36%  7.94 12.00%   +15.31% -31.37%   -28.57%    53.66 -73.39%
    04/20/08 202.24   7.20	209.45  3.44%  3.56  6.00%  
    15                   
    04/11/10 119.99  18.57  138.56 13.40% 15.48 24.71%    -5.06%   -59.52%   -56.15%   9.41 -94.60% * 
    04/12/09 296.43  19.56	315.99  6.19%  6.60  7.00%   +172.86% +27.63%    +33.44%  271.84+124.49%  
    04/13/08 237.42   5.52	242.94  2.27%  2.32  5.00%   
    14                   
    04/04/10 245.92  34.01  279.93 12.15% 13.83 13.98%   +97.33%   -0.13%    +6.25% 439.06 -5.94%
    04/05/09 246.24  17.24	263.47  6.54%  7.00 10.00%   +130.70% +01.73%    +06.89%    357.74 +32.79% 
    04/06/08 247.44   5.75	253.19  2.27%  2.32  4.00%  
    13                  
    03/28/10 236.73  45.46* 282.19 16.11% 19.20*26.55%   +89.15%  -10.58%   -2.28% 334.96  40.26%*
    03/29/09 264.73  24.03	288.76  8.32%  9.08 13.00%   +164.64% +87.76%   +93.91%   168.37+306.91%03/30/08 144.13   6.99	151.12  4.63%  4.85  8.00%
      
    * Blu-ray+DVD combo counted as Blu-ray Sales Toy Story Toy Story 2 3/28/10
    12                 
    03/21/10 221.94  31.78  253.72 12.53% 14.32 20.22%   +69.14%    -6.42%    -0.87%  512.77  61.73%
    03/22/09 237.16  18.79	255.95  7.34%  7.92  9.00%   +05.89% -02.08%   -01.37%    316.44 -29.41%
    03/23/08 247.59  13.66	261.25  5.23%  5.52  6.00%   
    11                     
    03/14/10 200.45  22.50  222.95 10.09% 11.22 19.27%   +34.37%    -3.78%   -0.94% 245.05  40.26%
    03/15/09 208.32  16.75	225.06  7.44%  8.04 12.00%  +51.53% -10.87%    -7.13%   174.71 +49.35%
    03/16/08 238.92   8.51	247.42  3.44%  3.56  4.00%  
    10                 
    03/07/10 194.09  30.62  224.71 13.63% 15.78 32.23%  +188.56%  +15.73%  +26.01%  258.77 +391.81%
    03/08/09 167.71  10.61	178.32  5.95%  6.33 10.00%   +69.04% -17.54%     -14.08%   146.86 +1118.69% 
    03/09/08 207.91   4.83	212.74  2.27%  2.32  4.00%     
    09                  
    02/28/10 137.45  20.96  158.41 13.23% 15.25 29.79%  +76.87%   -26.34%   -20.17% 75.36 +220.37%
    03/01/09 186.58  11.85	198.43  5.97%  6.35  8.00%  +46.36% -10.16%   -7.33%    23.05 -83.72%
    03/02/08 212.30   6.23	218.53  2.85%  2.94  4.00%  
    08                  
    02/21/10 220.49  18.58  239.07  7.77%  8.43 13.08%   +39.94%   +15.31%  +16.91% 79.71 -63.98% 
    02/22/09 191.22  13.28	204.50  6.49%  6.94 10.00%    +29.31% -11.94%   -9.47%  220.54 +14.84%  
    02/24/08 221.98   7.91	229.89  3.44%  3.56  4.00%  
    07                  
    02/14/10 192.86  20.15  213.01  9.46% 10.45 18.70%   +86.87%   -6.84%   -2.20%  181.84+100.40%                        
    02/15/09 207.02  10.78	217.80  4.95%  5.21  8.00%   +33.27% -00.25%    +1.42%  90.74 -47.72% 
    02/17/08 212.15   6.23	218.38  2.85%  2.94  4.00%   
    06                  
    02/07/10 166.83  21.56  188.39 11.44% 12.92 23.93%   +96.00%   -13.04%    -7.13%112.90 -60.30% 
    02/08/09 191.84  11.00	202.84  5.42%  5.73  7.00%   +61.03% -13.32%   -10.33%  298.34  +230.18% 
    02/10/08 226.24   5.26	231.50  2.27%  2.32  4.00%   
    05                   
    01/31/10 167.00  21.16  188.16 11.25% 12.67 23.70% +106.11%    +7.23%   +13.34% 151.40 +17.89%
    02/01/09 155.74  10.27	166.01  6.18%  6.59 14.00%  +68.41% -24.30%   -20.96%   +14.19%
    02/03/08 210.57   4.90	215.46  2.27%  2.32  4.00%   
    04                  
    01/24/10 131.95  19.46  151.41 12.85% 14.75 28.03%   +24.27%   -10.30%    -6.97%   59.59 -56.66%
    01/25/09 147.10  15.66	162.76  9.62% 10.65 17.00%  +165.35%  -26.80%   -21.32%  
    01/27/08 200.95   5.90	206.85  2.85%  2.94  4.00% 
    03                 
    01/17/10 141.00  18.94  159.94 11.84% 13.43 21.50%   +79.33%    +6.17%   +11.56% 131.18  +6.21%
    01/18/09 132.80  10.56	143.37  7.37%  7.95 12.00%   +62.99%  -27.01%   -23.91%  
    01/20/08 181.94   6.48	188.42  3.44%  3.56  4.00% 
    02                  
    01/10/10 141.48  22.42  163.90 13.68% 15.85 26.22%   +19.84%   -5.40%    -2.60% 190.74  +6.30%
    01/11/09 149.56  18.71	168.27 11.12% 12.51 13.00%  +207.95%  -12.32%   - 4.75%  
    01/13/08 170.58   6.08	176.66  3.44%  3.56  4.00%
    01                 
    01/03/10 215.13  37.72  252.85 14.92% 17.53 24.40%   +55.04%  +19.97%  +24.16% 171.11 +33.46%
    01/04/09 179.32  24.33	203.65 11.95% 13.57 16.00%  +231.89%  -12.88%   -4.46%  
    01/06/08 205.82   7.33	213.15  3.44%  3.56  4.00%
        
    [sorry the format is messed up still from HDD forum software upgrade to be corrected]
    
        2009                        
    12/27/09 225.51  60.67   286.18  21.20%  26.90 26.22%(BD +96.65% -45.97% DVD TL -36.16% YTY
    12/28/08 417.42  30.85  448.27  6.88%  7.39  13% TBO 08/09 194.39 +51.61% 
                                
    12/20/09 536.30	86.07	622.37	13.83%	16.05 21.24%(BD+140.35% +11.09% DVD TL +20.01% YTY
    12/21/08 482.78  35.81  518.59  6.91%  7.42  11% TBO 08/09 517.20 +24.57%
                                 
    12/13/09 509.12	79.86	588.98	13.56%	15.69 20.64%(BD +70.64% -20.06% DVD TL -13.85% YTY
    12/14/08 636.88  46.80  683.68  6.85%  7.35  14% TBO 08/09 493.38 -28.00%
                               
    12/06/09 268.40	46.80	315.20	14.85%	17.44 24.03%(BD+157.10% -19.16% DVD TL -10.00% YTY
    12/07/08 332.01  18.20  350.21  5.20%  5.48  11%  TBO 08/09 303.84 -27.87%
                               
    11/29/09 491.10	69.06	560.16	12.33%	14.06 07.78%(BD+222.04%  -7.89% DVD TL  +1.02% YTY
    11/30/08 533.17  21.31  554.48  3.84%  4.00  10%  TBO 08/09 326.11  -4.61%
                                
    11/22/09 210.66	47.25	257.91	18.32%	22.43 27.77%(BD+229.96% -14.46% DVD TL  -1.03% YTY
    11/23/08 246.27  14.32  260.59  5.49%  5.81  11% TBO 08/09 384.56  +1.73% 
                                
    11/15/09 203.76	41.03	244.79	16.76%	20.14 21.17%(BD+164.14% -15.23% DVD TL  -4.33% YTY
    11/16/08 240.35  15.53  255.89  6.07%  6.46  9% TBO 08/09 381.89+323.88%
    2008 to 2009 to 2010 YEAR TO DATE SUMMARY REVENUE COMPARISON CALCULATIONS

    PERIOD TOTALS

    Code:
    Date Range                 DVD   Blu-ray  DVD+BD BD/(DVD+BD) BD/DVD*100 BD% of
    Week Ending             revenue  revenue   revenue  revenue   revenue   top 20 units
    
    REVENUE TOTALS BY DATE RANGE 2010 2009 2008 ($M)
    
    Year to date comparison for 2010 and matching 2009 and 2008 weekly periods
    
    YTD 01/03/10-11/07/10   7,029.62 1,110.47  8,140.09  13.64%  15.80  25.51%    
    YTD 01/04/09-11/08/09   7,754.20   824.85  8,579.05   9.61%  10.64  21.16%
    YTD 01/06/08-11/09/08   8,366.26   348.97  8,715.22   4.00%   4.17   6.87%  
    Week 45 of 52 in 2010
    Completed quarterly comparison for 2010 2009 and 2008 (13 week 7 day Mon-Sun)
    
    2010 by quarter 
    E1Q 01/03/10-03/28/10   2,367.40   331.31  2,698.71  12.28%  13.99  20.13% 
    E2Q 04/04/10-06/27/10   1,973.03   330.25  2,303.28  14.34%  16.74  21.49%
    E3Q 07/04/10-09/26/10   1,676.28   212.19  1,888.47  11.24%  12.66  18.76%  
    4QTD10/03/10-11/07/10   1,012.91   236.72  1,249.63  18.94%  23.37  37.09%  34.58%  38.60%    
    week 06 of 13 in 4Q10                                               BDtop20 BDTop50 BDConc20
     
    *DEG BD 3Q 2010 includes 3 days of Iron Man 2 in calendar 3Q while HMM totals have all Iron Man 2 release week sales in the 4Q as 7 day Nielsen Videoscan reporting week is Mon-Sun 
    *DEG BD 3Q 2010 $267  1Q+2Q = $733 BD 1Q+2Q+3Q 2010 =$1.0 Billion ^Walmart sales
    *DEG BD 2Q 2010 $363  1Q 2010 $370 = $733 BD 1Q+2Q 2010 ^Walmart sales
    
    4QTD10/04/09-11/08/09   1,037.78   173.04  1,210.82  14.29%  16.67  21.16%
    
    2009 by quarter 
    E1Q 01/04/09-03/29/09   2,419.11   196.62  2,615.72   7.52%   8.13  11.46% 
    E2Q 04/05/09-06/28/09   2,402.98   228.51  2,631.49   8.68%   9.51  11.46% 
    E3Q 07/05/09-09/27/09   1,894.33   226.69  2,121.02  10.69%  11.97  13.92%
    E4Q 10/04/09-12/27/09   3,482.63   603.78  4,086.41  14.78%  17.34  18.67%
    EOY 01/06/09-12/27/09  10,199.05 1,255.59 11,454.64  10.96%  12.31  13.88%
    * DEG had additional DVD revenue due to Circuit City liquidation 1Q 2009
    
    2008 by quarter
    E1Q 01/06/08-03/30/08   2,681.08    90.31  2,771.39   3.26%   3.37   4.46%
    E2Q 04/06/08-06/29/08   2,533.37    96.79  2,630.16   3.68%   3.82   6.31%
    E3Q 07/06/08-09/28/08   2,103.23    84.80  2,188.03   3.88%   4.03   8.23%
    E4Q 10/05/08-12/28/08   3,937.46   259.90  4,197.36   6.19%   6.60  10.85%
    EOY 01/06/08-12/28/08  11,255.13   531.80 11,786.93   4.51%   4.72   7.46%
    
    
    
    
    .
    2008 to 2009 to 2010 YEAR TO DATE SUMMARY REVENUE COMPARISON CALCULATIONS

    PERIOD AVERAGES

    Code:
    Date Range                 DVD   Blu-ray  DVD+BD BD/(DVD+BD) BD/DVD*100 BD% of
    Week Ending             revenue  revenue   revenue  revenue   revenue   top 20 units
    
    REVENUE WEEKLY AVERAGES BY DATE RANGE ($M)
    
    Year to date comparison for 2010 and matching 2009 and 2008 weekly periods
    
    YTD 01/03/10-11/07/10     156.21    24.68   180.89  13.64%  15.80   25.51%
    YTD 01/04/09-11/08/09     172.32    18.33   190.65   9.61%  10.64   21.16%
    YTD 01/06/08-11/09/08     185.92     7.75   193.67   4.00%   4.17    6.87%
    Week 45 of 52 in 2010
    
    Completed quarterly comparison for 2010 2009 and 2008 (13 week 7 day Mon-Sun)
    
    2010 by quarter
    E1Q 01/03/10-03/28/10     182.11    25.49    207.59  12.28%  13.99  20.13% 
    E2Q 04/04/10-06/27/10     151.77    25.40    177.18  14.34%  16.74  21.49%
    E3Q 07/04/10-09/26/10     128.94    16.32    145.27  11.24%  12.66  18.76% 
    4QTD10/03/10-11/07/10     168.82    39.45    208.27  18.94%  23.37  37.09%  34.58%  38.60%   
    week 06 of 13 in 4Q10                                               BDtop20 BDTop50 BDConc20
    
    4QTD10/04/09-11/08/09	  172.96    28.84    201.80  14.29%  16.67  21.16%
    
    2009 by quarter
    E1Q 01/04/09-03/29/09     186.09    15.12    201.21   7.52%   8.13  11.46%
    E2Q 04/05/09-06/28/09     184.84    17.58    202.42   8.68%   9.51  11.46%
    E3Q 07/05/09-09/27/09     145.72    17.44    163.16  10.69%  11.97  13.92%
    E4Q 10/04/09-12/27/09     267.89    46.44    314.34  14.78%  17.34  18.67%
    EOY 01/06/09-12/27/09     196.14    24.15    220.28  10.96%  12.31  13.88%
    
    2008 by quarter
    E1Q 01/06/08-03/30/08     206.24     6.95    213.18   3.26%   3.37   4.46%
    E2Q 04/06/08-06/29/08     194.87     7.45    202.32   3.68%   3.82   6.31%
    E3Q 07/06/08-09/28/08     161.79     6.52    168.31   3.88%   4.03   8.23%
    E4Q 10/05/08-12/28/08     302.88    19.99    322.87   6.19%   6.60  10.85%
    EOY 01/06/08-12/28/08     216.44    10.23    226.67   4.51%   4.72   7.46% 
    
    
    
    
    .
    DATA NOT YET UPDATED CURRENTLY UNDER REVISION
    Last edited by Kosty; 12-27-2010 at 10:10 AM.

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    DATA NOT YET UPDATED CURRENTLY UNDER REVISION

    Code:
    EOY 2010 Projection based on Current Seasonal Pace (YTD% of EOY total revenues)				
    Blu-ray Revenues				
    Week	45	/52      YTD	EOY Total Revenues	
    				
    YTD 2010 	of EOY 1110.47	 1,690.36 	2010 Projection
    YTD 2009	65.69%	824.85	 1,255.59 	2009 Actual HMM
    				
    YTD 2010 	of EOY 1110.47	 1,692.27 	2010 Projection
    YTD 2008	65.62%	348.97	   531.80 	2008 Actual HMM
    				
    1Q+2Q 2010	of EOY	661.56	 1,953.90 	2010 Projection
    1Q+2Q 2009	33.86%	425.12	 1,255.59 	2009 Actual HMM
    				
    1Q2Q3Q 2010	of EOY	924.92	 1,781.68 	2010 Projection
    1Q2Q3Q 2009	51.91%	651.81	 1,255.59 	2009 Actual HMM
    				
    E1Q 2010	of EOY	331.31	 2,115.76 	2010 Projection
    E1Q 2009	15.66%	196.62	 1,255.59 	2009 Actual HMM
    				
    1Q+2Q 2010	of EOY	661.56	 1,880.34 	2010 Projection
    1Q+2Q 2008	35.18%	187.10	   531.80 	2008 Actual HMM
    				
    1Q2Q3Q 2010	of EOY	924.92	 1,809.00 	2010 Projection
    1Q2Q3Q 2008	51.13%	271.90	   531.80 	2009 Actual HMM
    				
    E1Q 2010	of EOY	331.31	 1,950.91 	2010 Projection
    E1Q 2008	16.98%	90.31	   531.80 	2008 Actual HMM
    Code:
    EOY 2010 Projection based on Current Seasonal Pace (YTD% of EOY total revenues)				
    DVD+BD ReEOY 2010 Projection based on Current Seasonal Pace (YTD% of EOY total revenues)				
    DVD+BD Revenues				
    Week	45	/52      YTD	EOY Total Revenues	
    				
    YTD 2010 	of EOY	8140.09	 10,868.54 	2010 Projection
    YTD 2009	74.90%	8579.05	 11,454.64 	2009 Actual HMM
    				
    YTD 2010 	of EOY	8140.09	 11,009.08 	2010 Projection
    YTD 2008	73.94%	8715.22	 11,786.93 	2008 Actual HMM
    				
    1Q+2Q 2010	of EOY	5001.99	 10,919.31 	2010 Projection
    1Q+2Q 2009	45.81%	5247.21	 11,454.64 	2009 Actual HMM
    				
    1Q2Q3Q 2010	of EOY	7169.47	 11,145.64 	2010 Projection
    1Q2Q3Q 2009	64.33%	7368.23	 11,454.64 	2009 Actual HMM
    				
    E1Q 2010	of EOY	2698.71	 11,818.02 	2010 Projection
    E1Q 2009	22.84%	2615.72	 11,454.64 	2009 Actual HMM
    				
    1Q+2Q 2010	of EOY	5001.99	 10,915.03 	2010 Projection
    1Q+2Q 2008	45.83%	5401.55	 11,786.93 	2008 Actual HMM
    				
    1Q2Q3Q 2010	of EOY	7169.47	 11,134.49 	2010 Projection
    1Q2Q3Q 2008	64.39%	7589.57	 11,786.93 	2009 Actual HMM
    				
    E1Q 2010	of EOY	2698.71	 11,477.79 	2010 Projection
    E1Q 2008	23.51%	2771.39	 11,786.93 	2008 Actual HMM

    DATA NOT YET UPDATED CURRENTLY UNDER REVISION

    Week ending 11/07/10 revenue charts and graphs update complete
    Last edited by Kosty; 03-30-2011 at 03:18 PM.

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    NOTE: DEG had Blu-ray up a larger year to year percentage in the 1Q+2Q 2010 period of Blu-ray sell-through up a reported 84% in the first half of 2010. Its likely besides the small difference in the HMM stats of even 7 day weeks versus the DEG and Rentrak calendar day time periods that the longer term DEG report is assuming a higher marketshare and unit and revenue volume for Walmart and Sam's Club sales. Hat tip to Anthony_P and Bishop_99 and others for pointed out that the difference should be noted. Overall that probably is a positive sign of Blu-ray sales growth in the Walmart system.

    Blu-ray Disc sales were up 84% in the first half of the year and a whopping 112% in the second quarter, compared to the same periods last year, according to DEG: The Digital Entertainment Group.
    http://hollywoodinhidef.com/2010/07/...-through-june/

    ============================================






    .
    Latest Weekly Top 20 Units Charts Are Below


    .









    Top 20 Unit Sales Estimates (The-Numbers.com*HMM %)

    This metric has been changed by HMM to correspond exactly with the Top 20 Sellers Chart

    these tables currently under revision as of 10/10/10

    Spoiler:
    Top 20 unit percentages current thru week ending 9/26/10

    Scroll bar to see complete data set.

    Code:
    All units and % are top 20 titles that week for each format
    
    BD% on chart is BD/(BD+DVD)% of top 20 units (the old pie chart %)
    
    Date    DVDTop20  DVD%  TotalTop20   BD%   BDTop20  BD/DVD*100       
    
    2010
    09/26  3,457,396 78.32%  4,414,448 21.68%   957,052 27.68 Robin Hood Tinker Bell
    09/19  3,260,441 82.77%  3,939,158 17.23%   678,717 20.82 Prince of Persia Letters to Juliet
    09/12  2,175,559 85.83%  2,534,730 14.17%   359,171 16.51 Killers
    09/05  2,162,306 86.00%  2,514,309 14.00%   352,003 16.28 Why Did I get Married Too? Marmaduke 
    08/29  1,933,162 83.10%  2,326,308 16.90%   393,146 20.34 Lost Season 6 The Backup Plan
    08/22  2,527,596 85.58%  2,953,489 14.42%   425,893 16.85 The Last Song (annual Miley Cyrus Week ;))
    08/15  2,287,578 81.30%  2,813,645 18.70%   526,067 23.00 Date Night Death At a Funeral
    08/08  2,626,027 75.46%  3,480,025 24.54%   853,998 32.52 Kick-Ass Diary Wimpy Kid
    08/01  2,236,551 74.48%  3,002,888 25.52%   766,337 34.26 Clash of Titans Batman:Under Red Hood Repo Men
    07/25  1,937,107 77.85%  2,488,256 22.15%   551,149 28.45 Cop Out The Losers The Runaways
    07/18  2,074,558 84.15%  2,465,310 15.85%   390,752 18.84 The Bounty Hunter Our Family Wedding
    07/11  1,976,099 80.84%  2,444,457 19.16%   468,358 23.70 Brooklyn's Finest Girl With the Dragon Tattoo
    07/04  2,954,344 80.41%  3,674,100 19.59%   719,756 24.36 Percy Jackson Hot Tub Time Machine Crazies
    06/27  2,167,737 79.12%  2,739,809 20.88%   572,072 26.39 Green Zone Remember Me
    06/20  2,716,592 75.85%  3,581,532 24.15%   864,940 31.84 Book of Eli When in Rome Youth in Revolt
    06/13  2,461,996 77.94%  3,158,835 22.06%   696,839 28.30 Shutter Island From Paris with Love
    06/06  3,812,781 74.80%  5,097,301 25.20% 1,284,520 33.69 Alice In Wonderland The Wolfman Life 
    05/30  2,308,121 82.09%  2,811,696 17.91%   503,575 21.82 True Blood: Second Season Dear John The Road
    05/23  2,480,533 80.60%  3,077,584 19.40%   597,051 24.07 Valentine's Day Invictus Spy Next Door 
    05/16  3,015,909 78.00%  3,866,550 22.00%   850,641 28.21 Legion Edge of Darkness Daybreakers
    05/09  2,697,698 80.91%  3,334,196 19.09%   636,498 23.59 Tooth Fairy Leap Year Saving Private Ryan BD
    05/02  3,417,038 74.75%  4,571,288 25.25% 1,154,250 33.78 It's Complicated Imaginarium of Dr Parnassus
    04/25  5,483,746 69.59%  7,880,078 30.41% 2,396,332*43.70 Avatar Crazy Heart Lovely Bones Young*Victoria
    04/18  1,621,858 81.32%  1,994,415 18.68%   372,557 22.97 Pirate Radio *TBO worst ever
    04/11  2,161,531 79.25%  2,727,484 20.75%   565,953 26.18 LOTR BD Bad Lieutenant The Collector  
    04/04  6,756,535 86.44%  7,816,445 13.56% 1,059,910 15.69 Sherlock Holmes Alvin*and Chipmunks Squeakquel
    03/28  6,868,332 79.23%  8,668,853 20.77% 1,800,521*26.21 Toy Story Toy Story 2 The Blind Side
    03/21  7,712,829 83.33%  9,255,765 16.67% 1,542,936 20.00 New Moon Princess and Frog Ninja Assassin 
    03/14  5,148,409 83.30%  6,180,563 16.70% 1,032,154 20.05 Precious Boondock Saints II Old Dogs
    03/07  3,933,768 73.77%  5,332,477 26.23% 1,398,709 35.56 2012 Where the Wild Things Are Ponyo
    02/28  4,504,520 74.22%  2,226,699 25.78%   574,043 12.74 Justice League: Crisis on Two Earths
    02/21  4,504,520 86.97%  5,179,395 13.03%   674,875 14.98 Law Abiding Citizen
    02/14  4,319,041 83.04%  5,201,157 16.96%   882,116 20.42 Couples Retreat Time Traveler's Wife
    02/07  3,421,385 80.08%  4,272,459 19.92%   851,074 24.88 Zombieland Love Happens Amelia Planet Hulk
    01/31  3,197,077 80.21%  3,985,883 19.79%   788,806 24.67 This is It Surrogates Saw VI 
    01/24  2,622,266 76.41%  3,431,836 23.59%   809,570 30.87 Gamer
    01/17  3,073,388 80.60%  3,813,136 19.40%   739,748 24.07 I can Do Bad All By Myself  The Hurt Locker
    01/10  3,472,097 77.54%  4,477,814 22.46% 1,005,717 28.97 Cloudy With A Chance of Meatballs
    01/03  3,201,366 79.55%  4,024,344 20.45%   822,978 25.71 Paranormal Activity
    
    2009
    12/27 10,602,763 80.11% 13,235,255 19.89% 2,632,492 24.83 District 9
    12/20 11,878,980 81.01% 14,663,597 18.99% 2,784,617 23.44 The Hangover Inglourious Basterds
    12/13 10,918,304 81.68% 13,367,169 18.32% 2,448,865 22.43 Harry Potter and the Half-Blood Prince
    12/06  6,486,087 78.74%  8,237,347 21.26% 1,751,260 27.00 Night at the Museum 2 Terminator Salv
    11/29 11,025,144 88.32% 12,483,179 11.68%*1,458,035*13.22 BF Angels & Demons BD likely low est)
    11/22  7,647,830 78.22%  9,777,333 21.78% 2,129,503 27.84 Star Trek
    11/15 10,529,835 81.39% 12,937,505 18.61% 2,407,670 22.87 Up Monsters Inc
    11/08  7,976,987 82.32%  9,690,217 17.68% 1,713,230 21.48 G.I. Joe
    11/01  7,235,173 86.07%  8,406,150 13.93% 1,170,977 16.18 Ice Age: Dawn of the Dinosaurs
    10/25  7,542,412 80.25%  9,398,644 19.75% 1,856,232 24.61 Transformer 2: Revenge of the Fallen
    10/18  4,931,164 83.53%  5,903,465 16.47%  972,301  19.72 The Proposal  Land of the Lost 
    10/11  2,896,009 70.56%  4,104,321 29.44% 1,208,312*41.72 Snow White Blu-ray DVD combo pack
    10/04  4,317,022 85.15%  5,069,903 14.85%  752,881  17.44 Monsters vs Aliens  The Wizard of Oz
    9/27   2,577,976 84.89%  3,036,843 15.11%  458,867  17.80 Ghosts of Girl Friends Past
    9/20   4,577,388 83.33%  5,493,085 16.67%  915,697  20.00 X-Men Origins: Wolverine
    9/13   1,899,157 85.60%  2,218,641 14.40%  319,484  16.82 Crank 2: High Voltage
    9/06   2,713,384 82.61%  3,284,571 17.39%  571,187  21.05 State of Play Gladiator Braveheart
    8/30   2,685,638 90.68%  2,961,665  9.32%  276,027  10.28 Hannah Montana: The Movie
    8/23   3,384,817 91.20%  3,711,422  8.80%  326,605   9.65 Hannah Montana: The Movie
    8/16   2,895,711 86.64%  3,342,233 13.36%  446,522  15.42 I Love You, Man 17 Again
    8/09   3,271,402 88.66%  3,689,829 11.34%  418,427  12.79 Race to Witch Mountain
    8/02   3,606,723 81.49%  4,425,970 18.51%  819,247  22.71 Fast & Furious
    7/26   3,469,627  80%    4,337,034  20%    867,407  25.00 Watchmen Coraline
    7/19   2,013,710  87%    2,314,609  13%    300,899  14.94 Haunting in Connecticut (pie chart rev)
    7/12   2,563,408  87%    2,946,446  13%    383,038  14.94 Knowing Push
    7/05   1,999,249  90%    2,221,388  10%    222,139  11.11 12 Rounds
    6/28   2,963,546  88%    3,367,666  12%    404,120  13.64 Confessions of a Shopaholic  
    6/21   5,421,682  92%    5,893,133   8%    471,451   8.70 Friday the 13th
    6/14   5,209,020  87%    5,987,379  13%    778,359  14.94 Gran Torino
    6/07   3,970,841  88%    4,512,319  12%    541,478  13.64 He's Just Not Thank Into You
    5/31   3,433,670  88%    3,901,898  12%    468,228  13.64 no major new studio releases
    5/24   6,558,345  86%    7,625,983  14%  1,067,638  16.28 Paul Blart: Mall Cop  Valkyrie
    5/17   5,559,002  85%    6,540,002  15%    981,000  17.65 Taken Underworld: Rise of the Lycans
    5/10   4,429,829  90%    4,922,032  10%    492,203  11.11 The Curious Case of Benjamin Button
    5/03   4,334,922  90%    4,816,580  10%    481,658  11.11 Bride Wars Hotel for Dogs
    4/26   3,884,888  86%    4,517,312  14%    632,424  16.28 Notorius The Wrestler 
    4/19   3,314,166  88%    3,766,098  12%    451,932  13.64 The Spirit
    4/12   8,277,770  93%    8,900,828   7%    623,058   7.53 Bedtime Stories (Easter Sales) 
    4/05   5,721,690  90%    6,357,433  10%    635,743  11.11 Marley & Me SlumDog
    3/29   6,529,305  87%    7,504,948  13%    975,643  14.94 Quantum of Solace
    3/22   7,520,004  91%    8,263,741   9%    743,737   9.89 Twilight (BD not sold at Walmart )
    3/15   5,435,960  88%    6,177,227  12%    741,267  13.64 Pinocchio 
    3/08   3,849,449  90%    4,277,166  10%    427,717  11.11 Beverly Hills Chihuahua
    3/01   3,335,531  92%    3,625,577   8%    290,046   8.70 
    2/22   4,125,505  90%    4,583,894  10%    458,389  11.11 High School Musical 3: Senior Year
    2/15   4,770,305  92%    5,185,114   8%    414,809   8.70
    2/08   5,616,864  93%    6,039,639   7%    422,775   7.53 Madagascar: Escape 2 Africa
    2/01   3,735,997  86%    4,344,183  14%    608,186  16.28 Open Season 2
    1/25   2,930,532  83%    3,530,761  17%    600,229  20.48 Max Payne
    1/18   3,275,945  88%    3,722,665  12%    446,720  13.64 Tyler Perry's The Family That Preys
    1/11   4,154,503  87%    4,775,291  13%    620,788  14.94 Pineapple Express
    1/04   4,733,578  84%    5,635,212  16%    901,634  19.05 (1Q 2009) Eagle Eye
    
    2009 Above ^ 2008 Below v
    
    12/28 10,029,134  87%  11,527,740  13%  1,498,606  14.94 Death Race (4Q 2008)
    12/21 14,589,744  89%  16,392,971  11%  1,803,227  12.36 Mama Mia
    12/14 15,656,259  86%  18,204,952  14%  2,548,693  16.28 The Dark Knight 
    12/07 13,065,998  89%  14,680,897  11%  1,614,899  12.36 Wanted Narnia Prince Caspian 
    11/30 13,891,705  90%  15,435,228  10%  1,543,523  11.11 Hancock
    11/23 12,762,159  89%  14,339,504  11%  1,577,345  12.36 Wall-E
    11/16  8,951,543  91%   9,836,860   9%    885,317   9.89 Hellyboy 2 Kung Fu Panda
    11/09  4,813,398  92%   5,231,954   8%    418,556   8.70 Get Smart
    11/02  5,084,812  92%   5,526,970   8%    442,158   8.70 Tinker Bell
    10/26  5,870,781  88%   6,671,342  12%    800,561  13.64 The Incredible Hulk
    10/19  5,515,943  89%   6,197,689  11%    681,746  12.36 Indiana Jones KOCS         
    10/12  5,022,723  90%   5,580,803  10%    558,080  11.11 Sleeping Beauty         
    10/05  7,645,705  87%   8,788,167  13%  1,142,462  14.94 Ironman   (4Q 2008)	
    
    9/28   3,563,085  94%   3,790,516   6%    227,431   6.38  (3Q 2008) 	      
    9/21   2,660,810  92%   2,892,185   8%    231,375   8.70 	       
    9/14   2,905,757  92%   3,158,432   8%    252,675   8.70   	     
    9/07   2,237,375  88%   2,542,472  12%    305,097  13.60	       
    8/31   3,700,328  94%   3,936,519   6%    236,191   6.38 	       
    8/24   2,721,414  94%   2,895,121   6%    173,707   6.38 	       
    8/17   1,300,437  92%   1,413,518   8%    113,081   8.70	    
    8/10   1,904,530  93%   2,047,882   7%    143,352   7.53 	      
    8/03   2,410,745  90%   2,678,606  10%    267,861  11.11	      
    7/27   1,999,902  91%   2,197,695   9%    197,793   9.89	     
    7/20   2,661,096  92%   2,892,496   8%    231,400   8.70	      
    7/13   2,161,864  88%   2,456,664  12%    294,800  13.64 	       
    7/06   2,344,112  93%   2,520,551   7%    176,439   7.53 (3Q 2008)    
    
    6/29   3,387,810  93%   3,642,806   7%    254,996   7.53 (2Q 2008)	    
    6/22   2,941,032  94%   3,128,757   6%    187,725   6.38   
    6/15   4,549,086  93%   4,891,490   7%    342,404   7.53 
    6/08   2,924,484  91%   3,213,719   9%    289,235   9.89     
    6/01   2,969,115  90%   3,299,017  10%    329,902  11.11     
    5/25   6,032,181  93%   6,486,216   7%    454,035   7.53    
    5/18   4,116,119  95%   4,332,757   5%    216,638   7.53     
    5/11   3,436,325  95%   3,617,184   5%    180,859   5.36     
    5/04   3,951,319  95%   4,159,283   5%    207,964   5.26      
    4/27   3,704,727  94%   3,941,199   6%    236,472   6.38      
    4/20   4,599,084  94%   4,892,643   6%    293,559   6.38 (2Q 2008)  
    4/13   4,094,727  95%   4,310,239   5%    215,512   5.26
    4/06   6,977,800  96%   7,268,542   4%    290,742   4.17
    
    3/30   3,343,830  92%   3,634,598   8%    290,768   8.70 (1Q 2008)
    3/23  11,933,888  94%  12,695,626   6%    761,738   6.38
    3/16   6,523,737  96%   6,795,559   4%    271,822   4.17  (assumed 4% BD share)
    3/09   3,943,451  96%   4,107,761   4%    164,310   4.17
    3/02   5,272,493  96%   5,492,180   4%    219,687   4.17
    2/24   5,009,987  96%   5,218,736   4%    208,749   4.17
    2/17   4,716,726  96%   4,913,256   4%    196,530   4.17
    2/10   3,528,678  96%   3,675,706   4%    147,028   4.17
    2/03   2,022,469  96%   2,106,739   4%     84,270   4.17
    1/27   3,307,632  96%   3,445,450   4%    137,818   4.17
    1/20   2,997,845  96%   3,122,755   4%    124,910   4.17
    1/13   3,484,803  96%   3,630,003   4%    145,200   4.17
    1/06   4,702,519  96%   4,898,457   4%    195,938   4.17
    
    1/6 thru 3/23 assumed at a high of 4% Blu-ray top 20 market share
    
    2006 and 2007 data from SPHE report leaked to thedigitalbits.com that included actual unit figures for Blu-ray sold as reported by Nielsen Videoscan by week (not just top 20 titles)
    
    Week Ending  Total Blu-ray units sold
    03/18/07	65,722
    03/11/07	37,733
    03/04/07	49,243
    02/25/07	56,825
    02/18/07	57,772
    02/11/07	45,326
    02/04/07	45,723
    01/28/07	47,803
    01/21/07	53,050
    01/14/07	45,754
    01/07/07	44,779
    12/31/06	50,848
    12/24/06	66,112
    12/17/06	36,375
    12/10/06	25,090
    12/03/06	21,583
    11/26/06	15,007
    11/19/06	15,012
    11/12/06	5,776
    11/05/06	6,430
    10/29/06	4,920
    10/22/06	4,326
    10/15/06	4,123
    10/08/06	3,253
    10/01/06	3,109
    Methodology and Detailed Notes:

    Spoiler:
    Top 20 DVD is from the-numbers.com, Blu-ray total is calculated by data provided by HMM Research each week. The Top 20 unit marketshare was previously known as the and published as the pie chart share prior to 7/19/09. These are best understood of the translation of the scale of the The-Numbers.com estimate of the total units sales of the bestselling 20 DVD title sold into Blu-ray and total units by assuming that the Nielsen Videoscan first alert (former pie chart) top 20 DVD versus top 20 Blu-ray can be applied to that number to estimate Blu-ray sales. Even if magnitude is off scale trends are probably accurate.

    As of 7/19/09 the pie chart published by HMM was changed to be a revenue market share graph instead of a top best selling 20 DVD title versus top 20 best selling Blu-ray title unit sales comparison. 7/12/09 and before the HMM pie chart was based on the Top 20 unit comparison of the top bestselling 20 DVD titles and the top bestselling 20 Blu-ray units.

    Since 8/02/09 the top 20 unit percentage has been provided directly by HMM to 2 digits and has not been published as the new pie chart calculation is the format revenue percentages for the week.

    No attempt is made to adjust calculations for any week even when studio reports conflict except in these notes to explain exceptional weeks.

    04/25/09 Avatar reported to be 2.7 million units by studio. This calculation method is probably underestimating sales for the week because of the NV non Walmart considered Top 20 unit metric being applied against the Walmart DVD sales. Identified other sales of titles on Top 20 Sellers and Top 20 Blu-ray charts identify ~350,000 other Blu-ray sales than the 2.7 Million Blu-ray+DVD version of Avatar sold.

    04/18/10 Pirate Radio *TBO 8.90 M worst ever to date for new release TBO, Avatar was to be released next week

    04/11/10 Lord of the Rings: The Motion Picture Trilogy on Blu-ray Bad Lieutenant The Collector *TBO down 4% YTY Easter week 2009 to after Easter 2010 week very low TBO

    03/28/10 Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales

    10/11/09 Snow White Blu-ray+DVD combo counted as Blu-ray sales

    Note that the 1Q 2008 numbers are probably even a bit high as 4% Blu-ray market share (the HMM 1/06 thru 4/20/08) is assumed for those weeks. It is also noted that The-numbers.com attempts to include Wal-Mart in its top 20 DVD figures while the HMM reported Nielsen Videoscan percentages do not.

    In the particular case of the week of 3/22/09 where Wal-Mart did not sell the Blu-ray version of the weeks best selling DVD Twilight the numbers for Blu-ray are probably high by 40-50K. 3/29/09 is probably high by my estimate by half that amount or 20-25K.

    Note: 3/23/08 was I Am Legend , Enchanted Bee Movie as top DVD sellers

    3/15/09 was Pinocchio re release date
    Spoiler:

    http://www.the-numbers.com/dvd/chart...8/20080323.php

    Calculations have been revised to take into account relative Blu-ray and DVD market shares.

    As the Blu-ray top 20 share % is apparently a market share number, the total reported DVD units would have to be divided by the DVD market share (ie for week of 10/5/08 Blu-ray = 13%, DVD would be 87% market share) to get a total DVD + Blu-ray = total discs sold, that would then be multiplied out by the Blu-ray market share to get the top 20 Blu-ray units sold

    In other words the calculation is
    DVD top 20 unit sales numbers / DVD top 20 unit sales ratio = (BD + DVD) top 20 unit sales numbers
    then to get the Blu-ray top 20 unit sales ...
    (BD + DVD) top 20 unit sales numbers X Blu-ray top 20 unit sales ratio = BD top 20 unit sales numbers
    or
    (BD + DVD) top 20 unit sales numbers - DVD top 20 unit sales numbers = BD top 20 unit sales numbers

    (Same calculations would apply for individual Blu-ray sales of a title that is listed on the HMM weekly BD Market share chart where we also have the DVD sales for that title for the week on the-numbers DVD top 20 sales chart)


    (BD/DVD*100 is a relative market share index of Blu-ray to DVD sales)
    (BD/(DVD+DVD) is the Blu-ray market share expressed as a percentage)

    NOTE:
    As of 7/19/2009 the pie chart published by HMM was changed to be a revenue market share graph instead of a top best selling 20 DVD title versus top 20 best selling Blu-ray title unit sales comparison.

    The top 20 unit Blu-ray marketshare for 7/19/09 was 13% and the top 20 unit marketshare for 7/26/09 was 20% instead of what was published on the HMM website homepage, digital online and print edition (8% and 16%).

    The week of the Black Friday sales. Because of the large amount of discounted DVD volume sales for this unusual seasonal high volume DVD sales week, it is probable that the usual calculation for top 20 Blu-ray units underestimates the actual volume of Blu-ray units for this week ending 11/29/09,, as it unlikely that 11/29/09 was less than the week before on 11/22/09 or nearly equal to 11/30/08 when Blu-ray did only $21 M in sales compared to week ending 11/30/09 $69 M in sales. No effort has been made to adjust the normal calculation for this effect.

    From Home Media Magazine estimates, the 2009 figure from Black Friday week was over twice as many units sold for Blu-ray.
    by HMM staff

    The Blu-ray share for the week ended 11/29 is correct.... that week saw a huge jump in Blu-ray sales, but they were overshadowed by the leap in DVD sales, hence the lower Blu-ray share. ....here are some other estimates:

    TOTAL Estimated Blu-ray unit sales for week ended 11/30/2008 was about 800,000 units.
    TOTAL Estimated Blu-ray unit sales for week ended 11/29/2009 was about 1,800,000 units.












    Last edited by Kosty; 10-20-2010 at 01:01 AM.

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    Estimated Blu-ray Top 20 Units 2008 2009 and 2010 trend graphs

    This metric has been changed by HMM to correspond exactly with the Top 20 Sellers Chart

    these tables currently under revision as of 10/10/10


    Spoiler:
    Top 20 unit % updated thru 9/26/10 unit data:








    Last edited by Kosty; 10-19-2010 at 08:48 PM.

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    Top 20 Unit Sales Estimate Year to Year Comparison Summary (The-Numbers.com*HMM %)

    This metric has been changed by HMM to correspond exactly with the Top 20 Sellers Chart

    these tables currently under revision as of 10/10/10



    Spoiler:
    Updated thru week ending 9/26/10 units data.

    Code:
    2009 to 2010 YTYx      YTY + %(Week Ending 1/03/10-9/26/10 compared to matching 2009 period)
                                   The-Numbers.com DVD Top 20 units, calculated Blu-ray Top 20 units
    Blu-ray    1.460      +45.96 %
    DVD	   0.786      -21.36 %
    DVD+BD	   0.867      -13.26 %
    EOY 2009 for the even weeks of the Nielsen Videoscan weekly reporting periods.

    Code:
    2008 to 2009 EOY09x   EOY09 +% (Week Ending 1/04/09-12/27/09 compared to 2008)
                                    The-Numbers.com DVD Top 20 units, calculated Blu-ray Top20 units
    Blu-ray    1.825       82.52 %
    DVD	   0.981       -1.93 %
    DVD+BD	   1.052        5.18 %
    (See above posts for weeks arranged by week month and yearly chronological sequence)



    2008 to 2009 to 2010 YEAR TO YEAR WEEKLY ESTIMATED TOP 20 UNIT COMPARISON CALCULATIONS

    (Matched Weeks)


    All units and % are top 20 titles that week for each format. BD% on chart is BD/(BD+DVD)% of top 20 units (the former pie chart %)

    Code:
    Date      DVDTop20  DVD%   TotalTop20 BDtop20% BDTop20  BD/DVD*100    
    
    2010
    09/26/10  3,457,396 78.32%  4,414,448 21.68%   957,052 27.68 Robin Hood Tinker Bell
    09/27/09  2,577,976 84.89%  3,036,843 15.11%   458,867 17.80 Ghosts of Girl Friends Past
    09/28/08  3,563,085  94%    3,790,516  6.00%   227,431  6.38 Sex and the City - The Movie Leatherheads
    
    09/19/10  3,260,441 82.77%  3,939,158 17.23%   678,717 20.82 Prince of Persia Letters to Juliet
    09/20/09  4,577,388 83.33%  5,493,085 16.67%   915,697 20.00 X-Men Origins: Wolverine
    09/21/08  2,660,810  92%    2,892,185  8.00%   231,375  8.70 Speed Racer Made of Honor
    
    09/12/10  2,175,559 85.83%  2,534,730 14.17%   359,171 16.51 Killers
    09/13/09  1,899,157 85.60%  2,218,641 14.40%   319,484 16.82 Crank 2: High Voltage
    09/14/08  2,905,757  92%    3,158,432  8.00%   252,675  8.70 Forbidden Kingdom, The  Baby Mama
    
    09/05/10  2,162,306 86.00%  2,514,309 14.00%   352,003 16.28 Why Did I get Married Too? Marmaduke 
    09/06/09  2,713,384 82.61%  3,284,571 17.39%   571,187 21.05 State of Play Gladiator Braveheart
    09/07/08  2,237,375  88%    2,542,472 12.00%   305,097 13.60 Office, The - Season Four
    
    08/29/10  1,933,162 83.10%  2,326,308 16.90%   393,146 20.34 Lost Season 6 The Backup Plan
    08/30/09  2,685,638 90.68%  2,961,665  9.32%   276,027 10.28 Fighting Duplicity
    08/31/08  3,700,328  94%    3,936,519  6.00%   236,191  6.38 Little Mermaid - Ariel's Beginning, The
    
    08/22/10  2,527,596 85.58%  2,953,489 14.42%   425,893 16.85 The Last Song (annual Miley Cyrus Week ;))
    08/23/09  3,384,817 91.20%  3,711,422  8.80%   326,605  9.65 Hannah Montana: The Movie
    08/24/08  2,721,414  94%    2,895,121  6.00%   173,707  6.38 Hannah Montana/Miley Cyrus - Best of Both Worlds 
    
    08/15/10  2,287,578 81.30%  2,813,645 18.70%   526,067 23.00 Date Night Death At a Funeral
    08/16/09  2,895,711 86.64%  3,342,233 13.36%   446,522 15.42 I Love You, Man 17 Again
    08/17/08  1,300,437  92%    1,413,518  8.00%   113,081  8.70 South Park Season 11
    
    08/08/10  2,626,027 75.46%  3,480,025 24.54%   853,998 32.52 Kick-Ass Diary Wimpy Kid
    08/09/09  3,271,402 88.66%  3,689,829 11.34%   418,427 12.79 Race to Witch Mountain
    08/10/08  1,904,530  93%    2,047,882  7.00%   143,352  7.53 Nim's Island Starship Troopers 3
    
    08/01/10  2,236,551 74.48%  3,002,888 25.52%   766,337 34.26 Clash of Titans Batman Red Hood Repo Men
    08/02/09  3,606,723 81.49%  4,425,970 18.51%   819,247 22.71 Fast&Furious Battlestar Galactica Green Ln
    08/03/08  2,410,745  90%    2,678,606 10.00%   267,861 11.11 Harold&Kumar2 Stargate-Continuum Doomsday
    
    07/25/10  1,937,107  77.85% 2,488,256 22.15%   551,149 28.45 Cop Out The Losers The Runaways
    07/26/09  3,469,627  80%    4,337,034 20.00%   867,407 25.00 Watchmen Coraline
    07/27/08  1,999,902  91%    2,197,695  9.00%   197,793  9.89 21
    
    07/18/10  2,074,558 84.15%  2,465,310 15.85%   390,752 18.84 The Bounty Hunter Our Family Wedding
    07/19/09  2,013,710  87%    2,314,609 13.00%   300,899 14.94 The Haunting in Connecticut 
    07/20/08  2,661,096  92%    2,892,496  8.00%   231,400  8.70 Step Up 2: The Streets
    
    07/11/10  1,976,099 80.84%  2,444,457 19.16%   468,358 23.70 Brooklyn's Finest Girl With Dragon Tattoo
    07/12/09  2,563,408  87%    2,946,446 13.00%   383,038 14.94 Knowing Push
    07/13/08  2,161,864  88%    2,456,664 12.00%   294,800 13.64 The Ruins Superhero Movie
    
    07/04/10  2,954,344 80.41%  3,674,100 19.59%   719,756 24.36 Percy Jackson Hot Tub Time Machine Crazies
    07/05/09  1,999,249  90%    2,221,388 10.00%   222,139 11.11 12 Rounds
    07/06/08  2,344,112  93%    2,520,551  7.00%   176,439  7.53 Meet the Browns Vantage Pt Drillbit Taylor
    
    06/27/10  2,167,737 79.12%  2,739,809 20.88%   572,072 26.39 Green Zone Remember Me
    06/28/09  2,963,546  88%    3,367,666 12.00%   404,120 13.64 Confessions of a Shopaholic
    06/29/08  3,387,810  93%    3,642,806  7.00%   254,996  7.53 21
    
    06/20/10  2,716,592 75.85%  3,581,532 24.15%   864,940 31.84 Book of Eli When in Rome Youth in Revolt
    06/21/09  5,421,682  92%    5,893,133  8.00%   471,451  8.70 Friday the 13th
    06/22/08  2,941,032  94%    3,128,757  6.00%   187,725  6.38 Fools Gold Welcome Home Roscoe Jenkins
     
    06/13/10  2,461,996 77.94%  3,158,835 22.06%   696,839 28.30 Shutter Island From Paris with Love
    06/14/09  5,209,020  87%    5,987,379  13%     778,359 14.94 Gran Torino
    06/15/08  4,549,086  93%    4,891,490   7%     342,404  7.53 The Bucket List Jumper
    
    06/06/10  3,812,781 74.80%  5,097,301 25.20% 1,284,520 33.69 Alice In Wonderland The Wolfman Life 
    06/07/09  3,970,841  88%    4,512,319  12%     541,478 13.64 He's Just Not That Into You
    06/08/08  2,924,484  91%    3,213,719   9%     289,235  9.89 Semi Pro Meet The Spartans
    
    05/30/10  2,308,121 82.09%  2,811,696 17.91%   503,575 21.82 True Blood 2 Dear John Spartacus The Road
    05/31/09  3,433,670  88%    3,901,898  12%     468,228 13.64 no major new studio releases
    06/01/08  2,969,115  90%    3,299,017  10%     329,902 11.11 Rambo re release Cleaner    
    
    05/23/10  2,480,533 80.60%  3,077,584 19.40%   597,051 24.07 Valentine's Day Invictus Spy Next Door 
    05/24/09  6,558,345  86%    7,625,983  14%   1,067,638 16.28 Paul Blart: Mall Cop  Valkyrie
    05/25/08  6,032,181  93%    6,486,216   7%     454,035  7.53 National Treasure - Book of Secrets
     
    05/16/10  3,015,909 78.00%  3,866,550 22.00%   850,641 28.21 Legion Edge of Darkness Daybreakers
    05/17/09  5,559,002  85%    6,540,002  15%     981,000 17.65 Taken Underworld: Rise of the Lycans
    05/18/08  4,116,119  95%    4,332,757   5%     216,638  7.53 Indiana Jones re rel Mad Money Untraceable
    
    05/09/10  2,697,698 80.91%  3,334,196 19.09%   636,498 23.59 Tooth Fairy Leap Year Saving Private Ryan
    05/10/09  4,429,829  90%    4,922,032  10%     492,203 11.11 The Curious Case of Benjamin Button
    05/11/08  3,436,325  95%    3,617,184   5%     180,859  5.36 P.S. I Love You First Sunday  
    
    05/02/10  3,417,038 74.75%  4,571,288 25.25% 1,154,250 33.78 It's Complicated Imaginarium Dr Parnassus
    05/03/09  4,334,922  90%    4,816,580  10%     481,658 11.11 Bride Wars Hotel for Dogs
    05/04/08  3,951,319  95%    4,159,283   5%     207,964  5.26 The Golden Compass 27 Dresses  
    
    04/25/10  5,483,746 69.59%  7,880,078 30.41% 2,396,332*43.70 Avatar Crazy Heart Lovely Bones Young*Vict
    04/26/09  3,884,888  86%    4,517,312  14%     632,424 16.28 Notorius The Wrestler 
    04/27/08  3,704,727  94%    3,941,199   6%     236,472  6.38 Cloverfield Charlie Wilson's War
    
    04/18/10  1,621,858 81.32%  1,994,415 18.68%   372,557 22.97 Pirate Radio *TBO worst ever
    04/19/09  3,314,166  88%    3,766,098  12%     451,932 13.64 The Spirit
    04/20/08  4,599,084  94%    4,892,643   6%     293,559  6.38 Juno Aliens vs. Predator - Requiem
    
    04/11/10  2,161,531 79.25%  2,727,484 20.75%   565,953 26.18 LOTR BD Bad Lieutenant The Collector *TBO 
    04/12/09  8,277,770  93%    8,900,828   7%     623,058  7.53 Bedtime Stories (Easter Sales)
    04/13/08  4,094,727  95%    4,310,239   5%     215,512  5.26 Water Horse There Will Be Blood
    
    04/04/10  6,756,535 86.44%  7,816,445 13.56% 1,059,910 15.69 Sherlock Holmes Alvin Chipmunks Squeakquel
    04/05/09  5,721,690  90%    6,357,433  10%     635,743 11.11 Marley & Me SlumDog
    04/06/08  6,977,800  96%    7,268,542   4%     290,742  4.17 Alvin and the Chipmunks Sweeney Todd
    
    03/28/10  6,868,332 79.23%  8,668,853 20.77% 1,800,521*26.21 Toy Story Toy Story 2 The Blind Side
    03/29/09  6,529,305  87%    7,504,948  13%     975,643 14.94 Quantum of Solace
    03/30/08  3,343,830  92%    3,634,598   8%     290,768  8.70 Mist, The
    
    03/21/10  7,712,829 83.33%  9,255,765 16.67% 1,542,936 20.00 New Moon Princess and Frog Ninja Assassin 
    03/22/09  7,520,004  91%    8,263,741   9%     743,737  9.89 Twilight (BD probably high)
    03/23/08 11,933,888  94%   12,695,626   6%     761,738  6.38 I Am Legend Enchanted
    
    03/14/10  5,148,409 83.30%  6,180,563 16.70% 1,032,154 20.05 Precious Boondock Saints II Old Dogs
    03/15/09  5,435,960  88%    6,177,227  12%     741,267 13.64 Pinocchio 
    03/16/08  6,523,737  96%    6,795,559   4%     271,822  4.17 Bee Movie No Country for Old Men
    
    03/07/10  3,933,768 73.77%  5,332,477 26.23% 1,398,709 35.56 2012 Where the Wild Things Are Ponyo
    03/08/09  3,849,449  90%    4,277,166  10%     427,717 11.11 Beverly Hills Chihuahua
    03/09/08  3,943,451  96%    4,107,761   4%     164,310  4.17 101 Dalmatians Mr. Magorium's 
    
    02/28/10  4,504,520 74.22%  2,226,699 25.78%   574,043 12.74 Justice League: Crisis on Two Earths
    03/01/09  3,335,531  92%    3,625,577   8%     290,046  8.70 Sex Drive Body of Lies
    03/02/08  5,272,493  96%    5,492,180   4%     219,687  4.17 Beowulf 30 Days of Night  
    
    02/21/10  4,504,520 86.97%  5,179,395 13.03%   674,875 14.98 Law Abiding Citizen
    02/22/09  4,125,505  90%    4,583,894  10%     458,389 11.11 High School Musical 3: Senior Year
    02/24/08  5,009,987  96%    5,218,736   4%     208,749  4.17 American Gangster Michael Clayton
    
    02/14/10  4,319,041 83.04%  5,201,157 16.96%   882,116 20.42 Couples Retreat Time Traveler's Wife
    02/15/09  4,770,305  92%    5,185,114   8%     414,809  8.70 Nights in Rodanthe
    02/17/08  4,716,726  96%    4,913,256   4%     196,530  4.17 Tyler Perry's Why Did I Get Married? 
    
    02/07/10  3,421,385 80.08%  4,272,459 19.92%   851,074 24.88 Zombieland Love Happens Amelia Planet Hulk
    02/08/09  5,616,864  93%    6,039,639   7%     422,775  7.53 Madagascar: Escape 2 Africa
    02/10/08  3,528,678  96%    3,675,706   4%     147,028  4.17 Snow Buddies Across the Universe Brave One
    
    01/31/10  3,197,077 80.21%  3,985,883 19.79%   788,806 24.67 This is It Surrogates Saw VI
    02/01/09  3,735,997  86%    4,344,183  14%     608,186 16.28 Open Season 2
    02/03/08  2,022,469  96%    2,106,739   4%      84,270  4.17 The Invasion
     
    01/24/10  2,622,266 76.41%  3,431,836 23.59%   809,570 30.87 Gamer
    01/25/09  2,930,532  83%    3,530,761  17%     600,229 20.48 Max Payne
    01/27/08  3,307,632  96%    3,445,450   4%     137,818  4.17 The Game Plan Saw IV
    
    01/17/10  3,073,388 80.60%  3,813,136 19.40%   739,748 24.07 I can Do Bad All By Myself Hurt Locker
    01/18/09  3,275,945  88%    3,722,665  12%     446,720 13.64 Tyler Perry's The Family That Preys
    01/20/08  2,997,845  96%    3,122,755   4%     124,910  4.17 Good Luck Chuck
    
    01/10/10  3,472,097 77.54%  4,477,814 22.46% 1,005,717 28.97 Cloudy With A Chance of Meatballs
    01/11/09  4,154,503  87%    4,775,291  13%     620,788 14.94 Pineapple Express
    01/13/08  3,484,803  96%    3,630,003   4%     145,200  4.17 3:10 to Yuma
    
    01/03/10  3,201,366 79.55%  4,024,344 20.45%   822,978 25.71 Paranormal Activity
    01/04/09  4,733,578  84%    5,635,212  16%     901,634 19.05 Eagle Eye
    01/06/08  4,702,519  96%    4,898,457   4%     195,938  4.17 Resident Evil - Extinction
    
    12/27/09 10,602,763 80.11% 13,235,255 19.89% 2,632,492 24.83 District 9
    12/28/08 10,029,134  87%   11,527,740  13%   1,498,606 14.94 Death Race (4Q 2008)  
    
    12/20/09 11,878,980 81.01% 14,663,597 18.99% 2,784,617 23.44 The Hangover Inglourious Basterds
    12/21/08 14,589,744  89%   16,392,971  11%   1,803,227 12.36 Mama Mia
    
    12/13/09 10,918,304 81.68% 13,367,169 18.32% 2,448,865 22.43 Harry Potter and the Half-Blood Prince
    12/14/08 15,656,259  86%   18,204,952  14%   2,548,693 16.28 The Dark Knight 
    
    12/06/09  6,486,087 78.74%  8,237,347 21.26% 1,751,260 27.00 Night at the Museum 2 Terminator Salv
    12/07/08 13,065,998  89%   14,680,897  11%   1,614,899 12.36 Wanted Narnia Prince Caspian 
    
    11/29/09 11,025,144 88.32% 12,483,179 11.68%*1,458,035*13.22 BF Angels & Demons (Black Friday)
    11/30/08 13,891,705  90%   15,435,228  10%   1,543,523 11.11 Hancock
    
    11/22/09  7,647,830 78.22%  9,777,333 21.78% 2,129,503 27.84 Star Trek
    11/23/08 12,762,159  89%   14,339,504  11%   1,577,345 12.36 Wall-E
    
    11/15/09 10,529,835 81.39% 12,937,505 18.61% 2,407,670 22.87 Up Monsters Inc
    11/16/08  8,951,543  91%    9,836,860   9%     885,317  9.89 Hellyboy 2 Kung Fu Panda
    
    11/08/09  7,976,987 82.32%  9,690,217 17.68% 1,713,230 21.48 G.I. Joe
    11/09/08  4,813,398  92%    5,231,954   8%     418,556  8.70 Get Smart
    
    11/01/09  7,235,173 86.07%  8,406,150 13.93% 1,170,977 16.18 Ice Age: Dawn of the Dinosaurs
    11/02/08  5,084,812  92%    5,526,970   8%     442,158  8.70 Tinker Bell
    
    10/25/09  7,542,412 80.25%  9,398,644 19.75% 1,856,232 24.61 Transformer 2: Revenge of the Fallen
    10/26/08  5,870,781  88%    6,671,342  12%     800,561 13.64 The Incredible Hulk
    
    10/18/09  4,931,164 83.53%  5,903,465 16.47%   972,301 19.72 The Proposal Land of the Lost 
    10/19/08  5,515,943  89%    6,197,689  11%     681,746 12.36 Indiana Jones KOCS                  
    
    10/11/09  2,896,009 70.56%  4,104,321 29.44% 1,208,312*41.72 Snow White Blu-ray DVD combo pack
    10/12/08  5,022,723  90%    5,580,803  10%     558,080 11.11 Sleeping Beauty         
    
    10/04/09  4,317,022 85.15%  5,069,903 14.85%   752,881 17.44 Monsters vs Aliens The Wizard of Oz
    10/05/08  7,645,705  87%    8,788,167  13%   1,142,462 14.94 Ironman (4Q 2008)
    	
    1/6/08 thru 3/23/08 assumed at a high of 4% Blu-ray top 20 market share
    2008 to 2009 to 2010 YEAR TO DATE SUMMARY TOP 20 UNIT COMPARISON CALCULATIONS

    PERIOD TOTALS


    Code:
    ESTIMATED TOP 20 UNIT TOTALS BY DATE RANGE 2010 2009 2008 
    
    Date                   DVDTop20     DVD%   TotalTop20  BDtop20%   BDTop20  BD/DVD*100    
    
    Year to date comparison for 2010 and matching 2009 and 2008 weekly periods
    
    Current Cumulative Year to Date (YTD) Totals
    
    2010 1/03/10-09/26/10  126,411,976  79.74%  158,532,153  20.26%  32,120,177  25.41  
    2009 1/04/09-09/27/09  160,751,039  87.96%  182,757,817  12.04%  22,006,778  13.69  
    2008 1/06/08-09/27/08  147,043,322  94.05%  156,343,336   5.95%   9,300,014   6.32  
    Week 39 of 52 in 2010
    
    Completed quarterly comparison for 2010 2009 and 2008 (13 week 7 day Mon-Sun)
    
    2010 by quarter
    E1Q 01/03/10-03/28/10   53,701,177  80.36%   66,823,816  19.64%  13,122,639  24.44
    E2Q 04/04/10-06/27/10   41,102,075  78.06%   52,657,212  21.94%  11,555,137  28.11
    E3Q 07/04/10-09/26/10   31,608,724  80.94%   39,051,124  19.06%   7,442,400  23.55 
    week 13 of 13 in 3Q 10 
    
    2009 by quarter
    E1Q 01/04/09-03/29/09   60,013,478  88.69%   67,665,418  11.31%   7,651,940  12.75
    E2Q 04/05/09-06/28/09   63,079,371  88.71%   71,108,663  11.29%   8,029,292  12.73
    E3Q 07/05/09-09/27/09   37,658,190  85.62%   43,983,737  14.38%   6,325,547  16.80
    E4Q 10/04/09-12/27/09  103,987,710  81.70%  127,274,086  18.30%  23,286,376  22.39
    EOY 01/06/09-12/27/09  264,738,749  85.39%  310,031,902  14.61%  45,293,153  17.11   
    
    2008 by quarter
    E1Q 01/06/08-03/30/08   60,788,058  95.37%   63,736,828   4.63%   2,948,770   4.85
    E2Q 04/06/08-06/29/08   53,683,809  93.88%   57,183,852   6.12%   3,500,043   6.52
    E3Q 07/06/08-09/28/08   32,571,455  91.95%   35,422,657   8.05%   2,851,202   8.75
    E4Q 10/05/08-12/28/08  122,899,904  88.79%  138,415,077  11.21%  15,515,173  12.62
    EOY 01/06/08-12/28/08  269,943,226  91.58%  294,758,414   8.42%  24,815,188   9.19

    2008 to 2009 to 2010 YEAR TO DATE SUMMARY TOP 20 UNIT COMPARISON CALCULATIONS

    PERIOD AVERAGES


    Code:
    ESTIMATED TOP 20 UNIT WEEKLY AVERAGES BY DATE RANGE  
    
    Date                   DVDTop20     DVD%   TotalTop20 BDtop20%   BDTop20  BD/DVD*100    
    
    Year to date comparison for 2010 and matching 2009 and 2008 weekly periods
    
    Current Cumulative Year to Date (YTD) Averages
    
    2010 1/03/10-09/26/10   3,241,333  79.74%   4,064,927  20.26%   823,594   25.41  
    2009 1/04/09-09/27/09   4,121,822  87.96%   4,686,098  12.04%   564,276   13.69 
    2008 1/06/08-09/27/08   3,770,342  94.05%   4,008,803   5.95%   238,462    6.32 
    Week 39 of 52 in 2010
      
    Completed quarterly comparison for 2010 2009 and 2008 (13 week 7 day Mon-Sun)
                  
    2010 by quarter
    E1Q 01/03/10-03/28/10   4,130,860  80.36%   5,140,294  19.64%  1,009,434  24.44
    E2Q 04/04/10-06/27/10   3,161,698  78.06%   4,050,555  21.94%    888,857  28.11 
    E3Q 07/04/10-09/26/10   2,431,440  80.94%   3,003,933  19.06%    572,492  23.55   
    week 13 of 13 in 3Q 10 
    
    2009 by quarter
    E1Q 01/04/09-03/29/09   4,616,421  88.69%   5,205,032  11.31%    588,611  12.75
    E2Q 04/05/09-06/28/09   4,852,259  88.71%   5,469,897  11.29%    617,638  12.73
    E3Q 07/05/09-09/27/09   2,896,784  85.62%   3,383,364  14.38%    486,581  16.80
    E4Q 10/04/09-12/27/09   7,999,055  81.70%   9,790,314  18.30%  1,791,260  22.39            
    EOY 01/06/09-12/27/09   5,091,130  85.39%   5,962,152  14.61%    871,022  17.11                 
    
    2008 by quarter
    E1Q 01/06/08-03/30/08   4,676,004  95.37%   4,902,833   4.63%    226,828   4.78
    E2Q 04/06/08-06/29/08   4,129,524  93.88%   4,398,758   6.12%    269,234   6.52
    E3Q 07/06/08-09/28/08   2,505,497  91.95%   2,724,820   8.05%    219,323   8.75
    E4Q 10/05/08-12/28/08   9,453,839  88.79%  10,647,314  11.21%  1,193,475  12.62 
    EOY 01/06/08-12/28/08   5,191,216  91.58%   5,668,431   8.42%    477,215   9.19
    Top 20 DVD is from the-numbers.com, Blu-ray total is calculated by data provided by HMM Research each week. The Top 20 unit marketshare was previously known as the and published as the pie chart share prior to 7/19/09. These are best understood of the translation of the scale of the The-Numbers.com estimate of the total units sales of the bestselling 20 DVD title sold into Blu-ray and total units by assuming that the Nielsen Videoscan first alert (former pie chart) top 20 DVD versus top 20 Blu-ray can be applied to that number to estimate Blu-ray sales. Even if magnitude is off scale trends are probably accurate.

    As of 7/19/09 the pie chart published by HMM was changed to be a revenue market share graph instead of a top best selling 20 DVD title versus top 20 best selling Blu-ray title unit sales comparison. 7/12/09 and before the HMM pie chart was based on the Top 20 unit comparison of the top bestselling 20 DVD titles and the top bestselling 20 Blu-ray units.

    Since 8/02/09 the top 20 unit percentage has been provided directly by HMM to 2 digits and has not been published as the new pie chart calculation is the format revenue percentages for the week.


    Detailed Notes:

    Spoiler:



    Note that the 1Q 2008 numbers are probably even a bit high as 4% Blu-ray market share (the HMM 1/06 thru 4/20/08) is assumed for those weeks. It is also noted that The-numbers.com attempts to include Wal-Mart in its top 20 DVD figures while the HMM reported Nielsen Videoscan percentages do not.

    In the particular case of the week of 3/22/09 where Wal-Mart did not sell the Blu-ray version of the weeks best selling DVD Twilight the numbers for Blu-ray are probably high by 40-50K.

    04/18/10 Pirate Radio *TBO 8.90 M worst ever to date for new release TBO, Avatar was to be released next week

    04/11/10 Lord of the Rings: The Motion Picture Trilogy on Blu-ray Bad Lieutenant The Collector *TBO down 4% YTY Easter week 2009 to after Easter 2010 week very low TBO


    03/28/10 Toy Story Toy Story 2 Blu-ray+DVD combo counted as Blu-ray sales

    10/11/09 Snow White Blu-ray+DVD combo counted as Blu-ray sales

    2007 data is actual Nielsen Videoscan Blu-ray sales data (not just top 20, but entire Blu-ray units sold, leaked from a SPHE report)












    Unit sales update for week ending 9/26/10 units is now complete.
    Last edited by Kosty; 10-19-2010 at 08:49 PM.

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    Default Historical Narrative Weekly DVD Sales - Reports from The-Numbers.com-C.S.Strowbridge

    Additional narrative comments from - C.S.Strowbridge from the news reports at The-Numbers.com are also included in the weeks since 9/27/09 in the week updates charts and graphs below in this thread.

    These are the mentions of high definition Blu-ray sales in his narratives:

    Earlier 2006 and 2007 narratives are here from the beginning of the format war

    12/9/07

    Another week, another win for Blu-Ray on the Format War. That's 49 weeks in a row this year, so winning is not a newsworthy event, but winning by 76% to 24% is. Granted, the top two overall sellers, Pirates of the Caribbean - At World's End and Superbad, were both Blu-Ray exclusive, but this is still a dominant performance. Speaking of At World's End, it sold 160,000 units during its opening week, which is a record for Blu-Ray exclusive releases and might be a record for an exclusive release for either format. (The Transformers reportedly sold 190,000 units its first week, but that number is under dispute. Also that number includes sales to rental chains while the 160,000 for At World's End does not.) Next week's numbers could have HD-DVD winning its first week of the year, as The Bourne Ultimatum is the only marquee exclusive release, but it might not be enough to save the format. There are a lot of rumors that there will be a blockbuster announcement at CES 2008 next month; an announcement that some are predicting will end the Format War.
    12/16/07

    Since The Bourne Ultimatum was the only marquee exclusive release this week, many thought HD-DVD would finally win its first week this year. However, it was not to be, as Blu-Ray won with ease 61% to 39%. Blu-Ray appears to be headed for a clean sweep of the year, which will make it very hard for HD-DVD to convince Warner Bros., the only major studio that is still neutral, to jump to HD-DVD, or to even remain neutral after CES 2008 in mid-January.
    12/23/07
    The Bourne Ultimatum remained the best selling High Definition title this week, but the overall result was the same with Blu-Ray winning 61% to 39%. With HD-DVD pushing several sales this week, it looks like they could finally win a week, but it wouldn't be the first time people were predicting that and it didn't come true.
    12/30/07

    Since The Bourne Ultimatum was the only marquee exclusive release this week, many thought HD-DVD would finally win its first week this year. However, it was not to be, as Blu-Ray won with ease 61% to 39%. Blu-Ray appears to be headed for a clean sweep of the year, which will make it very hard for HD-DVD to convince Warner Bros., the only major studio that is still neutral, to jump to HD-DVD, or to even remain neutral after CES 2008 in mid-January.

    Over on the High Definition side, Blu-Ray won, again, by 61% to 39%, again. In fact, it was the third week in a row at that same ratio. This win was especially significant because it gave Blu-Ray 52 wins in 2007, sweeping the whole year. It was also a major part of Warner Bros.' decision to go Blu-Ray exclusive. That's right, the format war is all but over as Blu-ray now has a massive lead in terms of studio support to go with its software and hardware lead. It will be interesting to see what HD-DVD will do to try and counter this, if anything, but it is very unlikely to be able to recover.


    2008

    1/06/08

    This week, Blu-Ray's advantage grew to 65% to 35%. This is not surprising given the top three new releases on DVD were all Blu-Ray exclusive. Warner Bros.' announcement to go Blu-Ray exclusive was too late in the week to have a substantial effect, but that won't be true next week.
    1/13/08

    This was the first full week after Warner Bros. made its announcement that it was supporting Blu-Ray only, and it showed. Blu-Ray won the week by a ratio of 85 to 15, which is the most lop-sided win since Blu-Ray entered the market. At this point, even if HD-DVD bounces back a bit next week, I wouldn't be surprised if Paramount or Universal switched sides by the end of the first quarter. And if they don't, retailers will simply stop stocking HD-DVD once the last WB title comes out in May.
    1/20/08

    Moving onto the format war, it was reported that Blu-Ray won the week 83% to 17%, which is not a significant change from last week's blowout. At this moment, it is no longer a question of when HD-DVD will lose the last of its studio support, only if that will happen before or after retailers phase out the format. If I were to make an educated guess, I would say after. It is easier for retailers to stop purchasing new products than it is for a studio to switch formats.
    1/27/08

    Moving onto the format war, it was reported that Blu-ray won the week 85% to 15%, which is again not a significant change from last two weeks. Even if this trend were to continue, it would take more than two months for HD DVD to climb back to the old averages when it was losing 65% to 35%. And every week it is below 30% increases the chances that retailers will drop, or at least drastically cut back on stocking, HD DVDs. When that happens, it is game over for the format.
    2/03/08

    As for the Format War, Blu-ray won the week, again, with 74% market share to 26% for HD DVD. This is a staggering lead for Blu-ray, but less than previous weeks, mainly due to slumping total sales. Granted, neither format released anything marquee last week so sales were down on both sides, and neither side is releasing a $100 million movie until next week, so the numbers will continue to be down for quite some time. However, this is seasonal blip and not a sign that High Definition is a failure as some are claiming.
    2/10/08

    As for the Format War... it's over. Blu-ray won the week and improved on last week's numbers with 81% of the market share, but that's not the big news. The big news was Netflix dropping HD DVD on Monday. At least that was the big news for a few hours as it was quickly followed up by Best Buy officially recommending Blu-ray to all of its customers. Which was the big news until Wal-Mart officially announced it too was dropping HD DVD. Which was the big news until the weekend when word leaked out that Toshiba was planning to drop HD DVD, and since they are the only hardware manufacturer out there, that would be the official end of the format. It could be over as early as this time next week, while I would expect a flood of previously HD DVD only releases to come out on Blu-ray by November for the Christmas rush.

    Hopefully this will include Serenity. And it better not be just a port of the HD DVD release either, it better be the Special Edition release done for Blu-ray.

    2/17/08

    Moving on to the Format War, in a bout of irony, the week Toshiba announced they were dropping HD DVD, HD DVD had its best showing in a while, earning a 27% market share. (It is important to note that losing 73% to 27% is still terrible and completely unsustainable, but it is better than the past few weeks.) However, now that HD DVD is officially dead, not just mortally wounded as it has been since Warner Bros. defected, the real battle begins: Blu-ray vs. DVD.

    2/24/08
    More news on the Format War, American Gangster helped HD DVD earn its first number one seller in a long, long time. However, this was not a surprise result as that film was the first $100 million hit to come out on High Definition day and date with the DVD. Overall, Blu-ray still won the week 77% to 23% with Michael Clayton being the best seller of the winning format. In fact, Michael Clayton performed much stronger in High Definition than it did on DVD; on DVD it was outsold close to 5 to 1 while in High Definition is was outsold barely more than 3 to 2.

    3/02/08

    More news on the Format War, Blu-ray won the week with 75% of the market share and had the biggest selling with 30 Days of Night, which only placed third overall. The first premiere day-and-date Blu-ray release doesn't come out until next week, so we will have to wait three weeks to see if Blu-ray can earn a knockout punch on the sales chart as it has in studio support, manufacturer support, and retail support.
    3/09/08

    More news on the Format War: Blu-ray won the week, again, but with a rather low market share of 65%. Additionally, Beowulf climbed into top spot on the High Definition sales chart, giving HD DVD two wins in the past three weeks. However, there are some mitigating circumstances. First of all, the rankings are by units and not dollars and there have been widespread reports of firesales with first-run HD DVD releases going for under $10: American Gangster and Beowulf on HD DVD at half the cost of the regular DVD. Secondly, Blu-ray has not had a marquee release in a while with The Game Plan being the biggest box office hit to come out day-and-date this year and the format's sales have been spread out over a number of smaller releases. With the number of HD DVD releases drying up, Blu-ray should take a 90% share shortly, in which case the market numbers become meaningless.

    Hopefully Blu-ray will grow fast enough that its market share vs. DVD will become calculable before the end of the year.
    3/16/08

    Firesales are subsiding on HD DVD and that helped Blu-ray win the week with 78% market share, which is better than last week and slightly better than the yearly average. Also of note, No Country for Old Men did well very on Blu-ray, generating a reported 10% - 15% of total sales (in dollars, not units). This is higher than the average 5% to 10% in the past, and suggests that High Definition is growing now that the Format War as ended.
    3/23/08

    Blu-ray increased its lead in the Format War by taking 88% of sales this week. More importantly, it appears Blu-ray is increasing its share of overall sales when compared to DVD. For instance, 9.8% of unit sales for No Country for Old Men and 12.6% of unit sales for Hitman came from Blu-ray, as compared to 2% to 3% for the average release in 2007. Additionally, it was reported that Blu-ray has sold 3 million units in total so far this year, compared to 6 million it has sold in total before the beginning of the year. This bodes very well for long term growth of the format.
    3/30/08

    Finally we move onto the format war, which had Blu-ray winning with 84% of the sales, which is more or less unimportant now. However, we have some Blu-ray vs. DVD numbers... almost. The top 20 DVD selling titles and the top 20 Blu-ray selling titles are being compared and DVD won with 92% of the sales. However, this is a drop of 2 percentage points from last week, so Blu-ray is doing better. Two things are clear. One, Blu-ray is growing and has been growing substantially after the demise of HD DVD. Two, it has a long way to go before overtaking DVD.
    4/06/08

    It was a slow week for Blu-ray sales with the format only taking only 64% of the High Definition market and dropping to 4% in the Top 20 DVD vs. Top 20 Blu-ray comparison. However, the number one release was aimed at kids, which is not the type of release that interests most early adapters so this was to be expected. However, the Blu-ray market is rather light from now until May when National Treasure comes out. I do expect some growth in the meantime, but nothing spectacular.
    4/13/08

    Moving onto the format war, Blu-ray earned 85% of the High Definition market while picking up 5% in the Top 20 DVD vs. Top 20 Blu-ray comparison. Again, the top four DVDs were either kids movies or did not come out in Blu-ray, so that ratio was expected. On the other hand, it was reported that Blu-ray sales grew by more than 350% in the first quarter compared to the first quarter of 2007. In fact, this helped compensate for lower DVD sales to give the overall market a modicum of growth.
    4/20/08
    As for the format war, Blu-ray took in an impressive 91% of the High Definition market and added 1 percentage-point in the Top 20 DVD vs. Top 20 Blu-ray comparison for a 6% share. (It is important to not that an increase of 1% could be merely statistical noise.) Interestingly, while Juno dominated Aliens vs. Predator - Requiem on DVD, it was the latter that led the way on Blu-ray, albeit by a much closer 5 to 4 ratio.
    4/27/08

    Moving onto Blu-ray, the format took 93% of the high definition market, while DVD took 94% of the Top 20 comparison. Since the number one DVD of the week was not released on Blu-ray, the lack of movement in the DVD / Blu-ray ratio is good news for the format
    5/04/08

    Moving onto Blu-ray, sales were down for the week with the format taking 5% of the 20 / 20 comparison. Interestingly, His Dark Materials: The Golden Compass won the week and sold more than three times the volume of its nearest competition. However, the fact that this domestic box office bomb came out on top explains why Blu-ray sales were down.
    5/11/08

    As for Blu-ray, sales were again down for the week, but this was mostly due to the lack of first tier titles and compared to DVD it remained at 5% in the 20 / 20 comparison. Next week will include the Blu-ray debut of The Lion, The Witch, and the Wardrobe, which should boost the ratio.
    5/18/08

    Speaking of Blu-ray, sales were up for the week by nearly 22%, but again it remained at 5% in the 20 / 20 comparison. As expected, The Lion, The Witch, and the Wardrobe was the best selling Blu-ray title of the week, selling nearly 50% more than Untraceable.
    5/25/08
    Moving onto Blu-ray, sales were up for the week by nearly 55% and it climbed to 7% in the 20 / 20 comparison. I doubt it will stay there for long as the strength of Blu-ray releases wanes the next week, but it shows that when a top tier title comes along, Blu-ray can generate serious revenue.
    6/01/08

    Moving on to the format war, Blu-ray sales were down close to 19%, but it still managed 10% of the the 20 / 20 unit comparison and 8% of total sales. Additionally, it was reported that Rambo sold around 250,000 Blu-ray units, which would be one of the best Blu-ray launches of all time. However, since the demise of HD DVD, there hasn't been as much fanfare over Blu-ray sales. This is happening for two reasons. One, there's less need to hype the format. And two, 250,000 units is still very low compared to the home market in general.
    7/13/08

    Speaking of Blu-rays, it was reported that the Blu-ray version of Batman Begins outsold its DVD counterpart by a significant margin over the week. Perhaps by a 2-1 margin. (Exact figures were not given; in fact, contradictory numbers were given with numbers ranging from 90,000 to 190,000 total Blu-ray units being possible.) Overall Blu-ray sales increased more than 7% to $8.42 million, which was 7.1% of total home market sales. This is not the best percentage attained this year, but the 12% of the top 20 unit sales was. That said, unless The Dark Knight helped move hardware, which is unlikely until it reaches the home market, there will likely be a sharp drop-off with next week's numbers.
    8/24/08


    Blu-ray sales saw double-digit growth, up 14% to $7.1 million, which was 5.5% of the total home market sales. However, while it gained in total sales, the Top 20 comparison saw its ratio drop from 8% to 6%. The next big Blu-ray release is Iron Man, which hits Blu-ray at the end of the month. Many are expecting it to become the fastest selling Blu-ray title ever, some even think it will reach 1 million units sold. (Personally, I think that's a possibility, but a little too bullish for my tastes.)

    2008-09-03


    http://www.the-numbers.com/interacti...hp?newsID=3674
    8/31/08

    Strangely Blu-ray sales saw massive growth this week, up 29% to $9.1 million, which was 6.8% of total sales. Additionally, this was near the best results for the format since National Treasure - Book of Secrets last topped the charts. This is particularly weird, as this week's new releases in High Definition were not strong. However, the Top 20 comparison showed no growth for Blu-ray, as it was stuck at 6%, so this suggests catalogue titles were responsible for the growth overall. This could mean hardware sales are picking up in anticipation of such releases as Iron Man on Blu-ray. That's the only explanation, and next week sales could plummet, showing this was just a one time fluke, but it is something worth noting and keeping an eye on.

    http://www.the-numbers.com/interacti...hp?newsID=3689
    9/07/08

    Incredibly, Blu-ray sales saw massive growth again, up 16% to $10.6 million, which was 8.7% of total home market sales, and 12% of the Top Twenty comparison. The raw number was the best since National Treasure - Book of Secrets was a major player on the charts, while the percentages were the best we've seen since records have been kept (which is April). Transformers was the best of the Blu-ray sellers, as the title managed to sell 129,000 units and generate $3.25 million, which would have been enough for sixth place on the charts. Throw in its DVD sales, and it is in the top five. That's impressive for a catalogue release.

    http://www.the-numbers.com/interacti...hp?newsID=3698
    9/14/08

    DVD Sales - Forbidden Releases are Twice as Sweet

    Blu-ray sales declined 13% to $9.2 million for the week, but that was still 7.6% of total sales for both formats, which is better than average for Blu-ray this year. The Top Twenty comparison had Blu-ray down to an 8% share, which indicates it was the top of the charts that showed the most weakness. In fact, the best seller for the week was Forbidden Kingdom, which only generated $1.63 million in sales from 65,500 units sold. On the other hand, Transformers held reasonably well, down to 53,000 units and $1.34 million in sales for two-week totals of 182,000 units and $4.59 million. I doubt next week will be much better, and the same goes for the week after that. But a week later...


    http://www.the-numbers.com/interacti...hp?newsID=3713
    9/21/08
    DVD Sales - Go Speed Racer!

    Blu-ray sales again declined this week, but by a barely noticeable 3.4% to $8.9 million. Sales percentage was down to 7.4%, while the Top 20 ratio remained stable at 8%. Again there was weakness at the top as Speed Racer led the way in High Definition with 50,000 units sold and $1.3 million in revenue. Next week should see some improvement, but nothing compared to the week after that.


    http://www.the-numbers.com/interacti...hp?newsID=3727

    9/28/08

    DVD Sales - Sexy, and Not so Sexy, New Releases

    Speaking of Blu-ray, overall sales surged 23.2% from last week up to $10.9 million for the week. Strangely, while Blu-ray sales went up to 8.4% of the overall sales, the top 20 ratio dropped to 6%, which shows the strength is in the catalogue titles, which bodes well for upcoming monster releases. The best selling Blu-ray release of the week might have Sex and the City with 60,000 units, or The Godfather with 76,000 units. Reports vary.


    http://www.the-numbers.com/interacti...hp?newsID=3744
    10/05/08

    UPDATED: DVD Sales - Man oh Man!
    Update: We have revised Blu-ray sales estimates. Please see below for details.


    Moving onto Blu-ray, several records were broken this week, for both individual titles and the format as a whole. Sales flew to their highest recorded levels, climbing 146% from last week to hit $26.8 million. That's 15.7% of the total home market sales revenue, and 13% of the top 20 comparison (and all three of the sales numbers are records). Like last week, this means the catalog titles are outselling the big releases, at least in terms of Blu-ray to DVD ratio. This is amazing since this week we had the best selling single release in Blu-ray history with Iron Man selling an estimated 879,000 782,000 units and generating $23.07 million $20.5 million in sales. This is not only the best opening week sales for a Blu-ray release, it the best selling Blu-ray of all-time. In fact, according to an interview with Jon Favreau, it was able to get there in just two days. Wow.

    On a side note, some reports have Iron Man selling 7.2 million units during its first week. However, this is most likely the number of units shipped at wholesale, which includes copies sent to rental chains, those sold at retailers, and units shipped to retailers but unsold so far.


    http://www.the-numbers.com/interacti...hp?newsID=3757
    10/12/08

    DVD Sales - Sleeping Beauty has Lively Opening Week Sales


    As expected, Blu-ray sales collapsed this week, down 46% to $14.4 million. However, in order to judge this correctly one must first take into account the fact that this is the week after Iron Man smashed records. Secondly, this is the second best week on record for Blu-ray sales, in terms of raw numbers and percent of total sales (10.2%), while its Top 20 Percentage was at 10%, which is higher than all but a few weeks in the past. Speaking of Iron Man, it sold 161,000 additional units in High Definition to lift its total to 943,000 while it has generated nearly $25 million in consumer spending. Both of those are records. Also, Sleeping Beauty sold roughly 100,000 units to place second, which is also impressive, especially for a catalogue title.


    http://www.the-numbers.com/interacti...hp?newsID=3774
    10/19/08

    DVD Sales - Indiana Jones and the Millions of Sales

    Blu-ray sales bounced back this week with the released of Indiana Jones and the Kingdom of the Crystal Skull. Sales were up 25% to $17.9 million, which was 12.2% of total sales and 11% of the top 20 comparison. This is the second best week for Blu-ray sales, just behind Iron Man's opening weekend sales. Indiana Jones and the Kingdom of the Crystal Skull was the biggest seller on the Blu-ray charts with about 300,000 units sold, which makes it the second fastest Blu-ray seller ever, behind just Iron Man, which added close to 100,000 units in sales this past week.

    http://www.the-numbers.com/interacti...hp?newsID=3791
    Last edited by Kosty; 06-17-2010 at 04:25 PM.

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    The-numbers.com narratives for 2008
    http://www.the-numbers.com/interacti...eriod=20081000

    10/26/08

    DVD Sales - Hulk Feeling Blu
    Plenty of new releases did fantastic business this week, earning first place and three of the top five spots. That new number one release was The Incredible Hulk, which earned $51.33 million from 2.15 million units sold. Indiana Jones and the Kingdom of the Crystal Skull slipped to second place with 1.11 million units sold for the week and a two-week total of 4.15 million units and $93.21 million in revenue. The Strangers opened in third place with 612,000 units for opening week sales of $12.68 million. Iron Man is still the biggest selling DVD of the year with 7.33 million units and $136.94 million in revenue, including 448,000 units / $7.70 million for this past week. The final release in the top five was not a film but a TV on DVD release. Family Guy - Volume 6 sold 271,000 units during its first week on DVD, which generated $7.04 million in consumer retail spending.

    The best of the rest of the new releases was Linewatch in 13th place with 58,000 units sold for $994,000. Expelled: No Intelligence Allowed was right behind with 56,000 units sold, but thanks to a higher price it generated $1.02 million in spending. The final new release to chart was The Lazarus Project which placed 18th with 46,000 units / $789,000 in opening week sales.

    Blu-ray sales slipped this week by just over 1% to $17.7 million. However, DVD sales were down even more and this led to an increase in Blu-ray's market share. Blu-ray represented 12.6% of total home market sales and 12% of the Top 20 comparison, and in both metrics it was the second best in Blu-ray's history. (Although it was a tie on the Top 20 comparison.) This was aided by unexpectedly strong Blu-ray sales for The Incredible Hulk, which sold an estimated 400,000 units in High Definition. That represents just a hair under 19% of total unit sales, which is the best ever for a day-and-date release. I'm not sure how to explain this, but one can only look at this as a good sign for Blu-ray going forward. If Tinker Bell does half as well on Blu-ray next week, I will be more than impressed.

    - C.S.Strowbridge


    Date posted: 2008-11-04

    Movies
    The Incredible Hulk
    Indiana Jones and the Kingdom of the Crystal Skull
    The Strangers
    Iron Man
    Expelled: No Intelligence Allowed
    The Heaven Project

    http://www.the-numbers.com/interacti...hp?newsID=3805
    Share

    11/02/08

    DVD Sales - Tink's the Belle of the Sales Chart
    New releases were not as strong this week as they were last week, and this hurt overall sales. However, Tinker Bell still did very well, especially for a direct-to-DVD release, selling 1.94 million units and generating $30.73 million in sales during its first week of release. Had the movie opened in theaters, I would suspect it would have been a much bigger hit than Space Chimps and Star Wars: The Clone Wars, probably bigger than those two films combined, and perhaps even earned $100 million or more, depending on its release date.

    Second place went to Journey to the Center of the Earth with 972,000 units sold and $17.24 million in revenue. The Incredible Hulk fell from first to third with 459,000 units sold for two-week totals of 2.41 million units and $56.67 million. Indiana Jones and the Kingdom of the Crystal Skull held on better, but was still down 67% to 334,000 units / $6.37 million over the week and 4.38 million units / $97.49 million after three. It is now set to become the third $100 million-selling DVD of the year. Iron Man continues to extend its lead on top of the yearly chart and has now sold 7.49 million units for $139.62 million in revenue, including 201,000 units and $3.39 million this past weekend.

    Just missing the top five was Kit Kittredge: An American Girl, which placed second with 186,000 units sold and $3.21 million earned. The next new release was way back in 17th place as The L Word - Season Five sold 46,000 units for $1.66 million in sales. Hell Ride opened in 21st place with 36,000 units / $464,000 while Dead Space - Downfall landed in 24th place with 31,000 units / $459,000.

    Blu-ray sales collapsed this week, down 31% to $12.2 million. However, it is important to note that there were no marquee Blu-ray releases this week as all of the new releases that reached the top ten were aimed at kids. Secondly, $12.2 million is the seventh best week on record. As a percentage of overall sales, Blu-ray managed 9.4%, while it grabbed 8% of the top 20 comparison sales. The number one selling Blu-ray this week was Journey to the Center of the Earth with just shy of 100,000 units. Meanwhile, Tinker Bell sold roughly half of that despite selling twice as many DVDs. This makes sense given its target demographic, but it is still disappointing.

    - C.S.Strowbridge


    Date posted: 2008-11-11

    Movies
    Tinker Bell
    Journey to the Center of the Earth
    The Incredible Hulk
    Indiana Jones and the Kingdom of the Crystal Skull
    Iron Man
    Kit Kittredge: An American Girl
    Hell Ride
    http://www.the-numbers.com/interacti...hp?newsID=3819

    11/09/08

    DVD Sales - People Getting Smart on Home Market
    There were four new releases to chart this week, or perhaps five. It depends on how you count Kung Fu Panda. The number one release for the week was Get Smart, which sold 862,000 units and generated $16.50 million in consumer retail spending. Second place went to Kung Fu Panda with 780,000 units / $13.51 million, although that film didn't officially come out until Sunday, meaning these sales came mostly from one day. (There were a few stores selling the DVD on Saturday.) Tinker Bell fell to third place with 617,000 units for the week and 2.55 million units after two and is now the 17th best selling DVD of the year. Shrek the Halls debuted in fourth place with 482,000 units and $5.78 million in sales. Rounding out the top five was Journey to the Center of the Earth with 373,000 units / $6.66 million for the week for totals of $1.35 million units / $23.90 million after two.

    The next best of the new releases was Barbie in a Christmas Carol, which opened in ninth place with 148,000 units / $1.92 million. The only other new release to chart landed in 11th place as Futurama - Bender's Game made $1.73 million from 92,000 units sold. This is the weakest opening week sales for the franchise so far, which is disappointing as I thought it was the best of the three movies.

    Moving onto the High Definition chart, Blu-ray sales were again down, declining 10% to $11.0 million for the week. This is simply a result of weak Blu-ray releases. Compared to DVD sales, Blu-ray took 8.5% of total sales and 8% of the top 20 comparison. The best selling Blu-ray for the week was Get Smart with 76,000 units.

    - C.S.Strowbridge


    Date posted: 2008-11-19

    Movies
    Get Smart
    Kung Fu Panda
    Tinker Bell
    Shrek the Halls
    Journey to the Center of the Earth
    Barbie in a Christmas Carol
    Futurama - Bender's Game
    http://www.the-numbers.com/interacti...hp?newsID=3834

    11/16/08

    DVD Sales - Panda Fights its Way to the Top
    The number of new releases reached double digits on the sales chart this week, if you include Kung Fu Panda, which got a two-day jump on sales last week. This week it took first place with 3.76 million units sold and $63.91 million in revenue for totals of 4.54 million and $77.42 million. Hellboy II - The Golden Army earned second place with a still impressive opening of 1.38 million units sold and $28.68 million in revenue. Star Wars - The Clone Wars was well back in third place with opening week sales of 539,000 units and $10.93 million while This Christmas was relatively close behind with 408,000 units / $8.26 million. The only holdover in the top five was Get Smart, which added 395,000 units and $7.40 million this week for totals of $1.26 million units and $23.90 million after two.

    While there were plenty of other new releases to chart, none were in the top ten. The best of the rest was Katt Williams - It's Pimpin' Pimpin', which landed in 12th place with 152,000 units sold and $2.29 million in revenue. Beer for My Horses was right behind with 150,000 units sold, but thanks to a higher list price it generated $3.00 million in revenue. There was a duet of Christmas releases next with Radio City Christmas Spectacular Starring the Rockettes placing 15th with 134,000 units and $1.21 million and The Perfect Holiday placing 16th with 107,000 units and $2.15 million. Further down the list we find Scrubs - Season Seven in 18th place with opening week sales of 99,000 units / $1.97 million. Finally we get to Thomas Kinkade's Christmas Cottage in 21st place with 86,000 units and $1.29 million.

    Thanks to two prime movers coming out this week, Blu-ray sales skyrocketed by than 83% to $20.2 million for the week. This is the second best weekly performance for the format ever. As for the DVD comparisons, it sold 10.4% of the total market and 9% of the top twenty comparison and both of those were improvements over the past two weeks. We don't have estimates on sales numbers, but Hellboy II - The Golden Army reportedly outsold Kung Fu Panda by about 40%

    - C.S.Strowbridge
    http://www.the-numbers.com/interacti...hp?newsID=3849


    11/23/08

    DVD Sales - WALL-E Sales Out of this World
    WALL-E was the biggest new release of the week, as it topped the sales chart with an impressive 6.20 million units sold and $112.07 million in consumer retail spending. This is the best opening week for a DVD since At World's End sold more than 8 million units during its opening week last year and it instantly puts the DVD into second place for the year.

    Second place went to Tropic Thunder with a still impressive 1.46 million units sold and $31.62 million in revenue for the week. It wasn't that long ago that a performance like that would have topped the chart. Kung Fu Panda fell to third place with 1.43 million units sold for a total of 5.96 million units. Additionally, it became just the fifth DVD to generate more than $100 million is sales this year with $101.33 million so far. Hellboy II - The Golden Army also did well adding 589,000 units and $12.14 million to take its two-week totals to 1.97 million units and $40.82 million. Sisterhood of the Travelling Pants 2 opened in fifth place with 372,000 units sold and $6.08 million in revenue.

    There were only two other new releases to chart this week with Jeff Dunham's Very Special Christmas Special placing ninth with 242,000 units sold for $2.28 million. On the other hand, Bones - Season Three placed 15th with 143,000 units sold. However, going by dollar, its first week sales of $5.42 million were sixth best for the week.

    Due to the Thanksgiving Holiday, Blu-ray numbers for the week were not made available before the weekend. However, it was reported that total Blu-ray sales for the year now stand at 14 million units and $410 million, which is 233% higher than the same point last year. The economic meltdown will likely prevent the format from reaching its beginning of the year goals of 40 million units and $1 billion in sales. That said, compared to DVD sales, which are down 8.5%, Blu-ray is certainly looking great going forward.

    - C.S.Strowbridge


    Date posted: 2008-12-01

    Movies
    WALL-E
    Tropic Thunder
    Kung Fu Panda
    Hellboy 2: The Golden Army
    The Sisterhood of the Traveling Pants 2
    Jeff Dunham's Very Special Christmas Special
    http://www.the-numbers.com/interacti...hp?newsID=3861

    11/30/08
    DVD Sales - In the Black
    There were not many new releases to chart this week, but we did have a new number one as Hancock took top spot on the sales chart. That film sold 3.02 million units during its first week of release for a total of $61.23 million in consumer retail spending. WALL-E was pushed into second place with a fantastic 2.43 million units for the week and 8.07 million units in total. With $141.93 million in sales after two weeks, it is now the second best-selling DVD of the year. Kung Fu Panda crossed the $100 million mark with $112.90 million from 6.74 million units after three weeks of release. This includes 1.17 million units / $18.21 million in sales this week. Fred Claus opened in fourth place with 965,000 units and $17.44 million in sales. Rounding out the top five was Tropic Thunder with 767,000 units / $15.24 million for the week for a total of 2.09 million units / $43.98 million.

    The only other new release to chart was Space Chimps with 187,000 units / $3.85 million, which was only enough for 28th place.

    It was Black Friday during this particular sales period, and unsurprisingly, Blu-ray had its best week ever, at least in terms of raw dollars. There were $27.7 million in sales over the week, which was 50% more than the week before. However, DVD sales more than doubled, leaving Blu-ray with just 6.7% of the overall sales. On the Top 20 comparison, Blu-ray grabbed 10%, which suggests while Blu-ray sales were driven by the top, DVD revenue was driven by sales through the format's massive catalogue.

    - Weekly DVD Sales Chart

    - C.S.Strowbridge


    Date posted: 2008-12-09

    Movies
    Hancock
    WALL-E
    Kung Fu Panda
    Fred Claus
    Tropic Thunder
    Space Chimps
    http://www.the-numbers.com/interacti...hp?newsID=3881

    12/07/08

    DVD Sales - A Prince's Ransom
    New releases dominated the top of the sales chart this week, earning the top three spots. This included The Chronicles of Narnia: Prince Caspian, which sold 3.34 million units and generated $54.72 million in revenue. Wanted was well back, at least in terms of units sold with 2.34 million; however, thanks to a higher per unit price, its revenues were much closer to the top at $49.32 million. The third film of the trifecta of new releases was Step Brothers with 1.60 million units and $29.38 million in opening week sales. Hancock was pushed from first to fourth with 1.02 million units and $20.21 million for two-week totals of 4.02 million units and $80.85 million. WALL-E was the final film in the top five, selling an additional 840,000 units for sales of $13.34 million. It is now just a rounding error behind Iron Man for top seller in 2008 at 8.83 million units. On the other hand, it is a least a couple of weeks away in terms of raw dollars with $153.81 million compared to $163.84 million.

    The best of the rest of the new releases was X-Files - I Want to Believe, which placed seventh with 353,000 units sold for opening week spending of $7.56 million. This is not bad considering its struggles at the domestic box office, and it could help it show a profit, eventually. The final new release to chart was The Longshots with $3.47 million in sales from 174,000 units sold.

    The post Black Friday week saw Blu-ray sales slump 14.6% to $23.6 million. However, that was the third best week in the history of the format. Also, DVD sales slumped by a much greater percentage leaving Blu-ray with nearly 9.0% of total home market sales, which is better than any week outside the fourth quarter of 2008. On the Top 20 comparison, Blu-ray grabbed 11%, which is tied for fifth best ever. With reports suggesting The Dark Knight will sell more than 1 million copies on Blu-ray during its first week of release, the news in fantastic for the format.

    - C.S.Strowbridge


    Date posted: 2008-12-15

    Movies
    The Chronicles of Narnia: Prince Caspian
    Wanted
    Step Brothers
    Hancock
    WALL-E
    The X-Files: I Want to Believe
    The Longshots
    The Dark Knight
    http://www.the-numbers.com/interacti...hp?newsID=3893
    12/21/08

    DVD Sales - Mamma Hot on Sales Chart
    There were only three new releases to chart this week, sort of. Call in three and a half new releases, but we will get to that in a bit. On the top of the sales chart this week was Mamma Mia!, which sold 3.72 million units for $77.68 million in consumer retail spending. The Dark Knight was pushed into second place with 2.99 million units / $60.81 million. However, it was down just 60%, which was better than expected, and it has so far sold 10.49 million units for $219.54 million in spending, which puts it ahead of WALL-E and into top spot for 2008. The Mummy - Tomb of the Dragon Emperor opened in third place with 1.67 million units / $30.50 million. Horton Hears a Who was aided by last minute holiday shopping and was down just 25% to 1.44 million units for the week, while after two it has now sold 3.37 million units and generated $59.02 million in sales. Speaking of last minute holiday shopping, Kung Fu Panda grew by more than 60% to capture fifth place over WALL-E 825,000 units to 780,000. However, the latter leads in total sales 10.19 million to 8.64 million.

    The only other December 16th release to chart was Traitor, which pulled in $4.56 million in sales from 245,000 units, and earned 16th place in the process. Additionally, The House Bunny placed 20th with 185,000 units / $3.27 million. However, that film wasn't released on DVD until the 19th, which undoubtedly hurt opening week sales.

    Overall, Blu-ray sales were down just under 24% to $46.5 million, but it was the weekend after the biggest hit of the year was released, so this was expected. In fact, sales didn't fall as much as expected and with DVD sales down just over 24%, so it remained at just under 12% of total sales. The top 20 comparison number fell to 11%, but this is not surprising as The Dark Knight again led the way over newcomer Mamma Mia! (In fact, that film finished in third place behind The Mummy - Tomb of the Dragon Emperor.) This was not a surprise; I don't think the musical was a major draw for High Definition, as early adopters tend to be young males, which are not among the target demographic of that film.

    - C.S.Strowbridge


    Date posted: 2009-01-01

    Movies
    Mamma Mia!
    The Dark Knight
    The Mummy: Tomb of the Dragon Emperor
    Horton Hears a Who
    Kung Fu Panda
    WALL-E
    Traitor
    The House Bunny
    http://www.the-numbers.com/interacti...hp?newsID=3930
    12/14/08


    DVD Sales - Dark Knight Shines Bright
    Not many new releases charted this week, but that doesn't matter as we had a record breaking release at the top. Not only did The Dark Knight become the fastest selling DVD of the year with 7.50 million units and $158.74 million, it also became the first Blu-ray to sell more than 1 million units during its first week of release, as it just crossed into seven digits. Horton Hears a Who was second with opening week sales of 1.84 million units and $32.19 million. This pushed The Chronicles of Narnia: Prince Caspian into third place with 1.05 million units and $17.66 million for the week and 4.39 million units and $72.38 million after two. Wanted added 713,000 units and $14.38 million to take its running tally to 3.05 million units and $63.70 million. It should crack $100 million in sales eventually. WALL-E was down just 30% and remained in the top five one more week with 589,000 units / $9.74 million. More importantly, it became the top-selling DVD of 2008 with 9.41 million units. At least it will be the best selling DVD of the year for one week. It is likely that this time next week The Dark Knight will have overtaken it.

    The only other new release to reach the top 30 was Lost - Season Four with 494,000 units and $18.85 million in spending. In terms of units, it was the eighth best selling DVD of the week. In terms of dollars, it was third.

    Blu-ray sales exploded to their best level ever with $60.8 million, which is roughly 12% of the total home market sales, while it earned 14% of the top twenty comparisons. This was a record in terms of raw dollars, and top twenty comparisons, while percentwise it is the fourth best week ever. Needless to say, sales were led by The Dark Knight, which we are estimating at just over 1 million units sold during its first week of release. This is better than most people were expecting, although I was a little more bullish than most in predicting a 1.2 million unit opening week. However, that's close enough to call a victory. That said, that's it for marquee releases this year, and no new release for the rest of the year is going to come close to The Dark Knight. It is possible that no new release until the fourth quarter of next year will come close to The Dark Knight, as the winter box office has fallen off a cliff.

    - C.S.Strowbridge


    Date posted: 2008-12-22

    Movies
    The Dark Knight
    Horton Hears a Who
    The Chronicles of Narnia: Prince Caspian
    Wanted
    WALL-E
    http://www.the-numbers.com/interacti...hp?newsID=3909

    12/28/08

    DVD Sales - Knight Rises
    This week, new releases were practically non-existent on the DVD sales chart. In fact, the best selling releases to make their debut on the chart were the late releases from last week. The best seller overall this week was The Dark Knight with 1.69 million units and $37.11 million in consumer retail spending for the week, giving it just a hair under 12.00 million units sold and $252.82 million in sales after three. This is clearly the best selling DVD of 2008 having sold over 1 million units more than WALL-E and nearly $70 million more in retail sales.

    Mamma Mia! slipped into second place with 1.37 million units sold over the past week, giving it $106.83 million in sales from 4.95 million units sold after two. Death Race opened in third place with 668,000 units and $15.91 million in sales; comparing that number to its theatrical run suggests a very strong Fanboy Effect. On the other hand, Burn After Reading opened with 655,000 units and $11.90 million in sales, which is more in line with normal home market sales for a film that earned $60 million theatrically. The Mummy - Tomb of the Dragon Emperor added 613,000 / $11.12 million over the week for total of 2.07 million / $37.76 million after two.

    The House Bunny climbed into 9th place during its first full week of release and earned nearly three times what it made during its short week of release. Add in the 466,000 unit / $8.21 million it earned this past week to its earlier numbers, and it would have landed in the top five and been fighting for third place. Meanwhile, The Women opened in 16th place with 256,000 units and $5.11 million in sales. Finally, early sales placed Eagle Eye in 20th with 190,000 units / $4.34 million.

    The holidays meant no information was released for Blu-ray, but we were informed that both The Dark Knight and Iron Man have sold more than 1 million units in High Definition.


    - C.S.Strowbridge


    Date posted: 2009-01-07

    Movies
    The Dark Knight
    Mamma Mia!
    Death Race
    Chu Chu and the Philly Flash
    The Mummy: Tomb of the Dragon Emperor
    The House Bunny
    The Women
    Eagle Eye
    WALL-E
    Iron Man
    http://www.the-numbers.com/interacti...hp?newsID=3942
    Last edited by Kosty; 06-17-2010 at 11:59 AM.

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    the-numbers.com 2009 narratives

    1/04/09

    DVD Sales - Eye Sees Its Way to the Top
    There were a handful of new releases on the first sales chart of the year, including Eagle Eye, which led the way with 1.39 million units during the week. Adding in previous sales, the film has sold 1.58 million units and generated $34.29 million in consumer retail spending. This meant The Dark Knight was pushed into second place, as the best selling DVD of the year added 662,000 units / $13.72 million to its running tally of 12.66 million units / $266.54 million. Mamma Mia! was right behind with 555,000 units / $13.01 million in sales for the week giving it a three-week total of 5.50 million units and $119.85 million. The direct-to-DVD Resident Evil - Degeneration took fourth place with 315,000 units and $6.29 million. The final film in the top five was The Mummy: Tomb of the Dragon Emperor with 298,000 units / $5.54 million for the week and 2.37 million units / $43.30 million after three.

    The best of the rest of the openers was The Duchess, which landed in 12th place with 208,000 units and sales of $3.68 million. Surprisingly, Beethoven's Big Break managed 18th place with 158,000 units, which was enough for $3.16 million. On the other hand, I was disappointed in Ghost Town's debut of just 156,000 units / $3.30 million. It deserved to do better.

    It was not a particularly strong weekend for Blu-ray releases, which explains why total sales were down 39% to $24.3 million; however DVD sales were down more than 50%. This resulted in Blu-ray taking 15.5% of total sales and 16% of the top 20 comparison. That's a record for the latter number, and just shy of the record for the former. It will be interesting to see how well this number holds up going forward, but I'm not overly optimistic it will be able to do so. I think it is likely that the ratio will return to a more normal 10% or so until the fall hits start coming out on Blu-ray.

    - C.S.Strowbridge


    Date posted: 2009-01-13

    Movies
    Eagle Eye
    The Dark Knight
    Mamma Mia!
    Resident Evil: Degeneration
    The Mummy: Tomb of the Dragon Emperor
    The Duchess
    Beethoven's Big Break
    Ghost Town
    http://www.the-numbers.com/interacti...hp?newsID=3955

    1/11/09

    DVD Sales - Express Runs to the Top
    The new releases overwhelmed the sales chart this week taking the top four places, and six of the top ten, and nine of the top thirty. This includes the new number one film, Pineapple Express, which opened in first place with 1.48 million units sold and $31.39 million in revenue. Righteous Kill opened in second place with 572,000 units and $12.08 million. Meanwhile, Babylon A.D. and Bangkok Dangerous had nearly identical openings with sales of 422,000 units and 419,000 respectively. The only holdover in the top five was Eagle Eye, which fell to fifth with 345,000 units / $6.42 million for the week and 1.86 million units and $39.22 million after two.

    The best of the rest of the openers was Battlestar Galactica - Season 4.0 with seventh place and 217,000 units. Behind Enemy Lines - Colombia opened in tenth place with 135,000 units and $2.69 million. Disaster Movie was just that, as it opened in 14th place with 114,000 units / $2.52 million. Tudors - Season Two was right beind in 15th place with 112,000 units while it pulled in $2.79 million, which is the ninth best for the week. The final new release for the week was An American Girl: Chrissa Stands Strong, which opened in 27th place with 85,000 units and $1.44 million.

    Blu-ray again saw steep declines, down 23% to $18.7 million; however, DVDs also saw declines and its percentages were 14.4% of total sales and 13% of the top twenty, which were third best in the history of the format and tied for third best respectively. It will take until April before we have solid year-to-year numbers to go by, but I would suspect we will double 2008's sales numbers, or at least come close to that mark.

    - C.S.Strowbridge


    Date posted: 2009-01-19

    Movies
    The Pineapple Express
    Righteous Kill
    Babylon A.D.
    Bangkok Dangerous
    Eagle Eye
    Disaster Movie
    An American Girl: Chrissa Stands Strong
    http://www.the-numbers.com/interacti...hp?newsID=3966

    1/18/09

    DVD Sales - Sales Don't Have a Prayer
    There were plenty of new releases to reach the top 30 on the sales chart this week, but none were particularly strong. The best was The Family that Preys, but it failed to crack a half million units with 491,000 units and $10.78 million for the week. Pineapple Express slipped to second place with 409,000 units for the week and 1.58 million units in total, which is enough to put it in first place for the year so far. The rest of the top five were all new releases with My Best Friend's Girl placing third with 270,000 units and $6.28 million. Appaloosa was next with 258,000 units and $4.98 million, which is excellent for a limited release. Finally, Mirrors placed fifth with 242,000 units and $4.65 million, which is weaker than expected.

    Other new releases to chart include Swing Vote in seventh place with 151,000 units and $3.14 million. Tyler Perry's Marriage Counselor opened in 12th place with 122,000 units, but just $1.70 million. The final new releases to chart was another direct-to-DVD release, Without a Paddle: Nature's Calling, which placed 21st with 60,000 units and $1.27 million.

    Blu-ray sales collapsed this week and were down 44% to just $10.6 million. Compared to DVDs, it earned just 9.7% of total sales and 12% of the top 20 comparison. However, it is important to note that the top-selling DVD was not even released on Blu-ray, which undoubtedly hurt sales figures and percentages for the week. (In fact, the best-selling Blu-ray for the week was The Dark Knight.) Also, Blu-ray didn't earn better than 9.7% of total sales until the fourth quarter of last year, and it wasn't able to consistently hold that figure either. And 12% on the top 20 comparison is also one of the best figures the format has achieved. So anyone who tells you this is a terrible week for Blu-ray sales and sign of weakness in the format just doesn't that their facts straight, as it is purely about the weakness in the Blu-ray offerings, which is a common problem this time of year.

    - C.S.Strowbridge


    Date posted: 2009-01-26

    Movies
    The Family That Preys
    The Pineapple Express
    My Best Friend's Girl
    Appaloosa
    Mirrors
    Swing Vote
    The Dark Knight
    http://www.the-numbers.com/interacti...hp?newsID=3984
    1/25/09

    DVD Sales - All Max and No Payne
    New releases were all over the top 30 this week, including Max Payne, which took first place with 543,000 units sold for the week and $12.92 million in sales. Another new release, Saw V, was just behind with 515,000 units and $12.42 million in sales. Pineapple Express slipped another spot to third place added 204,000 units and $3.95 million this week for totals of 1.78 million units and $37.06 million. Igor opened in fourth place with 176,000 units / $3.51 million, which is not bad compared to its theatrical run. The Family that Preys fell from first to fifth with 169,000 units for the week for a total of 660,000 after two.

    The bets of the rest of the new releases was City of Ember, which struggled in ninth place with 105,000 units and $2.10 million in sales. The Express just missed the top ten during its opening with 98,000 units and $1.95 million in sales. The final new release to chart was Moonlight - The Complete Series, as that DVD sold 57,000 units landing in 22nd place.

    It was an ... interesting week on the Blu-ray charts. Despite lackluster growth on the DVD side of the equation, Blu-ray sales shot up 48% to $15.7 million. This represents 12.6% of total sales and 17% of the top 20 comparison. Percentwise that is the fifth best showing ever, but only the third best of the first four weeks of the year, while 17% is a record for the top 20 comparison. The number one seller on High Definition was Max Payne with an estimated 150,000 units. This is almost as much as The Dark Knight and Iron Man combined sold for the week. Of course those two releases have been out for a lot longer than Max Payne, but even so, this time last year an opening week of 150,000 Blu-ray units would have been near record-breaking. So for a decidedly mediocre box office draw like Max Payne to perform this well, shows amazing growth in the market. However, it is just one week and one result, so we should try not to read too much into it.


    - C.S.Strowbridge


    Date posted: 2009-02-03

    Movies
    Max Payne
    Saw V
    The Pineapple Express
    Igor
    The Family That Preys
    City of Ember
    The Express
    The Dark Knight
    Iron Man
    http://www.the-numbers.com/interacti...hp?newsID=4001
    2/01/09

    DVD Sales - Open on Fire!
    New releases dominated the DVD sales chart this week, taking the top three spots, four of the top five, and seven of the top ten. This includes a surprise number one film, Open Season 2, which took first place with 554,000 units sold, and it was the only release to crack $10 million with opening week sales of $11.07 million. Second place went to Fireproof with 549,000 units and $9.01 million, while Lakeview Terrace was right behind with 502,000 units and $8.31 million. The only holdover in the top five was Max Payne with 239,000 units for the week and totals of 782,000 units and $15.43 million after two. At this pace it will hit 1 million units sold in roughly two weeks. Rounding out the top five was Pride and Glory with 231,000 units and $4.37 million in sales.

    Hulk vs. opened in seventh place with 179,000 units and $3.01 million, which is good for a direct-to-DVD release. Vicky Cristina Barcelona was right behind with 140,000 units / $2.37 million. The latest Mary Poppins DVD release landed in 10th place with 128,000 units and $1.86 million. RockNRolla opened in 14th place, which is not bad for a limited release, selling 94,000 units and generating $2.01 million in consumer spending. On the other hand, The Rocker continues to disappoint, earning 19th place with 67,000 units and just $1.48 million.

    It was a mixed week on the Blu-ray charts. On the one hand, week-to-week sales dropped 34% to $10.3 million, and this is 8.2% of total sales, while on the top 20 comparison it managed 14%. However, the Blu-ray releases for the week were terrible. Only one DVD in the top 10 was an action film, which is the genre that dominates High Definition sales, and it came out last week. In fact, two of the top ten didn't even have Blu-ray releases. However, even with this incredible weakness in the market, Bu-ray sales were ahead of last year's numbers by 61%, and it is this number than matters the most. The best selling Blu-ray release of the week was The Bourne Trilogy - Blu-ray Box Set, which sold about 80,000 to 90,000 units.

    - C.S.Strowbridge


    Date posted: 2009-02-10

    Movies
    Open Season 2
    Fireproof
    Lakeview Terrace
    Max Payne
    Pride and Glory
    Vicky Cristina Barcelona
    RocknRolla
    The Rocker
    http://www.the-numbers.com/interacti...hp?newsID=4019


    2/08/09

    DVD Sales - No Escape for Competition
    There were a huge number of new releases this week, and they occupied the top four spots on this week's sales chart. The new number one was Madagascar 2 - Escape to Africa, which was released later in the week than the rest of the releases. Over the weekend it sold 1.68 million units and $27.10 million, plus an additional 89,000 units and $2.76 million from the two-pack. Second place went to Space Buddies with 939,000 units and $14.07 million in sales. The Secret Life of Bees earned $7.76 million in sales from 446,000 units sold while Zack and Miri Make a Porno was right behind with 419,000 units and $7.12 million in sales. Fireproof fell from second to with 265,000 units / $4.92 million over the week for totals of 814,000 units / $13.93 million after two.

    The best of the rest of the new releases was Nick and Norah's Infinite Playlist, which placed seventh with 219,000 units sold generating $3.72 million. Compared to its production budget, this was a strong start, however, compared to its theatrical run, I was hoping for more. The final new release of the week was Oliver & Company, which was right behind with 198,000 units sold and $4.94 million in sales.

    It was another mixed week on the Blu-ray charts. Overall sales showed a little growth up 6% to $11.0 million, but that was down to 7.1% of total home market sales and 7% of the top 20 comparison. On the other hand, it does represent a 61% increase from the same weekend last year, and looking at the selection of Blu-ray releases, it's actually a strong performance. There was not a single first run release that was a prime genre for Blu-ray sales (action, thriller, etc.) and only one such film in the top ten. The best Blu-ray seller was Madagascar, which sold an estimated 150,000 units, and this time last year kids movies were selling a fraction of that. Other new releases to hit the top five on Blu-ray include Zack and Miri Make a Porno at just under 100,000 units and Nick and Norah's Infinite Playlist at roughly 40,000 units. This time last year, 150,000 units would have been worthy of celebration. Now it is just average.


    - C.S.Strowbridge


    Date posted: 2009-02-23

    Movies
    Madagascar: Escape 2 Africa
    The Secret Life of Bees
    Zack and Miri Make a Porno
    Fireproof
    Nick and Norah's Infinite Playlist
    http://www.the-numbers.com/interacti...hp?newsID=4051


    2/15/09

    DVD Sales - Escape Greater
    There were four or five new releases to reach the top 30 on this week's sales chart depending on how you count Madagascar 2 - Escape to Africa. During its first full week of release it sold 1.83 million units, giving it totals of 3.51 million units and $56.55 million, which is easily the best sales figures for any DVD this year. Nights in Rodanthe opened in second place with a solid, if unspectacular, 521,000 units sold for $8.61 million in consumer retail spending. Space Buddies slipped to third with 437,000 / $6.54 million for the week and 1.38 million / $20.62 million after two. Soul Men opened in fourth place with 215,000 units sold while generating $4.29 million in sales, which is a strong start compared to its theatrical run. Zack and Miri Make a Porno remained in the top five with 178,000 units and $3.56 million in sales for total sales of $10.68 million from 597,000 units sold.

    The only two other new releases to chart were W. and Miracle at St. Anna, which had nearly identical results, landing in seventh and eighth spots respectively. W. sold 144,000 units for $2.85 million while Miracle at St. Anna sold 143,000 units for $2.57 million.

    Ugh. Another week of terrible Blu-ray releases is starting to have a real toll on the numbers. Granted, sales were down less than 3% to $10.8 million, but that's only 6.5% of total sales and 8% of the top 20 comparison. Compared to last year, Blu-ray sales were up, but only by 33%. However, there were no strong Blu-ray releases this week. Or last week. Or the week before. The best-selling Blu-ray was Madagascar, which sold an estimated 135,000 units during its first full week of release and close to 300,000 units in total. The second best-selling Blu-ray of the week was The Dark Knight, which has been in release for more than three months, which just goes to show you how weak new releases have been.

    - C.S.Strowbridge


    Date posted: 2009-02-24

    Movies
    Madagascar: Escape 2 Africa
    Nights in Rodanthe
    Soul Men
    Zack and Miri Make a Porno
    W.
    Miracle at St. Anna
    The Dark Knight
    http://www.the-numbers.com/interacti...hp?newsID=4056


    2/22/09
    DVD Sales - High School Graduates Top of Its Class
    Six new releases reached the top 30 on this week's sales chart, and four of those six reached the top five. This includes High School Musical 3 - Senior Year, which sold 1.50 million units while generating $26.55 million in consumer spending for the second fastest start of the year. The only DVD to sell more units during its opening week of sales was Madagascar 2 - Escape to Africa, which slipped to second place this week with 456,000 units sold. After three week of release, the film has sold 3.97 million units for sales of $64.58 million. Body of Lies opened in second place with 392,000 units and $7.00 million in sales. Changeling settled into fourth place with 281,000 units / $4.64 million, while Quarantine rounded out the top five with 222,000 units / $4.43 million.

    Religulous opened in ninth place with 96,000 units / $1.93 million, which is strong for a documentary. Meanwhile, Still Waiting... opened in 12th place with 73,000 units / $1.03 million, which is respectable for a direct-to-DVD sequel.

    Strangely, while the Blu-ray releases this week were not strong, the overall sales increased by 23% to $13.3 million. This represented 8.6% of total home market sales, and 10% of the top 20 comparison. It also represents a 29% increase from the same weekend last year. The best selling DVD, High School Musical 3 - Senior Year, managed just 5% of total sales as High Definition releases, which works out to roughly 80,000 units. This time last year, that would have been an amazing start, especially for a kids movie. However, it was only enough for second place this year as Body of Lies sold an estimated 100,000 units. Meanwhile, Quarantine placed third with close to 50,000 units.

    - C.S.Strowbridge


    Date posted: 2009-03-03

    Movies
    High School Musical 3: Senior Year
    Madagascar: Escape 2 Africa
    Body of Lies
    Changeling
    Quarantine
    Religulous
    Still Waiting...
    http://www.the-numbers.com/interacti...hp?newsID=4072
    Last edited by Kosty; 06-17-2010 at 11:12 AM.

  13. #13
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    3/01/09
    DVD Sales - Going Out of Business is Good Titles
    A combination of terrible new releases and two massive store sales (including the Circuit City Going out of Business sale) meant this week's sales chart was dominated by some of the biggest hits from last year. However, the number one DVD remained High School Musical 3 - Senior Year, which sold an additional 543,000 units for the week to give it a total of 2.05 million units sold and $36.14 million in consumer retail spending. Madagascar 2 - Escape to Africa remained in second place with 403,000 units and $6.39 million over the week while it now has sold 4.37 million units and generated $70.97 million in spending after nearly a month of release. Body of Lies held on strong in third place with 242,000 units sold and now has $11.87 million from 634,000 units sold. The first of the sale items was WALL-E, which had its best showing in three months to place 4th with 211,000 units / $3.27 million over the week for a total of 8.36 million / $131.70 million. The Dark Knight also returned to the top five with 203,000 units sold, giving it s running tally of 12.43 million units and $215.68 million.

    On the other hand, the best of the new releases was Sex Drive, which missed the top ten with just 116,000 units and $2.31 million in sales. The Haunting of Molly Hartley opened in 15th place with 99,000 units / $1.78 million in sales. Meanwhile, Futurama - Into the Wild Green Yonder landed in 20th place with 83,000 units sold for opening week spending of $1.60 million. This is a step up from the previous release in the franchise. Finally, just missing the top 30 was NFL Super Bowl XLIII with 60,000 units sold and $1 million in spending. It is very rare for a sports DVD to reach the top 30, so this one coming close is a great sign.

    Thanks to the terrible new releases, and the explosion of cheap DVDs, Blu-ray sales slipped 11% to $11.9 million, which was 7.9% of total sales and 8% of the top 20 comparison. Compared to last year, on the other hand, Blu-ray sales were up 46.4%, the biggest increase in three weeks. The best selling Blu-ray title this week was Madagascar 2 - Escape to Africa, with about 60,000 units, while Iron Man was second with 57,000 units, which is more than it sold on DVD over the past week. The best new release of the week was Akira at 21,000 units, while Futurama - Into the Wild Green Yonder was right behind with 19,000 units.

    - C.S.Strowbridge


    Date posted: 2009-03-11

    Movies
    High School Musical 3: Senior Year
    Madagascar: Escape 2 Africa
    Body of Lies
    WALL-E
    The Dark Knight
    Sex Drive
    The Haunting of Molly Hartley
    Futurama - Into the Wild Green Yonder
    Iron Man
    http://www.the-numbers.com/interacti...hp?newsID=4087
    3/08/09

    DVD Sales - Beverly Hills Success
    There were half-a-dozen new releases to reach the top 30 on the sales chart this week, including a new number one movie, Beverly Hills Chihuahua. That film sold 1.61 million unites generating $28.40 million in sales, which was enough to put it in sixth place on the 2009 sales chart after just a week of release. Australia opened in second place with 753,000 units sold and $12.80 million in sales, which is not bad compared to its theatrical run. High School Musical 3 - Senior Year slipped to third place with sales of 214,000 units / $4.02 million for the week for total of 2.26 million units and $40.16 million in sales. It is very likely that the movie has overtaken The Pineapple Express for second place on the 2009 sales chart, but we won't know that officially till this time next week. Madagascar 2 - Escape to Africa fell to fourth place with 160,000 units and leads the year with 4.53 million units sold and $74.05 million in sales. Rounding out the top five was Wonder Woman with 106,000 units sold and $2.04 million in sales, which is great for a direct-to-DVD release.

    The best of the rest of the new releases was the Special Edition release of Air Bud, which placed 10th with 72,000 units and $1.26 million. Watchmen: The Complete Motion Comic opened in 15th place with 58,000 units and $1.17 million. Finally, In the Electric Mist placed 27th in its debut with 42,000 units and $836,000.

    Blu-ray sales were down about 10% this past week, which is not surprising given the weak slate of High Definition releases. However, at $10.6 million, it remained at 7.9% of total sales, while Blu-ray grew to 10% of the Top 20 market. Compared to the same weekend last year, Blu-ray shined up 69%, which was the best week-to-week growth since those number were released. The best selling Blu-ray was Australia with just over 100,000 units while the number one seller on the DVD chart, Beverly Hills Chihuahua, was second with 50,000 units. Watchmen landed in fourth place with 24,000 units while Wonder Woman placed sixth with 17,000 units. Watchmen's Blu-ray sales represented 29% of total sales, which bodes very well for the film's chances on High Definition when it is released on the home market in the Summer.


    - C.S.Strowbridge


    Date posted: 2009-03-17

    Movies
    Beverly Hills Chihuahua
    Australia
    High School Musical 3: Senior Year
    Madagascar: Escape 2 Africa

    http://www.the-numbers.com/interacti...hp?newsID=4099
    3/15/09

    DVD Sales - Pinocchio a Real Hit
    It was a huge week for new releases with nine of them reach the top 30, including four of the top five. The new number one film was Pinocchio, which sold 1.40 million units and generated $23.78 million in consumer spending at retail. Role Models opened in second place with 1.06 million units sold and $18.01 million in spending. This is in line with expectations given the film's domestic box office. Transporter 3 performed relatively better with 626,000 units, which was $11.27 million, or more than 33% of its total domestic box office. However, this franchise has always been a big hit on the home market. Beverly Hills Chihuahua was the only holdover in the top five, as it sold 558,000 units for a running tally of 2.17 million units and $38.24 million after two weeks of release. Rounding out the top five was Milk with 257,000 units / $4.62 million in sales. It was just as strong on the rental charts, which bodes well for future sales.

    The next best new release was The Boy in the Striped Pajamas, which debuted in 8th place with 152,000 units sold and $3.04 million. Strong for a limited release. Cadillac Records generated $2.55 million is sales from 130,000 units, landing in 10th place in the process, and right behind it with a virtually identical sales figure was Rachel Getting Married. Up next in 12th place was South Park - Season 12... spooky. The DVD sold 109,000 units but thanks to higher price tag, it earned $3.39 million in opening week sales. The next new release to chart was Let the Right One In, which earned $1.00 million from 50,000 units. To earn half of its domestic run during its first week of sales is amazing. No wonder they are remaking it.

    In my new release report, I described this week as, "Not a good week for Blu-ray releases." Boy was I wrong. Sales shot up nearly 60% from the previous week to $16.8 million. That was the third best week so far this year, and more than 51% higher than the same week last year. Looking at market share, Blu-rays represented 9.8% of total sales and 12% of the Top 20 comparison. The best-selling Blu-ray was Pinocchio with roughly 250,000 units, or 15% of total sales. To put this into perspective, Sleeping Beauty sold 9% of its opening week units in High Definition, which means there was a huge increase in just a few months. It also means that by this time next year, kids movies could be driving the marketplace, like they do on Standard Definition, although that is a best case scenario. Other standout sellers on Blu-ray include Role Models which sold just over 150,000 units and Transporter 3, which sold just under 150,000. Meanwhile, Let the Right One In had the highest percent of Blu-ray sales of the new releases at just under 22%.

    - C.S.Strowbridge


    Date posted: 2009-03-24

    Movies
    Role Models
    Transporter 3
    Beverly Hills Chihuahua
    Milk
    The Boy in the Striped Pyjamas
    Cadillac Records
    Rachel Getting Married
    Let the Right One In
    http://www.the-numbers.com/interacti...hp?newsID=4113
    3/22/09
    DVD Sales - Twilight Shines Bright
    It was a strange week on the sales chart, as the best new release didn't come out last Tuesday. Twilight came out on Saturday, sold an estimated 3 million units on its first day and 4.65 million units over two. And with that, it instantly became the second-best-selling DVD of 2009 in terms of units sold, and the best in terms of raw dollars. Pinocchio was pushed to second place with 470,000 units for the week to give the film a total of 1.87 million units sold and $31.78 million. Barbie Presents: Thumbelina opened in third place with 364,000 units and $5.38 million, which is very strong for a direct-to-DVD release. Role Models landed in fourth place with 325,000 units for the week, giving it 1.39 million units and $23.54 million in revenue after two weeks of release. In the meantime, Beverly Hills Chihuahua, has made $42.42 million after three weeks, including $4.19 million from 262,000 units this past week.

    Just missing the top five was Punisher: War Zone with 251,000 units sold for $4.56 million. Bolt placed 13th with just 72,000 units / $1.20 million in sales. However, it was released on Sunday, meaning this was just one day's worth of sales, and it was supposed to be released on Blu-ray only, although obviously that wasn't the case, or there would have been no DVD sales. The final new release to chart was JAG - The Eighth Season, which placed 19th with 52,000 units, while its sales of $2.05 million was 10th best for the week.

    Overall Blu-ray sales again grew this week, this time up 12% to $18.8 million. Strangely, while this was the second best total for the year, the year-to-year growth was the weakest at just 5.9%. Why was this? Simple. This time last year I Am Legend came out on Blu-ray and was one of the biggest hits at that time. This year the biggest hit was Twilight, which was not released on Blu-ray in all stores, but as an exclusive at Best Buy and Target. However, estimates have the film selling anywhere from 150,000 units to 350,000 units, depending on which source is accurate. (I've seen three different sets of numbers, and none even come close to agreeing.) Other highlights for the week include Punisher: War Zone at 60,000 units while Bolt sold 18,000 units in just one day. Next week it's Bond, lots of Bond, and that will make for an interesting week for High Definition.

    - C.S.Strowbridge


    Date posted: 2009-03-31

    Movies
    Twilight
    Role Models
    Beverly Hills Chihuahua
    Punisher: War Zone
    Bolt
    http://www.the-numbers.com/interacti...hp?newsID=4127
    3/29/09
    DVD Sales - Twilight Doesn't Set
    Another weird week for new releases as the top two DVDs on the sales chart are both new releases and holdovers. Twilight had its first full week of sales adding 2.46 million units to its running tally of 6.03 million, which is the best for 2009 so far. It also become the film DVD to cross the century mark with $108.32 million in sales so far. Second place went to Bolt with 1.43 million units over the week and 1.49 million units in total. Quantum of Solace was the best truly new release of the week earning third place with $1.21 million units for $21.89 million in sales. This is weaker than expected; however, it showed strength on Blu-ray. Madagascar climbed to fourth place, but was well back with 168,000 units for the week and 4.95 million in total bringing its sales to $80.34 million. Rounding out the top five was Pinocchio with 147,000 units this week and just over 2 million for the latest re-release of the title.

    Lilo & Stitch was the best of the rest of the new releases, but it failed to make much of an impact with just 76,000 units sold for $1.53 million in sales, just missing the top ten in the process. Next up was The Venture Bros. - Season Three, with 75,000 units sold and $1.43 million in sales. Another TV on DVD releases placed 14th as Star Wars - The Clone Wars - A Galaxy Divided opened with 70,000 units / $906,000 during its first week of release. Secrets of the Furious Five was released separately on DVD landing in 17th place with 53,000 units and $530,000 in sales. That's likely largely sold to people who bought the Blu-ray. Next up was Watchmen: Tales of the Black Freighter and Under the Hood, which just missed the top 20 with 42,000 units sold generating $833,000 in sales. The final new release to chart was Happily N'Ever After 2: Snow White with 37,000 units / $442,000 giving it 24th place in the process.

    The overall Blu-ray sales again grew this week... Wow, that's an understatement. The total Blu-ray market generated $24.0 million in sales, which is about 30% than last week. It is also 165% more than the same weekend last year. So we went for the lowest year-to-year growth since we've had the numbers to compare to the highest year-to-year growth. I assume next week it will return to the normal 60% growth. Compared to DVD sales, Blu-rays represented 10.9% of total sales and 13% of the top 20 comparison. Individual titles were led by Quantum of Solace, which disappointed on DVD; however, it sold just shy of 500,000 units on Blu-ray. Percent wise, it was the best ratio for a day-and-date wide release. Twilight and Bolt each added nearly 200,000 units in High Definition over the week. Bolt's sales were 13% in Blu-ray, which is better than average for this type of movie, and that shows Blu-ray is starting to become mainstream and not the sole realm of the early adapter.


    - C.S.Strowbridge


    Date posted: 2009-04-08

    Movies
    Twilight
    Bolt
    Quantum of Solace
    Madagascar: Escape 2 Africa
    http://www.the-numbers.com/interacti...hp?newsID=4144
    4/05/09
    DVD Sales - Top of the Chart Goes to the Dogs
    Slow week for new releases with only four or five reaching the top five, depending on how you count Bedtime Stories. We did have a new number one, as Marley and Me sold 1.53 million units generating $28.32 million in sales. Second place went to another canine related film, Slumdog Millionaire placed second with $14.17 million in sales from 842,000 units sold. I'm a little surprised Slumdog Millionaire didn't come out on top, given its box office performance, and other factors. Twilight plummeted to third place with 645,000 units / $11.58 million for the week, but it has already earned $119.90 million in sales from 6.67 million units sold, which is the best sales 2009 has produced so far. Bolt slipped to fourth place but held on better selling 625,000 units and $11.19 million for totals of $37.21 million and 2.11 million units. Opening in fifth place was Seven Pounds, which was the only new release that charted this week that I didn't review. It pulled in $8.64 million after selling 506,000 units, which is inline with expectations.

    Bedtime Stories opened, sort of, scoring seventh place with 221,000 units and $3.77 million in sales, but that was over just a couple of days. The final new release to chart was Hannah Montana - Keeping It Real, which placed 23rd with a hair under 40,000 units sold for sales of $559,000.

    Whoops! This time last week I predicted the overall DVD sales would return to the normal 60% year-to-year increases that we've been seeing since January. That didn't happen. Granted, sales were not as strong as last week down nearly 30% to $17.2 million, but that was still an amazing 131% more than the same weekend last year. Looking at the percentages, Blu-ray represented 8.6% of total sales, and 10% of the top 20 comparison. The best selling Blu-ray of week was Quantum of Solace, again, with just under 140,000 and it has now sold more than 600,000. Just behind for the week was Slumdog Millionaire with just over 130,000 units and Marley and Me with 115.000 units. Movies that would not have performed well on High Definition just last year are starting to move significant volumes, and that's a great sign.


    - C.S.Strowbridge


    Date posted: 2009-04-15

    Movies
    Marley & Me
    Slumdog Millionaire
    Twilight
    Bolt
    Seven Pounds
    Bedtime Stories
    Quantum of Solace
    http://www.the-numbers.com/interacti...hp?newsID=4158


    4/12/09
    DVD Sales - Bedtime has Storybook Opening
    There were plenty of new releases to chart this week, including the top two sellers. The new number one was Bedtime Stories 1.46 million units for its first full week of release, while including early sales it has made $28.78 million from 1.68 million in sales. The Day the Earth Stood Still opened in second place with 883,000 units sold for $14.65 million in sales, which is inline with its theatrical run, or perhaps a little stronger. Bolt climbed 16.6% reaching third place with 729,000 units for the week and 2.84 million units and $50.45 million in total. It's rare for films to have legs on the sales chart, but that's exactly what this film has. Marley and Me fell from first to four selling 726,000 units for the week and 2.25 million units in total giving it $40.81 million in sales so far. The Tale of Despareaux opened in fifth place with 577,000 units / $9.81 million, which is almost as much as it made during its opening weekend in theaters.

    The best of the rest of the new releases was Yes Man, which placed seventh with 532,000 units sold raising $9.20 million in sales. Disappointing. On the other hand, Doubt did well for a limited release earning $4.57 million from 258,000 units in sales, which is almost as much as is best single weekend. Not Easily Broken opened in 14th place with 218,000 units and $4.26 million. Considering the film never played in more than 725 theaters, that's not a bad start. New releases to chart were rounded out by two direct-to-DVD cartoons with Tigger and Pooh and a Musical Too placing 18th (157,000 units / $2.97 million) and Scooby-Doo and the Samurai Sword placing 23rd (96,000 units / $1.34 million).

    Okay, this is no longer a fluke. For the third week in a row, Blu-ray sales were up by triple digits over last year, and for the second week in a row we didn't have marquee release to help it. Overall Blu-ray sales were at $19.6 million, which is up 13% from last week and an unbelievable increase of 173% from last year. That's the best year-to-year increase since numbers were reported. As far as Blu-ray shares go, it had 8.2% of total revenue, and 7% of the top 20 comparison. The number one seller on Blu-ray was The Day the Earth Stood Still with roughly 230,000 units, while Bedtime Stories placed second with 120,000 units.


    - C.S.Strowbridge


    Date posted: 2009-04-22

    Movies
    Bedtime Stories
    The Day the Earth Stood Still
    Bolt
    Marley & Me
    The Tale of Despereaux
    Yes Man
    Doubt
    Not Easily Broken
    http://www.the-numbers.com/interacti...hp?newsID=4172

    4/19/09
    DVD Sales - New Releases Lack Spirit on the Home Market
    There were just a pair of new releases to reach the top 30 on the sales chart this week. This includes the new number one DVD; however, sales of The Spirit were hardly impressive as it managed just 334,000 units and $6.27 million in sales. Twilight climbed into second place with 296,000 units sold for the week giving the film totals of 7.38 million units and $133.50 million dollars after a month of release. The Day the Earth Stood Still slipped a spot to third with 293,000 units / $5.18 million for the week and 1.18 million units / $19.83 million after two. Bedtime Stories fell from first to fourth with 280,000 units for the week; however, it is still sold 1.96 million units after two weeks, while generating $33.57 million in sales. Rounding out the top five was Marley and Me with 269,000 units / $4.63 million for the week and 2.52 million units / $45.44 million after three.

    There was only one other new release to chart, and it was The Reader, which did very well for a limited release (although the Oscar win helped). During its first week of release, the film made $4.54 million from 234,000 units sold.

    Blu-ray sales returned to Earth this week after three weeks of glorious results. Compared to last week, total sales were down 45% to $10.8 million, which was only 15% higher than the same weekend last year. However, DVD sales were down even more given Blu-ray 9.7% of total sales and 12% of the top 20 comparisons. It's easy to see why sales were down this week, as the best selling Blu-ray was The Spirit, which proved a tough sell on DVD. It did sell just over 100,000 units in High Definition, which was nearly one in four total sales. That's an impressive ratio, but weak in terms of total numbers. Additionally, the only other new release to chart on the DVD sales was not even released on Blu-ray day-and-date.


    - C.S.Strowbridge


    Date posted: 2009-04-29

    Movies
    The Spirit
    Twilight
    The Day the Earth Stood Still
    Bedtime Stories
    Marley & Me
    The Reader
    http://www.the-numbers.com/interacti...hp?newsID=4187

    4/26/09

    DVD Sales - Notorious has Noteworthy Opening
    It was a slow week for new releases with none coming close to selling 1 million units. However, this is common during this part of the year, and we still saw two new releases topping the chart. The best of these was Notorious, which sold 606,000 units generating $14.54 million in revenue. The Wrestler was second with 400,000 units sold and $7.49 million in revenue, which is excellent for a limited release. Twilight finally came out on Blu-ray in all stores, and the advance buzz helped the film sell 12% more DVDs this past weekend, as it landed in third place with 333,000 units over the week. In total the film has earned $139.48 million from 7.72 million units sold. The Spirit fell from first to four, but it was only down 32% to 227,000 units / $5.43 million for the week and 561,000 units / $11.69 million after two. The Day the Earth Stood Still fell to fifth place with 205,000 unit sold over the week for a three-week total of 1.38 million units and $23.15 million.

    The next best wide release was Frost/Nixon in ninth place with 182,000 units / $3.44 million, which is a strong start for a limited release. Likewise, Caprica landed in 11th place with 170,000 units and $3.29 million, which is a strong start for a Direct-to-DVD release. The final new release to chart was Ron White - Behavioral Problems with 72,000 units and $790,000. This was enough for 21st place, which is a strong start for a stand-up concert DVD.

    Overall it was a good week, when you take into account the weak slate of releases.

    On the other hand, Blu-ray sales were fantastic, despite the weak slate of releases. Total sales nearly doubled from $10.8 million last week to $19.4 million this week. On the other hand, this was only 44% higher than the same weekend last year, which is below average for the year. Compared to DVDs, Blu-ray earned 10.5% of total sales and represented 14% of the Top 20 Comparison. This is the best ratios for the format since the post-Christmas sales ended. As for the best individual seller, it was The Wrestler, which sold just over 90,000 units, and not Notorious, which was in a close second with 85,000 units.



    - C.S.Strowbridge


    Date posted: 2009-05-10

    Movies
    Notorious
    The Wrestler
    Twilight
    The Spirit
    The Day the Earth Stood Still
    Frost/Nixon
    Caprica
    http://www.the-numbers.com/interacti...hp?newsID=4209
    Last edited by Kosty; 06-17-2010 at 11:15 AM.

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    5/03/09

    DVD Sales - Fog of War
    There was some confusion on top of this week's sales chart, as there were two new releases that could claim top spot on. Leading the way, at least in terms of units sold, was Bride Wars, which just managed to reach seven figures with sales of 1.00 million units and $16.04 million. Second place went to Hotel for Dogs, kind of. It was second in terms of units with 916,000, but first in terms of raw dollars with $16.10 million. The Uninvited was well back in third place with just 233,000 units / $4.20 million. Notorious was the best of the holdovers, but it still fell from first to fourth with 211,000 units for the week giving it a total of 817,000 units and $18.97 million in total. Meanwhile, Twilight continues its impressive run selling an additional 211,000 over the week giving it a total of 7.93 million units sold and $143.27 million in sales. It is the best selling DVD of the year by both measures.

    There were only two other new releases to chart, and they were both from the same TV show. X-Men Volume 1 placed 16th with 97,000 units and $1.74 million, while Volume 2 placed 20th with 91,000 units and $1.63 million.

    It was another week of terrible releases on Blu-ray, but overall sales were still amazing. Week-to-week there was a drop-off to $15.1 million, but that is still strong compared to most weeks this year, and it represented 8.9% of the total home market and 10% of the top 20 comparison. More importantly, it was an unbelievable 177% increase from the same week last year, and this was compared DVD sales, which fell 5.2%. The best seller was Bride Wars, which only sold 30,000 units. Second place went to Star Trek: The Original Series - Season One, which sold 24,000 units. This is roughly twice as much as it sold on HD DVD in total. And assuming it can at least match that figure during the rest of the year, which should be easy, it will be profitable for the studio.


    - C.S.Strowbridge


    Date posted: 2009-05-16

    Movies
    Bride Wars
    Hotel for Dogs
    The Uninvited
    Notorious
    Twilight
    http://www.the-numbers.com/interacti...hp?newsID=4223

    5/10/09
    DVD Sales - Number One DVD Far From Curious
    There was only one major new release on DVD this week, and it comes as no surprise that it topped the sales chart. The movie was The Curious Case of Benjamin Button, and it sold 1.48 million units to generate $24.60 million in consumer spending at retail. Bride Wars was a distant second place with 374,000 units and $5.97 million. So far the film has generated $22.01 million in DVD sales from 1.38 million units sold, which is a solid performance for this time of year. Hotel for Dogs just managed to grab third place with 355,000 units for the week and 1.27 million units and $22.33 million in total. Last Chance Harvey was right behind in fourth place with 354,000 units, while its sales of $5.31 million is excellent for a limited release. Marley & Me climbed into fifth place with 215,000 units / $3.26 million over the week and 3.11 million units / $54.78 million after six.

    The only other new release to chart was Boston Legal - The Complete Fifth Season, which placed 22nd with 76,000 units. Its sales of $2.43 million was seventh best for the week, on the other hand.

    Looking at the Blu-ray sales, we saw week-to-week growth of 10% to $16.5 million, which represents 9.1% of total sales and 10% of the top 20 comparison. Stunningly, there was an increase of 227% from the same weekend last year, and this was despite DVD revenue falling 4%. Over the past seven weeks, triple-digit increases have been more common than not, and year-to-date Blu-ray has sold $295 million worth of product, compared to $532 million for all of 2008. The best seller of the week was The Curious Case of Benjamin Button, which sold 235,000 units. This was nearly four times the second place film, Twilight, which sold an additional 60,000 units over the week.

    - C.S.Strowbridge


    Date posted: 2009-05-19

    Movies
    The Curious Case of Benjamin Button
    Bride Wars
    Hotel for Dogs
    Last Chance Harvey
    Marley & Me
    Twilight
    http://www.the-numbers.com/interacti...hp?newsID=4231
    5/17/09

    DVD Sales - People Take Home Taken
    Taken wasn't the only new release to chart this week; in fact, there were nine that reached the top 30. However, it was comfortably the best-selling with 2.31 million units and $37.96 million in consumer spending at retail. It is already the tenth best-selling DVD of the year. Second place went to Underworld - Rise of the Lycans, which earned a still healthy $25.05 million from 1.25 million units sold. The Curious Case of Benjamin Button landed in third place, adding 449,000 units and $7.51 million to take its two-week total to 1.93 million / $32.10 million. Hotel for Dogs held up better than most, but it still fell to fourth place with 177,000 units for the week and 1.45 million units after three. Bride Wars went from second place to fifth with 149,000 units sold, while after three weeks of release it has generated $24.39 million from 1.53 million

    The slew of other new releases to chart starts with Two and a Half Men - Season Five, which placed ninth with just over 97,000 units / $2.82 million. Seth MacFarlane's Cavalcade of Cartoon Comedy with just under 97,000 units; however, its lower price led to revenue of $1.54 million. Passengers opened in 12th place with 74,000 units / $1.32 million, which is better than its theatrical run. In 13th place we find The Underworld Trilogy with 70,000 units / $2.45 million. Next up are two direct-to-DVD releases with S.Darko placing 15th with 67,000 units / $1.24 million, while The Grudge 3 placed 22nd with 58,000 units / $1.12 million. Finally, the Star Trek - Motion Picture Trilogy opened in 27th place with 51,000 units sold and $1.52 million in spending.

    Over on the Blu-ray front, sales were again strong, up 43% to $23.7 million for the week, which was a stunning 285% more than the same weekend last year. This is the sixth triple-digit gain in that metric in the past eight weeks. Compared to DVD, it was 11.2% of total revenue and 15% of the top twenty comparisons. Compared to the previous weeks, this was the third best total revenue, the second best percentage revenue, the third best top 20 comparison, and finally the best year-to-year growth we've seen all year. The best selling Blu-ray of the week was Taken, which sold by my calculation over 500,000 units. That seems very high, but the math is sound. Underworld - Rise of the Lycans sold 250,000 units, plus another 50,000 from the Blu-ray Box Set. Star Trek had three releases place in the top ten starting with the Original Movie Collection in fifth place with 50,000 units, while the Motion Picture Trilogy was right behind with 25,000 units. Finally, The Original Series - Season One added 20,000 units in sales during its third week of release. At this point, it has likely sold more than 50,000 units, which is the minimum needed to show profitability for this type of release.


    - DVD Sales Chart - C.S.Strowbridge


    Date posted: 2009-05-27

    Movies
    Taken
    Underworld 3: Rise of the Lycans
    The Curious Case of Benjamin Button
    Hotel for Dogs
    Bride Wars
    Passengers
    S. Darko
    The Grudge 3
    http://www.the-numbers.com/interacti...hp?newsID=4247
    5/24/09
    DVD Sales - Paul Blart Heads Up Busy Week
    There were nine new releases to crack the top 30 on this week's sales chart, including Paul Blart - Mall Cop. The film, which is the highest grossing January release of all time, took top spot with 1.82 million units sold for opening week consumer spending of $31.01 million. Valkyrie opened in second place, but it was well back at 850,000 units and $13.60 million. Taken was pushed into second place, but it was the only holdover in the top five, adding 767,000 units to take its two-week sales to 3.08 million units and $50.39 million. True Blood - Season One opened in fourth place with a better than expected opening of 516,000 units, while its sales of $17.02 million was second best of the week. The final film in the top five was My Bloody Valentine 3D with 482,000 units / $9.63 million. This is a little lower than expected.

    Other new releases were led by 24 - Season Seven, which placed seventh with 277,000 units, while generating opening week sales of $9.13 million. Fanboys opened in ninth place with 146,000 units and $2.05 million in sales, which is strong given its limited release. WWE: Wrestlemania XXV - 25th Anniversary opened in 13th place with 108,000 units / $2.15 million. Another TV on DVD release, Friday Night Lights - The Third Season placed 16th with 79,000 units / $1.51 million. Finally, Outlander opened in 26th place with 58,000 units / $816,000. This means approximately twice as many people bought the DVD opening week than saw it in theaters.

    As for the Blu-ray sales, overall there was a small 12% drop from last week to $20.9 million, but this was still a massive 119% higher than the same week last year, which is the fourth week in a row with triple-digit increases over last year, and the seventh such week out of the past nine. Compared to DVD, this represented 10.5% of total sales, and 14% of the top 20 comparison. As for the best selling Blu-ray, it was Valkyrie, which sold an estimated 220,000 units, while last week's number one release, Taken, slipped to second place with 160,000 units. The best selling release on DVD, Paul Blart - Mall Cop, placed third with just over 110,000 units. True Blood sold close to 75,000 Blu-ray discs, which is very high for a TV release, while 24 - Season Seven sold close to 50,000 units.

    - C.S.Strowbridge


    Date posted: 2009-06-04

    Movies
    Paul Blart: Mall Cop
    Valkyrie
    Taken
    My Bloody Valentine
    Fanboys
    Outlander
    http://www.the-numbers.com/interacti...hp?newsID=4265

    5/31/09
    DVD Sales - Nothing New Tops the List
    A severely weak list of new releases left Paul Blart - Mall Cop at the top of the sales chart this week. The DVD sold an additional 554,000 units and added $9.92 million in consumer spending at retail to lift its total to $39.33 million. Second place went to New in Town, the only new release in the top ten, and one of only three new releases in the top 30. The DVD sold 405,000 units and generated $8.72 million in sales, which is about half of what it made theatrically. Taken remained in third place with 373,000 units / $5.76 million for the week and 3.45 million units and $56.15 million after three. It is by far the best-selling theatrical release of 2009 so far. Valkyrie fell to fourth place with 321,000 units, lifting its running tally to 1.17 million units and $20.05 million. Meanwhile, My Bloody Valentine 3D remained in fifth place with 217,000 units / $4.34 million for the week and 699,000 units / $13.97 million after two.

    The best of the rest of the new releases was The Closer - Season Four, which managed 14th place with 80,000 units, but 10th place in terms of spending with $2.09 million. The final new release was The Devil's Tomb at 16th place with 76,000 units / $1.52 million in opening week sales.

    I described the Blu-ray selection for this week as perhaps the worst since day-and-date releases became standard. So it comes as no surprise that there was a drop-off in High Definition sales. But while it was down 33% from last week to $14.1 million, that was still 82% higher than the same week last year, and no worse than average for the year so far. Compared to DVD sales, it was 8.7% of total sales and 12% of the top 20 comparison. This week's best selling Blu-ray was Taken, which returned to the top with 75,000 units. The best-selling new release was New in Town with just under 15,000 units. No wonder Blu-ray sales were down from last week.


    - C.S.Strowbridge


    Date posted: 2009-06-09

    Movies
    Paul Blart: Mall Cop
    New in Town
    Taken
    Valkyrie
    My Bloody Valentine
    The Devil's Tomb
    http://www.the-numbers.com/interacti...hp?newsID=4275
    6/07/09

    DVD Sales - Really Into New Releases
    There was a short list of new releases this week, but four of them were still able to reach the top five on this week's sales chart. Leading the way was He's Just Not That Into You with 1.03 million units sold and $17.57 million in consumer spending at retail. Defiance opened in second place with 483,000 units sold and $8.27 million in spending, which is good compared to its theatrical run. Paul Blart - Mall Cop was the only holdover in the top five and added 258,000 units / $4.13 million to lift its running tally to 2.63 million / $43.46 million. Revolutionary Road never really expanded wide and never reached the top ten, but it did open in fourth place on the DVD sales chart with 243,000 units, while its opening week sales were $4.13 million. Fifth place went to Weeds - Season Four, which sold 239,000 units; however, thanks to a higher list price, it was third in terms of dollars at $5.98 million.

    The only other new release to chart was Prison Break - Season Four, which placed 12th with 123,000 units / $3.97 million.

    Blu-ray sales reached $16.0 million overall this week, which was up 14% from last weekend and 108% from the same weekend last year. Compared to DVD sales, it was 9.2% of the overall sales, and 12% of the top 20 comparison. All four of these figures are at, or above yearly averages so far, and that's with really weak Blu-ray releases for the week. The best-selling title in the format was Defiance, which sold just shy of 100,000 units. Final Fantasy VII - Advent Children was second with just over 80,000 units. Weeds - Season Four was next with just over 50,000 units, while the overall number one film, He's Just Not That Into You, placed fifth with just under 50,000 units. (Last week's number one film, Taken, fit into between those two releases in fourth place.) Next week's Blu-ray releases are no better, but when the blockbusters start coming out, we should see record sales in the format.

    - C.S.Strowbridge


    Date posted: 2009-06-17

    Movies
    He's Just Not That Into You
    Defiance
    Paul Blart: Mall Cop
    Revolutionary Road
    Taken
    http://www.the-numbers.com/interacti...hp?newsID=4290
    6/14/09
    DVD Sales - Torino Just as Grand on the Sales Chart
    The summer slump on the sales chart was not evident this week, even though there were not that many new releases to deal with. The number one film was Gran Torino, which sold an amazingly strong 2.61 million units for $42.94 million in consumer spending at retail during its opening week. It just missed the top ten for 2009, and it will undoubtedly climb the chart over the coming weeks. He's Just Not That Into You was miles behind with just 341,000 units sold during the week for totals of 1.38 million units and $23.36 million. The International opened in third place with 289,000 units / $4.92 million. Paul Blart - Mall Cop and Taken were close behind, selling 224,000 units and 222,000 units respectively. So far the former has made $47.05 million, while the latter has earned $62.98 million.

    The best of the rest of the new releases was Fired Up!, which placed ninth with 123,000 units / $2.46 million, which is not bad considering its theatrical run. The Shield - The Complete Seventh Season opened in 15th place with 80,000 unit / $2.97 million, which is good for a TV on DVD release. Finally, Crossing Over opened in 24th place with 64,000 units / $895,000, which is excellent for a limited release.

    Despite a very light selection of High Definition releases, Blu-ray sales hit $19.9 million, which was fifth-best weekly total of the year. Compared to last week, Blu-ray sales were up 24%, but compared to last year it was up 103%. This is the sixth time in seven weeks where Blu-ray sales were up by more than 100% compared to last year, and this is the ninth time in twelve weeks. Compared to DVD, Blu-ray represented 9.6% of total sales and 13% of the top 20 comparison. The best-selling title of the week was Gran Torino, which sold 425,000 units, more or less. This was nearly five times more than the second place Blu-ray, The International. However, The International had better sales percentage in high definition at 20% to 14%.

    - C.S.Strowbridge


    Date posted: 2009-06-24

    Movies
    Gran Torino
    He's Just Not That Into You
    The International
    Paul Blart: Mall Cop
    Taken
    Fired Up
    Crossing Over
    http://www.the-numbers.com/interacti...hp?newsID=4304
    6/21/09
    DVD Sales - Torino Runs a Victory Lap
    Gran Torino was able to top all new releases to earn first place on this week's DVD sales chart. It was able to do this with sales of 1.44 million units and $19.40 million for the week, which represents just a 45% drop-off for the week, and 4.05 million units and $62.33 million in total, which is in the top five for the year. Second place went to Madea Goes to Jail with 1.07 million units sold for revenue of $17.31 million. Friday the 13th made its home market debut in third place with 428,000 units and $6.90 million, which is lower than expected. It did perform better on High Definition, on the other hand. He's Just Not That Into You was the only other holdover in the top five, as it placed fourth with 419,000 units for the week and 1.79 million after three; however, its sales total of $29.96 million is a little weak for a movie that made nearly $100 million theatrically. Rounding out the top five was Family Guy - Volume 7 with 274,000 units / $7.65 million.

    The only other new release to chart was Burn Notice - Season Two, which placed 21st with 91,000 units sold and $2.91 million in consumer spending.

    Looking at the High Definition numbers, we find surprising strength. I say surprising, because two of the top three new releases this week didn't even come out on Blu-ray. But despite that, overall sales were up 4.4% to $20.8 million. Compared to last year, growth was a phenomenal 219%. Compared to DVD, things were not as rosy, as Blu-ray represented 8.2% of total sales and 8% of the top 20 comparison, but like I said, there was real weakness in High Definition releases. The best-seller for the second week in a row was Gran Torino, which sold just over 70,000 units for the week giving it a total of just under 500,000 units. Friday the 13th was right behind with 65,000 units, while Ghostbusters was third with just under 60,000 units. That's amazing for a catalogue title.

    - C.S.Strowbridge


    Date posted: 2009-06-30

    Movies
    Gran Torino
    Madea Goes To Jail
    Friday the 13th
    He's Just Not That Into You
    http://www.the-numbers.com/interacti...hp?newsID=4325
    6/28/09
    DVD Sales - Shopaholic Rings Up the Sales
    It was a relatively slow week for new releases, but we still had a new number one DVD on top of the sales chart this week. That DVD was Confessions of a Shopaholic with 554,000 units and $9.51 million in consumer spending at retail. Madea Goes to Jail remained in second place, but was well back with 322,000 units for the week and sales of 1.40 million units after two. Gran Torino was right behind with 317,000 units for the week, but its totals are a lot higher at 4.37 million units and $67.44 million. Inkheart opened in fourth place with 239,000 units for $4.19 million in spending, which was just ahead of The Pink Panther 2, which opened in fifth place with 224,000 units and $4.04 million.

    The best of the rest of the new releases was The Code, which placed ninth with 97,000 units / $1.45 million in opening week sales.

    High Definition sales softened by more than 30% to $14.5 million over the week. This was still 112% more than the same week last year. Also, compared to DVD sales, Blu-ray represented 9.1% of total sales and 12% of the top 20 comparison. The top-selling Blu-ray of the week was... Transformers. No wonder overall sales were down. That release added about 64,000 units to its sales, while Gran Torino placed second for the week with 55,000 units. The best new release of the week was Inkheart at just under 40,000 units.

    - C.S.Strowbridge


    Date posted: 2009-07-07

    Movies
    Confessions of a Shopaholic
    Madea Goes To Jail
    Gran Torino
    Inkheart
    The Pink Panther 2
    The Code
    Transformers
    http://www.the-numbers.com/interacti...hp?newsID=4340
    7/05/09
    DVD Sales - 12 Rounds Nearly Knocked Out
    While 12 Rounds may have led all new releases to capture top spot on this week's sales chart, its performance is not one that will be fondly remembered. It sold just 209,000 units and generated $3.13 million in consumer spending at retail. Meanwhile, Princess Protection Program placed second with 193,000 units sold, but it was ahead of 12 Rounds in terms of revenue with $3.38 million. However, the top release in terms of dollars was Entourage - The Complete Fifth Season, which made $4.05 million from 167,000 units. The best holdover was Gran Torino, which placed fourth with 147,000 units and $2.32 million for the week and 2.99 million units and $46.27 million after a month of release. Rounding out the top five was Confessions of a Shopaholic with 141,000 units / $2.36 million for the week and 559,000 units and $9.54 million after two.

    Just missing the top five was The Jonas Bothers - The Concert Experience with 138,000 units / $2.48 million, which was enough for sixth place. Stargate - Atlantis - The Complete Fifth Season was the next best new release, landing in eighth place with 106,000 units / $3.30 million, while Street Fighter - The Legend of Chun Li was right behind with 93,000 units / $1.60 million. The only other new release to chart was Eastbound & Down - The Complete First Season, which earned 15th place with 59,000 units while generating $966,000 in opening week revenue.

    Moving onto Blu-ray, we find mixed numbers. On the one hand, overall Blu-ray sales were down 26% to $10.7 million for the week, which is the slowest week since early March. However, this was still 77% more than the same weekend last year. Compared to DVD, Blu-ray represented 6.9% of total sales and 10% of the top 20 comparison. These numbers are not great, but while new releases took the top three spots on the DVD sales chart, of those three releases, two of them didn't even have a Blu-ray edition. Furthermore, four of the seven news releases to chart this week were also DVD only, so it comes as no surprise Blu-ray sales were light. The best-selling Blu-ray release of the week was 12 Rounds at just 32,000 units. On the other hand, Street Fighter - The Legend of Chun Li sold just 20,000 units, but that represented 17% of total sales, which is solid.

    - C.S.Strowbridge


    Date posted: 2009-07-15

    Movies
    12 Rounds
    Gran Torino
    Confessions of a Shopaholic
    Jonas Brothers: The 3D Concert Experience
    Street Fighter: The Legend of Chun-Li
    http://www.the-numbers.com/interacti...hp?newsID=4358
    Last edited by Kosty; 06-17-2010 at 11:17 AM.

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    the-numbers
    7/12/09
    DVD Sales - Well Known
    Sales picked up this week with the release of Knowing and a few other new releases that topped the sales chart this week. Knowing led the way with respectable sales of 773,000 units and $12.51 million in consumer spending at retail. Push placed second with 447,000 units sold for the week and $7.43 million in spending, which is better than Knowing relative to the two film's box office runs. The Unborn made it 1-2-3 for new releases opening with $4.58 million in spending from 260,000 units. Fourth place went to Gran Torino, which continue to impress adding 124,000 units / $1.87 million to take its totals to 3.11 million units / $48.15 million, which is one of the best sales records of the year. Princess Protection Program landed in fifth place with 95,000 units for the week and 288,000 units / $5.04 million in total. Not bad for a TV movie.

    The best of the rest of the new releases was NHL: Stanley Cup 2008-2009 Champions: Pittsburgh Penguins, which placed tenth with 64,000 units / $1.29 million. It is very rare for a sports DVD like this to chart, so I'm very, very surprised a hockey release would do it.

    Blu-ray rebounded, up 51% for the week to $16.2 million, which was 149% more than the same week last year. Compared to DVD, Blu-ray represented 10% of total sales and 13% of the top 20 comparison. The best selling Blu-ray title of the week was Knowing with an estimated 160,000 units, while Push placed second with 100,000 units.


    - C.S.Strowbridge


    Date posted: 2009-07-23

    Movies
    Knowing
    Push
    The Unborn
    Gran Torino
    Princess Protection Program
    http://www.the-numbers.com/interacti...hp?newsID=4384
    07/19/09

    DVD Sales - New Releases Haunt Sales Chart
    There were not a lot of new releases to chart this week, and only one of them made it into the top five. However, that one film was A Haunting in Connecticut, which earned first place earning $8.76 million on 439,000 units sold. Knowing slipped into second place with $267,000 units sold for the week giving it a total of 1.04 million units and $16.21 million in sales. Push was pushed into third place with 159,000 units / $2.56 million for the week and 606,000 units and $9.98 million in total. Gran Torino remained in fourth place with 132,000 units / $1.83 million for the week and 3.24 million unit / $49.98 million after six. The film is slowly climbing up the charts and it is now in seventh place for the year. Rounding out the top five was Harry Potter and the Order of the Phoenix, which sold 109,000 units lifting its total to 11.07 million units and $219.64 million. It's amazing how many DVDs the franchise sells every time a new installment comes out.

    Just missing the top five was Mad Men - Season Two with 95,000 units sold, but thanks to its TV on DVD price tag, it was third in revenue with $3.17 million for its opening week. Another TV on DVD release, The State - The Complete Series, was the next new release placing 16th with 52,000 units / $1.80 million. The final new release to reach the top 30 was the direct-to-DVD release, Van Wilder - Freshman Year with 44,000 units and $705,000.

    Sales were weaker on Blu-ray as the format was down nearly 31% from last week to $11.2 million, which was 8.0% of total sales and 8% of the top 20 comparison. However, it was also 91% more than the same weekend last year, so there's hardly reason to panic. The best selling Blu-ray title was A Haunting in Connecticut with an estimated 55,000 units while Knowing was right behind with 53,000 units. More interesting was the third place release, Mad Men - Season Two, which sold 32,000 units, which is very impressive for TV on DVD releases, especially compared to its DVD sales. It's High Definition sales ratio of 21.7% was the best for any day-and-date release for the week.


    - C.S.Strowbridge
    http://www.the-numbers.com/interacti...hp?newsID=4398

    Date posted: 2009-07-30
    7/26/09
    DVD Sales - People were Watching New Releases
    This was arguably the best week for new releases since summer began with eight reaching the top 30, including two new releases that finished first and second. Number one was Watchmen with 1.23 million units sold generating $25.60 million in sales. Second place went to Coraline, which sold 1.04 million units earning $19.19 million in sales. It was the first time there had been two DVDs that sold 1 million units in two months. Last week's number one film, A Haunting in Connecticut, fell to third place adding 148,000 units over the week for totals of 587,000 units / $3.26 million after two. Knowing placed fourth with 127,000 units / $1.60 million and has now sold 1.17 million units generating $17.81 million in sales. Amazingly, Gran Torino remained in the top five selling 97,000 units over the week for a total of 3.34 million after seven.

    Robot Chicken - Star Wars Episode II just missed the top five with 81,000 units / $1.07 million. Psych - Season Three back-to-back with Monk - Season Seven with 69,000 and 62,000 units respectively. Rounding out the top ten was Prison Break - The Final Break, which sold 59,000 units earning $895,000 during its first week of release. Yet another TV on DVD release, Pushing Daisies - Season Two, placed 13th with 53,000 units / $1.14 million. The final new release of the week to chart was Spongebob Squarepants: To Squarepants or Not to Squarepants, which landed in 16th place with 49,000 units / $610,000.

    While DVD sales were good, Blu-ray sales were amazing. Overall sales reached $35.2 million, which was 215% more than last weekend and 472% higher than the same weekend last year. It was also the highest sales for the year, and third highest weekly sales of all-time. Compared to DVD, Blu-ray represented 16.1% of total sales, which was a record, while it represented 16% of the top 20, which was the second best in the format's history. The best selling Blu-ray release of the week was Watchmen with anywhere from 300,000 to 700,000 units. There seems to be some confusion in the numbers. It was reported that 35.5% of all sales for Watchmen were on Blu-ray, which would mean the movie sold roughly 680,000 units in High Definition. But looking at the overall 20 top comparison, we see that the top 20 selling Blu-rays sold just 660,000 units. You can see why this would be issue. I think the most reliable number is 380,000 units, which is still a fantastic start. Coraline was the second best selling Blu-ray moving about a third as many units; however, 140,000 units is an amazing start for a kids movie.


    - C.S.Strowbridge


    Date posted: 2009-08-0
    http://www.the-numbers.com/interacti...hp?newsID=4411
    8/02/09
    DVD Sales - Furious is Selling Fast
    On the one hand, there were a lot of new releases that charted this week. On the other hand, not a lot of them were particularly strong in terms of units sold. But that doesn't include Fast and Furious, which sold 1.72 million units and generated $27.90 million in consumer spending at retail. Watchmen and Coraline both saw their results plummet this week, but that had more to do with the Fanboy Effect than any sort of quality issues. Watchmen was down 72% to 347,000 units for the week and 1.58 million units in total while Coraline was down 70% to 309,000 units for the week and 1.35 million units in total. Battlestar Galactica - Season 4.5 opened in fourth place with 174,000 units / $5.53 million. Green Lantern - First Flight was close behind, at least in terms of units sold with 158,000, but in terms of dollars it was well back with $2.59 million.

    Dragonball - Evolution opened in sixth place, but while it just missed the top five, it was well back, selling just 85,000 units and generating $1.28 million in sales. The Fast and the Furious - Franchise Collection opened in tenth place with 67,000 units / $2.79 million. Dollhouse - Season One just missed the top ten with 62,000 units / $1.83 million during its first week of release. Miss March was not far behind with 53,000 units and $796,000, while the final new release to chart was Torchwood - Children of Earth, which placed 24th with 42,000 units / $602,000.

    Blu-ray sales remained stronger than expected. Granted, they were down 14% from last week to $30.3 million, that was still higher than the same week last year by 325%. In addition, compared to DVD, Blu-ray represented 14.5% of total sales and 18.5% of the top 20 comparison. The top-selling release was Fast and Furious with an estimated 400,000 units sold, which was about three times the sales of second place Watchmen.

    - C.S.Strowbridge


    Date posted: 2009-08-13
    http://www.the-numbers.com/interacti...hp?newsID=4426
    8/09/09
    DVD Sales - Witch Wins Race

    There were only five new releases to chart this week, but three of those reached the top five. This includes Race to Witch Mountain, which sold 763,000 units earning $13.35 million during its first week on the home market. Second place went to Obsessed with 541,000 units / $8.81 million. Fast and Furious fell to third place with 463,000 units / $8.16 million for the week and 2.19 million units / $36.06 million after two. Watchmen hasn't sold as many units with a running tally of 1.81 million including 231,000 units this past week, but its total sales have amounted to $37.41 million, which is just ahead of the previous film's two-week total. The Soloist opened in fifth place with 209,000 units / $3.55 million, which is weaker than I was expecting.

    The best of the rest of the new releases was Flight of the Conchords - Season Two, which placed seventh with 109,000 units sold and $2.12 million in sales. The only other new release to chart was the Anniversary Edition of The Tigger Movie, which placed 26th with 47,000 units sold and $961,000 in sales for the week.

    Blu-ray plummeted this week, but that was to be expected after two weeks of stellar sales. Total sales were down 47% from last week to $16.1 million, but that was still better than average for the year and 208% higher than the same week last year. Compared to DVD sales, Blu-ray represented 8.9% of total sales and 11.3% of the top 20 comparison. The best selling Blu-ray of the week was Fast and Furious adding an estimated 110,000 units to its running tally of 500,000 units. While Race to Witch Mountain was in second place with more than 100,000 units, which is a great start for a kids movie.


    - C.S.Strowbridge


    Date posted: 2009-08-18
    http://www.the-numbers.com/interacti...hp?newsID=4438
    8/16/09

    DVD Sales - Consumers Love Seventeen
    New releases were able to take the top two spots on the sales chart this week, but this was more due to weakness in the overall numbers rather than strength of the new releases. The number one film was 17 Again with $12.03 million from 679,000 units. This was just ahead of I Love You, Man with 676,000 units sold generating $11.00 million in sales. Race to Witch Mountain reached 1 million units sold with 275,000 units for the week and 1.04 million units after two. Meanwhile Fast and Furious slipped to fourth place with 208,000 units / $3.72 million for the week for running tallies of 2.39 million units / $39.78 million. Rounding out the top five was Obsessed with 205,000 units for the week giving it a total of 746,000 units and $12.40 million after two.

    Road Trip - Beer Pong, which 37,00 units and $706,000 placing 24th in the process.

    Despite the lack of major High Definitions releases, Blu-ray was mostly flat down a mere 2.2% to $15.8 million for the week. However, that was 231% higher than the same weekend last year, which is the fourth week in a row where 2009 is up more than 200% from 2008. Compared to DVD, Blu-ray represented 10.8% of the total sales and 13.4% of the top 20 comparison. The best selling Blu-ray of the week was I Love You, Man, which sold just under 100,000 units on Blu-ray, while 17 Again sold just over 40,000 units.


    - C.S.Strowbridge

    http://www.the-numbers.com/interacti...hp?newsID=4451
    Date posted: 2009-08-26
    8/23/09

    DVD Sales - Hannah Dominates DVD Sales
    There were eight new releases to reach the top 30 on the sales chart this week, and one of them dominated the chart. The big winner was Hannah Montana the Movie, as the Tween Queen opened in first place after selling 1.23 million units and generating $20.59 million in opening week consumer spending at retail. Second place went to The Last House on the Left, which barely made a peep, selling 342,000 units for $6.83 million in sales. Dexter - Season Three opened in third place with just under 300,000 units, 298,000 to be more exact, while generating $6.08 million in sales. I Love You, Man fell to fourth place with 211,000 units / $3.70 million for the week and 887,000 units / $14.69 million after two. 17 Again plummeted from first to fifth in a case of extreme Fangirl Effect, but it still managed to sell an additional 179,000 units to lift its total to 858,000 units / $15.43 million.

    Just missing the top five was The Simpsons - Season 12 with 167,000 units / $5.34 million, while Gossip Girl - Season Two was right behind with 104,000 units / $3.78 million. The re-release of Pete's Dragon landed in 10th place with 98,000 units and $1.90 million in sales, which is not bad for this type of release. Sons of Anarchy - Season One was right behind with 90,000 units sold, but thanks to higher prices, it made $2.89 million during its first week of release. The final new release to chart was LeapFrog - Let's Go to School, which earned 16th place with 46,000 units / $570,000.

    For the third week in a row, there hasn't been a marquee High Definition release, and this is taking its toll on the sales numbers. Overall Blu-ray, generated $13.3 million in sales, which was down 15.8% from last week. On the other hand, it was ahead of last year's figure by 144%, which is by far the more important number. Compared to DVDs, Blu-ray represented 7.9% of total sales and 8.8% of the top 20 index. The best-selling Blu-ray of the week was Hannah Montana the Movie. That's right, the best selling Blu-ray of the week was a movie aimed at 'Tween girls, the demographic least likely to own a Blu-ray player. (This explains why overall sales were down.) That film sold an estimated 65,000 units on Blu-ray, while The Last House on the Left was second with 40,000 units. Dexter - Season Three opened in fifth place with 25,000 units sold, which is very strong for TV on DVD sales, as the category has lagged behind in High Definition adoption.

    - C.S.Strowbridge


    Date posted: 2009-09-01
    http://www.the-numbers.com/interacti...hp?newsID=4465


    8/30/09

    DVD Sales - Hannah and Miley Double Down on Top
    Despite an onslaught of ten new releases to reach the top 30 on the sales chart this week, and seven in the top ten, Hannah Montana the Movie remained in top spot for the second week in a row. During its second weekend of release the film sold 408,000 units to lift its total to 1.64 million after two, while it consumer spending at retail was $7.04 million for the week and $27.63 million after two. The best of the new releases was Fighting, which opened in second place with 249,000 units sold and $3.98 million in spending while Duplicity was a tiny fraction behind at 239,000 units sold and $3.82 million. House, M.D. - Season Five opened in fourth place in terms of units sold at 223,000, but thanks to its TV on DVD pricing, it earned $6.03 million. Smallville - Season Eight was even more extreme, as it placed fifth with 183,000 units, but was nearly number one with $6.67 million.

    Just missing the top five was Adventureland at 160,000 units / $2.92 million, which is strong considering its box office run. A pair of TV on DVD releases were next with NCIS - Season Six landing in eighth with 127,000 while One Tree Hill - Season Six landed in ninth place with 109,000 units. Just missing the top ten was Sunshine Cleaning with 99,000 units / $1.73 million in sales, which is a good start for a limited release. Scrubs - Season Eight opened in 12th place with 97,000 units / $2.52 million during its first week of release. The final new release to chart was WWE - The Rise and Fall of WCW, which placed 15th with 78,000 units and $1.82 million in consumer spending.

    It was another slow week for Blu-ray sales as total sales were down 21% from last week to $10.5 million, which was the lowest weekly total since February. However, that's still 49% higher than the same week last year, and it was one of weakest selections of Blu-ray releases for a while. Compared to DVD, Blu-ray represented 7.1% of total sales, which was the weakest figure since April, but 9.3% of the top 20 comparison, which was better than last week. There was a virtual tie for top spot with Fighting just topping Adventureland, both with 30,000 units sold. Sales won't pick up for a few weeks -- not until Wolverine is released.

    - C.S.Strowbridge
    http://www.the-numbers.com/interacti...hp?newsID=4482

    Date posted: 2009-09-09

    9/06/09
    DVD Sales - New Releases Not Playing Around

    Eight new releases reached the top 30 on the sales chart this week, and six of them finished in the top seven. The new top-selling DVD was State of Play with 345,000 units sold, which was enough to generate $5.51 million in consumer spending at retail. Heroes - Season Three placed second in terms of units sold with 296,000, but thanks to its TV on DVD pricing, it was clearly the highest grossing DVD of the week with $11.10 million in sales. Hannah Montana the Movie fell to third place with 269,000 units and $4.71 million in spending to lift its totals to 1.96 million units and $33.24 million. Bring it On - Fight to the Finish landed in fourth place, which was a surprisingly strong start, and the film sold 254,000 units for $4.32 million. Supernatural - Season Four opened in fifth place in terms of units sold with 238,000, but was second in terms of dollars at $8.67 million.

    Earth opened in sixth place with 206,000 units / $3.50 million, which is less than the original TV mini-series made. Two and a Half Men was right behind in seventh place with 100,000 units sold and $2.36 million. Desperate Housewives Season Five was well back in 14th place with 78,000 units sold, but thanks to its hefty price, which is common to TV on DVD releases, it generated $2.93 million in sales. The final new release to chart this week was Terry Fator - Live from Las Vegas, which placed 23rd with 53,000 units / $541,000.

    Blu-rays bounced back this week, up nearly 50% to $15.8 million for the week, which was 93% higher than the same week last year. Compared to DVD, Blu-ray represented 11.3% of total sales and 11% of the top 20 comparison. That's quite a turnaround from last week, which saw Blu-ray nearly hit the low for the year. This is even more impressive when you note that there wasn't a marquee release this week and the two best-selling Blu-rays were catalogue titles. Granted, Gladiator and Braveheart are not your typical catalogue releases, and both films sold more than 100,000 units on High Definition, but it was still a relatively slow week for blockbuster releases. Earth did sell 70,000 units while State of Play sold 50,000.


    - C.S.Strowbridge
    http://www.the-numbers.com/interacti...hp?newsID=4495

    Date posted: 2009-09-15
    9/13/09

    DVD Sales - The Office Cranks it Up
    It's the week before we get the sales numbers of the first of the summer blockbuster that hit the home market, so it comes as little surprise that the overall sales are weak this week. There were six new releases to reach the top 30 on this week's sales chart, including earning three of the top four spots, but it was a case of quantity above quality. The Office - Season Five was the lone bright spot, as the TV on DVD release captured first place with 407,000 units sold and a very impressive opening week sales of $13.91 million. Crank 2 - High Voltage placed second with 284,000 units, which is only a fraction of the original's opening week sales. Hannah Montana the Movie remained in third place with 146,000 units / $2.65 million for the week and 2.12 million units / $36.03 million after four. Fringe - Season One opened in fourth place with 103,000 units, but its sales of $3.85 million was third best on this week's list. Rounding out the top five was Bring it On - Fight to the Finish, which added 99,000 units / $1.94 million over the week for totals of 361,000 units / $6.39 million after two.

    A pair of kids DVDs rounding out the top with Thomas & Friends: Hero of the Rails placing ninth with 65,000 units / $902,000, while Mickey Mouse Clubhouse: Mickey's Adventures in Wonderland earned tenth with 61,000 units / $913,000. The final new release to chart was Criminal Minds - Season Four, which placed 19th with 42,000 units generating $1.52 million in opening week sales.

    Blu-ray was good, but not great, selling $12.1 million for the week. That was down 23.5% from last week, but up 71% from last year. To put this into perspective, DVD sales were down nearly 33% from last year. Blu-ray represented 10.4% of the total market and 14.4% of the top twenty comparison. The number one selling release was Crank 2 - High Voltage with about 80,000 units, which was more than twice the second place release.


    - C.S.Strowbridge

    http://www.the-numbers.com/interacti...hp?newsID=4517
    Date posted: 2009-09-26
    9/20/09
    DVD Sales - New Releases Slice Up the Chart

    There were more than ten new releases to reach the top 30 on this week's sales chart, including the first summer blockbuster to reach the home market. That film, X-Men Origins - Wolverine, took top spot with a massive 2.42 million units and $40.20 million in consumer spending at retail in its opening week. Second place went to Barbie and the Three Muskateers with surprisingly strong sales of 399,000 units and $5.64 million. Grey's Anatomy - Season Five was the first of three in a row for TV on DVD releases, as it earned third place with 259,000 units and $9.47 million in spending. It's Always Sunny in Philadelphia - Season Four placed fourth with 210,000 units / $5.07 million during its opening week. The Big Bang Theory - Season Two rounded out the top five with 156,000 units / $4.52 million.

    The best of the rest of the new releases was Next Day Air, which placed ninth with 102,000 units for the week while generating $2.04 million. X-Men - Volume Three placed tenth with 81,000 units while Volume Four placed 12th with 76,000 units. Strangely, Bionicle - The Legend Reborn was able to squeeze in-between with 77,000 units.

    Star Wars - The Clone Wars - Clone Commandos was close behind with 53,000 units / $525,000, which was enough for 16th place. WWE - The Best of Smackdown was barely able to grab a spot in the top 30 with 38,000 units / $756,000 in opening week sales.

    Blu-ray had its best week since the Watchmen / Fast & Furious one / two punch back in July. Overall sales were up 112% from last week to $25.5 million. More importantly it was up 273% from the same weekend last year. Compared to DVD, Blu-ray represented 12.5% of total sales and 16.7% of the top 20 comparison. It comes as no surprise that X-Men Origins - Wolverine was the number one seller on Blu-ray, as it sold roughly 900,000 units. The second place film was The Dark Knight, which sold just under 30,000 units.

    - C.S.Strowbridge
    http://www.the-numbers.com/interacti...hp?newsID=4523

    Date posted: 2009-09-29
    Additional narrative comments from - C.S.Strowbridge from the news reports at The-Numbers.com are also included in the weeks since 9/27/09 in the week updates charts and graphs below in this thread.
    Last edited by Kosty; 06-17-2010 at 11:22 AM.

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