Disney & Panasonic Multi-Million Dollar Campaign to Drive Family Adoption of Blu-ray - High-Def Digest Forums
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Old 08-20-2009, 02:17 PM
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Disney & Panasonic Multi-Million Dollar Campaign to Drive Family Adoption of Blu-ray

Big time joint advertising campaign by Disney and Panasonic to encourage retailer support of Blu-ray.

Should encourage more Blu-ray sales this fall.






Disney ad to the retail trade in Home Media Magazine

Quote:
Originally Posted by Disney 2 page ad in Home Media Magazine directed at retailers

UP-GRADE YOUR CONSUMERS TO DISNEY BLU-RAY

Disney Combo Packs = Great Family Value & Profits

Disney and Panasonic Team Up This Holiday Season
With a Multi-Million Dollar Campaign
To Drive Family Adoption of Blu-ray

Marketing Campaign Will Generate Over 1 Billion Impressions

ABC
ABC Family
ESPN
Discovery
TNT
HGTV
Nick at Nite
Animal Planet

National Disney Upgrade Offer
Panasonic Promotional Offers
In-Store Activation and Education
Promoted with Snow White. UP and Other Desney Holiday Title

Capture Your Share of the Growing Family Blu-ray Market Today




See attached ads in Home Media Magazine

http://www.nxtbook.com/nxtbooks/ques...e8#/16/OnePage

http://www.nxtbook.com/nxtbooks/ques...php?startid=15



Last years promotions

http://www.bigpicturebigsound.com/Bu...y_Movies.shtml

http://lib.store.yahoo.net/lib/usapp...ate7-25-09.pdf
http://lib.store.yahoo.net/lib/usapp...ate7-25-09.pdf
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Old 08-20-2009, 02:20 PM
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Great idea. They do this every year though, right? I went to their (Disney) presser last year and met several Panasonic reps and they seemed please with their relationship with Disney.
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Old 08-20-2009, 02:24 PM
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They did something last year promotion wise.

But I'm being told the advertising budget on those national cable channels is significantly increased and the number of ad impressions estimated is 10 X last years total.

This will be a major national advertising campaign.


http://www.bigpicturebigsound.com/Bu...y_Movies.shtml

Quote:
Buy a Panasonic Blu-ray Player, Get Two Free Disney Movies
By Chris Boylan

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Walt Disney Studios Home Entertainment and Panasonic have teamed up this holiday season to sweeten the pot for Blu-ray Disc buyers. If you purchase Panasonic's new fourth generation DMP-BD35 player (a.k.a. DMP-BD35K or simply BD35), you can get two free Blu-ray Discs by mail (a $75 value at MSRP). The titles are Ratatouille and The Nightmare Before Christmas, each of which is known for its exceptional audio and video quality. The offer details and forms are included on a special web site set up just for the promotion.

There was some early consternation among buyers of the player, however, as the fine print of the rebate form stated that the "store receipt must emanate from the same state as the consumer address." Would this leave online shoppers out in the cold? If someone buys the player from Amazon, or Vann's, would they be ineligible for the free discs?

DEAL ALERT: Panasonic DMP-BD35K Blu-ray Player: $203 with 6 Free Movies



We contacted Panasonic and Disney about the offer and were told that online buyers had nothing to worry about - their rebates will be honored. "Of course, we want more people to enjoy the superior sound and quality Blu-ray has to offer - and excluding online shoppers was never the intention!" said a source at Panasonic Hollywood Labs (PHL), the group who masterminded the promotion.

The Panasonic rep promised us that the rebate form would soon be updated to remove this limitation, but any legitimate claims from online shoppers will be honored.

Update (11/16) from Panasonic:

"I just heard back from the legal on Friday and long story short - they could not change the form. So we have instructed the fulfillment house to continue to honor all online purchase redemption so the handling side is all aware of this. I am not sure why they could not change this in time but maybe because of the timing... I sincerely hope this will not cause any more confusion, but please be assured that the online purchase will be continued to be honored."




Panasonic's DMP-BD35 features quick operation, support of the next generation surround codecs and BD-Live.

The BD35 player is one of the first to offer full BD-Live capabilities for interactive web-based content, along with on-board decoding of the advanced new surround sound formats (Dolby TrueHD and DTS-HD Master Audio). And it does it all for under $300. Expect a full review of the player to be posted here on Big Picture Big Sound shortly. In the meantime you can read our review of its big brother the DMP-BD55, which offers similar video performance and features but also adds multi-channel analog output for compatibility with older, non-HDMI-equipped home theater systems.

The two-free-disc offer applies to the DMP-BD35 only and expires January 19, 2009.

More information:

Panasonic Sleeping Beauty (web site with full details of this free disc offer)
The Nightmare Before Christmas Blu-ray review
Ratatouille Blu-ray review
Where to Buy the DMP-BD35 online:

Panasonic DMP-BD35 on Amazon.com
Panasonic DMP-BD35 on Vanns.com
Panasonic DMP-BD35 on OneCall.com
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Old 08-20-2009, 02:26 PM
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Hopefully, it gets Wal-Mart more involved...they have a lot of hardware (5 players, with the $98 Magnavoxes still in stock) but the software has shrunk and every last title is behind lock and key.
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Old 08-20-2009, 03:22 PM
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Quote:
Originally Posted by vinnie97 View Post
Hopefully, it gets Wal-Mart more involved...they have a lot of hardware (5 players, with the $98 Magnavoxes still in stock) but the software has shrunk and every last title is behind lock and key.
Well........ya just gotta talk to Mom and offer damn good Walmart prices....
Quote:
To sell Blu-ray, talk to Mom
June 24, 2009
Itís widely accepted that moms are the key decision makers in many large household spending decisions. This is a huge opportunity and a big challenge for Blu-ray marketers, who still largely need to get women on board with the format.

Solution Research Group just released findings from its Women & Digital Life study that show while moms are still highly engaged with DVD, they are behind the curve on Blu-ray adoption.

According to SRG, 57% of all women bought a DVD in the last six months, down four percentage points from a year earlier. Among mothers with children under 12, however, 66% bought DVD. Hispanic and African-American women were heavier than average DVD buyers.

BUT--When it comes to Blu-ray, only 5% of women said they had it in their homes, with another 28% likely to buy within six months and a whopping 67% saying they found an upgrade to Blu-ray unlikely in their homes.

Mass Blu-ray adoption is eventually going to have to draw in the moms, of all ages and ethnicities.One way to reach them is in the stores they shop for DVD. Wal-Mart, not surprisingly, is far and away the market share leader among moms, followed by Amazon (got my vote!) and Target. Not so much love for Best Buy in this group.

Finally, to reach moms, make them laugh, says SRG. Comedy is the top genre for womenís rentals and purchases.
http://www.videobusiness.com/blog/11...960045996.html
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Old 08-20-2009, 04:16 PM
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Quote:
Originally Posted by vinnie97 View Post
Hopefully, it gets Wal-Mart more involved...they have a lot of hardware (5 players, with the $98 Magnavoxes still in stock) but the software has shrunk and every last title is behind lock and key.
Speaking of Walmart it looks as though 1.5 million of those $29 Duraband DVD players they sold may burst into flames

Might be a good time to upgrade to Blu-Ray

Quote:
Wal-Mart is recalling about 1.5 million Durabrand DVD players because of a potential for the device to burst into flames, the U.S. Consumer Product Safety Commission said Thursday.
http://money.cnn.com/2009/08/20/news...ion=2009082011

Last edited by ack_bak; 08-20-2009 at 05:02 PM.
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Old 08-20-2009, 04:57 PM
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haha, awesome...but not really. The kind of folk who buy such cheap shit may never even hear about the recall, which puts everyone else at risk (especially in apartments).
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Old 08-20-2009, 05:52 PM
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Quote:
Originally Posted by vinnie97 View Post
haha, awesome...but not really. The kind of folk who buy such cheap shit may never even hear about the recall, which puts everyone else at risk (especially in apartments).
It's also another reason not to pay $29 for a DVD player. If a consumer does not want to buy into BD they are better off paying $50 for a brand name upconverting player.
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Old 08-21-2009, 08:12 AM
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Quote:
According to SRG, 57% of all women bought a DVD in the last six months, down four percentage points from a year earlier. Among mothers with children under 12, however, 66% bought DVD. Hispanic and African-American women were heavier than average DVD buyers.
Must be their diet.
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Old 08-21-2009, 08:47 AM
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Depends. What's the weight of an average DVD buyer?
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