Next Gen DVD Players (Blu-ray) outsell Home DVD players in latest NPD $ sales report - High-Def Digest Forums
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Old 07-18-2009, 06:09 PM
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Arrow Next Gen DVD Players (Blu-ray) outsell Home DVD players in latest NPD $ sales report

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NPD has now released the latest six month sales revenue figures for retail dollar sales in the consumer product hardware and software categories it tracks.

Twice has reported them in their July 6th 2009 Issue

Its November 2008-April 2009 data on a SKU by SKU basis.

Included in those are category are Blu-ray players, DVD players and portable DVD players.


This is the first time Next Generation DVD Player / Recorder category has outsold Home DVD players in retail dollar sales during any reported period by NPD AFAIK.


Blu-ray to DVD

$376 M to $315 M

54.4 % to 45.6 %
.


Its not units, but it is progress for Blu-ray in this retail category.

The top 10 brands also have 95.1% of Blu-ray hardware sales and that would be considered extremely brand dominated and Sony Samsung and Panasonic are the top 3 brands for Blu-ray sales.

Remember this is dollar sales per brand and is November 2008 through April 2009 so its before the latest 2009 era players have hit the shelves and before the last three months worth of Blu-ray hardware sales and retail price drops.

Code:
Blu-ray	54.4%	376.50
DVD	45.6%	315.59
		 
	total	692.09
		 
		 
Blu-ray	27.2 %	376.50
DVD	22.8 %	315.59
Mobile	12.5 %	173.46
		
	total	1384.18


Code:
Next Gen DVD Player/Recorder   Total	$376,499,200 (Blu-ray)
 
Home DVD Player/Recorder       Total	$315,589,900 (DVD)

Portable DVD                   Total	$173,456,900 (Mobile and Auto DVD)


http://www.twice.com/article/307509-...ts+by+category

Market Share Reports By Category

By TWICE Staff -- TWICE, July 6, 2009

Quote:
Market Share Reports By Category

The NPD Group, based in Port Washington, N.Y., has provided TWICE with consumer electronics retail dollar share rankings, by category, for the six-month period of November 2008 through April 2009. The rankings are based on data collected by NPD from select retailers and are based on actual dollar sales on a SKU-by-SKU basis. This midyear report supplements the data for January through October 2008 that appeared in the Jan. 8, 2009, Special CES Edition of TWICE, p. 22.

Rank November Through April 2009

Source: NPD Group

Note: Mobile categories cover after-market only
Code:
Next Gen DVD Player/Recorder Total	$376,499,200
1	Sony
2	Samsung
3	Panasonic
4	LG
5	Sharp
6	Sylvania
7	Pioneer
8	Philips
9	Denon
10	Memorex
Top 10 Brands	95.1%


Home DVD Player/Recorder Total	$315,589,900
1	Sony
2	Toshiba
3	Samsung
4	Memorex
5	Panasonic
6	Philips
7	Magnavox
8	LG
9	GPX
10	RCA
Top 10 Brands	89.9%


Portable DVD Total	$173,456,900 
1	Sony
2	RCA
3	Audiovox
4	Philips
5	GPX
6	Panasonic
7	Toshiba
8	Coby
9	Polaroid
10	Venturer
Top 10 Brands	59.6%

Last edited by Kosty; 07-18-2009 at 09:03 PM.
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Old 07-18-2009, 06:11 PM
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And so it begins....

Once cheaper BD players hit the streets I believe you will see these numbers really start to swing in BD's favor based on volume and the further devaluation and stocking of DVD players in most retail stores.
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Old 07-18-2009, 06:14 PM
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Does this include DVD Players & Upconverters? I assume DVD players built-in to TVs are excluded as well?

Does the Blu-ray total also count PS3s (since Sony is the highest even though they have only 2 players on the market while Samsung has 3-6?)
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Old 07-18-2009, 06:20 PM
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Not units nor mobile units yet, but its a start.

These figures are also before the 2009 era units really hit the shelves, before the sales and price drops began and before Blu-ray SKUs starting displacing DVD hardware off the shelves.

Its also not units, but consumer electronic manufacturers and retailers as the trade in general cares more about revenues and margins more than units and in that sense, Blu-ray has already passed DVD as a more profitable hardware category.

This is actually surprising data to me, I did not think Blu-ray was at these levels yet. It basically means that the November 2008 Black Friday Blu-ray sales lead for Blu-ray players over more expensive upconverting DVD players carried through over December 2008 and despite low Blu-ray hardware unit inventory the sales for Blu-ray hardware generated more retail dollars and profit than Home DVD players did. Not quite DVD if you add in all the misc low margin cheap portable DVD players in there, but Blu-ray is vlearly ahead in the set top market now.
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Old 07-18-2009, 06:23 PM
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Quote:
Originally Posted by GizmoDVD View Post
Does this include DVD Players & Upconverters? I assume DVD players built-in to TVs are excluded as well?

Does the Blu-ray total also count PS3s (since Sony is the highest even though they have only 2 players on the market while Samsung has 3-6?)
NPD categories are discrete and a single SKU falls into one category.

So it does not include PS3s in the Next Gen DVD player/Recorder category.

So it does not include combo DVD TV units in the Home DVD /Recorder category.
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Old 07-18-2009, 06:27 PM
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Combined dollar sales of all of the Sony Blu-ray players were more than all other brand marks.

Twice from NPD has previously reported that the Sony BDP-S350 and its BX1 clones for the warehouse stores and the Samsung BD-P1500 were category leaders in units and revenues during this period. Sony also has some high end Blu-ray players that sold lower volumes but had high price points and revenues through specialty channel sales.
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Old 07-18-2009, 06:28 PM
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As everyone knows, this surely has as much to do with the low prices of dvd players these days as anything else, but it still surely indicates a migration for folks in the market for a new player.

"The top 10 brands also have 95.1% of Blu-ray hardware sales"

Is this surprising for some reason? How many brands are there?
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Old 07-18-2009, 06:33 PM
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To summarize:

Quote:
Does this include DVD Players & Upconverters?
Yes.

Quote:
I assume DVD players built-in to TVs are excluded as well?
Yes. They are in the TV Combinations category. They are not in the Home DVD category. Those also include DVD, VHS and Blu-ray combined devices ranging from small portable picnic 5 inch screens with VHS or DVD to larger HDTVs with Blu-ray players built into them.

Code:
TV Combinations Total	$345,587,700
1	Toshiba
2	Sharp
3	LG
4	Westinghouse
5	Venturer
6	Sylvania
7	Polaroid
8	Proscan
9	Memorex
10	Coby
Top 10 Brands	65.5%

Quote:
Does the Blu-ray total also count PS3s (since Sony is the highest even though they have only 2 players on the market while Samsung has 3-6?)
No PS3s are not included.
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Old 07-18-2009, 06:40 PM
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Quote:
Originally Posted by Rich86 View Post
As everyone knows, this surely has as much to do with the low prices of dvd players these days as anything else, but it still surely indicates a migration for folks in the market for a new player.

"The top 10 brands also have 95.1% of Blu-ray hardware sales"

Is this surprising for some reason? How many brands are there?
Well not at this point, but it also means that the generic store brands or Funai clones did not have much sales revenues combined in this Nov 2008 to Apr 2009 period.

Insignia, Magnavox, Sherwood, Harman Kardon, and other lower priced entry level and other white box generic brand marks are growing in units sold now, in the period past this report and will probably have an impact on that metric during the next six month period.

A extremely high top 10 percentage like that usually means that the cost of enter the market is high so a few manufacturers dominate, or thats its a growing category that the brands dominate and other manufacturers has not establish themselves as higher unit prices have not lead to mass market price competitive sales yet. Both would apply to Blu-ray during this period.
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Old 07-18-2009, 07:27 PM
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Quote:
Next Gen DVD Player/Recorder Total $376,499,200
1 Sony
2 Samsung
3 Panasonic
4 LG
5 Sharp
6 Sylvania
7 Pioneer
8 Philips
9 Denon
10 Memorex
Top 10 Brands 95.1%


Home DVD Player/Recorder Total $315,589,900
1 Sony
2 Toshiba
3 Samsung
4 Memorex
5 Panasonic
6 Philips
7 Magnavox
8 LG
9 GPX
10 RCA
Top 10 Brands 89.9%
I'd say Toshiba better look at those numbers pretty hard and realize they're missing the boat, and they had better jump in before the ship has sailed.
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