One-stop shop product license for BD; player license $9.5, disc ¢11 - High-Def Digest Forums
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Old 02-25-2009, 06:02 AM
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Default One-stop shop product license for BD; player license $9.5, disc ¢11

Press release

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Panasonic, Philips and Sony to Establish One Stop Shop Product License for Blu-ray Disc

Tokyo, Japan, Feb 25, 2009 - (JCN Newswire) - Panasonic, Philips and Sony are currently working with other Blu-ray Disc patent holders to establish a one-stop-shop license for Blu-ray Disc products. This license, which covers essential patents for Blu-ray Disc, DVD and CD, will be introduced in the middle of this year. The license program will be offered by a new independent licensing company that will be based in the United States with branch offices in Asia, Europe and Latin America. The CEO of the new license company will be Mr. Gerald Rosenthal, former head of IP at IBM and more recently CEO of Open Invention Network.

"By establishing a new licensing entity that offers a single license for Blu-ray Disc products at attractive rates, I am confident that it will foster the growth of the Blu-ray Disc market and serve the interest of all companies participating in this market, be it as licensee or licensor." said Mr. Rosenthal.

The three founding companies believe that the introduction of this simplified one-stop shop product license will stimulate the growth of the market for Blu-ray Disc products. Any holder of essential patents for Blu-ray Disc, DVD and CD patents is invited to join this licensing entity as a licensor and also as shareholder.

The fees for the new product licenses are US$9.50 for a Blu-ray Disc player and US$14.00 for a Blu-ray Disc recorder. The per disc license fees for Blu-ray Disc will be US$0.11 for a read only disc, US$0.12 for a recordable disc and US$0.15 for a rewritable disc. As a result of the efficiencies obtained with the combined license offering, the royalty rates for Blu-ray Disc products are expected to be at least 40% lower than the current cumulative royalty rates for individual Blu-ray Disc, DVD and CD format licenses.

The Blu-ray Disc product licensing program aims to create a level playing field in the market for Blu-ray Disc products by introducing special measures to encourage companies selling Blu-ray Disc products to comply with their license obligations. The program also includes measures to easily identify unlicensed products in the market and a system to address those who may not have obtained proper licenses for Blu-ray Disc products.

In this one-stop-shop product license, the new license company will be a single point of contact for licensees, greatly reducing the burden on licensed companies that would otherwise have to report to multiple patent pools.
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Old 02-25-2009, 06:14 AM
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Somebody call Steve Jobs, he can add Blu-ray support to Macs now.
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Old 02-25-2009, 06:39 AM
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Looks promising. The easier it is for companies to get into the business of using blu-ray the better.
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Old 02-25-2009, 06:47 AM
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I'm a bit confused by the article, its giving us licensing costs for both players and media, yet the actual licensing organization isn't operating yet. I assume then the prices are really projections?

Also, what's with this quote:
"Any holder of essential patents for Blu-ray Disc, DVD and CD patents is invited to join this licensing entity as a licensor and also as shareholder."

How can three companies set up a one stop licensing program for Blu-Ray - complete apparently with pricing info - and still be inviting other Blu-Ray disc patent holders to join their new licensing entity? I mean.. its not really "one stop" until everyone participates, right?

In any event, if the licensing prices discussed end up being fairly accurate that's outstanding on the hardware side. No idea on the disc pricing, though the read-only disc price certainly seems reasonable.
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Old 02-25-2009, 07:04 AM
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Quote:
The fees for the new product licenses are US$9.50 for a Blu-ray Disc player and US$14.00 for a Blu-ray Disc recorder. The per disc license fees for Blu-ray Disc will be US$0.11 for a read only disc, US$0.12 for a recordable disc and US$0.15 for a rewritable disc
Then you've got to go to MPEGLA for all their royalties.

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Participating companies include CyberLink Corporation; Dell Inc.; Hewlett-Packard Company; Hitachi Ltd.; Koninklijke Philips Electronics N.V.; LG Electronics Inc.; Matsushita Electric Industrial Co., Ltd. (Panasonic); Mitsubishi Electric Corporation; Pioneer Corporation; Samsung Electronics Co., Ltd.; Sanyo Electric Co., Ltd.; Sharp Corporation; Sonic Solutions; Sony Corporation; TDK Corporation; Victor Company of Japan, Ltd.; and Warner Home Video Inc.
The you've got to go to DVD6cLA for their royalties. After all this thing plays DVD.

Then it's over to BD+ to pick up their royalty license.

Where does it end???
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Old 02-25-2009, 07:08 AM
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Quote:
This license, which covers essential patents for Blu-ray Disc, DVD and CD, will be introduced in the middle of this year.
Try reading the article first. Sounds like DVD is at least covered. Although it doesn't specifically mention BD+, I wouldn't be surprised it's included as well.
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Old 02-25-2009, 07:12 AM
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Currently the BDA Licensing Office controls BD Licensing.

The DVD Forum Licensing Corp. controls DVD Licensing with the major patent holder being Toshiba.

And Toshiba is not in the BDA, nor the MPEG LA BD Patent Pool.

And those per disc fees? They are about 2X what the DVD fees are:

http://www.toshiba.co.jp/about/press/2005_03/pr0101.htm
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Old 02-25-2009, 07:56 AM
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For more information on DVD and BD licensing, see one·to·one, issue of September 2008:
http://oto-online.com/pdf/oto_downlo...ember_2008.pdf

pp 18-23
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Old 02-25-2009, 08:11 AM
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Quote:
Originally Posted by mikemorel View Post
Where does it end???
I was wondering this myself...but about your endless complaints and nitpicking.

Clearly this is a move in the right direction and will likely simplify things.

Are you saying that companies that develop standards do not have a right to reap the reward$?

Funny...you never expressed a gripe about Toshiba milking DVD royalties. It was all gravy when they sat back and collected money, but when other companies do it they are evil?

Look on the back of your laptop...how many companies do you think receive royalties for all of those little symbols? Bluetooth, 802.11x, etc.

This is the way technology works.

The only reason you have an issue here is because it is related to bluray, the format that killed your format.
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Old 02-25-2009, 08:17 AM
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Quote:
Originally Posted by Philnerd
How can three companies set up a one stop licensing program for Blu-Ray - complete apparently with pricing info - and still be inviting other Blu-Ray disc patent holders to join their new licensing entity? I mean.. its not really "one stop" until everyone participates, right?
I think what they're talking about here is setting up a group to act as middleman to "resell" the licenses, so I don't think it matters who is, or isn't, involved as far as getting it up and running goes - it's probably something anyone with enough money and clout could do.

They presumably would like to get the licensors on board so they can deal with them directly rather than through the bodies that currently act on their behalf.

Ray Von
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