What recession? CEA sees the Super Bowl selling 2.6 million HDTVs - High-Def Digest Forums
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Old 01-30-2009, 05:59 PM
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Default What recession? CEA sees the Super Bowl selling 2.6 million HDTVs

So how many people who bought these also purchased a blu-ray player to go along with it? This has to help blu-ray adoption.

http://www.ce.org/Press/CurrentNews/...l.asp?id=11679

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SUPER BOWL WILL DRIVE 2.6 MILLION HDTV SALES, SAYS CEA
Arlington, Virginia 1/30/2009

Super Bowl XLIII is expected to drive the purchase of some 2.6 million high-definition television (HDTV) units, according to the Consumer Electronics Association (CEA)®. For the fourth year in a row, the Super Bowl retains the title of top driver for HDTV purchases.

This year is expected to be another record-breaking year for HDTV sales with 29.8 million HD sets expected to ship, out of a total of 34.5 million digital televisions sold in the U.S. in 2009. This is up from 26.8 million HD sets sold in 2008. In addition to key sporting events like the Super Bowl, another factor driving this demand is the drop in the average wholesale price of sets. In the past five years, the average wholesale price for an HDTV has fallen nearly 50% to $849 in 2009.

“Even in this tough economy HDTV growth has remained strong and steady,” said Jason Oxman, CEA Senior Vice President, Industry Affairs. “Since the early days of HD, sporting events have lead the way in high-def broadcasts. Sixty percent of consumers said the Super Bowl is one of their favorite sports to watch in HD. It is no surprise that most Americans would not think of hosting a Super Bowl party without watching the game in HD.”

All categories of digital television (DTV) sales are on the rise. CEA projects that more than 34.5 million DTVs will ship in 2009. The 26.8 million LCD TVs expected to ship will make up the bulk of these sales. Plasma displays will account for 10 percent of total sets sold in 2009. Overall digital displays remain the primary revenue driver for the industry with dollar shipments representing 15 percent of total industry sales in 2009.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.
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Old 01-30-2009, 06:07 PM
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How many returns on Monday morning (anyone who has worked in retail that sells TV's knows this answer)?

And, sadly, BB is not offering a free BD player with purchase of TV on Sunday. They are this week (a crappy Sharp player) but those are long gone.
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Old 01-30-2009, 06:17 PM
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So how many returns are there? You have any figures to back that up that statement, or are you just speculating? After all is said and done, it appears they've sold a butt load of HDTV's and the potential market for high definition players has certainly expanded.
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Old 01-30-2009, 06:17 PM
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Originally Posted by GizmoDVD View Post
How many returns on Monday morning (anyone who has worked in retail that sells TV's knows this answer)?

And, sadly, BB is not offering a free BD player with purchase of TV on Sunday. They are this week (a crappy Sharp player) but those are long gone.
LOL people seriously returned TVs? Wow! hahaha.
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Old 01-30-2009, 06:19 PM
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Originally Posted by Stryydr View Post
So how many returns are there? You have any figures to back that up that statement, or are you just speculating? After all is said and done, it appears they've sold a butt load of HDTV's and the potential market for high definition players has certainly expanded.
That is common sense though, it happens every year, more HDTV consumers. This is nothing new lol. It will translate to higher Blu-ray sales, but even this is speculation (despite it being logical).
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Old 01-30-2009, 06:30 PM
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Originally Posted by Stryydr View Post
So how many returns are there? You have any figures to back that up that statement, or are you just speculating? After all is said and done, it appears they've sold a butt load of HDTV's and the potential market for high definition players has certainly expanded.
Umm, no. There are no figures

It happens - and often. People buy big TVs for the Superbowl and return them the next day (or week - sometimes up to the return day limit) and eat the 15% restocking fee (Figure $100 now since you can grab a decent 42" for $900 or so). All their friends they see once a year think they are rich and they get to enjoy the big game without much of an expense. Have you seriously not heard about this or is it just because I made the comment you are blowing it out of proportion?
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Old 01-30-2009, 06:35 PM
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Yeap, I would say you're blowing the return issue out of proportion. I'm sure it must happen but I'd be surprised to learn it's widespread. I'd be curious to know what percentage of these televisions you believe are returned.
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Old 01-30-2009, 06:37 PM
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Retailers downplay big-ticket return frequency

http://www.azcentral.com/sports/supe...turns0202.html
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Old 01-30-2009, 06:38 PM
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Originally Posted by Stryydr View Post
Yeap, I would say you're blowing the return issue out of proportion. I'm sure it must happen but I'd be surprised to learn it's widespread.
No, I'm not. It happens every year - even when the economy was doing good. People buy them to show off to their friends how awesome and rich they are and return them the next day. Walk into Best Buy Monday and you'll see a slew of them - wait another week and you can grab a literally brand new TV for 10% off because its "open box".
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Old 01-30-2009, 06:41 PM
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Originally Posted by Lee Stewart View Post
Retailers downplay big-ticket return frequency

http://www.azcentral.com/sports/supe...turns0202.html
Interesting that Costco was quoted in here - and then they changed their return policy on televisions to try to get the return problem under some control . . .
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