Solving 3-D on Blu-ray - High-Def Digest Forums
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Old 01-29-2009, 07:46 PM
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Arrow Solving 3-D on Blu-ray

Solving 3-D on Blu-ray

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By Chris Tribbey | Posted: 29 Jan 2009
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Studios are investing to be doing 3-D, but everyone seems to be doing it differently.

DreamWorks invested millions in ad time and free glasses for its 3-D Super Bowl commercial. Panasonic made a splash at this year’s Consumer Electronics Show (CES), showing off new at-home 3-D technology. And 3-D versions of the Hannah Montana movie, Journey to the Center of the Earth and Polar Express made their way to Blu-ray Disc recently.

Panasonic’s solution revolves around adding a second HDMI channel for hardware and software, allowing for left- and right-eye video streams. DreamWorks uses new technology from Intel and ColorCode that makes its images viewable in both 3-D and 2-D at the same time. The Blu-rays are using the traditional anaglyph 3-D, which uses two, superimposed color layers offset to produce a 3-D depth effect when glasses are used.

Glasses are about the only thing the three have in common, and the lack of 3-D standards for media in the home — especially Blu-ray — is causing, as one analyst put it, “a lot of hand-wringing.”

Blu-ray Disc 3-D standards

“[The Blu-rays were] encoded in anaglyph 3-D. That technology is almost 100 years old,” said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California (ETC at USC), of the old red and cyan glasses. “Like consumers, the studios want 3-D in the homes as well. … Until the technologies we saw all over CES this year hit the mainstream, the world needs bridge technologies to allow for enhanced experiences on existing TVs.

“The studios are doing what they can to satisfy the consumer demand for 3-D.”

Most HDTV companies are making 3-D-ready TVs, and some are putting autostereoscopic displays (without glasses) into the consumer market. But both the consumer electronics industry and content owners are looking at Blu-ray to satisfy the demand for packaged media on 3-D.

“We do not yet have any proposals being made for 3-D within the [Blu-ray Disc Association], but we do believe that Blu-ray Disc is the best packaged media format for 3-D,” said Andy Parsons, SVP of advanced product development at Pioneer Electronics and chair of the Blu-ray Disc Association promotion committee in the United States. “There are many different approaches being shown by various companies, so we're interested in studying how we might be able to combine the best 3-D
experience with the best HD experience.

“The quality, compatibility and uniformity of 3-D viewing will be very important considerations for us once we begin to evaluate various technologies.”

Bill Hunt, editor of TheDigitalBits.com, said he was impressed by Panasonic’s and other companys’ 3-D technologies at CES, though when it comes to Blu-ray 3-D, he believes the industry should find a way to make disc content future-proof, able to play on current Blu-ray players that may not handle a future 3-D standard.

“It remains to be seen whether it’s a fad,” he said. “Not every movie is going to be shot in 3-D.”

Chris Chinnock, president of Insight Media, said he sees two paths to 3-D standards for Blu-ray. The longer road has everyone involved sitting down together and hammering out an agreement on what everyone will do, while the other involves a major consumer electronics company taking the initiative and introducing technology that becomes the standard, he said.

Hardware is one option; encoding 3-D on software is another. Or there’s the possibility of multiple standards. After all, there are multiple ways to compress video files and store media to portable devices. But Chinnock hopes, for the home entertainment industry’s sake, that it doesn’t come to that.

“We’re just coming off the HD DVD, Blu-ray war, and that was painful,” Chinnock said. “It would be nice if we could take care of this from the beginning.”

50 GB goes a long way

The appeal of 3-D on Blu-ray comes from the high-def format’s storage capacity, 3-D industry experts agreed.

“Blu-ray presents an opportunity for high-quality images,” said Greg Agostinelli, who spent years developing autostereoscopic technologies with Stereoscope Studios. “Because of the storage capacity of the disc, you can do 3-D well. In very general terminology, 3-D is two times the information, and you need every bit of that capacity.”

Daniel Evanicky, principal of 3-D company Information Interaction, agreed, saying, “It’s Blu-ray or nothing.”

Morgan Hurley, a marketing manager with 3-D company MacNaughton Inc., said getting 1080p resolution for 3-D will be the key.

“You get the right resolution, and the market with respond,” she said, adding that Blu-ray also presents opportunities for autostereoscopic solutions. “Who likes having anaglyph glasses on their face, and be seen wearing them?”

But, Chinnock said, autostereoscopic displays have issues.

“If you have a 1080p panel with eight views, you lose resolution,” he said. “And that’s not OK for Blu-ray movies.”

Autostereoscopic displays work by offering a certain number of views at different angles. A person watching an autostereoscopic display can’t move around while watching the image.

Yet finding standards for 3-D in the home may be hard now, because the technology is constantly changing. As John Rupkalvis, CEO of StereoScope International put it, “What’s true today could change tomorrow.”

Wertheimer of the ETC at USC said no matter what standards emerge, “consumers and content providers are both very interested in 3-D in the home.”
http://www.homemediamagazine.com/3-d...-blu-ray-14454
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Old 01-29-2009, 08:14 PM
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Smackdown?
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Old 01-29-2009, 08:34 PM
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i see no smackdown
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Old 01-30-2009, 09:46 AM
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Originally Posted by hostchecker View Post
i see no smackdown
What do you mean? This looks quite smackdown worthy:

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Daniel Evanicky, principal of 3-D company Information Interaction, agreed, saying, “It’s Blu-ray or nothing.
According to that, regardless of what you see as competing with Blu-ray for the High Definition Crown--regardless of if you are still stuck on HD DVD or if you think that XDE or Downloads, or HD DVR, or broadcast, DVD or whatever--as far as 3D goes, "It's Blu-ray or nothing."

But for Smackdown, this is probably the most noteworthy part:

Quote:
Chris Chinnock, president of Insight Media, said he sees two paths to 3-D standards for Blu-ray. The longer road has everyone involved sitting down together and hammering out an agreement on what everyone will do, while the other involves a major consumer electronics company taking the initiative and introducing technology that becomes the standard, he said.

Hardware is one option; encoding 3-D on software is another. Or there’s the possibility of multiple standards. After all, there are multiple ways to compress video files and store media to portable devices. But Chinnock hopes, for the home entertainment industry’s sake, that it doesn’t come to that.

“We’re just coming off the HD DVD, Blu-ray war, and that was painful,” Chinnock said. “It would be nice if we could take care of this from the beginning.”
That is exactly what I was talking about in the other 3D thread: The upcoming 3D format war that is brewing right now is using Blu-ray as the battlefield. I've seen U2 3D and it was an incredible experience and I want to be able to experience it at home on Blu-ray....and Anaglyph just won't cut it. We need a (hopefully single unified) format for encoding and playing back stereoscopic 3D.
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Old 01-30-2009, 10:58 AM
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The 3D war is going to do nothing but good things for Blu-ray would be my expectation. If the battle is about what type of 3D to use, and not about what format it will belong to, then it means that they will be vying for BD preference, and the press discussions will have everyone united about what they want to use their type of 3D on.

It's like being a subcontractor for all of the three companies bidding on a major project. You don't care who wins, you still will get your piece of the pie.

I have yet to see 3D that has impressed me a whole lot, so I am in no rush to give up my top notch image for a second rate picture with fake depth.

Oh: Coolest art exhibit I ever saw was in Los Angeles a number of years back and they had an exhibit of holographic art. I spent over 2 hours walking around looking at about 50 different pieces... THAT was 3D. Never put any glasses on to enjoy it either.
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Old 01-30-2009, 11:44 AM
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Quote:
Originally Posted by hostchecker View Post
i see no smackdown
Smackdown - HD DVD discs do not have the disc space for 3-D (51 was never released).
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Old 01-30-2009, 12:38 PM
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3D display systems demoed Jan. 31

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iZ3D showcases $399 computer montor for videogames

By Susanne Ault -- Video Business, 1/29/2009
JAN. 29 | Plug-and-play 3D display systems from developer iZ3D will be demoed on Jan. 31 at Fry’s Electronics and MicroCenter stores nationwide.

IZ3D is targeting videogame consumers with its 22-inch computer monitor, which can toggle between 2D and 3D resolution.

Dubbed ‘3D in a Box,’ the $399 product includes three pairs of polarized 3D glasses and free membership to iZone, the company’s community for 3D gamers.

The display's dual 2D and 3D capabilities enable people to use the monitor for regular operations in 2D and switch to 3D when playing games.

A list of popular 3D videogames compatible with the ‘3D in a Box’ can be found at the company’s site, www.3Drulez.com.

The product is being sold at Fry’s, MicroCenter as well such Web sites as Amazon.com, Staples.com and Newegg.com, among others.

Manufacturers including Panasonic and Sony demonstrated 3D TVs at this year’s Consumer Electronics Shows. However, much of what was shown is still in prototype form and not widely available for sale at retail.
http://www.videobusiness.com/article/CA6633470.html
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Old 01-30-2009, 02:59 PM
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Ralph Kramden would be so happy.

This 3D stuff is only going to apply to small minority of films going forward. I can't wait for Sony and Fox to go back and spend millions making Maximum Risk and Commando 3D.

-comix
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Old 01-30-2009, 04:26 PM
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I'd rather not wear those glasses. Can't they come up with a solution that doesn't involve glasses?
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Old 01-30-2009, 04:29 PM
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Originally Posted by arrowspark View Post
I'd rather not wear those glasses. Can't they come up with a solution that doesn't involve glasses?
They have - it's called Autostereoscopic displays and they are VERY expensive.
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