Format War Veteran's Paramount and Warners Sign On To Offer Content on SD - High-Def Digest Forums
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Old 01-09-2009, 10:58 PM
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Default Format War Veteran's Paramount and Warners Sign On To Offer Content on SD

How ironic, the two studios embroiled so deeply in last year's format war so far are no where to be seen at CES yet yesterday announced they would both support SD technology being backed by Toshiba. Isn't this the very same technology that a vip from Lucasfilm said was the future and blu ray or physical was not?

Blu dots must be breaking out from hives over the fact that their beloved format War breaker Warner Brutha's is up to further cannibalize the dominance of physical media. The more alternatives the more a niche for discs. Clearly, they believe in a much more diverse realm of content distribution shown earlier when they were first to move the VOD window to match DVD on sale dates.

No one in their right mind believes discs are going to survive at length after the obliteration CD sales took in the face of downloads this year. Now that Apple is opening the floodgates by dumping DRM that will only set up more physical media to follow suit, IMO.

http://www.videobusiness.com/article/CA6627774.html

Warner, Paramount put titles on SD cards
UPDATE: Studios sign on to MOD Systems kiosks
By Paul Sweeting and Marcy Magiera -- Video Business, 1/8/2009

JAN. 8 | LAS VEGAS—MOD Systems has signed deals with Warner Bros. and Paramount Digital Entertainment to make their movies available via downloads to SD cards at kiosks in retail stores later this year.

In a related move, longtime indie retailer and Screenplay founder Mark Vrieling has joined MOD Systems as chief content officer.

In his new role, which was finalized last week, Vrieling will be responsible for securing content from the studios and other program suppliers for MOD’s prospective download-to-SD-card system, developing the title assortment to be included and helping MOD refine its retail implementation.

Warner and Paramount are the first major studios to join indie suppliers including Anchor Bay Entertainment, First Look Studios and Image Entertainment in making titles available to MOD, which said it now has rights to 4,000 video titles and 4 million music tracks. MOD is scouting pilot retail locations for a launch of the digital video service sometime this year.

Vrieling will continue to oversee Screenplay but is expected to dedicate the majority of his time to MOD.

“I think the two are actually a perfect marriage,” Vrieling told VB at the Consumer Electronics Show here.

Once MOD is up and running, Vrieling hopes to integrate it with Screenplay so that Screenplay clients will be able to offer customers a digital rental or purchase option in their stores along with streamed movie previews.

“Because of Screenplay, I already have a lot of the pieces in place to do this for the retailer, in terms of ingesting content, managing the metadata, accounting and auditing,” he said. “It’s what I’ve been working toward for a long time.”

Vrieling said MOD is in talks with all the major studios but declined to comment on whether any other deals are imminent.

“The thing that is most interesting to the studios is expanded points of distribution,” MOD vice chairman and co-founder Anthony Bay said. “If they can use this to get distribution in airports and convenience stores and other places where DVD doesn’t have much of a presence, that’s all upside for them.”

Bay said he expects the download-to-SD-card system to deploy at retail, at least on a test basis, this year. It will be possible to start a test with just two major studios on board, he said.

Bay wouldn’t say when he expects to sign other studios, but added, “different studios have different concerns, but nobody thinks it’s a bad idea. They all get that this can and should be part of their digital strategy.”

“I think people are coming around to seeing SD as the right portable format,” he said. “Optical disc is not a good portable format, and other things like USB drives, flash drives, are not secure.”

The first retail deployments are likely to follow the “retail-attended model,” in which consumers will browse, select and order titles from a touch screen, but the final fulfillment will be from a manned station in the store, before transitioning to a fully automated system, Bay said.

MOD last year raised $35 million in a first round of venture funding led by Toshiba and NCR, which took minority stakes in the startup.

Toshiba is expected to roll out a line of set-top boxes with SD card slots for playing back digital video downloads saved to the memory cards. ATM maker NCR, which has swiftly expanded into the DVD kiosk business, will build the digital kiosks MOD plans to roll out to stores.
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Old 01-09-2009, 11:11 PM
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MOD also announced today that it has signed agreements with Warner Bros. and Paramount Digital Entertainment to distribute video content — including new releases. Unfortunately, the agreement only covers standard definition content, not HD. The lack of HD content is a pretty glaring omission for a company looking to get into the movie distribution business. Bay recognizes this limitation, but says the lack of HD was a function of the long download times for content and the capacity of the cards. “2009 is standard def,” said Bay, “2010 is high def.”
http://newteevee.com/2009/01/08/mod-...-via-sd-cards/
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Old 01-10-2009, 12:27 AM
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While certainly an interesting move ....for anyone who's been bitching about BD (or even HD-DVD) media prices over the last couple of years, this is no where in the ballpark of "affordable".

SD cards have a LOOOONG way to go before they can compete with the affordability & mass-production capability of optical discs. Besides, if I read those excerpts correctly, this is about a secure download of a movie to a specific SD card (not having the SD cards shipped with movies already on them). So, this gets back to the whole discussion of "will people WANT to PAY to spend hours downloading a movie" onto an SD card?

Further, since explicitly NOT talking HD yet for the SD cards, this has nothing to do with Blu-ray (or "high definition"). This news refers to "SD on SD".
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Old 01-10-2009, 12:30 AM
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Bay said he expects the download-to-SD-card system to deploy at retail, at least on a test basis, this year. It will be possible to start a test with just two major studios on board, he said.

Bay wouldn’t say when he expects to sign other studios
1. Two studios - weak commitment
2. Pricing ????????
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Old 01-10-2009, 12:33 AM
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So are they arguing that their system (wich is not out) is 2009? and BD is 2010?
So a one year window?

Seems a little wrong.
I will not buy a new delivery system for SD. but mabye I am wrong
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Old 01-10-2009, 02:36 AM
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gijoela, I have to admit after reading so many non-stop ranting posts of yours directed to Blu-ray...you'e beginning to bore me.
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Old 01-10-2009, 03:35 AM
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Originally Posted by gijoela View Post
No one in their right mind believes discs are going to survive at length after the obliteration CD sales took in the face of downloads this year. Now that Apple is opening the floodgates by dumping DRM that will only set up more physical media to follow suit, IMO.
Um, did you even read the article?
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Old 01-10-2009, 03:41 AM
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seems to be an attack on the dvd markets lack of drm

(any high definition relevancy?)
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Old 01-10-2009, 07:05 AM
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Originally Posted by tonyb View Post
seems to be an attack on the dvd markets lack of drm

(any high definition relevancy?)
b-b-but DRM (a la BD+) is ebil!

Yet they'll support even crueler DRM as long as it's not .

I almost wish that all these " must dies" former red fanbois could get their wish. Sony would crush most companies seeking to get into this via the weight in their patents for flash media. Toshiba, the red fanboi's holy engineers of light and purity, would be crushed under the ebil, patent paid for black jackboot of $ony.

Keep hoping for that flash future, you're only promoting the companies you hate. Toshiba, if it's lucky and with all of it's subsidiaries, is in 6th place for flash patents. A vote for flash media is a vote for invasive DRM. A dollar spent in flash media = Money sent to $ony.

Let's watch a few heads explode with those to truths.
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Old 01-10-2009, 07:28 AM
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Flashback to last January when one red fanboi had the format crashing down around his / her ears. This is just about the time I bought into because the war was over. I had been reading the boards for a period of time to learn about the formats but some people's logic just escaped me.

Blast from the bitter past when (apparently) some little optical disc meant something. Oh yeah, that was shortly before the preferred format of some people was dropped by Toshiba like a hot potato.

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This has been one amazing HIT PIECE week for HD DVD.

A ton of fake press, plastering on boards of miss information, even Wild Blu Bill got into the act (a-gain) declaring clearances galore at major retailers and went so far to post them on *his* website only for them to turn out to be nothing more that BDA insighted lies and destructive propaganda. Unbelievably unprofessional and totally irresponsible..Isn't it funny that Wild Bill himself did not *fact check* the so-called photos from *memphis* he posted? Of course not! He certainly did not rush back to his site to post retractions or delete the bogus information. Pathetic.

Seems someone truly is scared!

If Blu Ray hands down is the favorite and consumers have spoken then why all the fear tactics being played out?

Clearly the price cuts, the super bowl ad, the national ad campaign, the up-convert sales angle, and the fact that sales for HD DVD players has rebounded and will continue to do so especially after this weekend, IMO.

One major advertising change will hit the country's top CE retailers finally this weekend. The price drops for the HD DVD line will finally be made official in the weekend circulars. The next issue Toshiba will face is inventory.

Is their campaign backed up by substantial inventory?

I give HDD and Jed some well deserved props for staying above the attack dog fracas on these bogus stories.
Where's the relevance in this? Some people, like the original poster here, seek only to inflame people. That's all well and good, this is smackdown after all. Still, it is amazing how they switch from being happy little red disc lovers (and blu-haters, despite claims from this one and others about being "neutral") to bitter " killed hhhddvd so it must die" haters. Haters, I might add, that sought to redefine their pasts and positions. Why? The only thing left to them is the hate of and the wish that it would fail.

The original poster wants to make us believe they care about flash, like Lestat, or maybe ricky about downloads. Truth be told, they don't. They'll probably never buy it anymore than some ATI fanboi would buy Nvidia (or vice versa) or some Chevy fanboi would buy a Ford. The only point to them is to inflame (and possibly help, in their minds, anything that might hurt ) people.
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