Blu-Ray Players Destined for US Sale @ $199-$229 Stacked Up in US Warehouses - High-Def Digest Forums
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Old 12-19-2008, 10:22 AM
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Default Blu-Ray Players Destined for US Sale @ $199-$229 Stacked Up in US Warehouses

Makers of Blu-ray Disc players in Taiwan and China hit by price cuts

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Taiwan and China-based OEM makers of Blu-ray Disc (BD) players in October and November 2008 actively shipped entry-level BD player models, planned for sale at US$199-229, to retail channel clients in the US and Europe to catch the traditional peak sales period during the year-end shopping season, but these BD players have suffered seriously stagnant sales in the US market because Samsung, Sony and Sharp have also begun to offer low-cost players for sale at about US$199 since the beginning of December 2008, according to industry sources in Taiwan.

The Taiwan and China-based OEM makers originally thought their products could avoid competition with players offered by more well-known brands which were expected to continue selling at around US$249-299, the sources indicated.

However, Samsung took the initiative to launch entry-level BD players at a retail price of US$199 in the US at the beginning of this month, and Sony and Sharp followed suit immediately, the sources noted. As a result, Wal-Mart, Best Buy and other large retail chains have focused on marketing these players, making Taiwan and China-made models almost unsalable, the sources pointed out.

In addition, the Taiwan and China-based OEM makers have received almost no orders from the US so far in December, the sources pointed out. Since large retail chains are expected to not release new orders until they have cleared their current inventories, the OEM makers may not be able to land new orders until late first quarter of 2009.


Screen Digest told us through Reuters that there was a shortage of cheap BD players in Europe due to "lack of key components".

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"A shortage of cheaper Blu-ray players means that the sub-$300 machines that are already appearing on U.S. shelves are unlikely to materialize in Europe this Christmas," Screen Digest analyst Richard Cooper said in a report.

"Combined with the recession, this means the format is unlikely to move much beyond the early adopter market this year," he said.
Players not selling @ $199. No licensing money coming in to pay for BDA junkets and fancy luncheons, never mind advertising dollars.

Demand in the US and Europe dead in the water at $199.

So where does the BDA go from here?
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Old 12-19-2008, 10:29 AM
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Not sure. I still feel that the software prices & titles released will drive sales of hardware. The players are pretty good these days and the prices for them are more than fair, IMO.

Its the $30 dollar catalog titles and lack of some key releases that are possibly holding things up.

We'll see.
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Old 12-19-2008, 10:30 AM
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Extra extra -

People buying $199 Sony over $150 Magnavox!!

Buyers ready to spend extra for quality and brand image!!

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Old 12-19-2008, 10:31 AM
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Quote:
Originally Posted by mikemorel View Post
Makers of Blu-ray Disc players in Taiwan and China hit by price cuts



Screen Digest told us through Reuters that there was a shortage of cheap BD players in Europe due to "lack of key components".



Players not selling @ $199. No licensing money coming in to pay for BDA junkets and fancy luncheons, never mind advertising dollars.

Demand in the US and Europe dead in the water at $199.

So where does the BDA go from here?
This doesnt say "players not selling @ $199

It says cheap no name chineese players not selling @ $199 because people can buy known branded players at the same price.

OMG!!!! People prefer to buy name brand products at the same price....

In other news Sun still expected to set at dusk, will be back in time for dawn
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Old 12-19-2008, 10:33 AM
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Ummm nice try at spin there, but it seems pretty clear to me that the article is saying that cheap brands no one is familiar with are not selling when priced the same as the brand names consumers know and trust.

wow what a revelation, this is not a bad thing for BD, just for the cheap manufacturers who did not manage to undercut the big ones

This is an epic fail at spin there Mikemorel.

Again say it with me, demand for crap is low at 199, then quality brand names sell for the same price.

demand for BD is not crap.

if you doubt me ask yourself ifyou ever got dissatisfied with DD would you pay 199 for a brand you never heard of or 199 for a sony/samsung/pionerr/panasonic?
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Old 12-19-2008, 10:34 AM
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Well that just means a bunch of hardware is going to be dumped sometime in the next 3-6 months and the prices of standalones again will drop (on the second tier level) from 128 to maybe under 100 dollars. Guess J6P will be in the game sooner than I thought.

Not a good thing for the OEM / taiwan / chinese manufacturers, but good for consumers.

Mike, it's not like studios are going to stop pumping out blues. TDK ensured support for at least 1 more year. Driving hardware over the next year and especially next Q4 will be the goal of BDA to get J6P into the game.
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Old 12-19-2008, 10:34 AM
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As always, mike, you are clutching at straws, hoping for Blu's downfall.

What I get out of this is that the United States is doing fine with the low-priced Blu-ray players from Sony, Samsung, Sharp, and others not mentioned, and at this time we don't need those extra ones from China and the like. What's wrong withthat? While I am sure you would like people to believe that ALL Blu players are just sitting in warehouses gathering dust, that is not the case.

And as for your quote from the article that says, "Combined with the recession, this means the format is unlikely to move much beyond the early adopter market this year," he said." ... seems to be selective editing on your part. How about this section:

But by 2012, Screen Digest estimates the European Blu-ray market will be worth 5.4 billion euros, as high-definition viewing gradually becomes the norm, helped by the increasing availability of HD programs from broadcasters.
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Old 12-19-2008, 10:49 AM
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Quote:
Originally Posted by bluskiessmingatme View Post
As always, mike, you are clutching at straws, hoping for Blu's downfall.

What I get out of this is that the United States is doing fine with the low-priced Blu-ray players from Sony, Samsung, Sharp, and others not mentioned, and at this time we don't need those extra ones from China and the like. What's wrong withthat? While I am sure you would like people to believe that ALL Blu players are just sitting in warehouses gathering dust, that is not the case.

And as for your quote from the article that says, "Combined with the recession, this means the format is unlikely to move much beyond the early adopter market this year," he said." ... seems to be selective editing on your part. How about this section:

But by 2012, Screen Digest estimates the European Blu-ray market will be worth 5.4 billion euros, as high-definition viewing gradually becomes the norm, helped by the increasing availability of HD programs from broadcasters.
WOW!

4 years from now - and of course they have got to be dead on with that one!
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Old 12-19-2008, 10:54 AM
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Quote:
Originally Posted by mikemorel View Post
So where does the BDA go from here?
No sir - the only question - which has been the same question since 1/4/08 - is where do YOU go from here?

Did you pay your $50 NF fee yet for your xbox?
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Old 12-19-2008, 11:15 AM
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Wow, this is earth shattering! Consumers prefer to buy Sony, Samsung, Sharp, and Panasonic players at $200 rather than Olevia, Insignia, Memorex, Magnavox, and Funai. I would never have guessed that, thanks for the insightful post mikemorel, you are on a roll here. The good news is that those players are actually very good and will have to come down in price to sell, so consumers win.

You have the insight on the key issues and will be delivering the goods for the forseeable future just as you did throughout the format war and beyond. Actually, you are such a joke now that I don't believe you are even going to be able to rile anybody up any longer with your never ending nonsense.

Chris
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