Disney: Blu-ray discs to overtake DVDs within 2 years - High-Def Digest Forums
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Old 10-08-2008, 01:57 PM
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Default Disney: Blu-ray discs to overtake DVDs within 2 years

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Walt Disney Co., the second-largest U.S. media company, forecast sales of high-definition Blu-ray discs in the U.S. will overtake DVDs within two years.

Consumers will adopt the new technology "much sooner than we think," David Jessen, Disney vice-president of Blu-ray and DVD creative production, said in an interview. "It's right on the verge of becoming really big in the U.S., where in two years Blu-ray will eclipse DVDs."

In February, the Blu-ray disc technology won against Toshiba Corp.'s HD DVD, setting the new high-definition standard in the entertainment industry's largest format war since VHS beat Betamax in the 1980s. Blu-ray discs can store 50 gigabytes of data, about six times more than conventional DVDs.

Disney is releasing classic movies including Sleeping Beauty this month in the Blu-ray format to encourage consumers to start using the new technology.

The film is the first release to include the BD-Live network system, enabling viewers in different locations to chat and create communities while watching the same movie, Disney said.

Shopping for HD-TVs and Blu-ray players will help the technology "take off big" after the holiday season, Jessen said. "Prices of HD-TVs are coming down everywhere" and those of Blu-ray discs "will also drop as mass adoption takes over."
http://www.contentagenda.com/article...864670077.html
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Old 10-08-2008, 01:59 PM
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Jeez who's the largest then? I'm guessing Warner.

Oh and ZombieFlanders leave my brain alone! ;-)
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Old 10-08-2008, 02:02 PM
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I remember, back in the day, when the argument was that Disney really didn't have any faith in the format because they wouldn't release any of their classic animation titles. It's interesting that in the end Disney has had just as much faith in Blu as Sony.
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Old 10-08-2008, 02:03 PM
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Very Interesting...... But still, I'll be happier when it actually happens.
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Old 10-08-2008, 02:04 PM
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I think 2 years is very aggressive unless the studios, CE's, and retailers know something we don't know. While I think that there are some titles (such as Iron Man) that can sell very well against DVD, there are other genres (kids movies, comedies, romance) that do not sell nearly as well in hidef (most likely due to price and demographics).

I love Blu-Ray, but I am not not buying this 2 year prediction unless some major factors such as price (for movies) and player adoption change.
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Old 10-08-2008, 02:07 PM
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Sounds in tune with my perception of the market - 3+ years from the moment all majors begin releasing on the format.

Pro-B
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Old 10-08-2008, 02:08 PM
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2 years = too soon.

It will be a bit longer than 2 years.


Bob Diaz
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Old 10-08-2008, 02:09 PM
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Still, they're (the film companies and CEs) are going to have to do a knockout job raising awareness of the product and at the same time show the "need" for High Def home video, especially in a market where the average consumer is afraid to spend any money at all.......
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Old 10-08-2008, 02:09 PM
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Quote:
Originally Posted by ack_bak View Post
I think 2 years is very aggressive unless the studios, CE's, and retailers know something we don't know.
They are in charge with the content. And that is enough everyone needs to know. The moment they decide that Blu-ray is going to overtake SDVD is the moment when it happens. The retailers will help.

I think that we are almost there.

Pro-B
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Old 10-08-2008, 02:11 PM
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What will help is some timed exclusives, like releasing Blu-ray 2 weeks ahead of DVD... after a while of doing that, they should just release the DVD on the movies that were hits and blu on everything.... after a while of that, just phase DVD out all together.
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