Sony and NBC working together??? - High-Def Digest Forums
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Old 03-05-2007, 09:23 AM
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Default Sony and NBC working together???

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Two Incredible Forces Come Together as Spider-Man Meets NBC's 'Heroes' for a Night of Event Programming



Exclusive Seven and One Half Minute Scene From Spider-Man(TM) 3 Debuts
Online at NBC.com Following Cliffhanger Episode of 'Heroes'
Spider-Man(TM) 3 Scene to be NBC.com's First HD Stream

CULVER CITY, Calif. and BURBANK, Calif., March 1 /PRNewswire/ -- As
Peter Parker's Aunt May once said, there's a hero in all of us. That will
be true as Monday, March 5, becomes a night of heroes -- Columbia Pictures,
in anticipation of the release of Spider-Man(TM) 3 on May 4, will air an
exclusive one-minute clip from the film during the broadcast of a
cliffhanger episode of NBC's top-rated new show "Heroes," then premiere
seven and one half minutes from the film online, exclusively on NBC.com,
for 24 hours.

As "Heroes" moves towards the exciting conclusion of its second story
arc of its first season, viewers of the show and Spider-Man fans will get a
look at Spider-Man(TM) 3 with a brand-new 60-second clip from the movie
that contains a cliffhanger of its own. Then, immediately following the
broadcast, Web-crawling viewers and moviegoers can go online to catch the
premiere of a revealing seven and one half minute film sequence that will
have viewers on the edge of their seats as it is streamed in high
definition at NBC.com.
"'Heroes' and Spider-Man both share a common theme: everyday people and
how they deal with finding themselves in extraordinary circumstances," said
Valerie Van Galder, President of Domestic Marketing for the Columbia
TriStar Motion Picture Group. "Because of that, this is a great programming
marriage -- it makes for a night of event television and a rare opportunity
to see a scene from one of the summer's most highly anticipated movies. We
couldn't be more excited to unveil seven and one half minutes of the movie
to help whet the appetites of Spider-Man fans everywhere."

"We're so pleased to be teaming up with Columbia Pictures to present
our audience with such an exciting event," said Vivi Zigler, Executive Vice
President, NBC Digital Entertainment and New Media. "This partnership not
only gives our users an exclusive sneak-peek at Spider-Man(TM) 3 -- a film
they will undoubtedly want to see -- but also increases the richness of
their experience by allowing them to stream it in HD, a first for NBC.com."

The one-minute Spider-Man(TM) 3 clip will drive viewers to NBC.com to
see the exclusive seven and one half minute scene from the movie, which is
NBC.com's first-ever HD-streamed presentation, on any platform. The event
will be promoted with ads in USA Today, Los Angeles Times, New York Times,
and TV Guide, as well as online and on the radio. It will also be heavily
promoted on NBC.
Does this mean that Universal is seeing Blu?????????????? Since NBC is part of Universal (or the other way around)

EDIT: A small clip of Heavenly Sword will also be shown during Heroes

Last edited by Leedogg; 03-05-2007 at 09:28 AM.
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Old 03-05-2007, 09:27 AM
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It just means Sony figured the Heroes audience is the same target audience as Spiderman so they bought a really long commercial for it.

NBC isn't in the business of saying no to money.
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Old 03-05-2007, 09:27 AM
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Originally Posted by Leedogg View Post
Does this mean that Universal is seeing Blue?????????????? Since NBC is part of Universal (or the other way around)
20 % part owner of NBC Universal, Vivendi is also a member of BDA through it's gaming division.

This means Universal is already part blue

Edit: Vivendi Games have the rights to the games for movies like Eragon, Ice Age 2, Scareface, Fight Club, Miami Vice, Predator. They also have Blizzard and World of Warcraft under their wings.

Last edited by Merlins; 03-05-2007 at 09:45 AM.
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Old 03-05-2007, 10:14 AM
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I am a Blu-ray supporter ...this is getting ridiculous. It means nothing. NBC is in business to make money and Sony got some money. Enough said.
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Old 03-05-2007, 10:16 AM
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Originally Posted by syster01 View Post
I am a Blu-ray supporter ...this is getting ridiculous. It means nothing. NBC is in business to make money and Sony got some money. Enough said.
Enough Said Is Exactly Right.
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Old 03-05-2007, 10:17 AM
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Originally Posted by Leedogg View Post
Does this mean that Universal is seeing Blu?????????????? Since NBC is part of Universal (or the other way around)
<snip>
You're not doing your side any favors with posts as ridiculous as that. Nothing personal man, but a little research on how networks make money could be of benefit to you.
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Old 03-05-2007, 10:24 AM
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Originally Posted by Philnerd View Post
You're not doing your side any favors with posts as ridiculous as that. Nothing personal man, but a little research on how networks make money could be of benefit to you.
The article is new. It doesn't mean Universal are going neutral or anything but the article is interesting:

http://postproduction.digitalmediane....jsp?id=110218
http://www.smartbrief.com/news/aaaa/...F88&brief=AAAA

Last edited by Merlins; 03-05-2007 at 10:28 AM.
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Old 03-05-2007, 10:26 AM
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Cut the man some slack. After seeing two weeks of Heroes previews being shown in scrolling Windows Vista screens, it seemed pretty clear to me that Microsoft had been using its influence over its TV channel to promote its own agenda, so it was pretty shocking to hear about the Spidey exclusive.

Does it mean that Universal is "seeing blu?" No, of course not.

It was just strange to see that combined with the shameless Vista promotion.
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Old 03-05-2007, 10:30 AM
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Originally Posted by PS3Maniac View Post
Cut the man some slack. After seeing two weeks of Heroes previews being shown in scrolling Windows Vista screens, it seemed pretty clear to me that Microsoft had been using its influence over its TV channel to promote its own agenda, so it was pretty shocking to hear about the Spidey exclusive.

Does it mean that Universal is "seeing blu?" No, of course not.

It was just strange to see that combined with the shameless Vista promotion.
It is not strange at all.
Advertisement will be placed where the viewers are.
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Old 03-05-2007, 10:35 AM
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Quote:
Originally Posted by syster01 View Post
I am a Blu-ray supporter ...this is getting ridiculous. It means nothing. NBC is in business to make money and Sony got some money. Enough said.
I think Blu-ray supports desired this war to come to end and unfortunately its hard find information what is going on - so they are looking for clues going on.

But you probably right - it doesn't mean much - companies work toegther on stuff - so much that Toshibia was work with IBM and Sony on the Cell processor that is in Sony's PS3.
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