NPD: Toshiba's New Marketing Campaign Is "Proving Effective" - High-Def Digest Forums
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Old 01-24-2008, 07:55 PM
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Thumbs up NPD: Toshiba's New Marketing Campaign Is "Proving Effective"

Further evidence that now is a great time to buy HD DVD. Notice the last two paragraphs...

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NPD: Sky Isn't Falling for HD-DVD, Blu-ray Isn't Champ Yet
01/24/08

Sales data for HD-DVD and Blu-ray players and movies has been misconstrued lately by various outlets, with reports implying that HD-DVD sales have fallen at an amazing pace while Blu-ray sales have blasted through the roof.

Not so fast, says the NPD Group.

While select articles have implied that HD-DVD as a format is doomed and the sky is falling for the format's supporters, the NPD Group this afternoon reinforced that sales results from a single week do not necessarily indicate a trend, and that the week in question had several intriguing variables that have gone unreported.

The NPD Group attempted to quiet the storm of online scuttlebutt with the following statement:

"As you may have seen, there are attempts being made to portray NPD's weekly sales tracking figures for next generation DVD as a trend. We want to remind you and make clear that it is not accurate to make long term assumptions based on one week of sales -- a cautionary point that NPD has made as well.

"The facts are that during the week that is being singled out, both Blu-ray disc players and software were being given away for free with the purchase of 1080p TVs. It is also important to note that the instant rebate promotions that had previously netted Toshiba's players' MSRPs to $199 and $249 had actually ended on Jan. 5th -- causing an increase in HD DVD's MSRP back to $299 and $399 during that same week. Since Toshiba's retail price move on Jan. 13th to $149 / $199 -- Toshiba is seeing very positive sales trends at retail. This reinforces the fact that price is a significant driver of sales.

"Toshiba's HD DVD players represent a significant value to the consumer and the marketing campaign that just began is proving effective."
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Old 01-24-2008, 07:56 PM
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too little too late, would have been a great idea 3 months ago, all this is is a knee jerk reaction by Toshiba.

Magic 8 Ball still sees failure in HD DVDs future. Sorry buddy.
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Old 01-24-2008, 07:57 PM
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2 studios only? Thanks for the offer, but I'll have to pass.
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Old 01-24-2008, 07:58 PM
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I know three associates at work who got HD DVD players the past week. Why? Because of the new prices. The consensus was that it'll be great for upconverting and they can still watch high def movies as long as they are available.

As long as Universal, Paramount and DreamWorks keep releasing HD DVD titles there will always be more and more HD DVDs to choose from.

This is proof that Toshiba's new price points and word of mouth about the quality of HD DVD continues to work. HD DVD isn't going anywhere.
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Old 01-24-2008, 07:59 PM
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"NPD: Sky Isn't Falling for HD-DVD, Blu-ray Isn't Champ Yet"

Will you link to next week's article confirming that the sky is in fact falling? Thanks.
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Old 01-24-2008, 07:59 PM
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Quote:
Originally Posted by *TL View Post
"NPD: Sky Isn't Falling for HD-DVD, Blu-ray Isn't Champ Yet"

Will you link to next week's article confirming that the sky is in fact falling? Thanks.
Uh huh. Same old, same old, Smurfettes have been saying that for years now.
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Old 01-24-2008, 08:00 PM
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Quote:
Originally Posted by MidnightWatcher View Post
Further evidence that now is a great time to buy HD DVD. Notice the last two paragraphs...

Most of the "sky is falling reporting" is by Bill Hunt, so it is already biased and tainted information.
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Old 01-24-2008, 08:01 PM
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Quote:
Originally Posted by MidnightWatcher View Post
I know three associates at work who got HD DVD players the past week. Why? Because of the new prices. The consensus was that it'll be great for upconverting and they can still watch high def movies as long as they are available.
Do all the people you work with talk like press releases?
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Old 01-24-2008, 08:02 PM
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Originally Posted by Brad1963 View Post
Most of the "sky is falling reporting" is by Bill Hunt, so it is already biased and tainted information.
True .... :-#
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Old 01-24-2008, 08:02 PM
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The sky will be falling when Blu-ray begins outselling HD DVD 3:1 and 4:1. Looks good for HDM.
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