Microsoft responds to Blu-ray attacks - High-Def Digest Forums
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Old 11-05-2007, 07:29 AM
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Default Microsoft responds to Blu-ray attacks

Sorry if this was already posted...

http://www.dvdtown.com/news/microsof...y-attacks/4889
I find the response from MS (see the bottom link on the site above) really intressting...
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Old 11-05-2007, 07:34 AM
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Thanks for the link. I found it a interesting read. He does hit multiple areas on the defense. I enjoy this the most though.

"We believe that will improve for HD DVD with cheaper price points (such as the $169 HD DVD player at Sears for Black Friday)"

LOL, $169 player on BF, a ad that has yet to come out and only viewed on BF Ad sites. Just a funny thing that he is promoting. ;-)
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Old 11-05-2007, 07:41 AM
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All excellent points:

Quote:
He said there are only three plants in the world that can produce BD-50 discs, and those are all owned by Sony
Quote:
“If you look historically at the attach rates (i.e. the number of DVDs purchased per DVD player) you will see that game consoles have a single-digit attach rate, while dedicated DVD players have an attach rate in the mid-20s,” said Collins. ”Microsoft knew if we put in an HD DVD drive that we would have to raise costs and disenfranchise our customers (that are primarily gamers) as the unit would become too expensive.”
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“The PS3 has yet to even come close to the sales estimates that Sony was telling everyone last year at this time,” said Collins. “If bundling an HD optical drive in a game console is such a smart idea, then why is the PS3 so far behind on sales targets?"
Quote:
“Another fact to look at is the amount of Xbox 360 HD DVD drives sold, compared to all Blu-Ray dedicated players. As of the latest NPD data, the Xbox HD DVD drive has outsold all combind Blu-Ray dedicated players by a substantial factor.
Wow, I didn't even know that!!

Quote:
Including the PS3, Blu-ray has an attach rate slightly above one-to-one whereas HD DVD has an attach rate just below four-to-one.

Last edited by Geonosis; 11-05-2007 at 07:59 AM.
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Old 11-05-2007, 07:51 AM
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I've been saying for MONTHS that the PS3 IS blu-ray and that their "lead" was misleading and shortsighted.

Studios (all the studios) know the real deal. HD DVD owners buy more movies, but their are literally millions of PS3 owners out there buying just a few movies. That's enough for them to be "winning" in the near-insignificant disc-sales race.

But studios are looking to standalones and if what MS says is true, that's not even a race. HD DVD is way ahead and growing while blu-ray still leans on PS3. Unfortunately, PS3 is selling WELL below expectations.

If blu-ray was actually "killing" HD DVD, why would Paramount go with HD DVD? Why would Warners stay neutral? It's because they see what's really happening and are thinking 2-3 years down the line. If the PS3 gets beaten up this holiday season by the 360 and Wii (I predict it will), pretty much every remaining 3rd party exclusive game will go to the competition. The PS3 will eventually "die".

Where would that leave blu-ray?

Killer quote as to why PS3 can't carry the HD industry:

Quote:
Microsoft Xbox research has shown that Xbox gamers spend more than 200 hours playing a game versus less than eight hours watching a movie on their consoles. Since customers can only do one thing on a game console at a time, they are either playing games or potentially watching movies.

“If you look at the introduction of the PSP, what was the biggest software sales for the PSP when it launched? It was UMD,” said Collins. “Who sells UMD discs today? Sony. Why? Because once there was compelling games for the PSP, consumers spent their time playing games on the device, the primary reason it was purchased in the first place.

“We believe that the PS3 will follow the same course and that this holiday, when compelling games come out, PS3 customers will be drawn to be playing more games. In fact, if you look at the recent press releases, execs in Hollywood have attributed the declining box office revenues to the “Halo effect,” where customers are staying at home playing Halo 3 instead of coming to the movie theater.
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Old 11-05-2007, 08:00 AM
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Verz interesting article...How many addons have been sold? Is there a number?
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Old 11-05-2007, 08:01 AM
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"Microsoft knew if we put in an HD DVD drive that we would have to raise costs and disenfranchise our customers (that are primarily gamers) as the unit would become too expensive.”

Hmmm. What's Microsoft's excuse for rush releasing a console to the market which still isn't reliable two years on, then? Did they not think that might upset gamers?
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Old 11-05-2007, 08:04 AM
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Kevin Collins is obviously lying through his teeth - there are 8 plants currently capable of producing Blu-ray 50GB discs, not just the three owned by Sony.
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Old 11-05-2007, 08:04 AM
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Quote:
Originally Posted by [email protected] View Post
"Microsoft knew if we put in an HD DVD drive that we would have to raise costs and disenfranchise our customers (that are primarily gamers) as the unit would become too expensive.”

Hmmm. What's Microsoft's excuse for rush releasing a console to the market which still isn't reliable two years on, then? Did they not think that might upset gamers?
3 year warranty thing is an excuse to these gamers...and it has been solved with the new chips and heating...So, whats your excuse for the abyssmal ps3 sales?
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Old 11-05-2007, 08:05 AM
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He makes some very good points, but I do see the PS3 gaining some ground by the end of the year. The lower price point will help, but, then again, some people will be pretty aggravated that they can't play their PS2 games in the new systems. I think that Sony needs to make sure that people are aware of this, or they will have quite a bit of dissatisfaction, due to the massive installed base of PS2s out there.
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Old 11-05-2007, 08:06 AM
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Quote:
Originally Posted by HD Guru View Post
Kevin Collins is obviously lying through his teeth - there are 8 plants currently capable of producing Blu-ray 50GB discs, not just the three owned by Sony.
Do you have a link?
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