HD DVD cannot prevail without studio support - High-Def Digest Forums
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Old 01-24-2007, 12:49 PM
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Post HD DVD cannot prevail without studio support

I'm posting the article that's from the other side of the Lies, Lies, Lies thread, the interview with the Blu-ray folks from Pioneer/BDA and Sun Microsystems/BDA.

http://www.cepro.com/news/editorial/17508.html

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While LG and Warner Bros. were making headlines at the Consumer Electronics Show (CES) for their solutions to possibly end the high-definition DVD format war, the Blu-ray and HD DVD camps were busy duking it out. I sat down with representatives from both sides for in-depth interviews. Click here to read the HD DVD side.



For the Blu-ray camp, it's all about content. At their CES press conference, they brought out studio heads to discuss the 2007 lineup of Blu-ray movies and tout the content they already have.

I interviewed Andy Parsons, promotion chair of the Blu-ray Disc Association and senior vice president of Pioneer, and Bill Sheppard, senior industry manager for Digital TV at Sun Microsystems, who were interested in talking about what the format has accomplished so far and the studio backing.

"We're just really trying to highlight the industry support," said Parsons.

Blu-ray is backed by Sony, Fox, Disney, Lionsgate, MGM and Buena Vista -- HD DVD is supported by Universal and segments of the porn industry. Warner Bros. is supporting both formats.

"Nobody buys my company's player because it goes well with the furniture -- they buy it because it's a gateway to [content]," Parsons said. "You're going to tell someone that they can't watch Disney movies and Fox movies on an HD DVD player?"

Parsons and Sheppard said that the lower price point for HD DVD players isn't a hindrance for Blu-ray adoption, and questioned whether Toshiba has a feasible business model when players are sold at a loss.

"It's cheap, but maybe it's cheap for a reason," said Parsons. "If someone wants to spend $499 on a player, they should get a PS3."

At the association's press conference, they announced survey results showing that 82 percent of PlayStation 3 (PS3) owners were more likely to buy Blu-ray movies than they originally thought -- despite Blu-ray laser diode production causing launch problems for the system. "The fact that it is a game console doesn't affect Blu-ray negatively," said Parsons.

The announcement from the HD DVD Promotion Group of the "feasibility" of 51 GB discs doesn't mean much, said Parsons, who pointed out that talk of a 45 GB disc has been around for awhile, but so far is "vaporware." On the other hand, he argues, the Blu-ray camp has already put out 50 GB discs. "We did it -- it works," said Parsons.

Parsons also defended the association's decision not to make manufacturers include Ethernet ports on Blu-ray players as standard. "By forcing manufacturers to include that, [their costs] go up," he said. "It's a choice."

An Ethernet connection is needed to access some of the functionality of BD-Live, which allows users to download content over the Internet and the ability for content providers to interact directly with the consumer. "I can guarantee you some people will not want to use it," he said.

LG's announcement of their Super Multi Blue player, the dual-format Blu-ray and HD DVD system, won't do much to solve the format war, said Parsons. "I don't think it's really solving that problem," he said, harkening to Pioneer's DVD-Audio/SACD player, which didn't do much to end that format war.

"Most studios would agree that they want one format," said Parsons. "Unless [Toshiba] can attract more studios to support their product, I don't see how they can prevail," he said. "They're basically standing alone on this."

A wild card in the studio support has come from the porn industry, with former Blu-ray backer Digital Playground announcing that their first four high-def titles would be available on HD DVD. "We're not trying to alienate anyone, but we're focusing on the mainstream," said Parsons.

But in the end, said Parsons, it's a numbers game, and the association's projections show that Blu-ray players will far outnumber HD DVD's market share. "How big is the population of players?"
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Old 01-24-2007, 12:54 PM
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ok that means nothing when Blu ray stand alone players are sold for a lot more than HD DVD. The PS3 is a gaming machine with Blu ray as added bonus, but as a gaming machine is too expensive with no many exclusives games to back it up.
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Old 01-24-2007, 12:56 PM
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Originally Posted by casper77 View Post
ok that means nothing when Blu ray stand alone players are sold for a lot more than HD DVD. The PS3 is a gaming machine with Blu ray as added bonus, but as a gaming machine is too expensive with no many exclusives games to back it up.
http://www.soundandvisionmag.com/hd-...c-players.html
But as a well reviewed Blu-ray player it's great at $499, especially with all the Blu-ray releases of late.

82% of 10,000 PS3 users is a pretty good survey and I would beg to differ that studio support "means nothing"
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Old 01-24-2007, 01:02 PM
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Pearson is a favor to blu-ray anyway, why? he not mention Weinsten that support HD-DVD and Paramount that support both. also the price of $499.99 or even $399.99 is become before that the launch of PS3.
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Old 01-24-2007, 01:09 PM
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I saw that too, I just didn't have time to post it. Of course they say that. After all, the consumer's choice means absolutely nothing. Even if the consumer doesn't buy movies on Blu-Ray, HD DVD will still lose. At least, that is the thinking of most Blu-Ray zealots.

No, Blu-Ray side. Neither format cannot survive without consumer support. Period. No questions asked. End of story. Consumer support will not follow studio support. It is the other way around.
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Old 01-24-2007, 01:12 PM
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WoW Doby, I really like the title of your thread. Thats deep man. I wonder how they have sold a player without a single studio supporting them? It's just a miracle really.
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Old 01-24-2007, 01:29 PM
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I'd like to ask these studio guys how they feel that the PS3 is under selling dispite claims that it is a cheap blu-ray player? Could it be that people think of PS3 as a gaming machine first?

As stated by Sony blu-ray's fate lies with the PS3. Right now PS3 ain't doing so well.

I thought PS3 would sell like crazy in Japan, I'm still shocked by that.
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Old 01-24-2007, 01:32 PM
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Originally Posted by dobyblue View Post
http://www.soundandvisionmag.com/hd-...c-players.html
But as a well reviewed Blu-ray player it's great at $499, especially with all the Blu-ray releases of late.

82% of 10,000 PS3 users is a pretty good survey and I would beg to differ that studio support "means nothing"
Again i ask you if 82% of PS3 Users are buying movies why isn't blu-ray outselling at least 9:1 ratio on amazon or dvd empire?
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Old 01-24-2007, 01:37 PM
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Originally Posted by hi_i_am_wade View Post
I saw that too, I just didn't have time to post it. Of course they say that. After all, the consumer's choice means absolutely nothing. Even if the consumer doesn't buy movies on Blu-Ray, HD DVD will still lose. At least, that is the thinking of most Blu-Ray zealots.

No, Blu-Ray side. Neither format cannot survive without consumer support. Period. No questions asked. End of story. Consumer support will not follow studio support. It is the other way around.
But consumers are buying lots of titles on BD. You just have to look @ Amazon, DVDEmpire numbers to realize this fact. Consumers are just pawns in this game, being forced to make a choice before the dust is settled. Studio support is what will decide this, and BD has a big advantage there. If you can have 80% of the movies you like on BD but only 40% on HDDVD, I guess the choice is clear.
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Old 01-24-2007, 01:40 PM
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Originally Posted by messin18 View Post
Again i ask you if 82% of PS3 Users are buying movies why isn't blu-ray outselling at least 9:1 ratio on amazon or dvd empire?
LIke most people I would expect after buying games and controllers it would be a few weeks until I start buying lots of titles. The survery refers to people who are going to buy Blu-ray titles, not how many people have already bought 100 of them.
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