Sony Goes Blu For Xmas Market - High-Def Digest Forums
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Old 10-20-2007, 07:56 AM
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Default Sony Goes Blu For Xmas Market

Sony today starts it's first UK TV promotion, to air on Sky Sports One before the Everton vs Liverpool Merseyside derby. This article also mentions about Blu vs HD-DVD. This is great promo start for Blu imo, reaching to a wide audience.

http://media.guardian.co.uk/advertis...src=rss&feed=4

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Old 10-20-2007, 08:27 AM
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Nice. I remember a few years back when a person would say Sony and everyone simply thought they were the brand to have. It wasn't even debateable. Sony could market like no other including their name. This commercial reminded me of that Sony.
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Old 10-20-2007, 09:58 AM
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That commercial has been out for a long time on the internet. The commercial is "cool" but it does little to explain the benefits of hi-def. Also, I assume the rain hitting the drums, cars crashing, all need 5.1 engaged to really get the benefit - which many people won't have on - and again, simply not be effective.

It's a pretty commercial - but little else.
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Old 10-20-2007, 12:05 PM
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hmm....it is a "cool" ad that is for sure and sony has long tried to drum up the coolness of its brandname in its advertising.

But i do think something a bit more explanatory would have been better since many are unaware of what it is that bluray can do and why you should get it
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Old 10-20-2007, 01:30 PM
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The TV adverts for Spiderman 3 say that it is coming to DVD and Blu-Ray
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Old 10-20-2007, 04:14 PM
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Quote:
Originally Posted by Blu Christmas View Post
It's a pretty commercial - but little else.
Agreed - personally I think it's too long before you have any idea what's going on and I'd probably be going for a slash before the game starts.

They should have a much more explanatory commercial of the format, the HD DVD ad is bang on the money for what an ad about a format should be.
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