IFA - Standalone sales going blu? - High-Def Digest Forums
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Old 09-02-2007, 11:27 AM
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Default IFA - Standalone sales going blu?

65% standalones in the US -> Blu

Although this isn't an official press release, if these numbers are correct it correlates with the trend of standalone sales we have seen over the the last 3/4 months.

6/11/2007 - 40 percent blu-ray

7/1/2007 - Second Quarter Sales - 36 percent blu-ray

7/18/2007 - 45 percent blu-ray

Now - 65 percent blu-ray.
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Old 09-02-2007, 11:38 AM
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I seriously doubt it jumped 20 percent in a month and a half. Something is fishy with those numbers the BDA gave as they contradict what everyone else is saying.
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Old 09-02-2007, 11:42 AM
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the number of standalones is so low that I don't think that's fishy at all

it could flip flop back and forth again in no time
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Old 09-02-2007, 11:49 AM
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This was discussed at AVS forums. That 63% BD player lead is marketing hype. That number is based on sales revenue, not unit sales.
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Old 09-02-2007, 11:58 AM
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Originally Posted by ack_bak View Post
This was discussed at AVS forums. That 63% BD player lead is marketing hype. That number is based on sales revenue, not unit sales.

I've heard of "creative accounting", but the BDA guys take the cake.
I guess when you count by sales revenue, HD DVD will never win the standalone market. Mission accomplished!

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Old 09-02-2007, 12:12 PM
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Since the only new Blu-ray player mentioned this week that is 2.0 compliant is the Daewoo player are the other players announced this week going to released before October 31st since they are not 1.1 compliant which is supposed to be mandatory in Blu-ray players by October 31st or did the mandatory 1.1 get pushed back later than October 31st?

By the way I would wait for the reviews on the Daewoo player. Daewoo is about as cheap as you can get on electronics.
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Old 09-02-2007, 12:32 PM
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Originally Posted by marine92104 View Post
By the way I would wait for the reviews on the Daewoo player. Daewoo is about as cheap as you can get on electronics.
And cars...Do they still even make cars?
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Old 09-02-2007, 12:34 PM
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Originally Posted by devilock View Post
And cars...Do they still even make cars?
I beleive so, but fortunately they are no longer sold in the U.S.
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Old 09-02-2007, 01:38 PM
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Originally Posted by CochiseGuy View Post
I've heard of "creative accounting", but the BDA guys take the cake.
I guess when you count by sales revenue, HD DVD will never win the standalone market. Mission accomplished!
Well, to be fair both sides play the game. HD DVD counts the PS3 when talking about attach-rates but not when talking about number of players sold. They also announced a really bogus press release a few months ago where they stated that sales were up in Q2 vs Q1 while Blu-Ray had a drop in sales. What they failed to mention was that HD DVD had many more releases and were still outsold nearly 2:1 for the period. The marketing teams for both sides must laugh their heads up when they come up with this info and release it.
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Old 09-02-2007, 01:52 PM
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well lets think about this as revenue then...

If they are referring to gross revenue, then a ratio of 65 to 35 percent would basically say that if lowest cost hd-dvd player was says 250 dollars during this period - per percent you're looking at 0.14. For the lowest cost blu-ray player at 450 you get... 0.144 - then extrapolate to hd-dvd being 1 - you're looking at for ever HD-DVD sold, there is 1.04 blu-ray players sold.

Now, if you talk about net profit - this is a different beast. Since if the net profit for HD-DVD is probably extremely low, whereas blu-ray is extremely high, then you're looking at huuuuuuuge numbers of HD-DVD vs Small numbers of Blu-ray.

So let's say average cost of lowest HD Toshiba is say - 150, and they make 100 dollars of each one. Then bluray say is 250 and they make 200 dollars off each one. Then you're looking at about equal sales, but say if cost of that Toshiba was higher say 200, and they made 50, and the sony was 250 and they made 200, then toshiba is selling 2 hd per 1 blu-ray player. If the differential is more than 2 to 1 in regards to revenue either net or gross, you're looking at blu-ray selling less players to keep up that revenue.
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