Paramount to sell Ultraviolet thru Website - High-Def Digest Forums
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Old 01-24-2012, 03:59 PM
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Default Paramount to sell Ultraviolet thru Website

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Paramount Pictures is the first studio to start selling digital movies based on the UltraViolet digital distribution standard through its website, without the customer having to purchase a Blu-ray disc first. Additionally, the movie studio has also started selling discs that include UltraViolet digital copies, just as Warner, Sony, and Universal currently do. If you head over to ParamountMovies.com, you can browse a variety of genres and rent or purchase any movie on the site (though rentals are not part of the UltraViolet system and come with a different set of DRM). The number of offerings is respectable and includes a good mix of popular older films and newer titles, but it certainly doesn't represent Paramount's full catalog. To buy, you'll need to first create a Paramount Movies account and then link back to your UltraViolet account (or create a new one, if necessary).

At that point, you can make your purchase and stream or download the movie from Paramount's site. You can also play it on your iOS device, but you can't download for offline viewing so if you wanted to watch your movie on the plane, you're out of luck. There's also no support for set-top TV boxes or video game consoles (Paramount suggestions you hook your computer up to your TV directly), and Android, Windows Phone, or BlackBerry users are out of luck entirely. Movies are also quite a bit more costly than you'll find them for on iTunes or Amazon.com. SD titles run for $12.99, while HD will set you back a full $19.99 often times more than the Blu-ray would cost. While the decent catalog and digital-only option gives Paramount's first offering a more complete feel than Warner's launch, there's still a number of holes in the service notably the lack of mobile offline viewing and Android support. Hopefully the next studio to try its hand will learn from Paramount and Warner's mistakes.
http://www.theverge.com/2012/1/24/27...ovies-directly
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Old 01-24-2012, 04:21 PM
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Originally Posted by towergrove View Post
...Two months later...

"Paramount and film industry shocked, as consumers see no value in Ultraviolet and ignore Paramount's initiative to sell Ultraviolet movies directly to consumers. - Many consumers also still miffed why you can't go to one location for all of your Ultraviolet movies."

fitprod
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Old 01-24-2012, 04:21 PM
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for $19.99 HD and $12.99 SD. When will Hollywood learn? A digital copy that can only be played back a hand full of ways is not worth a whole heck of a lot to me. When they hit $5 to $10 UV might take off.
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Old 01-24-2012, 05:46 PM
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Originally Posted by The_Doctor View Post
for $19.99 HD and $12.99 SD. When will Hollywood learn? A digital copy that can only be played back a hand full of ways is not worth a whole heck of a lot to me. When they hit $5 to $10 UV might take off.
You got that right! This has fail written all over it. Can't wait to hear some here bring up the lack of sales from attempts like this. As if they expected it to do well with offers like this. Haha. Seems like the studios will never learn until they change the industry forever.
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Old 01-24-2012, 05:50 PM
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This is such a massive set up for fail, it's incredible to me.

Paramount, you couldn't do it more wrong if you tried.
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Old 01-24-2012, 06:25 PM
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Originally Posted by Malanthius View Post
You got that right! This has fail written all over it. Can't wait to hear some here bring up the lack of sales from attempts like this. As if they expected it to do well with offers like this. Haha. Seems like the studios will never learn until they change the industry forever.
Of course it'll be brought up. We've always been saying all along that digital cant compete on the same level as packaged media. Heck at $12/19 its even cheaper than DVD/BD.

Theres more PC's out there than blu ray players, so right out the gate UV should already have an advantage over blu ray.
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Old 01-24-2012, 06:37 PM
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do they own stock in Apple or something? why only only ios crap and not other portable systems? and no offline viewing? maybe they could put an embargo of 60 days on all other platforms/rentals besides their own discs and their website... they can generate more sales of this.
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Old 01-24-2012, 07:07 PM
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I wonder how retailers will react to Paramount bypassing them and selling directly to consumers.
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Old 01-24-2012, 07:10 PM
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Originally Posted by Elee s View Post
Of course it'll be brought up. We've always been saying all along that digital cant compete on the same level as packaged media. Heck at $12/19 its even cheaper than DVD/BD.

Theres more PC's out there than blu ray players, so right out the gate UV should already have an advantage over blu ray.
See that's your problem. You try to compare the two like they are on a level playing field. They are not. Those prices are pretty close to a disc price. Of course it's going to fail. People are not stupid. On top of that UV is not being pushed anywhere near what discs are. So it has that going against it as well. Studios have no choice to try anything since Bluray didn't work out. So I can't say I blame them. It's just thier efforts seem desperate and not thought out.
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Old 01-24-2012, 07:15 PM
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Originally Posted by Lee Stewart View Post
I wonder how retailers will react to Paramount bypassing them and selling directly to consumers.
Good point Lee. Don't think they will like it. But if UV doesn't sell well then they might not have much to complain about. Now if Paramount decides to lower the pricing and sales like this do pick up? Retailers will not be happy. But I don't think they are happy anyway with the direction of physical media anyway.
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