Redbox Hurting ‘Kung Fu Panda 2’ Sellthrough? - High-Def Digest Forums
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Old 12-28-2011, 09:38 AM
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Arrow Redbox Hurting ‘Kung Fu Panda 2’ Sellthrough?

Redbox Hurting ‘Kung Fu Panda 2’ Sellthrough?

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Sales of Kung Fu Panda 2 DVDs and Blu-ray Discs continue to struggle while physical rentals of the title flourish – leading BTIG Research analyst Richard Greenfield to question the wisdom of DreamWorks Animation releasing new packaged media titles day-and date with kiosks and video stores.

Specifically, Best Buy Co. in its Dec. 25 weekly circular advertised the Kung Fu Panda 2 Blu-ray combo pack for $14.99 – 35% below the $22.99 price promoted for the Dec. 13 street date. Greenfield believes DreamWorks Animation is cutting the wholesale price on discs in addition to Best Buy reduces its margin. He doubts Best Buy would put Panda 2 on the cover of its weekly circular without a significant price break from DWA.

“While Panda 2 home entertainment unit sales may improve following the price cut, we believe wholesale price reductions will wipe out the benefit,” Greenfield wrote in a Dec. 27 post.
http://www.homemediamagazine.com/red...lthrough-25975
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Old 12-28-2011, 10:52 AM
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The movie sucked...why pay $20 to own when you can rent for $1 or $2?

But studios NEVER cut the wholesale price of a Blu-ray EVER. They don't need to. It sells just fine at whatever price the retailer decides to sell it for...right guys!?!?!

At least they can point to an excuse for that weeks poor BD sales :shh2:
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Old 12-28-2011, 10:59 AM
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Originally Posted by Lee Stewart View Post
Redbox Hurting ‘Kung Fu Panda 2’ Sellthrough?



http://www.homemediamagazine.com/red...lthrough-25975
Wait, didn't Kung Fu Panda 2 underperform theatrically in the US?

WTF do people expect when the theatrical attendance of a film essentially falls through the floor. Considering that Kung Fu Panda made $215 million vs Kung Fu Panda 2's $165 million (with a 3D premium), I'm not surprised at the lower sales of the film.

Expect more of Greenberg's type of analysis from all business corner, as Dreamworks Animation's distribution contract comes to an end next year, and no studio is willing to bow to their distribution demands.

fitprod
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Old 12-28-2011, 11:37 AM
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It's easier to blame redbox (what, no netflix?) than the idea that you released a crummy movie people aren't so willing to buy.
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Old 12-28-2011, 11:39 AM
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I'm sure these movies will sell through and none will be returned...

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Old 12-28-2011, 11:45 AM
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Shitty movie = shitty sales. Format doesn't matter.

How did Wall-E and Up do when they hit shelves? Just a guess, but I'm betting they did much better.
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Old 12-28-2011, 12:06 PM
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I thought the studios were going to jack up OD prices so they could push Ultraviolet?

As for Kung Fu Panda 2, it actually got pretty solid reviews and was close to the first one. It just did not get as big a draw at the theater and on home video. Not sure why, this movie was much better than Cars2...
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Old 12-28-2011, 12:58 PM
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Gotta love the blame game. Can't sell shit for a premium. Time to lower the prices to spur demand. I expect much more of this going forward. Movies are not worth premium prices when there are so many more better and cheaper ways to part with your free time.
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Old 12-28-2011, 01:04 PM
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Quote:
Originally Posted by chipvideo View Post
Gotta love the blame game. Can't sell shit for a premium. Time to lower the prices to spur demand. I expect much more of this going forward. Movies are not worth premium prices when there are so many more better and cheaper ways to part with your free time.
Agreed. Especially with Redbox and Netflix out there for OD and cheap streaming and the sequel after sequel, and remake after remake. Time for the studios to wake up and smell the coffee...
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Old 12-28-2011, 01:05 PM
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KFP2 did a bit better worldwide as KFP did $665M versus $631M. The difference is it didn't do as well in the USA as KFP did but did better overseas then FFP did:

http://boxofficemojo.com/search/?q=kung%20fu%20panda
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