Twentieth Century Fox predicts bumper Christmas for Blu-ray in Europe - High-Def Digest Forums
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Old 11-07-2011, 02:58 PM
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Default Twentieth Century Fox predicts bumper Christmas for Blu-ray in Europe

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20th Century Fox is bullish about sales of Blu-rays and DVDs in the run-up to Christmas, predicting the first full-year rise in European spending on home entertainment since 2004.

This follows news from the Digital Entertainment Group that a boom in Blu-ray sales and spending on e-commerce sites in the third quarter of this year fuelled the first rise in home entertainment spending in America for more than three years.

In Europe, disc sales are being driven by a 42% growth in Blu-ray, according to 20th Century Fox. The UK and Germany are the largest international Blu-ray markets, accounting for 10 million units sold in the year to date.

Sales this Christmas are expected to be boosted by a strong line-up of film titles, including Star Wars: The Complete Saga (only on Blu-ray) and X-Men: First Class.

The latter film has already seen the Blu-ray edition take a 40% share of sales in the UK, 45% in France, 60% in Germany and 40% elsewhere.

Rise of the Planet of the Apes is expected to achieve half of its sales on Blu-ray internationally. And the Star Wars Saga, which sold one million units worldwide in a week, is predicted to reach more than three million units by Christmas.

There are 20 million Blu-ray players installed in European homes, apparently, and in the UK 80% of homes already have a high-definition TV, with one third of them expected to be connected to a Blu-ray player by the end of this year.
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Old 11-10-2011, 01:10 PM
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Default UK sales rise 49% for Q3 on the previous quarter

Looks as though the UK is continuing to enjoy its s...

Britain's appetite for buying movies makes it a lively laboratory for Hollywood's marketing experiments. One of these is the "triple play" bundling of a Blu-Ray disc, regular DVD and digital file in the same package - a practice now standard here. Unfortunately, however, we won't be at the forefront of UltraViolet just yet, billed as the second generation of triple play.

20th Century Fox says Blu-Ray sales rose 49 per cent in Q3 over the previous quarter, and Vincent Marcais, Senior Vice President of International Marketing, Twentieth Century Fox Home Entertainment, says he expects Blu-Ray viewing to overtake DVD in 2013.

"The UK has the biggest per capita proportion of buyers in the world, the demand of British movie buyers is insatiable. Ninety per cent of UK consumers who are actively involved with video choose to buy. That's really striking, compared to US where people are renting."

As for UltraViolet, the cloud locker scheme devised by cross-industry consortium DECE, it would seem we'll have to wait for that too. But Marcais thinks we in the UK deserve a little something for our open-walletedness.

"Where you get a lot of people who buy content, I think we should reward that," he says. "The notion for consumers is safety - buy once and play everywhere."

"Personally, I'm convinced that Blu-Ray will be the gateway to the UltraViolet file, so if you buy a Blu-Ray disc that has an UltraViolet copy on it, you have the safety of an HD disc - but it's also in the locker for you on all your other devices. In the beginning that's going to be the environment."
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