Blockbuster Express Rolling Out New Pricing - High-Def Digest Forums
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Old 11-04-2011, 12:16 PM
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Arrow Blockbuster Express Rolling Out New Pricing

Blockbuster Express Rolling Out New Pricing

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On the heels of a price increase from competitor Redbox, kiosk company Blockbuster Express beginning Nov. 8 will implement new pricing across its base of 10,000 kiosks throughout the country — a move that should guarantee street date availability for most new DVD releases.

New DVD releases on retail street date will rent for $3 plus tax for the first night and $1 per night for the second night during the first 28 days of release. Thereafter, the releases will be available for $2 plus tax for the first night and $1 per night for the second night.

All DVD titles will be available for $1 plus tax after 90 days of release. Blu-ray titles will cost an additional $1 plus tax (across all distribution channels) for the first night rental.
http://www.homemediamagazine.com/blo...-pricing-25555
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Old 11-04-2011, 12:17 PM
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Getting close to VOD/PPV pricing.
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Old 11-04-2011, 12:21 PM
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Gonna fail. Prices are too high. Entertainment is everywhere. The internet has changed the value of entertainment forever. The internet gives you more for less. A 2 hour blu-ray is $20. Compare that to what you can do on the internet for a $40 monthly fee.
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Old 11-04-2011, 12:29 PM
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$4 ($3 for the DVD) has a familiar ring to it. Isn't that what BB used to charge for a day and date movie? Still, that's cheaper than paying $20.
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Old 11-04-2011, 12:52 PM
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Originally Posted by bruceames View Post
$4 ($3 for the DVD) has a familiar ring to it. Isn't that what BB used to charge for a day and date movie? Still, that's cheaper than paying $20.
Yes it is, but it wasn't for a one day rental.
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Old 11-04-2011, 01:58 PM
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So a two night rental of a new Blu-Ray is $5 now? I'd rather click it from the couch for $6 and grab a Vudu rental.
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Old 11-04-2011, 02:21 PM
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This will be interesting. 28 day wait or $2 dollars.
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Old 11-04-2011, 02:24 PM
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If you rent more than 3 movies a month, might as well go with the BB in-store exchange plan, IF you have a store nearby. I do next to my grocery store, so that works out really good for me.
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Old 11-04-2011, 02:43 PM
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Originally Posted by Philnerd View Post
So a two night rental of a new Blu-Ray is $5 now? I'd rather click it from the couch for $6 and grab a Vudu rental.
Well, this if you are willing to wait, you can get it cheaper. My local Redbox machines have Blu-Ray for $1.50 a night which is less than half the price.

But I think this is the point the studios are trying to make. You want to rent a new release? It ain't gonna be $1-2.

I don't think it will matter too much. Most people will still wait for Redbox/Netflix than pay the $4-6+ to watch it immediately.

VOD/PPV actually see a decline this year YoY. Some of that has to do with the poor releases, but I think it shows that even delay windows don't mean people will pay more.

I actually agree with Chip. Hollywood should have worked with Redbox and Netflix and kept the cost closer to $1-2 vs pushing consumers away or just making them wait longer.
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Old 11-04-2011, 03:11 PM
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Originally Posted by ack_bak View Post
I don't think it will matter too much. Most people will still wait for Redbox/Netflix than pay the $4-6+ to watch it immediately.

VOD/PPV actually see a decline this year YoY. Some of that has to do with the poor releases, but I think it shows that even delay windows don't mean people will pay more.

I actually agree with Chip. Hollywood should have worked with Redbox and Netflix and kept the cost closer to $1-2 vs pushing consumers away or just making them wait longer.
Agree. This is why consumers will continue to flock to Netflix and Redbox. No matter how many days the studios delay new releases, or what technology (UV) is pushed to consumers. People will adjust according to their norms.

Last edited by Wolvie; 11-04-2011 at 03:33 PM.
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