Variety - Blu-ray friends Facebook to keep sales up - New 4Q promotional campaign - High-Def Digest Forums
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Old 11-01-2011, 02:15 AM
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Default Variety - Blu-ray friends Facebook to keep sales up - New 4Q promotional campaign

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More than 100 Facebook pages will launch a "Win big with Blu-ray" sweepstakes that will "educate movie lovers on the benefits of Blu-ray home entertainment," the DEG said.

Bert Kreischer, host of Travel Channel's "Bert the Conqueror," is serving as spokesman for the sweepstakes, in which winners will be awarded a Blu-ray prize pack each week. Kreischer and the DEG produced three short videos that will appear on participating partners' Facebook pages.

Effort launches this week and runs through the next 15 weeks.






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Posted: Mon., Oct. 31, 2011, 12:32pm PT

Blu-ray friends Facebook to keep sales up

Studios, manufacturers back sweepstakes' launch this week
By MARC GRASER


“Thor” was among the top-selling pics on Blu-ray in the third quarter.

Although the the home entertainment sector is still off 2% at $12.3 billion for the first three quarters of 2011, homevid divisions are embracing signs of sales growth as the holidays approach.

Third-quarter sales of all home-video titles in the U.S. totaled $3.9 billion, up 5% over a year ago -- the first quarterly sales increase since 2008 -- according to the Digital Entertainment Group.

The trade group reported Monday that Blu-ray generated $423 million during the three-month period, thanks to top sellers like"Transformers: Dark of the Moon," "Thor," "X-Men: First Class," "Bridesmaids," "Fast Five" and "Star Wars: The Complete Saga."

Streaming, electronic sales and VOD grew 50% to $812 million during the quarter, with VOD alone earning $420 million, up 5%.

The rental biz still generated $607 million from subscription-based disc-by-mail services like Netflix, which grew another 5%, and $414 million hauled via kiosk rentals from the likes of Redbox during the quarter. DVD sales were off 15% to $1.3 billion.

Overall, the sale of Blu-rays earned $1.23 billion for the first three quarters of the year, compared to $1 billion for the same period a year ago.

Much of the uptick is still being attributed to "Avatar," which sold 11 million units on Blu-ray.

Before that film, titles generated 16% of their sales, on average, from the Blu-ray format. Now, it's at around 25%, with many titles moving more than 50% on Blu-ray.

An estimated 52% of homes in the U.S. now own a Blu-ray player, representing 33.5 million households, the DEG said.

With Blu-ray sales up this year, the Digital Entertainment Group wants to keep the momentum going into the holidays and coax more consumers to buy rather than rent movies.

As part of that effort, it has enlisted Hollywood and the consumer electronics biz to launch the largest social media campaign for the format through Facebook.

More than 100 Facebook pages will launch a "Win big with Blu-ray" sweepstakes that will "educate movie lovers on the benefits of Blu-ray home entertainment," the DEG said.


Bert Kreischer, host of Travel Channel's "Bert the Conqueror," is serving as spokesman for the sweepstakes, in which winners will be awarded a Blu-ray prize pack each week. Kreischer and the DEG produced three short videos that will appear on participating partners' Facebook pages.

Effort launches this week and runs through the next 15 weeks.

All of the major studios are taking part in the campaign, as are indie distribs, including Anchor Bay and Image Entertainment, and consumer electronics manufacturers like LG Electronics, Panasonic, Sony Electronics and Toshiba America Information Systems.


"The top 20 Hollywood film pages alone on Facebook have more than 250 million collective 'likes,' so by teaming up with more than 100 similar partners, we knew this could be one of the largest sweepstakes ever to be conducted on Facebook," said Amy Jo Smith, DEG executive director. "Consumers are spending nearly eight hours per month on Facebook now. There's no better way to tout the benefits of Blu-ray to engaged and receptive consumers across the country."

Promotion is powered by Peer Squared, developers of the ShareAndTell Pro social sweepstakes and rewards platform. Homevid growth 5% increase in homevid sales in third quarter 50% growth of streaming, electronic sales, VOD

http://www.variety.com/article/VR1118045336
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Old 11-01-2011, 06:53 AM
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From the DEG report:

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• The number of Blu-ray homes continues to climb, soaring 52 percent in the third quarter from a year earlier (including BD set-tops, PS3s and HTiBs.) Total household penetration of all Blu-ray compatible devices now stands at more than 33.5 million U.S. homes.
Variety's version:

Quote:
An estimated 52% of homes in the U.S. now own a Blu-ray player, representing 33.5 million households, the DEG said.
:tongue: . . . . :redface:
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Old 11-01-2011, 07:01 AM
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Originally Posted by Lee Stewart View Post
From the DEG report:



Variety's version:



:tongue: . . . . :redface:
Seems a bit twisted. :tongue: :wink: :biggrin:

Q: What would the right number?

A: 33.5 M Blu-ray households / 114.8 M US households = 29.18%




Quote:
How many households are in the US?

In: Business & Finance, US History, Statistical Information and Demographics [Edit categories]
Answers.com > Wiki Answers > Categories > Business & Finance > How many households are in the US?

Answer:

Improve
== Answer ==

2007 estimate: 111,162,259
2008 estimate: 112,362,848
2009 estimate: 113,567,967
2010 estimate: 114,825,428

http://www.census.gov/population/pro...am/table1n.txt
http://www.census.gov/prod/1/pop/p25-1129.pdf

Read more: http://wiki.answers.com/Q/How_many_h...#ixzz1cRylssge



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112,611,029 Households, 2005-2009
http://quickfacts.census.gov/qfd/states/00000.html
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Old 11-01-2011, 07:32 AM
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Originally Posted by Kosty View Post
With Blu-ray sales up this year, the Digital Entertainment Group wants to keep the momentum going into the holidays and coax more consumers to buy rather than rent movies.
Probably why they cancelled Blu-Con 2011. Too expensive. 100 Facebook pages is much cheaper...

Blu-Con 2010 - Expanding the Market

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November 2, 2010 Beverly Hilton Hotel, Beverly Hills CA.

Speaker Bios:

Bob Buchi is currently Senior Vice President of Brand Marketing for Paramount Home Entertainment.
Jeffery Cowan Vice President Training & Development D&M Holdings North America
Marc Finer Technical Director DEG: The Digital Entertainment Group
Jeff Baker Executive Vice President & General Manager, Theatrical Catalog Warner Home Video
Andy Parsons Chair, U.S. Promotions Committee, Blu-ray Disc Association, and Senior Vice President, Product Development & Corporate Communications, Pioneer Electronics
Rita Belda Director in the Asset Management, Film Restoration and Digital Mastering group Sony Pictures
Dan Schinasi Senior Marketing Manager for HDTV Product Planning in the Visual Display Product Group Samsung Electronics America
Spencer Wang Managing Director Credit Suisse Spencer Wang joined Credit Suisse in August of 2008 as Managing Director and Head of US Media & Internet Equity Research.
Bill Carr leads the worldwide digital music and video business for Amazon.com as well as the U.S. DVD/Blu-ray and CD categories.
James Cameron Filmmaker James Francis Cameron (born August 16, 1954) is a Canadian film director, producer, screenwriter, editor, and inventor.
Academy Award ® and two-time Golden Globe ® winning producer Jon Landau has repeatedly demonstrated an ability to oversee and deliver major motion pictures.
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Blu-Con goes right to the top for the answers in a panel discussion where Michael Nathanson, Nomura Securities and Spencer Wang, Credit Suisse hold a forum with presidents from five leading home entertainment companies; Steve Beeks, Lionsgate; David Bishop, Sony Pictures Home Entertainment; Mike Dunn, Twentieth Century Fox Home Entertainment; Craig Kornblau, Universal Studios Home Entertainment; and Ron Sanders, Warner Home Video.
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Old 11-01-2011, 09:23 AM
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Sobering numbers for Bluray. It's hyped becAuse of its "percentage growth" yet it's still only contributing right around VODs numbers. And I don't see any cheering for that. Haha
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Old 11-01-2011, 10:23 AM
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Redbox raised rates by 20% - but everyone calls' it .20 . Blu-ray is using similar percentage numbers for very small points of growth.

But why, 6 years into the format, are they trying to educate customers? Huh? This isn't a new product. How silly. Facebook? Yeah, I'm sure the younger generation knows about those things their parents bought called 'discs'. They don't want anything to do with that.
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Old 11-01-2011, 10:51 AM
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Originally Posted by Malanthius View Post
Sobering numbers for Bluray. It's hyped becAuse of its "percentage growth" yet it's still only contributing right around VODs numbers. And I don't see any cheering for that. Haha
*sigh* The VOD numbers include all the legacy cable and sat and hotel VOD numbers.

The growth in that category of VOD is nowhere what Blu-ray's growth is and the incremental gains in that VOD category since 2006 have been small compared to Blu-ray's magnitude.
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Old 11-01-2011, 11:01 AM
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Originally Posted by GizmoDVD View Post
Redbox raised rates by 20% - but everyone calls' it .20 . Blu-ray is using similar percentage numbers for very small points of growth.

But why, 6 years into the format, are they trying to educate customers? Huh? This isn't a new product. How silly. Facebook? Yeah, I'm sure the younger generation knows about those things their parents bought called 'discs'. They don't want anything to do with that.
Its because consumers think of 20 cents as.....only 20 cents.

Any increase in consumer awareness going into the higher volume holiday season will have extended effects.

Many consumers did not pay attention to Blu-ray for many years when a $499 PS3 was the best Blu-ray player or player prices were much higher than the $69 entry price for a BD-Live player that is at retail now.

Among the things they can educate non Blu-ray owners is that;

- Blu-ray Disc players also play DVDs and make them look better
- Quality difference of Blu-ray over DVD and streaming - highest quality format available
- BD-live and online apps
- Extras only available on Blu-ray
- Blu-ray + DVD + UltraViolet combos offer best of all worlds at one price
- Number of Blu-ray catalog titles available
- Blu-ray players are Internet connected streaming devices too with Netflix Hulu Vudu Pandora - no need for a separate set top device or gaming console to access things like Netflix for one low price


All of those things are useful to reinforce during the seasonal holiday shopping season and you want to do that anyway year after year as consumers never are expected to remember messaging year after year.
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Old 11-01-2011, 11:02 AM
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I still have my doubts on how useful a Facebook promotional event would be for a physical format but we shall see.
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Old 11-01-2011, 11:10 AM
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Originally Posted by Kosty View Post

- Blu-ray Disc players also play DVDs and make them look better
And they will notice that on their uncalibrated 42" TV?

Quote:
- Quality difference of Blu-ray over DVD and streaming - highest quality format available
See above.

Quote:
- BD-live and online apps
LOL. BD-Live is useless. Even you have said so just a few weeks ago. It's a portal for Trailers. The Apps are also useless. Studios have discontinued many of them after only a few tries.

Quote:
- Extras only available on Blu-ray
How about extras only available on the DVDs? Oops, forgot about that...

Quote:
- Blu-ray + DVD + UltraViolet combos offer best of all worlds at one price
And at a premium. And with a case that won't match their DVD Collection. And forcing different formats on them they may never use.


Quote:
- Number of Blu-ray catalog titles available
You forgot the 'lack of'. The catalog is very small compared to DVD and retailers are only going to shrink available titles in stores as HV continues to drop billions each year.

Quote:
- Blu-ray players are Internet connected streaming devices too with Netflix Hulu Vudu Pandora - no need for a separate set top device or gaming console to access things like Netflix for one low price
You got one thing right - those Streaming Boxes that just so happen to play discs. They are great. It's why they are heavily advertised while the Blu-ray part is typically an afterthought.
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