The BDA comes alive? Blu-ray story idea now up at NAP site for local broadcast use - High-Def Digest Forums
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Old 10-11-2011, 09:39 PM
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The BDA comes alive? Blu-ray story idea now up at NAPS site for local broadcast use

This is from NAPS which provides story ideas for local broadcasters and newspapers and national media through ready made articles and story ideas and press release and ready to insert videos.

Its meant as a PR piece with accurate information to encourage broadcasters to publicize in local and national media.

Source material is probably from the BDA. But its likely to start showing up in local broadcasts soon.

FWIW


Quote:

ENTERTAINMENT IDEAS

Home Entertainment’s Hollywood Mainstay—Blu-ray

(NAPSI)—As it celebrates its fifth birthday, Blu-ray technology has quietly emerged as one of Hollywood’s greatest success stories and continues to drive the high-definition revolution across America.

Attracted to the format’s super crisp visual and audio qualities, consumers have snapped up more than 200 million Blu-ray discs of their favorite films and TV shows since the format’s launch. Over 29 million homes across America have a Blu-ray player—making it one of the fastest-growing new technologies in the home entertainment industry.

Blu-ray aficionados contend that its quality can’t be beat on high-definition television screens, big and small. Filmmakers endorse Blu-ray because they say it transports the theatrical experience into people’s homes—capturing every detail, every sound and every emotion as they intended in the movie theater. The discs are loaded with extras that provide consumers extended ways to enjoy their favorite movies—behind-the-scenes vignettes, outtakes and special interactive features. Further digital technology means you can download new content on Wi-Fi-capable Blu-ray players and smartphones.

So why isn’t Blu-ray as familiar as VHS tapes, CDs or DVDs? And why do some pundits suggest that physical media may be on its way out? Much of it has to do with America’s appetite to access content anywhere, anytime. Services such as Netflix or Vudu give consumers the ability to stream content into their homes whenever they want.

Streaming media, and the ability to view streamed content on TVs, computers and smartphones, is here to stay. But the growing demand for Blu-ray suggests that both formats will continue to have a place in home entertainment for the foreseeable future.

According to the Blu-ray Disc Association, in the format’s freshman year, 6 million discs were sold in the U.S., compared to a projected 119 million sales by the end of 2011
. In the case of James Cameron’s epic movie, “Avatar,” the best-selling Blu-ray disc of all time, more than 1.5 million Blu-ray copies were sold on the first day it became available. Over 5 million Blu-ray discs of “Avatar” have been sold in the United States since it was released last year. Twentieth Century Fox Home Entertainment’s film “Rio” also broke records when it reached the No.1 film in retail sales for more than four consecutive weeks, which hadn’t happened since “Avatar.” To continue to broaden its appeal, movie studios are also tapping into their catalogs to remaster classics for Blu-ray, including “Fight Club,” “Thelma and Louise,” “Last of the Mohicans” and “West Side Story.”

There are more than 4,500 movie titles now available on Blu-ray. And by 2014, Futuresource, an industry analyst, expects that there will be a staggering 72.2 million connected Blu-ray players in the United States, up from 14.4 million in 2010. The Blu-ray player may also be an economical answer to the ever-changing home media industry. With many players priced around $150, Blu-ray players can play CDs, DVDs, Blu-ray 3-D discs, and stream movies. A recent survey of Blu-ray player buyers found that 42 percent purchased because it was affordable, compared to 26 percent of early Blu-ray buyers.

Another reason customers have flocked to Blu-ray is the advanced capabilities to take their movie with them wherever they go. Many Blu-ray discs also come bundled with a Digital Copy so they can watch the movie on Android or Apple smartphones. This remains a popular benefit as more people consume content while on the go. The mobile device also represents another great opportunity for moviegoers to interact with popular characters, play games and watch bonus footage.

As Americans pop in Blu-ray discs and watch images that complement their big screen televisions, the high-definition revolution fueled by the format is likely to win even more converts. The recent addition of Amazon’s most requested title, “Star Wars,” to Blu-ray has further proven that the Force is strong as it ranked best-selling catalog title of all time.

http://www.napsnet.com/articles/67035.html

http://www.napsnet.com/

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Q: What is NAPS, and what will Featurettes do for us?

A: NAPS, or North American Precis Syndicate, distributes feature releases for more than 750 companies, including Nokia, IBM, GM, and SINGER; nonprofit associations, such as the Multiple Sclerosis Society and Boys Town USA; and government agencies such as the Department of Transportation, and the Centers for Disease Control.

Our publication, Featurettes/News To Use, is filled with consumer news items that can be easily incorporated into special sections or features and lifestyles pages. The CDC and the AMA, for example, contribute timely health stories on food, safety for children, or cutting edge medical technology and techniques; experts write about home maintenance and decor; home economists at General Foods send recipes; and financial gurus at such companies as Primerica (a member of citigroup) offer advice on investing and money management. The material is timely, ACCURATE, and double-and-triple-checked by our editors.
More than 7,000 dailies, weeklies, shoppers, monthlies, and dotcoms now use Featurettes as a convenient and easily accessible way to fill up holes in the copy, or to pick-and-choose solid background text and art.

Q: What formats are available for Featurettes?

A: We will be happy to put you on our regular mailing list for hard copy (glossy booklets in 9 or 12 pica column width), CD-ROM's (which make it easy for editors to electronically cut-and-paste two issues at a time), and diskettes that are compatible with IBM or MAC PCs.
Our Website - WWW.NAPSNET.COM - is especially helpful for editors on tight deadlines.

Q: What makes NAPSnet so popular with Special Sections and Features Editors?

A: DOWNLOADING-BY-TOPIC.
You simply click on Topics at our home page, and when you see our list of THIRTY CATEGORIES for special sections and features (including HEALTH, FAMILY, BOOKS & MAGAZINES, RELIGION & CHARITY, FASHION & BEAUTY, HOME IDEAS, HOLIDAYS, FOOD, AUTOMOTIVE, BRIDAL, SENIOR CITIZENS , and WOMEN), you can scroll through summaries of six months of recent articles, then download whatever text and high resolution art (including COLOR as well as black & white photos) you need.

Q: How much will Featurettes cost?

A: NOTHING. The service is absolutely FREE and the articles are non-copyrighted and available to be used immediately—or whenever you want.

Q: OK, what's the catch?

A: There is NONE. Our only request is that you return mailings of clips (with our NAPS attribution) in the postage-free envelopes that we include with every mailing, OR e-mail us: (to [email protected]), OR follow instructions on how we can quickly set up a free subscription with your paper and keep track of Featurettes articles used—that's how we are able to report on coverage and usage to our clients (and, of course, to keep the roof over our heads)!

Last edited by Kosty; 10-11-2011 at 10:27 PM.
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Old 10-11-2011, 10:22 PM
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Here is the image in the downloaded media kit for that PR piece.

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Old 10-11-2011, 10:26 PM
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Very well written and gets the point across.
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Old 10-11-2011, 10:29 PM
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Quote:
Originally Posted by towergrove View Post
Very well written and gets the point across.
Its meant to bring up the obvious points that may be surprising to news editors and their audiences that they can state to consumers in simple terms.

Some of the factoids there are old news to us here but may be surprising to a lot of people.
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Old 10-11-2011, 11:06 PM
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Quote:
Originally Posted by Kosty View Post
Its meant to bring up the obvious points that may be surprising to news editors and their audiences that they can state to consumers in simple terms.

Some of the factoids there are old news to us here but may be surprising to a lot of people.
I think one of the most suprising things news editors will notice is "Blu-ray technology has quietly emerged as one of Hollywood’s greatest success stories " LMAO! Total PR fluff from the BDA.

Funny to see it followed with "So why isn’t Blu-ray as familiar as VHS tapes, CDs or DVDs? And why do some pundits suggest that physical media may be on its way out? Much of it has to do with America’s appetite to access content anywhere, anytime. Services such as Netflix or Vudu give consumers the ability to stream content into their homes whenever they want." Funny stuff.
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Old 10-11-2011, 11:09 PM
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"Blu-ray technology has quietly emerged as one of Hollywood’s greatest success stories "

...will find some resonance with editors who did not know those facts before.

Most people recognize that a consumer product that has grown like Blu-ray has in the past few years in this economy would be considered a great success even if you do not.
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