Pressure mounts on U to turn Blu - High-Def Digest Forums
Reply
 
Thread Tools Search this Thread Display Modes
  #1  
Old 07-15-2007, 11:11 PM
marzetta7's Avatar
Senior Member
Thread Starter
 
Join Date: Oct 2006
Posts: 1,086
Thumbs up Pressure mounts on U to turn Blu

Pressure mounts on U to turn Blu
Blu-ray selling twice as many titles as HD DVD

http://www.variety.com/article/VR111...goryid=20&cs=1

Quote:
While it certainly didn't help the HD DVD camp, Blockbuster's announcement last month that it will exclusively support rival Blu-ray in 1,700 of its stores probably won't do much to end the high-definition disc format battle.
No major retailer seems intent on abandoning HD DVD right now, even though its titles are being outsold by Blu-ray at a ratio of about 2-to-1, according to numerous estimates.

"I don't see any resolution (to the format battle) coming until at least the end of the year," Envisioneering Group tech guru Richard Doherty says.

However, that projection could change quickly, he adds, if Universal -- the only major not supporting Blu-ray -- were to suddenly adopt the same dual-format approach as Warner and Paramount.

Universal officials haven't revealed anything at this point that would hint of a change in their exclusive allegiance to HD DVD.

But if U did agree to release all or part of its high-def catalog on Blu-ray, "that could shift the dynamics (of the format war) overnight," Doherty says.

Consumers who had been waiting on the sidelines for assurance that the purchase of a $499 Sony Blu-ray drive would give them access to play Blu-ray movies from every major supplier would suddenly pony up.

"So much consumer interest would open up this summer and fall that every studio would be smiling and wondering why they've been jousting all this time," he notes. "Universal may continue to place its bets (on HD DVD). But if you want revenue, you put out what consumers want. And right now consumers want Blu-ray."

So what would make U change its mind?

"We understand there is a lot of persuading going on right now," notes Doherty, who explains that as U execs make their summer travels to destinations including investment banker Herb Allen's Sun Valley media confab, counterparts on the Blu-ray side are likely saying, 'OK, let's talk.'"

For their part, U officials continue to dismiss the notion that Blu-ray has a significant market advantage, with Ken Graffeo, executive VP of HD strategic marketing for Universal Studios Home Entertainment, noting that Toshiba's HD DVD players have a 70% share of the set-top market right now (most of Blu-ray's traction has come from drives built into Sony PlayStation 3 game consoles).

He adds that the overall high-def disc market is still too underdeveloped for U -- which has spent a lot of money and time developing HD DVD bonus features -- to consider a Blu-ray shift.

"We're still at such an early stage that it's hard to gauge how (selling Blu-ray, too) would have any impact," Graffeo says. "When you sell 6 million standard-definition units of a title, and you're selling only about 70,000 in hi-def, it's hard to say, 'Wow, look at what we're leaving on the table.' "

Still, more than a year after both technologies were introduced, and with victory prognostications -- at least early on -- favoring Blu-ray, U could be pressured by factors other than consumer sales and the pushings of rival execs in Sun Valley.

"If I'm a filmmaker, and I'm going to make a movie that's going to make half of its money in home entertainment, would I want to make it at Universal, and be with the wrong format?" Doherty wonders.
Hmm. I felt the last statement here was an interesting aspect on yet another factor putting pressure on U to turn Blu. If trends keep their current path, I think Universal has no other choice but to become Blu. Thoughts?
Reply With Quote
  #2  
Old 07-15-2007, 11:16 PM
MasterBlaster's Avatar
Senior Member
 
Join Date: Feb 2007
Posts: 912
Default

Whats so important to you about the last statement? It's a very misleading statement to say the least. Considering that HD has only managed to capture a miniscule %1 of home entertainment revenue dollars, it's a pretty absurd statement. Whoever that Doherty guy is, he's a complete buffoon. No filmmaker in his right mind would turn down a Universal deal simply because BD has a slight advantage currently in the teensy tiny %1 HD market.
Reply With Quote
  #3  
Old 07-15-2007, 11:20 PM
Senior Member
 
Join Date: Jan 2007
Posts: 4,333
Default

Quote:
Originally Posted by MasterBlaster View Post
Whats so important to you about the last statement? It's a very misleading statement to say the least. Considering that HD has only managed to capture a miniscule %1 of home entertainment revenue dollars, it's a pretty absurd statement.
No filmmaker in his right mind would turn down a Universal deal simply because BD has a slight advantage currently in the teensy tiny %1 HD market.
Wow, I actually agree with you for once.
Reply With Quote
  #4  
Old 07-15-2007, 11:25 PM
Banned
 
Join Date: Jan 2007
Posts: 2,774
Default

Headlines like this in the trades will make the execs above Graffeo at Universal take notice..
Reply With Quote
  #5  
Old 07-15-2007, 11:29 PM
ack_bak's Avatar
Senior Member
 
Join Date: Jan 2007
Posts: 20,623
Default

Universal execs have talked about how big they expect Q4 this year to be for HD DVD. If Universal and HD DVD lose 70:30 this holiday season, I think Universal will have to make a tough decision. Still, they do chair the HD DVD promotions group, and they sure seem pretty dedicated to HD DVD based on the number of releases they have been cranking out. In addition, if Toshiba wants to keep this format war going, they will most likely give Universal anything they want to stay exclusive.

Time will tell. I cannot even imagine Universal going neutral anytime this year..
Reply With Quote
  #6  
Old 07-15-2007, 11:31 PM
bruceames's Avatar
Senior Member
 
Join Date: Jan 2007
Posts: 7,479
Default

I was wondering when a Universal-turn-neutral speculation thread would show up in this Smackdown forum filled with crowing Blu-ray fanboys and finally one emerges. May I suggest a petition drive? Or how about visiting Bill Hunt's website and get their address and write them a letter? Who knows, maybe they'll step down as leader of the HD DVD-A and let Blu-ray rule the world?
Reply With Quote
  #7  
Old 07-15-2007, 11:31 PM
kalim1998's Avatar
Senior Member
 
Join Date: Feb 2007
Posts: 2,874
Default

"If I'm a filmmaker, and I'm going to make a movie that's going to make half of its money in home entertainment, would I want to make it at Universal, and be with the wrong format?" Doherty wonders.

Now, THAT'S an interesting notion. Universal already is suffering heavily in NOT being able to create blockbusters, I wonder whether this factor will subtly influence them to turn blu quicker than I thought they would.

Again though, i believe it's only time before Universal goes Blu, no matter what they say...never believe what the execs are saying...they don't go to jail or even get a fine for turning around and doing the exact opposite later
Reply With Quote
  #8  
Old 07-15-2007, 11:33 PM
Senior Member
 
Join Date: Jan 2007
Posts: 4,333
Default

Quote:
Originally Posted by polyh3dron View Post
Headlines like this in the trades will make the execs above Graffeo at Universal take notice..
If Universal remains steadfast in its support of hd dvd through the end of the year while blu-ray movie sales continue to dominate, they will see many more headlines of this sort and have strong pressure to move to neutral. What justification will they have to not move to neutral and END THE WAR if blu-ray holds a 70% or more lead in disc sales?

The high-def physical disc movie market, though still a small percentage, is growing. 6 months from now the market will be a lot larger than it is now. An end to the war would help the entire market grow at a faster rate, and that benefits everyone: consumers, studios and CE manufacturers (with the exception of Toshiba and current hd dvd owners).
Reply With Quote
  #9  
Old 07-15-2007, 11:34 PM
bruceames's Avatar
Senior Member
 
Join Date: Jan 2007
Posts: 7,479
Default

Quote:
Originally Posted by kalim1998 View Post
"If I'm a filmmaker, and I'm going to make a movie that's going to make half of its money in home entertainment, would I want to make it at Universal, and be with the wrong format?" Doherty wonders.
Cool. A new angle that should be worth about 187 worthless posts (j/k)

BTW, clever thread title.
Reply With Quote
  #10  
Old 07-15-2007, 11:38 PM
Senior Member
 
Join Date: Jan 2007
Posts: 4,333
Default

Quote:
Originally Posted by bruceames View Post
Cool. A new angle that should be worth about 187 worthless posts (j/k)

BTW, clever thread title.
Seriously, by the time a filmmaker actually shoots a movie, it gets out to the theaters and is then released in HD, this war will be long since decided (and if by miracle it's not, dual format players will be standard).

This is a very weak argument, and I can't imagine this is valid in the mind of one single filmmaker.
Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Convergence of Web & TV (Turn your TV into a computer, turn your computer into a TV) Kosty High Definition Smackdown 20 08-05-2011 08:07 PM
CLO Introduces Inexpensive Motorized TV Mounts TheDickWard Home Theater Gear 0 05-28-2010 11:23 AM
Wrong Turn & Wrong Turn 2: Dead End - September 15th timbobarry Blu-ray Software General Discussion 14 07-27-2009 06:46 PM
Have Question Regarding Wall Mounts The Jolly Roger Home Theater Gear 8 04-03-2008 09:51 PM
Home Media Magazine Article: Blu-ray Mounts Event Offensive CouchPotato High Definition Smackdown 180 11-01-2007 08:59 AM


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off