Miramax CEO: There Is a ‘Robust’ Market for Content Ownership - still want to own - High-Def Digest Forums
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Old 10-07-2011, 10:46 AM
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Default Miramax CEO: There Is a ‘Robust’ Market for Content Ownership - still want to own

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Miramax CEO: There Is a ‘Robust’ Market for Content Ownership


6 Oct, 2011
By: Erik Gruenwedel


'Pulp Fiction' released on Blu-ray this week for the first time

Studio executive Michael Lang says consumers still want to own — not just rent — movies, even on physical discs


Miramax CEO Michael Lang remains bullish on home entertainment retail, including physical and digital, despite ongoing media hype and Wall Street fascination on the rental model spearheaded by subscription video-on-demand services such as Netflix, Hulu and Google.

“We have found there is still a robust market for [movie] ownership even in the physical world,
” Lang told attendees this week during a Q&A session with Netflix CCO Ted Sarandos at MIPCOM in Cannes, France.

The executive said the studio (through Lionsgate) this week released Pulp Fiction on Blu-ray for the first time, which included extensive new bonus features with director Quentin Tarantino.

“It’s going to do very well for our partner Lionsgate and us,” Lang said. “It is something unique and something different than what is available in the [digital] access world model.”

The CEO said the caliber of Miramax’s catalog resonates with movie fans, which is why the titles do well across multiple platforms, including television, and consumers still go out and buy the DVDs.

“Ultimately, if we can find a way to make that [physical sellthrough] model work, it’s good for the entire industry,” Lang said. “The value that has been created in that home entertainment marketplace helps finance the films we all care about.”

Sarandos then asked Lang his response to a future scenario that didn’t include content ownership. Would Hollywood just exist as a “skinnier” world?

Lang said a streamlined entertainment community would put enhanced pressure on studio margins in terms of producing and marketing films. He said the enormous resources required to launch a theatrical release in the United States is staggering.

“That world is going to have to change,” he said, adding that the marketing philosophy of “carpet bombing” consumers everywhere before open box office will give way to targeted campaigns.

Lang said that when Miramax began working with Facebook to incorporate social media in the marketing of its titles, the first question he asked was how many times Miramax, and actors and producers associated with Miramax films, came up in Facebook user profiles. While Lang expected about 500,000 people to mention the studio, the actual tally was 50 million people.

“Clearly, there is an opportunity there to sell our product,” he said.
http://www.homemediamagazine.com/ind...wnership-25291
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Old 10-07-2011, 11:06 AM
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Miramax CEO on UltraViolet: ‘We Have No Choice’

Mike Lang says the cloud-based digital locker is Hollywood’s last stand to preserve sellthrough in home entertainment

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Failure to attract consumers’ interest in the cloud-based digital locker could spell doom for the home entertainment industry and movie production going forward, said Miramax CEO Mike Lang.
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He said there needs to be discussion among studios regarding pricing of packaged media, including the fact that DVD prices currently are too high at retail, especially for library product. Lang also said studios should not advocate the transactional VOD rental model.

“If you really want that film, you should buy it and not rent,” he said. “It doesn’t make any sense to rent it for 24 hours.”
http://www.homemediamagazine.com/dig...o-choice-25258
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Old 10-07-2011, 01:08 PM
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There were some articles from TUAW/Apple insider about the same speech containing considerable anti-apple remarks:

http://www.tuaw.com/2011/10/05/miram...usic-industry/
http://www.appleinsider.com/articles...an_piracy.html
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Old 10-07-2011, 01:36 PM
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It's so weird to see studios worried about sellthrough when so many VHS movies were made only available for rental. I always thought that prior to DVD they preferred an all-rental world.
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Old 10-07-2011, 01:47 PM
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They used to be in favor of an all rental world but DVD showed they can make a lot more money from a single purchase than a handful of rentals. T
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Old 10-07-2011, 02:16 PM
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Originally Posted by MrAngles View Post
It's so weird to see studios worried about sellthrough when so many VHS movies were made only available for rental. I always thought that prior to DVD they preferred an all-rental world.
The studios want you to pay everytime you hit PLAY. Consumers are saying no though.
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Old 10-07-2011, 03:46 PM
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Quote:
Originally Posted by Kosty View Post
Quote:
Originally Posted by Lee Stewart View Post
Miramax CEO on UltraViolet: ‘We Have No Choice’

Mike Lang says the cloud-based digital locker is Hollywood’s last stand to preserve sellthrough in home entertainment





http://www.homemediamagazine.com/dig...o-choice-25258
This guy cant seem to make up his mind!
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Old 10-07-2011, 04:06 PM
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Originally Posted by Malanthius View Post
This guy cant seem to make up his mind!
No its just that you seem to have a difficult concept in understanding that Blu-ray and UltraViolet and other cloud based alternatives can coexist at the same time and both be profitable as well.
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Old 10-07-2011, 04:17 PM
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Originally Posted by Kosty View Post
No its just that you seem to have a difficult concept in understanding that Blu-ray and UltraViolet and other cloud based alternatives can coexist at the same time and both be profitable as well.
Really? Then why the "we had no choice" comment? Where does he say they can co exist in harmony? I think it just in your mind that everything is hunky dory? Try getting out for a change. The real world is much different.
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Old 10-07-2011, 09:21 PM
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Quote:
Originally Posted by Malanthius View Post
Really? Then why the "we had no choice" comment? Where does he say they can co exist in harmony? I think it just in your mind that everything is hunky dory? Try getting out for a change. The real world is much different.
You are not looking at the obvious reality of the situation if you do not think that Blu-ray and digital offerings will not coexist for many years to come.
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