105M Blu-ray Players to Ship in 2015 (NA 38%) - Netflix 15% opted for Blu-ray in 2010 - High-Def Digest Forums
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Old 09-26-2011, 02:59 PM
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Default 105M Blu-ray Players to Ship in 2015 (NA 38%) - Netflix 15% opted for Blu-ray in 2010

105M Blu-ray Players to Ship in 2015


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While some may believe that things like online streaming and on-demand content are cutting into physical Blu-ray disc sales, it appears that the players used to play back this software; along with in some cases facilitate the playback of streaming content; are poised for growth.

According to In-Stat, a total of 105 million Blu-ray players will ship in 2015. In 2010, North America represented 38% of the total Blu-ray player and recorder market, while Japan accounts for the majority of Blu-ray recorders, and Europe is the main market for DVD recorders.

In fact, In-Stat predicts that DVD recorders will be essentially phased out entirely by 2015, replaced by Blu-ray models.

At the end of 2010, over 15% of Netflix subscribers opted for Blu-ray subscriptions.


Given this importance placed on high quality video, then, it appears that the streaming functionality through network-capable Blu-ray players can help to keep these devices relevant in an increasingly online world.

However, according to Norm Bogen, Vice President, Digital Entertainment, many consumers will drop the physical disk media option altogether and instead "opt for a player with a large hard drive or a DMS in which to store DLNA-certified and other digital video content.

"DVD players and recorder shipments will decline over the next five years for most regions," he confirms.
http://www.marketnews.ca/LatestNewsH...hipin2015.html
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Old 09-26-2011, 05:08 PM
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Report: Blu-ray Player Shipments to Reach 105M Units by 2015
26 Sep, 2011
By: Erik Gruenwedel


North America accounted for 38% of global Blu-ray player shipments in 2010, according to new data from In-Stat.

Shipment of Blu-ray Disc players is set to replace DVD players during the next five years, reaching 105 million units shipped by 2015, according to new research by In-Stat.

The Scottsdale, Ariz.-based research firm owned by The NPD Group also found that during the next three years, DVD recorders would essentially be phased out completely, save for limited shipments to Japan, according to its Global Blu-ray and DVD Players and Recorders report. Indeed, Blu-ray players connected to the Internet wirelessly continue to represent a major component of consumer electronics devices linking the television to the Web for entertainment distribution.

“Blu-ray recorders will replace DVD recorders and many consumers of recorders will even drop the physical disk media option altogether and instead opt for a player with a large hard drive or digital media storage in which to store [digital video content],” said Norm Bogen, VP digital entertainment with In-Stat.

Other data indicated Japan accounts for the majority of Blu-ray recorders and Europe is the main market for DVD recorders. The Chinese market for Blu-ray has apparently waned, impacted by lower prices offered by the local Chinese CBHD optical disc high-definition standard.

Meanwhile, more than 15% of Netflix subscribers opted for Blu-ray rentals at the end of 2010, underscoring the recent backlash by that service’s subscribers regarding price increases and perceived indifference toward packaged media compared with streaming.
http://www.homemediamagazine.com/blu...its-2015-25173
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Old 09-26-2011, 05:11 PM
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Multimedia Entertainment Equipment

Blu-ray Players to Reach 105 Million Units Shipped in 2015

SCOTTSDALE, Ariz., September 26, 2011 - The name Blu-ray Disc (BD) refers to the blue laser used to read the disc, which allows information to be stored at a greater density than possible with red laser technology used for DVDs.The first prototype Blu-ray Discs debuted in October 2000, and the first prototype player was released in Japan in April 2003. Its evolution and development continued until it was officially released in June 2006. New In-Stat (www.in-stat.com) research forecasts that the number of Blu-ray player units shipped will reach 105 million in 2015.

“DVD players and recorder shipments will decline over the next five years for most regions. By 2015, DVD recorders will be essentially phased out entirely, with only negligible shipments to Japan,” says Norm Bogen, VP Digital Entertainment. “Blu-ray recorders will replace DVD recorders, and many consumers of recorders will even drop the physical disk media option altogether and instead opt for a player with a large hard drive or a DMS in which to store DLNA-certified and other digital video content.”

New research by In-Stat reveals the following:

BD players shipped to North America in 2010 represented 38% of the total Blu-ray player and recorder market.

Japan accounts for the majority of Blu-ray recorders, and Europe is the main market for DVD recorders.

At the end of 2010, over 15% of Netflix subscribers opted for Blu-ray subscriptions.
The Chinese market for Blu-ray has been stalled by the lower prices of the local CBHD standard.
Recent In-Stat research, Global Blu-ray and DVD Players and Recorders (#IN1104965ME), contains regional breakouts of DVD and Blu-ray player and recorder shipments as well as revenues from 2008 to 2010 and forecasts from 2011 through 2015. Regions include North America, Europe, Japan, and ROW for all players and DVD recorders; and Japan and “Others” for the Blu-ray recorder market.

Details include:

Actuals and forecasts of 3D, Wi-Fi, and web-enabled Blu-ray players and recorders, 2008-2015
Bill of Materials (BoM) for Blu-ray players
History of Blu-ray and DVD technologies
Historical shipments, revenues by device, and region for Funai/Magnavox, LG, Panasonic, Samsung, and Sony.

This research is part of In-Stat’s Multimedia Entertainment Equipment service, which provides comprehensive analysis and forecasts of the worldwide market for multimedia-enabled consumer electronics devices, including set top boxes, digital TVs and personal video recorders.

Related In-Stat research:
http://www.instat.com/press.asp?ID=3267&sku=IN1104965ME
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Old 09-26-2011, 05:13 PM
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North America accounted for 38% of global Blu-ray player shipments in 2010, according to new data from In-Stat.
That amount was 14.2M BD playback devices. So approx. 37M BD PBDs sold worldwide in 2010. That includes PS3's and HTiBs.
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Old 09-26-2011, 05:20 PM
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38% of global Blu-ray player shipments in 2010,
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Old 09-26-2011, 05:33 PM
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Originally Posted by Kosty View Post
38% of global Blu-ray player shipments in 2010,
Oops! :redface:

So they are predicting shipments not sales.
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