Fanbois treat criticism of favorite brands as threat to self-image - High-Def Digest Forums
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Old 08-18-2011, 11:53 AM
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Default Fanbois treat criticism of favorite brands as threat to self-image

Interesting read....


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Have you ever found yourself frothing at the fingertips while explaining why someone doesn't deserve to use an iPhone because of their deeply flawed sense of aesthetics? Have you been the type to declare that those who don't use Android are cylons who are under mind control from Cupertino? Or are you Peter Bright, turning up your nose at all of us while you wax on about the unappreciated genius of the Windows 7 Phone?

You may think you're defending your favorite platform because it's just that good. But, according to a recently published study out of the University of Illinois, you may instead be defending yourself because you view criticisms of your favorite brand as a threat to your self image. The study, which will be published in the next issue of the Journal of Consumer Psychology, examines the strength of consumer-brand relationships, concluding that those who have more knowledge of and experience with a brand are more personally impacted by incidents of brand "failure."
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The residual effect of this is that those with high SBCs tend to discount negative news about their favorite brands, and sometimes even ignore it altogether in favor of happier thoughts.

"Consumers are highly resistant to brand failure to the point that they’re willing to rewrite history," business administration professor and researcher Tiffany Barnett White said in a statement. "It not only explains why so many Toyota customers ignored the negative brand information in the aftermath of the highly publicized recalls, it also accounts for why they’re quick to defend the company and why they would want to re-write history in a more positive way."
http://arstechnica.com/science/news/...self-image.ars
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Old 08-18-2011, 11:59 AM
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Originally Posted by PSound View Post
It's a well known fact that "fanbois" often employ the ignore feature on internet forums to protect themselves from exposure to criticism of the things they hold dear.

Nice attempt at baiting though.
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Old 08-18-2011, 12:00 PM
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PSound's meltdown is currently underway.
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Old 08-18-2011, 12:05 PM
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Originally Posted by Dave J View Post
It's a well known fact that "fanbois" often employ the ignore feature on internet forums to protect themselves from exposure to criticism of the things they hold dear.

Nice attempt at baiting though.
I use the ignore feature to avoid discussion with those who only bait.

I thought this was an interesting article and that absolutely everyone here could benefit from reading it. YMMV.
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Old 08-18-2011, 12:24 PM
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Originally Posted by PSound View Post
I use the ignore feature to avoid discussion with those who only bait.

I thought this was an interesting article and that absolutely everyone here could benefit from reading it. YMMV.
You certainly could benefit after reading your recent comments on how the studios are ecstatic with declining EST growth and lackluster VOD growth concerning digital.

You are clearly one of the biggest fanbois on this site when it comes to digital.
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Old 08-18-2011, 12:29 PM
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You certainly could benefit after reading your recent comments on how the studios are ecstatic with declining EST growth and lackluster VOD growth concerning digital.

You are clearly one of the biggest fanbois on this site when it comes to digital.
I comment on the state of things. Right now EST does not have a format or any cross-industry marketing of packaging support. That is where things stand, and that is the only way you can reasonably look at EST.


I am not sure what it even means to be a fanboi of "digital". There are so many disparate offerings that fall under that umbrella, including EST, VOD, SVOD and some of the emerging cloud offerings.

This will be the year where we start to see more of that reporting broken out, so we can start to have a clearer discussion on the revenue impact of the different digital offerings.
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Old 08-18-2011, 12:33 PM
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Does it apply to evangelical religiously devout Netflix streaming advocates with large egos?
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Old 08-18-2011, 12:39 PM
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Closing thread. It's merely asking for trouble given the baiting it presents.
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