Internet Providers, Studios Team Up for ‘Copyright Alert’ System - High-Def Digest Forums
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Old 07-07-2011, 03:38 PM
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Arrow Internet Providers, Studios Team Up for ‘Copyright Alert’ System

Internet Providers, Studios Team Up for ‘Copyright Alert’ System

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7 Jul, 2011
By: Chris Tribbey

Five of the nation’s largest Internet service providers, or ISPs, have teamed up with the nation’s major film and music producers on a new copyright warning system. The new system will notify consumers when they’ve downloaded content illegally, and then punish those who continue to do so.

Dubbed Copyright Alerts, those involved liken the system to credit card fraud notifications, with Internet subscribers warned up to six times electronically about illegal activity on their accounts. If an Internet subscriber continues to download illegally after the warnings, the coalition calls for “mitigation measures” against those accounts, intended to “stop online content theft on those accounts that appear persistently to fail to respond to repeated Copyright Alerts.”

The coalition stressed that no new laws are being established, and termination of subscriber accounts is not involved, though the agreement does call for “an independent review to determine whether a consumer’s online activity in question is lawful or if their account was identified in error.”

Adding teeth to the threat against subscribers downloading illegally, the ISPs have agreed to temporarily reduce uploading and downloading speeds, downgrade subscribers’ Internet services or redirect offenders to a warning website.

“Many people don’t realize that content theft puts jobs, and future productions of films, TV shows, music and other content, at risk,” said Michael O’Leary, EVP for government relations at the Motion Picture Association of America. “This agreement will help direct consumers to legal platforms rather than illicit sites, which often funnel profits to criminals rather than the artists and technicians whose hard work makes movies, television and music possible.”

Time Warner Cable, Comcast, Verizon, AT&T and Cablevision Systems all have signed on to the alert system, with every major studio, along with the Independent Film & Television Alliance, the Recording Industry Association of America and the American Association of Independent Music, also backing the endeavor.

“We hope that it signals a new era in which all of us in the technology and entertainment value chain work collaboratively to make the Internet a more safe and legal experience for users,” said RIAA president Cary Sherman. “It is a significant step forward not only for the creative community, which invests in and brings great entertainment to the public, but for consumers and the legitimate online marketplace as well.”

The agreement revolves around illegal downloads only, and has no consequences for Internet subscribers streaming illegal content. But those involved say the endeavor will put illegal peer-to-peer content abusers on the spot, and help recover the estimated 373,000 jobs, $16 billion in earnings and $3 billion in federal, state and local government tax revenue lost every year to piracy.

“This is a sensible approach to the problem of online content theft and, importantly, one that respects the privacy and rights of our subscribers,” said Randal S. Milch, EVP and general counsel of Verizon. “We hope that effort — designed to notify and educate customers, not to penalize them — will set a reasonable standard for both copyright owners and ISPs to follow, while informing customers about copyright laws and encouraging them to get content from the many legal sources that exist.”

Consumer Internet advocacy groups The Center for Democracy & Technology and Public Knowledge issued a joint statement cautiously praising the new system.

“Whether the agreement will meet its educational promise or instead will undermine the rights of Internet users will depend on how it is implemented,” the statement reads. “Among our concerns, we are particularly disappointed that the agreement lists Internet account suspension among the possible remedies. We believe it would be wrong for any ISP to cut off subscribers, even temporarily, based on allegations that have not been tested in court.”
http://www.homemediamagazine.com/pir...t-system-24420
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Old 07-07-2011, 04:17 PM
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Hahah. This won't work.
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Old 07-07-2011, 05:10 PM
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Originally Posted by GizmoDVD View Post
Hahah. This won't work.
It might. It may be the tip of the iceberg that we are seeing. It will allow the studios to gather important data on illegal downloading which they can then use as evidence to show to law makers.
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Old 07-07-2011, 05:23 PM
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It may also help deter casual users.
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Old 07-07-2011, 05:59 PM
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Yeah, this definitely ain't workin ...... When the money's low and the economy sucks, blame everything on piracy.

Green Lantern just never had a chance because of all the pirates.
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Old 07-07-2011, 06:10 PM
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Yeah, this definitely ain't workin ...... When the money's low and the economy sucks, blame everything on piracy.

Green Lantern just never had a chance because of all the pirates.
Plus the studios are greedy. Piracy has been around since the days of LPs. Difference now is the studios can actually see what's being pirated to a certin extent. And they think they can get some of that money. Reality a large portion of those people pirating IMO are opportunists. They are taking because it's free. When it goes away I doubt many decide they now want to buy. I think if people think it's worth it to them they will pay for it. If not, they won't. Sure there are some losses due to piracy. But nowhere near the amounts the studios are making it out to be. That's just my opinion. Just like it's the studios opinion. Because they cannot prove that every downloaded copy of a movie is a lost sale. They would have to somehow prove that person would have bought the movie if it wasn't available to download. That is impossible to do.
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Old 07-07-2011, 07:29 PM
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Plus the studios are greedy. Piracy has been around since the days of LPs. Difference now is the studios can actually see what's being pirated to a certin extent. And they think they can get some of that money. Reality a large portion of those people pirating IMO are opportunists. They are taking because it's free. When it goes away I doubt many decide they now want to buy. I think if people think it's worth it to them they will pay for it. If not, they won't. Sure there are some losses due to piracy. But nowhere near the amounts the studios are making it out to be. That's just my opinion. Just like it's the studios opinion. Because they cannot prove that every downloaded copy of a movie is a lost sale. They would have to somehow prove that person would have bought the movie if it wasn't available to download. That is impossible to do.
It's not all about people buying the movies. If someone finds an online copy of The Hangover 2 and watches the pirated version at home with the girlfriend/wife, well then they most likely they aren't going to be shelling the $20+ at the theater to watch it.
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Old 07-07-2011, 08:18 PM
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It's not all about people buying the movies. If someone finds an online copy of The Hangover 2 and watches the pirated version at home with the girlfriend/wife, well then they most likely they aren't going to be shelling the $20+ at the theater to watch it.
They likely were never going to shell at $20 in the first place. They assume every stolen copy = a sale. It's not.
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Old 07-07-2011, 08:43 PM
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Even if not every stolen copy equals a sale, a significant percentage of them do. I know people who never pay for a movie and haven't for ten years or so. They probably wouldn't have watched as many movies if someone made them pay, but they would still be watching dozens every year.

Last edited by Ace_of_Sevens; 07-07-2011 at 08:44 PM. Reason: typos
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Old 07-07-2011, 09:04 PM
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A quick glance at boxofficemojo shows Hangover 2 has grossed $249,304,706 as of todays date with over $500 million worldwide.

Even with rampant worldwide piracy, there has to be a disconnect somewhere if a comedy can still gross half a billion dollars. Either piracy is this evil abomonation that is causing families to starve or studios are literally making a big deal over nothing.
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