Vudu Bows First Digital Movie Card - High-Def Digest Forums
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Old 06-14-2011, 04:39 PM
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Default Vudu Bows First Digital Movie Card

I called this one.

It gives retailers a way to still offer movies as a loss leader to get folks into stores. I expect that it will be fairly common to be able to pick up the "Movie Card" from retailers for less than it will cost to order the movie on their site/portal.

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Vudu, the video-on-demand platform owned by Walmart, June 14 launched an industry-first digital movie card in conjunction with the same-day release of Battle: Los Angeles from Sony Pictures Home Entertainment.

Working with Sony, Vudu is selling the digital card for $14.96 at Walmart stores. Consumers use a code on the card to access a standard definition copy of Battle: Los Angeles directly from their computer browser or from one of more than 300 Vudu-enabled devices, including HDTVs, Blu-ray Disc players and the PlayStation 3.
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“Digital movie cards are a great way for Walmart’s millions of movie customers to own and watch digital movies through the Vudu service,” the service’s GM, Edward Lichty, said. “By partnering with [SPHE] on this exclusive, new movie card, we’re transforming a physical purchase into a digital ownership experience in a way that is easy for customers to understand and access.”

Sony believes digital movie cards offer consumers an easier-to-define conduit between retail and digital distribution of home entertainment.

“Digital movie cards allow us to take digital transactions into high-traffic, brick-and-mortar retail environments like Walmart, and provide a bridge from the DVD aisle into the digital age,” said John Calkins, EVP of global digital and commercial innovation with SPHE. “Our goal is not only to educate off-line consumers about the digital films and services available to them, but also to increase the convenience of buying and gifting digital content.”
http://www.homemediamagazine.com/dow...vie-card-24200
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Old 06-14-2011, 05:08 PM
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Way too exensive for a file that will only work on vudu devices
I will pickup the blu ray for less
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Old 06-14-2011, 05:34 PM
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Wow, you can save a whole .03 by buying the movie card from Walmart instead of right from the VUDU site.

http://www.vudu.com/movies/Movies.ht...ltPlace:184947

Of course that doesn't factor in tax, or the cost of actually going to a Walmart.

All for an activation code to be able to stream it in SD.

EPIC FAILURE
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Old 06-14-2011, 05:35 PM
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From Walmart Online - Battle: Los Angeles is selling on DVD for $9.96:

http://www.walmart.com/ip/15747011
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Old 06-14-2011, 05:39 PM
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Then you guys have nothing to worry about...


ROFL!
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Old 06-14-2011, 05:44 PM
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Quote:
Originally Posted by PSound View Post
Then you guys have nothing to worry about...
Nope, but EST obviously does.
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Old 06-14-2011, 05:50 PM
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Or buy the BD combo pack for $3 more.
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Old 06-14-2011, 05:51 PM
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Quote:
Originally Posted by Lee Stewart View Post
From Walmart Online - Battle: Los Angeles is selling on DVD for $9.96:

http://www.walmart.com/ip/15747011
Wrong movie.
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Old 06-14-2011, 05:56 PM
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Quote:
Originally Posted by vikingfan View Post
Wow, you can save a whole .03 by buying the movie card from Walmart instead of right from the VUDU site.

http://www.vudu.com/movies/Movies.ht...ltPlace:184947

Of course that doesn't factor in tax, or the cost of actually going to a Walmart.

All for an activation code to be able to stream it in SD.

EPIC FAILURE
I dont get the point of these. I know why they have game cards, PSN, and XBL cards. For people who dont have or dont want to use a credit card.
But wouldnt these movie cards already be selling to people who have their CC information in their Vudu accounts?

I mean, wouldnt choosing any movie with gift cards make ALOT more sense? Like Bestbuy is doing with Cinemanow?
http://www.bestbuy.com/site/olstempl...s&nrp=15&iht=n
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Old 06-14-2011, 06:04 PM
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Epic failure for vudu IMO. They are relying on the stores to sell the cards at a loss. I dont see it happening.
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