Disney remaking website for direct delivery of content - High-Def Digest Forums
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Old 06-07-2011, 11:59 AM
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Default Disney remaking website for direct delivery of content

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Walt Disney Co. is rebuilding its outdated Disney.com website to make movies, television shows and games directly available to consumers.

Disney President and Chief Executive Robert A. Iger said the company's portal would be redefined as an "uber-network" for all things Disney, where entertainment would be offered by way of subscription or pay-per-view or would be supported with advertising. The relaunch is expected within a year, he said.
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Pitaro told investors that the relaunched Disney site would be cleaner, easier to navigate and have greater levels of personalization. "The bottom line is, we'll be delivering the right content for the right user at the right time regardless of device or platform," he said at the time.

Disney's attempt to deliver entertainment directly to consumers comes amid a changing landscape. Iger said new forms of digital distribution represented the biggest opportunity for the traditionally slow-growth media industry since the introduction of the VHS tape in the early 1980s or the advent of cable television.

"Netflix, Amazon, iTunes — whatever platforms emerge — we are looking at as having the same potential that home video had for the movie business," Iger said. "Which means there are entirely new opportunities to monetize our capital investment in content and do so in ways that work for distributors, for consumers and for creators."
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Iger acknowledged that the emergence of these new digital platforms still faced obstacles. One impediment to digital ownership is the lack of space on computer hard drives to store a consumer's entire collection of music, movies and television shows, he said.

One solution is a digital locker that would hold these personal libraries so content could be accessed at any time on any Internet-connected device, he said.

"If we give people the ability to buy a lot more because they can store a lot more, for a company that creates TV shows and movies, that's fantastic," Iger said.
http://www.latimes.com/business/la-f...,2081113.story
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Old 06-09-2011, 03:52 AM
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Established businesses still bring in the big bucks. Iger noted that the fourth installment of Disney's "Pirates of the Caribbean" movie franchise has raked in about $700 million in global box-office receipts over two weeks.

"It's tough to monetize that fast on digital platforms today," Iger said.

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Since those days, the Disney.com site has sought to balance dual goals, as a promotional site for all of Disney's film, television and music offerings, and as an entertainment destination that would attract advertising revenue.

Iger signaled a new direction for the Disney.com portal last fall, when he shook up the executive ranks of the company's Digital Interactive Media Group and installed former Yahoo executive Jimmy Pitaro as co-president in charge of the company's Web properties and mobile business.

"It's important to note here that we're not just redesigning," Pitaro said in his first public remarks, at an investor conference in February in Anaheim. "We're rethinking the entire experience — from content to product, to monetization, to business models."

Pitaro told investors that the relaunched Disney site would be cleaner, easier to navigate and have greater levels of personalization. "The bottom line is, we'll be delivering the right content for the right user at the right time regardless of device or platform," he said at the time.
http://www.latimes.com/business/la-f...,2081113.story
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Old 06-09-2011, 11:44 AM
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The entire system realizes they are late to the game in bringing digital up to speed for the mass market. It will take some time to get it all ready, but with Home Video revenue dropping each and every year they absolutely need to throw resources at what Bog Iger calls their "biggest opportunity" since the advent of VHS and cable.
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Old 06-09-2011, 10:11 PM
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Nothing was really said in that article. Studios have given us the same nothing as they have before when it comes to news about UV and Keychest.
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where entertainment would be offered by way of subscription or pay-per-view or would be supported with advertising.
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One solution is a digital locker that would hold these personal libraries so content could be accessed at any time on any Internet-connected device, he said.
My guess. Instead of getting a code to download the movie online we'll probably be streaming it on their site.. hopefully with no ads.
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Old 06-09-2011, 10:18 PM
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Originally Posted by Elee s View Post
Nothing was really said in that article. Studios have given us the same nothing as they have before when it comes to news about UV and Keychest.

My guess. Instead of getting a code to download the movie online we'll probably be streaming it on their site.. hopefully with no ads.
Keychest is dead. This is what Disney is going with:

Disney Bows ‘Studio All Access’ Digital Initiative

http://www.homemediamagazine.com/dis...itiative-22023
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Old 06-09-2011, 10:36 PM
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Keychest is dead. This is what Disney is going with:

Disney Bows ‘Studio All Access’ Digital Initiative

http://www.homemediamagazine.com/dis...itiative-22023
Keychest sounds better. But yeah thats what I was going by.
"ongoing efforts to expand so-called “Blu-ray Superset” combo packs (DVD/Blu-ray/Digital Copy) with 3D and premium video-on-demand (VOD) in the future."

If true I guess thats what HMM meant by 'the future of movies, is tied in with the future of packaged media.' Apart from the new premium VOD everything else is getting tied in with blu ray.
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Old 06-09-2011, 10:59 PM
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Originally Posted by Elee s View Post
Keychest sounds better. But yeah thats what I was going by.
"ongoing efforts to expand so-called “Blu-ray Superset” combo packs (DVD/Blu-ray/Digital Copy) with 3D and premium video-on-demand (VOD) in the future."

If true I guess thats what HMM meant by 'the future of movies, is tied in with the future of packaged media.' Apart from the new premium VOD everything else is getting tied in with blu ray.
Disney knows their audience and turns them into gold:

Walt Disney Expects 'Cars 2' Merchandise to Eclipse 'Toy Story 3'

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In an online presentation Thursday ahead of the annual Licensing International Expo 2011 next week, Andy Mooney, chairman of Disney Consumer Products, said sales of Disney-branded merchandise have risen at a compound annual rate of 12 percent over the past decade. DCP retail sales for fiscal year 2010 hit $28.6 billion, keeping Disney at the top of a list of top licensors, according to License! Global's annual ranking.
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“Our primary objective in franchise development has been to diversify our portfolio to connect with a broader range of consumers," said Mooney. "We’ve not only grown the number of Disney franchises from only two in the year 2000 to 13 in 2011, but classic franchises have not suffered because of it."
http://www.hollywoodreporter.com/new...-cars-2-196568
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