Comcast Video-On-Demand Is Keeping Up With Netflix And Hulu - High-Def Digest Forums
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Old 05-25-2011, 04:11 PM
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Default Comcast Video-On-Demand Is Keeping Up With Netflix And Hulu

http://finance.yahoo.com/news/Comcas....html?x=0&.v=5

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For all the talk about online video sites like Netflix and Hulu eating the cable companies' lunches, don't overlook the cable Video on Demand product, which is already hooked up to your TV, and typically includes thousands of free titles.


Comcast announced today that it's seeing about 350 million VOD programs viewed per month, and just passed 20 billion all-time.


It says its 20 million eligible subscribers view about 175 million hours per month, which comes out to about 8 hours, 45 minutes per subscriber, or 17.5 programs. (Not everyone uses VOD, so it's probably significantly higher among those who do use it.)


For comparison, Netflix streaming users watched almost 10 hours each on average in March, according to Nielsen, and Hulu viewers streamed about 5 hours, 15 minutes each. (To be clear, these aren't apples-to-apples comparisons vs. the Comcast numbers, but at least they don't seem to be off by orders of magnitude.)


And all of these are still peanuts compared to the more than 150 hours of TV that the average American watches per month.
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Old 05-25-2011, 04:12 PM
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All I can say is when you add up all these services and hours per month each sub uses I have no time left. 5 hours per day of tv watching per person. Damn. Not much time left to watch a blu-ray.
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Old 05-27-2011, 10:51 AM
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Have to be careful with the definition of vod, similar to the netflix case, vast majority of that vod hours is actually free content.

The pay-per-view market is not as profitable as the subcription channels, meaning there is still some resistance to the long historical one button purchase of each movie that is stalling the growth of the cable/satellite business. And remember that in the case of cable and satellite, you are being billed monthly, somewhat hiding the payment for this, yet in spite of the convenience of single button, this market has not grown as fast as what everyone historically expected.

With all that historical data, my bet is on the all-you-can-eat subscription model as the better model than the single button purchase one.
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Old 05-27-2011, 11:36 AM
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Originally Posted by neone View Post
Have to be careful with the definition of vod, similar to the netflix case, vast majority of that vod hours is actually free content.

The pay-per-view market is not as profitable as the subcription channels, meaning there is still some resistance to the long historical one button purchase of each movie that is stalling the growth of the cable/satellite business. And remember that in the case of cable and satellite, you are being billed monthly, somewhat hiding the payment for this, yet in spite of the convenience of single button, this market has not grown as fast as what everyone historically expected.

With all that historical data, my bet is on the all-you-can-eat subscription model as the better model than the single button purchase one.
But the all-you-can-eat plans will never include brand new movies just released to home video
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Old 05-27-2011, 12:30 PM
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But the all-you-can-eat plans will never include brand new movies just released to home video
But some are now in the Pay TV Window, or 90 days after the start of the Pay TV Window.
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Old 05-27-2011, 01:08 PM
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But some are now in the Pay TV Window, or 90 days after the start of the Pay TV Window.
Which is not the same as being able to see a D/D movie when you have a one price for all plan.

Hey - you can wait the 2 years and see it for free on Network TV.
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Old 05-28-2011, 10:02 AM
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But the all-you-can-eat plans will never include brand new movies just released to home video
That's true Lee. And it does make a difference.
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Old 05-28-2011, 10:03 AM
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All I can say is when you add up all these services and hours per month each sub uses I have no time left. 5 hours per day of tv watching per person. Damn. Not much time left to watch a blu-ray.
And with all these other options? Less of a reason to buy. Why buy when all this content will eventually be available knowing you only watched those DVDs you bought a couple of times over the past 10 or so years?
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