Warner Brothers Unveils New App to Transform Home Entertainment - High-Def Digest Forums
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Old 04-15-2011, 03:45 PM
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Default Warner Brothers Unveils New App to Transform Home Entertainment

http://m.cnbc.com/id/42599146?__sour...t%7C&par=yahoo
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Old 04-15-2011, 03:49 PM
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Originally Posted by towergrove View Post
God, what a terrible "Article".

He speaks of EST in one sentence then references total digital revenue (EST+VOD and rental) in the next with no clarification that that is what he has done.

Most of the people posting to this forum probably know more about UV than he does.
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Old 04-15-2011, 04:03 PM
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Originally Posted by luclin999 View Post
God, what a terrible "Article".

He speaks of EST in one sentence then references total digital revenue (EST+VOD and rental) in the next with no clarification that that is what he has done.

Most of the people posting to this forum probably know more about UV than he does.
I'm on a small mobile today, so I'm unable to cut and paste items from the article. You are correct it could have been better written.
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Old 04-15-2011, 04:12 PM
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Originally Posted by towergrove View Post
I'm on a small mobile today, so I'm unable to cut and paste items from the article. You are correct it could have been better written.
It is also formatted atrociously on the mobile site linked making it very difficult to read.

Here is a link to the non-moble site version of the article.

http://www.cnbc.com/id/42599146
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Old 04-15-2011, 04:14 PM
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It is also formatted atrociously on the mobile site linked making it very difficult to read.

Here is a link to the non-moble site version of the article.

http://www.cnbc.com/id/42599146
Thanks for the better link Luclin!
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Old 04-15-2011, 04:17 PM
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Thanks for the better link Luclin!
No Problem. Hopefully it'll save the folks here from eyestrain.

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Old 04-15-2011, 05:14 PM
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Today the studio gave me an exclusive look at an entertainment app it's been working on for years - the ultimate destination for people to buy *all* digital movies, not just Warner Brothers'. It's an app code-named 'Digital Everywhere,' and it's set to launch this summer.

'Digital Everywhere' isn't a retailer like iTunes, but rather it gathers all the various ways movies can be bought or rented. It also organizes an individual's entire library of digital movies and TV shows - not just Warner brothers. And it will consumers to access their library from any internet-connected device - a TV, laptop, iPad or smartphone - through a cloud authentication system, called UltraViolet, that will be released this summer from a studio consortium.

Warner Brothers goal is to push consumers to buy instead of rent. The studio's looking to change the proposition of ownership, making owning a digital file more valuable than it is now, when it's stuck on the device where you bought it, and more valuable than owning a DVD, since you don't have to cart it around with you. The studio is eager to drive higher digital sales to compensate for the decline of the DVD business, which fell from $20.2 Billion in US revenue in 2006 to $14 billion in 2010. Now the industry's digital revenues are still relatively miniscule-- just $2.5 billion in the US last year. Needless to say that's not near enough to compensate for physical discs' decline.

'Digital Everywhere' aggregates all available information on a movie - trailers, clips, reviews from Rottentomatoes.com, articles from Entertainment Weekly, and release schedules. Plus it includes all the film and actor data like you'd find on IMDB and Box Office Mojo. And the app organizes everything consumers have purchased. It brings DVDs, the movies on a hard drive, digital films from iTunes, Netflix queues, and eventually digital Amazon purchases, into one easily-sortable library.
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So why is Warner Brothers creating an app that will help the rest of the industry ? The studio has a lot on the line with the biggest home entertainment marketshare of any studio, 20 percent. And the studio and its home entertainment chief Kevin Tsujihara, have a history of industry leadership. Tsujihara pioneered releasing Video-on-Demand the same day as DVD releases he's credited with ending the high-def format battle. And thanks to him, Warner Brothers is the first and only studio to rent movies on Facebook.

How can Warner Brothers get away with linking to content from its rivals? As long as consumers plug in their username and password for the likes of iTunes [AAPL 327.46 -4.96 (-1.49%) ] and Netflix [NFLX 235.49 -1.24 (-0.52%) ] it's just aggregating your information, along with a ton of public information, from across the web.

The app is going into beta testing soon, and should launch within a few months. We'll be watching to see how movie fans respond, whether other companies (like cable giants like Comcast [CMCSA 24.49 0.24 (+0.99%) ]) get on board, and whether it does seamlessly integrates into the cloud. If it does, this could really be a game changer for Hollywood's home entertainment business.
http://www.cnbc.com/id/42599146
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Old 04-15-2011, 06:38 PM
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HMM's version.

Warner Readying ‘Digital Everywhere’ App

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App set launch this summer with unnamed cloud-based storage system

Warner is starting tests on an app that would allow consumers to buy and store moves and television programs on a cloud-based virtual locker system.

In an April 15 interview with CNBC, Kevin Tsujihara, president of Warner Bros. Home Entertainment Group, said the app, dubbed “Digital Everywhere,” would allow consumers to manage their video content they way they can with music and photos.

The app would coincide with a yet-unnamed cloud-based virtual storage system some observers believe could come from Apple. The CE giant is said to be working on storage platform that would rival Sony-backed UltraViolet and Disney’s All-Access (formerly KeyChest).

Tsujihara didn’t elaborate on the origins of the cloud-based system except to say the studio was in the process of bringing other studios on board.

“We want to increase the value of owning content,” he said. “Consumers are telling us, ‘I want to be able to find what I want, when I want and be able to access it across all devices.’”

Despite home entertainment revenue declining to $14 billion in 2010 from $20 billion in 2006, Tsujihara said actual transactions are up.

The app would appear to parallel efforts by Time Warner to launch its TV Everywhere platform that allows pay-TV subscribers the ability to access live and repurposed content across myriad devices in the home. That platform now has come under fire from some content owners seeking greater control and incremental revenue from distribution of content on tablet computers and related devices.

“[Consumers] are telling us they still love our movies and TV shows as much as they did before, but they way they are consuming our products is changing,” Tsujihara said. “They want to watch it on their iPad and Android device.”

The executive said the app also would allow users to communicate with their friends and share information and recommendations on movies and TV shows.
Warner is one of the largest producers of original network and cable programming.

“The more product we’ve sold to them the harder it is for them to find it,” Tsujihara said. “Who is the best person to tell you that a move is great? It is your friend.”

“Digital Everywhere” currently is in beta and slated to be launched this summer.
I just went and checked. Warner Bros. logo is still on the Ultraviolet website.

What a mess for Ultraviolet if true.
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Old 04-15-2011, 07:00 PM
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Odd. The CNBC story explicitly mentions UltraViolet:

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'Digital Everywhere' isn't a retailer like iTunes, but rather it gathers all the various ways movies can be bought or rented. It also organizes an individual's entire library of digital movies and TV shows - not just Warner brothers. And it will consumers to access their library from any internet-connected device - a TV, laptop, iPad or smartphone - through a cloud authentication system, called UltraViolet, that will be released this summer from a studio consortium.
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Old 04-15-2011, 07:21 PM
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Originally Posted by PSound View Post
Odd. The CNBC story explicitly mentions UltraViolet:
Looks like someone has their story wrong (HMM?). Or maybe it is simply too confusing for ANYone to understand.
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