Premium VOD: Will Studios Blink First? - High-Def Digest Forums
Reply
 
Thread Tools Search this Thread Display Modes
  #1  
Old 04-13-2011, 10:16 PM
towergrove's Avatar
Senior Member
Thread Starter
 
Join Date: Aug 2008
Posts: 1,694
Default Premium VOD: Will Studios Blink First?

Looks like this is going to get squashed early...

Quote:
Following another underwhelming weekend box office, studios and theater operators appear resolute on a faceoff in the coming weeks over premium video-on-demand (VOD) – a standoff some observers believe studios will back away from.

Movies Just Go With It (Sony Pictures Home Entertainment), Hall Pass (Warner Home Video) and The Adjustment Bureau (Universal Studios Home Entertainment) are reportedly set to bow later this month on DirecTV for $29.99 – just 60 days after their box office debuts.

With Sony now apparently reconsidering offering Adam Sandler’s comedy Just Go With It weeks before its June 7 retail disc date, according to Los Angeles Times’ columnist Patrick Goldstein, others say the budding release window could be stillborn as studios second-guess alienating exhibitors.

Eric Wold, director of analyst with Merriman Capital in San Francisco, said the studios have the most to lose forging ahead with premium VOD in light of the fact they have fronted much of a movie’s production and marketing costs. He believes those studios determined to roll out premium VOD (notably Warner) would concede rental splits to exhibitors.

“We believe studios have the most to lose from either reduced movie awareness (trailers, posters, etc.) or absolute boycotts of individual films [by theater owners AMC, Regal and Cinemark],” Wold wrote in a note.

The analyst said such a stance could ultimately produce improved rental margins for theater owners. Wold believes just a 1% improvement in film rental costs could generate $22 million in pre-tax earnings for Regal, $17 million for Cinemark and $4 million for Carmike. Film rental costs among the top four exhibitors represent 53% to 55% of admissions revenue, the analyst said.

“We would not be surprised if premium VOD plans are curtailed (e.g., limited to non-blockbuster or independent films) or abandoned completely after all is said and done,” Wold wrote.

Studio representatives were not immediately available for comment.

Regardless, Goldstein said introduction of the nascent premium VOD window would sow the seeds of uncertainty among a moviegoer already confronted with recessionary spending habits and evolving home entertainment options, such as $1 kiosk disc rentals and Netflix streaming.

“Trying to get consumers to pay more to see a film 60 days out isn’t a new window of opportunity,” Goldstein wrote. “It’s just a bad idea.”
http://www.homemediamagazine.com/vod...nk-first-23624
Reply With Quote
  #2  
Old 04-13-2011, 10:19 PM
Banned
 
Join Date: Dec 2007
Posts: 17,293
Default

Unless it's available Day and Date when the movie hits Theaters, I doubt many people will care. They will just wait an additional 30-45 days till it hits DVD or BD, or go the normal route which the teens are already doing.

Theaters are just mad because people don't want to pay $13 to see crappy movies with people talking on cellphones and babies crying. I'll be going to the Theater for the first time this weekend since last July - only because I got 2 tickets for $9 and I want to see the film. Even when I get free tickets they just get tossed.
Reply With Quote
  #3  
Old 04-14-2011, 07:32 AM
towergrove's Avatar
Senior Member
Thread Starter
 
Join Date: Aug 2008
Posts: 1,694
Default

Quote:
Originally Posted by GizmoDVD View Post
Unless it's available Day and Date when the movie hits Theaters, I doubt many people will care. They will just wait an additional 30-45 days till it hits DVD or BD, or go the normal route which the teens are already doing.

Theaters are just mad because people don't want to pay $13 to see crappy movies with people talking on cellphones and babies crying. I'll be going to the Theater for the first time this weekend since last July - only because I got 2 tickets for $9 and I want to see the film. Even when I get free tickets they just get tossed.
Its costs a small fortune to go see a movie now days. When you factor in a drink for everyone in your family and a popcorn, you almost have to take out a small loan.
Reply With Quote
  #4  
Old 04-14-2011, 09:09 AM
RM's Avatar
RM RM is offline
Senior Member
 
Join Date: Jun 2007
Posts: 12,402
Default

Last film I saw in the theater was No Country For Old Men. I have no desire to go back. But paying $30 for a one time rental is just fucking retarded.
Reply With Quote
  #5  
Old 04-14-2011, 02:32 PM
luclin999's Avatar
Senior Member
 
Join Date: Feb 2008
Posts: 4,051
Default

Quote:
Originally Posted by rm082e View Post
Last film I saw in the theater was No Country For Old Men. I have no desire to go back. But paying $30 for a one time rental is just fucking retarded.
Since I have the option to invite a half dozen friends over and watch it on my 108" screen, so long as what they offer is a high bit rate, HD presentation a $30 price tag is very reasonable for me.
Reply With Quote
  #6  
Old 04-14-2011, 02:59 PM
Actionable Mango's Avatar
Senior Member
 
Join Date: Mar 2008
Posts: 1,233
Default

Quote:
Originally Posted by GizmoDVD View Post
Theaters are just mad because people don't want to pay $13 to see crappy movies with people talking on cellphones and babies crying.
Yes my collection of free tickets is piling up. It's just so unpleasant to go the theater. Home theater FTW!
Reply With Quote
  #7  
Old 04-14-2011, 06:24 PM
aaronwt's Avatar
Senior Member
 
Join Date: Oct 2006
Posts: 3,342
Default

Quote:
Originally Posted by GizmoDVD View Post
Unless it's available Day and Date when the movie hits Theaters, I doubt many people will care. They will just wait an additional 30-45 days till it hits DVD or BD, or go the normal route which the teens are already doing.

Theaters are just mad because people don't want to pay $13 to see crappy movies with people talking on cellphones and babies crying. I'll be going to the Theater for the first time this weekend since last July - only because I got 2 tickets for $9 and I want to see the film. Even when I get free tickets they just get tossed.
My girlfriend and i don't go to the movie theater as often as we used to. We used to average about one movie a week. Now it's around one or two a month. But when we do go, we go to the showing before noon. Which is only $6. That combined with the rewards that AMC has, really makes it alot less expensive.
And with the AMCs in our area switching more projectors to digital recently(in addition to the Imax lite and the theaters they used for 3D), and improving the sound systems, the experience for audio and video quality has been better than ever.
Reply With Quote
  #8  
Old 04-14-2011, 06:29 PM
Lee Stewart's Avatar
Formerly "HDTV Addict"
 
Join Date: Jun 2007
Posts: 18,405
Default

Magnolia Bows VOD Movies Prior to Theatrical Release

Quote:
With much of the industry abuzz about plans by several studios to release select movies in a nascent premium VOD window on DirecTV 60 days after their theatrical bow, Magnolia has six titles available now and pending for VOD across most digital platforms, including Amazon VOD, AT&T U-verse, Charter, Comcast, Cox and Cablevision (the same day as theaters); DirecTV and Dish Network (one week before box office); and PlayStation 3 Store, Time Warner Cable, Xbox 360 Marketplace, Vudu and FiOS TV.

The VOD releases include 13 Assassins, Hobo with a Shotgun (with Rutger Hauer), Troll Hunter, Black Death, Ceremony with Uma Thurman and French comedy Rubber.
http://www.homemediamagazine.com/mag...-release-23666
Reply With Quote
  #9  
Old 04-14-2011, 06:41 PM
Lee Stewart's Avatar
Formerly "HDTV Addict"
 
Join Date: Jun 2007
Posts: 18,405
Default

NATO Denies Encouraging Members to Boycott Films in VOD Dispute‎

Quote:
The National Association of Theatre Owners is denying press reports that it is encouraging its members to stop showing films released by Universal, Sony, Warner Bros and Fox, which have agreed to a new Premium Video On Demand service.

The Guardian and Business Insider reported this week that NATO is threatening to drop some of the summer's biggest blockbusters, including the upcoming Harry Potter movie. But the group issued a statement Thursday calling the reports "completely false," adding that "no one from the organizations responsible for the stories contacted anyone at NATO."

NATO insists “individual theater companies must and will make decisions about release window changes in their own company’s interest" and that it cannot and will not make those decisions for them, the statement concluded.
http://www.hollywoodreporter.com/new...boycott-178645
Reply With Quote
  #10  
Old 04-14-2011, 08:32 PM
Banned
 
Join Date: Dec 2007
Posts: 17,293
Default

Quote:
Originally Posted by Lee Stewart View Post
Magnolia Bows VOD Movies Prior to Theatrical Release



http://www.homemediamagazine.com/mag...-release-23666
Vudu currently has several of those titles up (Hobo with a Shotgun, WTF is that?). I've actually rented a few of those films before (Timer, Freakanomics) for $10.99 (IIRC) before they hit Theaters (if they even did - some were only in select).
Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Warner to Work With Major Retailers for Premium VOD Lee Stewart High Definition Smackdown 33 04-10-2011 03:49 PM
DirecTV Eyes Premium VOD Launch PSound High Definition Smackdown 8 03-03-2011 02:43 PM
Fox Will Introduce Premium VOD by June TheDickWard HDTV Programming and Info 14 02-07-2011 11:40 PM
Movies Could Hit Premium VOD While Still In Theaters TheDickWard HDTV Programming and Info 50 08-19-2010 07:45 AM
New Rentrak State of VOD report - 09 cable VOD new movies were $963m 208m uses Kosty High Definition Smackdown 54 05-14-2010 04:30 AM


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off