Are New Online Viewer Numbers Slowing? - High-Def Digest Forums
Reply
 
Thread Tools Search this Thread Display Modes
  #1  
Old 03-30-2011, 08:19 AM
towergrove's Avatar
Senior Member
Thread Starter
 
Join Date: Aug 2008
Posts: 1,694
Default Are New Online Viewer Numbers Slowing?

Quote:
Online video gained few viewers over the 12 month period ending January 31. The number of people who watched videos online in January was only 3.1 percent higher than in January 2010, according to The Nielsen company.
http://www.nytimes.com/2011/03/28/bu...html?src=busln

They do state that people are watching longer videos but if the number of people watching online videos (unique visitors) is already slowing in growth that can't be a good sign for it's future.
Reply With Quote
  #2  
Old 03-30-2011, 09:58 AM
Banned
 
Join Date: Dec 2007
Posts: 17,293
Default

Clearly they need to wait for March when the smash-hit "Friday" by Rebecca Black came out. That was a huge video and will define the internet as we know it. /sarcasm
Reply With Quote
  #3  
Old 03-30-2011, 10:32 AM
Banned
 
Join Date: Nov 2010
Posts: 4,634
Default

Quote:
Originally Posted by towergrove View Post
http://www.nytimes.com/2011/03/28/bu...html?src=busln

They do state that people are watching longer videos but if the number of people watching online videos (unique visitors) is already slowing in growth that can't be a good sign for it's future.
This is the US only and there are 144 million unique online video viewers. That is around 46% of the population. There is a natural saturation level to number of viewers.

Now time per viewer jumped 45%. That indicated of those online viewers, more folks are doing more than just YouTube and are watching long form content.

Indeed, this one line from the report - "Netflix was the top destination as the average U.S. video viewer spent over 11 hours watching video on the site from home and work locations"

Quote:
Netflix was the top destination as the average U.S. video viewer spent over 11 hours watching video on the site from home and work locations
is very telling. Over 11 hours of video per viewer.

And the report is a bit ambiguous about methodology, but this may only be tracking PC/Mac viewing. Console and other OTT device viewing may be significantly higher.
Reply With Quote
  #4  
Old 03-30-2011, 12:15 PM
Ray Von's Avatar
Senior Member
 
Join Date: Feb 2007
Posts: 979
Default

I don't know if anyone else noticed, but the article links to Neilsen's January figures, but their February 2011 figures are already up.

Some slight gains and losses, as you'd expect in a short month. Netflix unique viewers dropped by nearly 900,000/12%, total streams by over 40 million/20% and time per viewer by nearly 2 hours/17%.

Ray Von
Reply With Quote
  #5  
Old 03-30-2011, 01:16 PM
towergrove's Avatar
Senior Member
Thread Starter
 
Join Date: Aug 2008
Posts: 1,694
Default

Quote:
Originally Posted by Ray Von View Post
I don't know if anyone else noticed, but the article links to Neilsen's January figures, but their February 2011 figures are already up.

Some slight gains and losses, as you'd expect in a short month. Netflix unique viewers dropped by nearly 900,000/12%, total streams by over 40 million/20% and time per viewer by nearly 2 hours/17%.

Ray Von
I wonder why such a large decrease for Feb -40 million is a lot.
Reply With Quote
  #6  
Old 03-30-2011, 01:20 PM
Banned
 
Join Date: Nov 2010
Posts: 4,634
Default

Quote:
Originally Posted by towergrove View Post
I wonder why such a large decrease for Feb -40 million is a lot.
For starters, there are 10% fewer days in February than in January.
Reply With Quote
  #7  
Old 03-30-2011, 04:19 PM
Ray Von's Avatar
Senior Member
 
Join Date: Feb 2007
Posts: 979
Default

Quote:
Originally Posted by towergrove View Post
I wonder why such a large decrease for Feb -40 million is a lot.
That's what I thought - a couple of days less, but still a 20% drop in views. And the shorter month wouldn't really explain the drop in unique viewers or the average amount of time users spent viewing content, unless a fair percentage only use Netflix for a couple of days a month.

Ray Von
Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Sony Personal 3D Viewer HMZ-T3W Paul H 3D Gear & Movies 11 10-09-2013 11:29 PM
SiliconMicroDisplay Announces a 3D Personal Media Viewer TheDickWard Home Theater Gear 3 11-02-2011 04:00 PM
Westinghouse Debuting Personal 3D Viewer at CES TheDickWard 3D Gear & Movies 4 12-10-2010 02:03 PM
Sony Dash Personal Internet Viewer Now Available Attebery The Water Cooler 2 05-04-2010 02:20 AM
PS3 sales slowing, what's next for Blu-ray? WhiteBread High Definition Smackdown 104 04-04-2007 01:34 PM


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off