ESPN 3D, looking for ROI and not looking good... - High-Def Digest Forums
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Old 10-31-2010, 01:45 PM
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Default ESPN 3D, looking for ROI and not looking good...

Question marks over ESPN's 3D future

Sign of the first shoe dropping?

Everyone always points to sport being the main driving force, since the studios are dragging their feet. If it can't carry 3D, what future does it really have.

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Old 10-31-2010, 01:47 PM
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LOL, I have to say there are retarded expecting some ROI right now with the marketshare of 3D tv's.
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Old 10-31-2010, 02:45 PM
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They only way it will have a ROI is if they are subsidized by the CE makers.
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Old 10-31-2010, 02:53 PM
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3D TVs are pretty damn cheap right now. Add in all the freebies (starter kit with 2 Glasses and some movies; BD Player) and it's hard not to go 3D.

But I have no interest in 3D Channels. I have U-Verse and have zero interest in sports.
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Old 10-31-2010, 03:42 PM
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3D TV just needs a few years to mature a bit....that's all. Hell... I remember during HDTVs formative years beginning in 2001 initially getting just a few NFL/college games in HD and in a matter of just a few years having my pick of HD telecast games.
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Old 10-31-2010, 03:43 PM
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This is where the financial problem lies:

Quote:
Pannaman is leading the sportscaster’s 3D task force whose premise he said is to find technology that will allow it “to do ubiquitous production of 3D with an absolute minimum of additional cost” over 2D production.
The same problem existed when they started shooting in HD but it was quickly solved. There is no reason why it can't be solved in the very near future.
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Old 10-31-2010, 07:37 PM
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Its really a workflow cost issue on how much it costs to shoot and produce and distribute in HD vs what cable systems and Echostar/DISH and Direct TV are willing to pay for it in the short term. It seems to be the issue to committing to do it full time or on an special event basis.
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Old 10-31-2010, 09:36 PM
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Chicken, meet egg. In due time price, content and eyeglass weight/darkness will improve. Right now it's just about getting over that initial hump. After that, who knows.
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Old 11-04-2010, 06:11 PM
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ESPN World Cup viewing study indicates viewers enjoy 3D more, ESPN 3D is 'on course'

Quote:
ESPN picked today to release the results of what it's calling "one of the most in-depth studies on 3DTV to date,"and not a moment too soon, in the midst of a media frenzy over statements that its just-launched 3D network still has yet to see a return on investment. After conducting over 1,000 test sessions during World Cup 2010 at the Disney Media and Ad Lab in Austin, TX, the news seems a bit more positive, with stats from 3D viewers (and 2D control groups) indicating that reported enjoyment increased from 65 percent to 70 percent, while "presence" (feeling of being there) went from 42 percent to 69 percent with 3D.
http://hd.engadget.com/2010/11/04/es...oy-3d-more-es/
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Old 11-04-2010, 06:59 PM
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When the Super Bowl is broadcast in 3D, we will know it has arrived
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