"Life" does 54.35% BD%+100k units $69.99 MSRP - AIW does 1.2M units 37.45% WE 6/6/10 - High-Def Digest Forums
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Old 06-15-2010, 06:42 AM
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Exclamation "Life" does 54.35% BD%+100k units $69.99 MSRP - AIW does 1.2M units 37.45% WE 6/6/10

.


I can identify 4 titles this week estimated to have sold more than 100,000 Blu-ray units for the week ending 6/06/10. Estimates are by extending down the Blu-ray Index numbers and the other method is by taking the weekly Blu-ray unit marketshare against the reported DVD units.

Life did a pretty healthy number of units for a 54.40% Blu-ray marketshare and a $69.99 MSRP. Thats more than Planet Earth did on its release IIRC.

I estimate Alice in Wonderland did over 1.25 million Blu-ray units as well for its release week with 37.45% Blu-ray marketshare.

Thats some gain in Blu-ray marketshare in some more family orientated titles than previously Blu-ray has been known for. doing well in.

Life's BD share is not quite a record (WWII in HD did slightly better) but Life did a lot more units and had a fairly high street price as well for a box set.


For those that have not seen it recently, I've also included the current data set for the current week ending 6/06/10 which is an example of the current weekly information that is in the sales thread each and every week besides the cumulative charts and graphs.

Code:
1,254,846 	 1,254,846 	Alice*in Wonderland
  246,828 	   238,643 	The Wolfman
  115,320 	    96,867 	Avatar
  111,681 	    85,512 	Life
EDIT:

The-Numbers.com estimates Life sold 110,000 Blu-ray units for the week.

Last edited by Kosty; 06-16-2010 at 11:09 AM.
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Old 06-15-2010, 06:46 AM
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Week ending 6/06/10



Blu-ray $31.71 M with Alice in Wonderland doing 37% Blu-ray unit marketshare for the week as the #1 title.

Blu-ray up +97.82% for the week.

DVD+Blu-ray also up +14.12% for the YTY week with most of that gain probably driven by the Alice in Wonderland Blu-ray+DVD units.

31.71 M for Blu-ray ( +97.73% BD YTY)

168.15 M for DVD ( +5.69% DVD YTY)

199.86 M DVD+Blu-ray(+14.12% DVD+BD YTY)

25.20% Blu-ray revenue share
15.87% top 20 unit share





Quote:
‘Alice’ Tops Sales; ‘Wolfman’ Tops Rentals


Alice in Wonderland

By : Thomas K. Arnold | Posted: 09 Jun 2010
[email protected]


Walt Disney Studios’ live-action version of Alice in Wonderland easily captured the top spot on the national home video sales charts its first week in stores, sending the competition down the rabbit hole.

The theatrical blockbuster, with a domestic gross of $333.2 million, came to video less than three months after it opened at the box office.

For the week ended June 6, Alice sold more than four times as many discs as its closest competitor, Universal Studios’ The Wolfman, according to Nielsen VideoScan research. The Tim Burton-helmed retelling of the beloved Lewis Carroll fantasy bowed at No. 1 on both the Nielsen VideoScan First Alert sales chart and the dedicated Blu-ray Disc sales chart, where it trumped second-ranked Wolfman by an even-greater 5-to-1 margin.

In a further sign that Blu-ray Disc is going mainstream, 37% of first-week sales of Alice came from the high-definition disc version, an unusually high percentage for a family title.

The Wolfman, a horror remake with $61.9 million in U.S. theatrical receipts, did sneak past Alice to debut at No. 1 on Home Media Magazine’s rental chart for the week ended June 6.

Alice bowed at No. 2, with 87% as much rental action as Wolfman.

Nearly two months after its release, 20th Century Fox’s Avatar still is holding strong. The film ended the week at No. 3 on both the overall and the Blu-ray Disc sales charts, while on the rental chart Avatar was at No. 10.
http://www.homemediamagazine.com/res...-rentals-19677


http://www.homemediamagazine.com/top...eek-ended-6610



http://www.homemediamagazine.com/top...eek-ended-6610





Top 20 Sellers for week ended 06/06/10

Top 20 Blu-ray for week ended 06/06/10

Quote:
Blu-ray Sales, May 31-June 6: Alice Goes Big

Posted June 10, 2010 03:07 AM by Juan Calonge

Tim Burton's reimagining of Alice in Wonderland was the top-selling title on Blu-ray during the week ended June 6, according to Nielsen VideoScan. Alice outsold runner-up The Wolfman by more than five to one, and got a remarkable 37% of its total sales from Blu-ray (although the highest BD market share was for the BBC documentary Life, with a whopping 54%).

Top ten

• Alice in Wonderland
• The Wolfman
(2) Avatar
• Life
(1) True Blood: The Complete Second Season
(5) Toy Story
(r) Tombstone
(6) Toy Story 2
(4) The Road
(3) Dear John

Blu-ray sales percentage
Life: 54%
Alice in Wonderland: 37%
The Wolfman: 32%

The absolute record still belongs to another documentary, WWII in HD, which managed 58% of its first-week sales from its high-def edition.

The overall sales figures will be added later.
http://www.blu-ray.com/news/?id=4731

Last edited by Kosty; 06-15-2010 at 07:07 AM.
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Old 06-15-2010, 06:46 AM
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Week ending 06/06/10




Note: DVD revenue was actually up +5.89% in the year to year comparison. WE 6/07/09 was reported as DVD $159.10 M. Error in graphic.




http://www.nxtbook.com/nxtbooks/ques...bd8#/5/OnePage



Code:
			BD Title Share for Week Ending 5/30/10

BDshare DVDshare  Blu-ray Share for Title

54.40	45.60	54.40%	Life
51.87	48.13	51.87%	The Dark Knight
39.94	60.06	39.94%	Avatar
37.45	62.55	37.45%	Alice*in Wonderland
35.00	65.00	35.00%	Toy Story
34.00	66.00	34.00%	Toy Story 2
32.36	67.64	32.36%	The Wolfman
32.31	67.69	32.31%	Up
31.47	68.53	31.47%	Sherlock Holmes
31.30	68.70	31.30%	The Hurt Locker
28.92	71.08	28.92%	The Road
28.64	71.36	28.64%	Legion
23.90	76.10	23.90%	Iron Man
22.88	77.12	22.88%	Blazing Saddles
22.46	77.54	22.46%	Edge of Darkness
22.24	77.76	22.24%	Daybreakers
21.77	78.23	21.77%	Cars
20.35	79.65	20.35%	True Blood: Second Season
20.26	79.74	20.26%	Edward Scissorhands
19.84	80.16	19.84%	Invictus
19.83	80.17	19.83%	The Hangover
17.45	82.55	17.45%	The Princess and the Frog
14.00	86.00	14.00%	The Blind Side
11.00	89.00	11.00%	It's Complicated
10.00	90.00	10.00%	Dear John
10.00	90.00	10.00%	Valentine's Day
8.00	92.00	8.00%	Tooth Fairy
Week ending 6/06/10 units numbers up on the-numbers.com

By combining them with the data on the HMM charts gives us these range for DVD and Blu-ray units sold of each of the titles on the charts:

Code:
	
Identifiable Blu-ray Discs Unit Sales by Title for the Week Ended 6/06/10
						
Estimates of Blu-ray units sold by title by two methods:

BD#Index is the estimate of units sold per title based on the index numbers on the Blu-ray Disc Top 20 chart.  Each title units are estimated based on its Index number as a percentage to the #1 bestselling Blu-ray title. 

BD#BD% is the estimate of units sold per title based on the Blu-ray marketshare off the Top 20 Sellers chart or the BD Title Share chart computed against the DVD units sales per title reported each week on the-numbers.com US DVD Sales Chart.  

BDRank	BDindex BDshare DVDunit  BD#Index BD#BD%

1      100.00	37.45% 2,095,878 1,254,846  1,254,846 	Alice*in Wonderland
2	19.67	32.36%	 498,819   246,828   238,643 	The Wolfman
3	 9.19	39.94%	 145,664   115,320    96,867 	Avatar
4	 8.90	54.40%	  71,679   111,681    85,512 	Life
5	 2.90	20.35%	 137,280    36,391    35,074 	True Blood: The Complete Second Season
6	 2.49	35.00%	  46,948    31,246    25,280 	Toy Story
7	 2.13	 N/A 	 N/A 	    26,728 	 N/A 	Tombstone
8	 2.11	34.00%	  42,337    26,477    21,810 	Toy Story 2
9	 1.84	28.92%	  45,481    23,089    18,505 	The Road
10	 1.83	10.00%	 177,102    22,964    19,678 	Dear John
11	 1.81	 N/A 	 N/A 	    22,713 	 N/A 	Armageddon
12	 1.71	28.64%	  49,463    21,458    19,852 	Legion
13	 1.65	 N/A 	 N/A 	    20,705 	 N/A 	War of the Worlds
14	 1.49	51.87%	 N/A        18,697 	 N/A 	The Dark Knight
15	 1.28	31.47%	  31,229    16,062    14,341 	Sherlock Holmes
16	 1.22	 N/A 	 N/A 	    15,309 	 N/A 	Hancock
17	 1.13	23.90%	  38,732    14,180    12,164 	Iron Man
18	 1.12	 N/A 	 N/A 	    14,054 	 N/A 	Saving Private Ryan
19	 1.10	32.31%	 N/A        13,803 	 N/A 	Up
20	 1.08	 N/A 	 N/A 	    13,552 	 N/A 	Firefly: The Complete Series
		22.46%	  41,289    N/A       11,960 	Edge of Darkness
		19.84%	  43,804    N/A       10,842 	Invictus
		22.24%	  33,534    N/A        9,591 	Daybreakers
		10.00%	  84,673    N/A        9,408 	Valentine's Day
		17.45%	  44,013    N/A        9,304 	The Princess and the Frog
		14.00%	  45,690    N/A        7,438 	The Blind Side
		11.00%	  39,193    N/A        4,844 	It's Complicated
		 8.00%	  42,127    N/A        3,663 	Tooth Fairy

				 2,066,104  1,909,620 	


	 *Unit sales of #30 ranked DVD Title	11,114
		  				
*units of #30 DVD title

Blu-ray Top 20 unit estimate for 6/06/10 was 1,284,520



The chart below just is capped at a consistent 120,000 units each week so that the lower volume titles can be more easily seen on high volume weeks and the week to week scaling will be consistent over time.


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Old 06-15-2010, 06:55 AM
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The significance here is that Life did not only such a large Blu-ray unit marketshare of 54.35% but it moved a substantial amount of units in its first week, especially for an relatively high $69.99 MSRP series box set. Add in the over $1.2 million units for Alice in Wonderland on Blu-ray for the week at a 37.45% Blu-ray unit share and $31.71 M in revenues, it was by far the best week since Avatar.

The overall Top 20 unit volume was also up a significant portion for both DVD+Blu-ray on a year to year basis.

Whether or not you consider Alice in Wonderland a family title, its pretty clear that Life would fall into that category and is indicative of Blu-ray gaining some penetration in other than its strong PS3 orientated genre's.






Last edited by Kosty; 06-15-2010 at 07:08 AM.
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Old 06-15-2010, 06:59 AM
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This is an example of the data sets I am now doing each week as they happen in the Nielsen thread.

The weekly charts and graphs are also available as an archive in the "temporary update thread" as well.

http://forums.highdefdigest.com/high...llers-etc.html

http://forums.highdefdigest.com/high...te-thread.html
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Old 06-15-2010, 09:32 AM
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Thanks, good updates.
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Old 06-15-2010, 02:26 PM
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Quote:
Originally Posted by Kosty View Post
.


I can identify 4 titles this week estimated to have sold more than 100,000 Blu-ray units for the week ending 6/06/10. Estimates are by extending down the Blu-ray Index numbers and the other method is by taking the weekly Blu-ray unit marketshare against the reported DVD units.

Life did a pretty healthy number of units for a 54.40% Blu-ray marketshare and a $69.99 MSRP. Thats more than Planet Earth did on its release IIRC.

I estimate Alice in Wonderland did over 1.25 million Blu-ray units as well for its release week with 37.45% Blu-ray marketshare.

Thats some gain in Blu-ray marketshare in some more family orientated titles than previously Blu-ray has been known for. doing well in.

Life's BD share is not quite a record (WWII in HD did slightly better) but Life did a lot more units and had a fairly high street price as well for a box set.


For those that have not seen it recently, I've also included the current data set for the current week ending 6/06/10 which is an example of the current weekly information that is in the sales thread each and every week besides the cumulative charts and graphs.

Code:
1,254,846 	 1,254,846 	Alice*in Wonderland
  246,828 	   238,643 	The Wolfman
  115,320 	    96,867 	Avatar
  111,681 	    85,512 	Life
Let's talk about Life. You are comparing it's sales to Planet Earth. I would hope it sold a lot better than PE when we take into account a couple of things. when PE was released HDM was just getting started. So new in fact that a few here have suggested we don't count those early sales. BR should have come a long way by now with it's install base no? So I would think Life would destroy PEs sales?

As far as some of the "starting to go mainstream" comments? I thought we were there already ling ago? Why are some of these guys still talking about it as if Its really not there yet!? Amazing! To be serious I think we are getting closer to that claim. So I would agree with the author when it comes to that. I'll probably claim that myself if BR has strong sales this holiday season.
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Old 06-15-2010, 03:30 PM
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Well considering that Planet Earth on Blu-ray probably did only 25,000-30,000 units on its release years ago, Life hitting several times than number of units in a week seems to be reasonable growth. It probably did 400% growth over Planet Earth for its release week, so its really not a comparison in units moved.

We really did not even have a Blu-ray versus DVD marketshare way back in the format war days in 2007 (only a HD DVD vs Blu-ray) but since 2007 had less than a 4% Top 20 unit share for the 2008 year, its probably that Planet Earth on Blu-ray did an order of magnitude less than 54% marketshare compared to DVD.

http://www.highdefdigest.com/news/sh...a_Comeback/580

Over time Planet Earth has accumulated a lot of sales but most have that have been now years of steady 5000 unit weeks and 10,000 + weeks during the holiday season.



Here is the all time index numbers scaled to 2.6 million Avatar units.

(close to the same calculation for the 2010 titles on the above YTD charts, The Dark Knight has also added some sales in the past couple months too)



Code:
All time Blu-ray Sellers through 5/23/10

(assumed 2.6 million Avatar as #1 Title) 

1      100.00  2,600,000 	Avatar
2	90.81  2,361,060 	The Dark Knight
3	52.63  1,368,380        Star Trek
4	52.17  1,356,420        Iron Man
5	50.24  1,306,240 	The Hangover
6	41.98  1,091,480 	Up
7	40.71  1,058,460 	Transformers: Revenge of the Fallen
8	40.09  1,042,340 	Harry Potter and the Half-Blood Prince
9	33.43	 869,180 	300
10	32.31	 840,060 	Inglourious Basterds
11	32.01	 832,260 	Snow White and the Seven Dwarfs
12	30.12	 783,120 	Planet Earth : The Complete Series
13	27.33	 710,580 	Transformers
14	26.74	 695,240 	Terminator: Salvation
15	25.85	 672,100 	X-Men Origins: Wolverine
16	25.28	 657,280 	I Am Legend
17	25.00	 650,000 	Quantum of Solace
18	23.81	 619,060 	District 9
19	22.15	 575,900 	The Twilight Saga: New Moon
20	20.29	 527,540 	Pirates of the*Caribbean: At World's End
21	19.84	 515,840 	Watchmen
22	19.29	 501,540 	Wall-E
23	19.25	 500,500 	Batman Begins
24	18.82	 489,320 	Twilight
25	18.41	 478,660 	Sherlock Holmes
26	18.31	 476,060 	Casino Royale
27	18.15	 471,900 	Wanted
28	17.44	 453,440 	Indiana Jones and the Kingson of the Crystal Skull
29	17.41	 452,660 	The Incredible Hulk
30	16.99	 441,740 	G.I. Joe: The Rise of Cobra
31	16.88	 438,880 	Taken
32	15.52	 403,520 	Hancock
33	15.01	 390,260 	Public Enemies
34	14.82	 385,320 	The Blind Side
35	14.43	 375,180 	The Departed
36	13.68	 355,680 	2012
37	13.01	 338,260 	Ratatouille
38	12.95	 336,700 	Cars
39	12.69	 329,940 	Fast & Furious
40	12.65	 328,900 	The Hurt Locker
41	12.21	 317,460 	Gran Torino
42	11.66	 303,160 	Angels & Demons
43	11.62	 302,120 	National Treasure: Book of Secrets
44	11.55	 300,300 	Zombieland
45	11.35	 295,100 	Night at the Museum:*Battle*of the Smithsonian
46	11.28	 293,280 	Pirates of the*Caribbean: Dead Man's Chest
47	11.05	 287,300 	Eagle Eye
48	10.94	 284,440 	Live Free or Die Hard
49	10.91	 283,660 	Black Hawk Down
50	10.80	 280,800 	Troy: Directors Cut


He's the index numbers scaled to 2.6 million Avatar units



Code:
Top 20 Blu-ray Sellers YTD 5/23/10

(assumed 2.6 million Avatar as #1 Title) 


1	100.00 2,600,000 	Avatar
2	 21.19	 550,940 	The Twilight Saga: New Moon
3	 17.65	 458,900 	Sherlock Holmes
4	 14.11	 366,860 	Toy Story
5	 13.72	 356,720 	The Blind Side
6	 11.63	 302,380 	2012
7	 11.35	 295,100 	Toy Story 2
8	 10.40	 270,400 	The Hurt Locker
9	 10.20	 265,200 	Zombieland
10	  9.68	 251,680 	Law Abiding Citizen
11	  8.39	 218,140 	The Princess and the Frog
12	  7.62	 198,120 	The Hangover
13	  7.38	 191,880 	Star Trek
14	  6.91	 179,660 	Inglourious Basterds
15	  6.60	 171,600 	Micheal Jackson's This Is It
16	  6.35	 165,100 	Couples Retreat
17	  6.30	 163,800 	Up
18	  5.70	 148,200 	The Boondock Saints II: All Saints Day
19	  5.57	 144,820 	District 9
20	  5.39	 140,140 	Alvin*and the Chipmunks: The Squeakquel
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Old 06-15-2010, 03:50 PM
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Quote:
Originally Posted by Malanthius
Let's talk about Life. You are comparing it's sales to Planet Earth. I would hope it sold a lot better than PE when we take into account a couple of things. when PE was released HDM was just getting started. So new in fact that a few here have suggested we don't count those early sales. BR should have come a long way by now with it's install base no? So I would think Life would destroy PEs sales?

As far as some of the "starting to go mainstream" comments? I thought we were there already ling ago? Why are some of these guys still talking about it as if Its really not there yet!? Amazing! To be serious I think we are getting closer to that claim. So I would agree with the author when it comes to that. I'll probably claim that myself if BR has strong sales this holiday season.
Life did say around 1000% better in sales than Planet Earth did on Blu-ray. Going from less than a 5% Blu-ray marketshare to around 55%.

It also sold more units in 1 week than Planet Earth did in 6 weeks on HD DVD and Blu-ray combined.

Life also almost doubled the combined DVD + HD DVD + Blu-ray sales that Planet Earth did as well with all of that gain being increased Blu-ray sales.






Planet Earth took was released in April 2007.

It took about 6 week for it to reach 42,000 units on both the HD DVD and Blu-ray formats and the HD DVD vs Blu-ray split was about 50% 50% between the two formats.

So on its release, Plant Earth did about 21,000 Blu-ray units sold in about 6 weeks.

I just estimated that Life did 85,512 to 115,320 units in its first week.

That is Life did 5-6 times the units in 1/6th the time as Planet Earth did initially or a rate that was 30 to 36 times faster on release.


Planet Earth did 113,950 + 90,328 + 77,150 + 54,328 + X (under 64, 569)+ 52,895 + 39,948 = +- 481,494 units during that same period.

So the Blu-ray version of Planet Earth did about a 22,000/481,494 = 4.46% Blu-ray unit marketshare for its initial 6 weeks of release.

This last week Life did far more total units than Planet Earth did (Life did 71,679 DVD, 96,867 to 115,320 Blu-ray) on its release week (Planet Earth did 113,950 DVD + 5000 HD DVD + 5000 Blu-ray) but it also went from less than a 5% Blu-ray marketshare for Planet Earth to a 54% Blu-ray marketshare for Life.





http://www.the-numbers.com/dvd/chart...7/20070429.php



Quote:
'Earth' sales better than the rest on high-def disc
By Thomas K. Arnold

June 7, 2007, ET

A British TV documentary has overtaken "The Departed" to become the biggest high-definition disc moneymaker yet.

"Planet Earth: The Complete Series," from BBC Video, has generated $3.2 million in consumer spending since its April 24 release on both the HD-DVD and Blu-ray Disc formats, according to figures provided by Warner Home Video.

With an average sales price of about $70, that translates to about 42,000 units.

Sales of "Departed" recently topped the 100,000-unit mark, but at an average street price of $25, the total amount of money generated was less than "Planet Earth." To date, "Departed" has sold 102,000 units and generated about $2.8 million in consumer spending.

"The consumer response to 'Planet Earth: The Complete Series' on both high-definition formats has been absolutely incredible, and we are truly proud to be a part of it," Warner Home Video president Ron Sanders said. "This landmark series was made for high definition, and 'Planet Earth' will be an iconic staple in our natural-history documentary library for a very long time."

"Planet Earth" contains the original, unedited British version of the celebrated series, narrated by David Attenborough. Five years in the making, the series cost $25 million to produce and was filmed by 71 camerapeople in 62 countries.

The next dual-format high-definition disc releases from BBC Video will be the Oscar-winning "A Room With a View: Special Edition" and the Peabody Award-winning natural-history documentary "Galapagos." Both titles will be out in the fall.
http://www.hollywoodreporter.com/hr/...6b16da9909a4da

Last edited by Kosty; 06-15-2010 at 07:02 PM.
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Old 06-15-2010, 06:08 PM
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Planet Earth is to Wii Sports (a circa launch title) as Life is to Wii Sports Resort. First week sales are just tip of the iceberg.

It's one of those titles that'll have legs on both formats, but especially so on Blu-ray because of newcomers to the format.
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