DirecTV 8/9 Update: 100 HD Channels/$199 HD DVR/VOD - High-Def Digest Forums
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Old 08-11-2007, 08:59 AM
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Default DirecTV 8/9 Update: 100 HD Channels/$199 HD DVR/VOD

Below is the full article and a copy/paste of the points I thought were rather interesting...

"Between now and year end, the HD DVR box cost will decrease about $100 per box. The HD box cost will reduce about $50 per box before year end, and then in the first half of 2008, we’ll take another step down in those box costs. So it’s an investment and it’s an investment we are continuing to manage and it is certainly again, we think very much an important value-creating investment for us."

"Today we have agreements in place with about 90 channels, and continuing to work on more so we are adding to that. We will launch with an HD package with over 70 channels around the end of the third quarter. Again, the difference there is some of the channels need a couple more months to get their HD stream online, and we do expect over the coming months, between the end of the third quarter and the end of the year, we’ll get to the 100 channels that we talked about. So we will launch with really a fabulous HD package, the 70-plus channels and then over a couple of months build to the 100 channels that really we think will define us in a unique way competitively in the marketplace."

"The other major content event during the second half will be the launch of our initial VOD offer in the fall. This VOD offer, which will use both the hard drive and broadband connection, and will be we think really will be a truly distinctive and exciting new feature. We believe customers will find its easy-to-use characteristics, which is something we focused a lot on, and attractively packaged offering will really be uniquely attractive and differentiated from others out there."
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