Nielsen and Twitter Combine Efforts for Social Media TV Ratings - High-Def Digest Forums
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Old 12-18-2012, 04:02 AM
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Default Nielsen and Twitter Combine Efforts for Social Media TV Ratings

The new metric for measuring popularity of TV shows will focus on Twitter conversation rather than the traditional Nielsen box.

http://www.engadget.com/2012/12/17/n...tter-tv-rating
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