'Tower Heist' is Going to Premium On Demand - Theaters Threaten a Boycott - High-Def Digest Forums
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Old 10-11-2011, 06:03 PM
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Default 'Tower Heist' is Going to Premium On Demand - Theaters Threaten a Boycott

You'll be able to order it during the theatrical window for $60, which isn't making theater owners too happy.

http://www.homemediamagazine.com/the...-boycott-25316
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Old 10-11-2011, 06:17 PM
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Considering how bad the quality of VOD, theatres should not be worried. I would never pay $60 to rent a movie (even in a group setting, especially due to the lack of video and audio quality) and at the same time I would not go to a movie theatre (my average spending to go to a movie theatre is $30). I'd wait until it's out on blu-ray and I usually can get the movie for $25 and keep it
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Old 10-11-2011, 10:42 PM
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Ah, the future looks bright...gotta wear shades.

Anyway, this is getting closer to my dream scenario. HURRAY!
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Old 10-12-2011, 03:03 PM
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I personally would not pay that much for a VOD...but I do applaud this strategy. Going to the theaters is an expensive leisure for me and I dont go to the theater nearly as much as I use to because of the price. Only movie I went to this year was Battle: Los Angles (and that was because my son wanted to go. I could have easily waited for home release). There were plenty of movies this year that I wanted to go see in the theater...but the cost of going deters me every time and, like David, I can wait for the blu-ray, buy it, and watch whenever I want...how often times I want. Best seat in the house is your seat IN your house.
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Old 10-12-2011, 03:08 PM
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I think the pricing is strange.

The target demographic for this pricing is for people who own a dedicated theatre who won't wait for the BD release, however, because of the lack of PQ and AQ these group of people won't go for it.

For people who don't care about PQ and AQ, the $60 price is far too steep where (reportedly) one can easily find $8 theatres in the US.

and I agree with taygan315. With so many movies I'd like to watch. I'd rather save my money for the BD release. Often times by the time I have the chance to buy the movie (let alone watching it), the price of the BD have dropped to $15 and sometimes $10 (used, of course, but it doesn't matter).
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Old 10-12-2011, 03:08 PM
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Seriously -- who's going to pay $60 for THIS?

But I do agree that movie-going audiences today pretty much make me want to stay home.
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Old 10-12-2011, 03:18 PM
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That was a quick change of heart there...

http://www.thewrap.com/movies/articl...arly-vod-31785
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Old 10-12-2011, 03:36 PM
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Quote:
Originally Posted by Lucifuge View Post
That was a quick change of heart there...

http://www.thewrap.com/movies/articl...arly-vod-31785
I just read this myself and I was going to post it but you beat me to it. Yeah...guess the pressure was too much for Universal.
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Old 10-12-2011, 04:41 PM
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I'm not sure theaters need to worry; this premium pricing is idiotic. Who exactly is the target market here?

The sticker shock of a $60 rental is too great to capture the attention of casual movie-goers, and enthusiasts will berate the quality and wonder why they're not better off buying and OWNING a stack of Blu-Rays if they're going to watch from home anyway.

The only possible benefactors I can see here are large households - and they have better options.
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Old 10-12-2011, 06:00 PM
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$60 isn't as outrageous as it looks.

Price for 2 adults to an evening show: $20
Price for a babysitter for 3-4 hours: $32-$40
Plus gas for the car, plus popcorn if you want it.

Now what doesn't really make sense is - if I'm spending this much anyway, I'd rather get out of the house.
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