Harris Poll and HD DVD sales. - High-Def Digest Forums
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Old 06-27-2009, 12:05 AM
Marky_D_Sahdd's Avatar
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Default Harris Poll and HD DVD sales.

If you were a studio head or a retailer, what would be your response to this:

Though nearly half of US consumers now own a high definition TV (HDTV), just one in ten (11%) say they own an HD DVD player and 7% own a Blu-ray player, according to (pdf) a recent poll by Harris Interactive.

The poll found that the number of Blu-ray owners is not likely to jump anytime soon because of price and stiff competition from other HD technologies.
Although Blu-ray was declared by media and industry analysts to be the big “winner” in the high def format war last year, Americans are still not rushing out to buy a player. An overwhelming majority (93%) of non Blu-ray owners say they are somewhat or not at all likely to buy a Blu-ray device, leaving only 7% likely to purchase a Blu-ray player within the next year. This is down from 9% in May 2008, Harris found.

Some 83% of Americans currently own any type of DVD player.
Cable, Satellite, On-Demand Compete with Blu-ray
In addition to financial issues that may be slowing consumer adoption, Harris noted that Blu-ray faces stiff competition from alternative technologies such as cable, satellite, and the internet, which may be playing a big role in reluctance to buy.
“Consumers today can easily watch high definition TV channels or use the internet or video-on-demand to access high definition movies,” said Milton Ellis, VP and senior consultant, Harris Interactive Technology, Media, and Telecom Practice.”In the near future, access to high definition movies may be a download or streaming delivery of one’s favorite movies to a home media server that eliminates the need for a Blu-ray player and Blu-ray disc,” he added.
Ownership Slightly Up
The study did find that ownership of all HD disc players is up slightly from May 2008:
  • Sales of HD DVD players (11% in 2009 vs. 6% in 2008) are up over 2008 by about the same margin as Blu-ray players (7% in 2009 vs. 4% in 2008).
  • Both are rivaled by the Sony PLAYSTATION®3 (9% vs. 5%).
  • Only 3% of consumers purchased the external HD DVD drive for the Xbox® 360, up from 1% in 2008.
Ownership of HDTVs
On the other hand, the 47% of consumers who own an HDTV represent a significant increase from May 2008, when only 35% of respondents reported owning one.
HDTV ownership rises dramatically with household income (27% for those with less than $35K vs. 62% among those with more than $75K), the study found.
HD Discs Generate Interest
On average, consumers purchased approximately six Standard Format DVDs in the last six months, compared with one in HD format (HD DVD .7 vs. Blu-ray .5). However, plans to purchase Standard Format DVD’s is down by half compared with past six month purchases, while interest in HD DVD’s (.6) and Blu-ray (.7) are holding their own.

Notably, HD DVD format purchases reflect the continued sales of the HD DVD players within the past year, Harris said. When Blu-ray player or PS3 owners are asked specifically about standard vs. Blu-ray format purchases, the results suggest a mixed bag of behaviors with some price sensitivity indicated:
  • Only one-fourth of Blu-ray/PS3 owners plan to switch to Blu-ray completely (25%), while one-third claim that most of their movie purchases are now on Blu-ray format (32%).
  • Two in five are waiting for Blu-ray format prices to come down before they buy more (43%) - though a quarter buy Blu-ray regardless of price (25%).
  • Only one in five appear to be replacing or duplicating their existing standard format DVD library with Blu-ray format (21%), and more than one-third say they only buy movies on Blu-ray format that they currently do not own on standard definition (37%).
About the survey: The survey gauged the opinions of 2,401 US adults online between April 13 and 21, 2009 and was conducted by Harris Interactive.

So HD DVD is outselling Blu? Two years after the format's demise. And the installed base is larger. If I were a retailer, I would want to have at least a few HD DVDs on my shelf. If I were a studio, or even a player manufacturer (making players other than the PS3), I would be dropping a few bait items out to test response. So I'm confused. Doesn't anybody want to make a profit anymore?

Last edited by Marky_D_Sahdd; 06-27-2009 at 12:23 AM.
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Old 06-27-2009, 12:48 AM
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first off, this is smackdown fodder, which has been going on for days...

secondly, this whole poll was flawed as many people aren't aware that an upconverting dvd player is not hi def.

There weren't even enough HD DVD players produced and shipped to this country to account for the numbers that somehow made up this poll...

If you believe anything this poll says, I have a lovely bridge I can sell you
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Old 06-27-2009, 01:59 AM
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^ What this person said (Smackdown fodder). This is old news and the BDA has already set about disputing the poll results.

My girlfriend and I rented out our basement to my g/f's cousin for a while last year and she thought that she had an HD-DVD player. What the "amazing" K-Mart salesperson had actually sold her was an upconverting DVD player. She came upstairs one day and asked me why the HD-DVD copy of Planet Earth she bought for her classroom (she is a teacher) would not play. Needless to say, I face-palmed.
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Old 06-27-2009, 02:43 AM
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How can HD DVD sales go up this year?

This doesn't make sense.

This thread should just be locked.
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Old 06-27-2009, 03:04 AM
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Originally Posted by Juio View Post
How can HD DVD sales go up this year?

This doesn't make sense.

This thread should just be locked.
cause they're cheap.
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Old 06-27-2009, 09:38 PM
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Originally Posted by slickz View Post
cause they're cheap.
They are selling like hotcakes.
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Old 06-27-2009, 10:22 PM
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Originally Posted by Juio View Post
This thread should just be locked.

Mark, ask yourself where people are buying HD DVD players and how exactly the sales are being counted?

I didn't know Ebay publicly reported sales numbers and had subsequent breakdowns from which Harris could pull this so-called data.

Let it go, FFS.
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Old 06-27-2009, 11:47 PM
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I would honestly think it was more along the lines of the liquidators who are dumping things off in grocery stores marking down a loss or something.

That and Frys/Inetvideo sales of HD-DVD in the past year or more have been "Whamm Bamm, Shalma Mam!"
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Old 06-30-2009, 10:58 AM
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While its fodder, its interesting to note that the format of movies that are being purchased is about even between HD-DVD and BD. The players I can understand as people getting upscaling DVD players confused, but HD-DVD discs? That's what I find interesting.
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