NPD: Toshiba's New Marketing Campaign Is "Proving Effective" - High-Def Digest Forums
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Old 01-24-2008, 07:55 PM
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Thumbs up NPD: Toshiba's New Marketing Campaign Is "Proving Effective"

Further evidence that now is a great time to buy HD DVD. Notice the last two paragraphs...

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NPD: Sky Isn't Falling for HD-DVD, Blu-ray Isn't Champ Yet
01/24/08

Sales data for HD-DVD and Blu-ray players and movies has been misconstrued lately by various outlets, with reports implying that HD-DVD sales have fallen at an amazing pace while Blu-ray sales have blasted through the roof.

Not so fast, says the NPD Group.

While select articles have implied that HD-DVD as a format is doomed and the sky is falling for the format's supporters, the NPD Group this afternoon reinforced that sales results from a single week do not necessarily indicate a trend, and that the week in question had several intriguing variables that have gone unreported.

The NPD Group attempted to quiet the storm of online scuttlebutt with the following statement:

"As you may have seen, there are attempts being made to portray NPD's weekly sales tracking figures for next generation DVD as a trend. We want to remind you and make clear that it is not accurate to make long term assumptions based on one week of sales -- a cautionary point that NPD has made as well.

"The facts are that during the week that is being singled out, both Blu-ray disc players and software were being given away for free with the purchase of 1080p TVs. It is also important to note that the instant rebate promotions that had previously netted Toshiba's players' MSRPs to $199 and $249 had actually ended on Jan. 5th -- causing an increase in HD DVD's MSRP back to $299 and $399 during that same week. Since Toshiba's retail price move on Jan. 13th to $149 / $199 -- Toshiba is seeing very positive sales trends at retail. This reinforces the fact that price is a significant driver of sales.

"Toshiba's HD DVD players represent a significant value to the consumer and the marketing campaign that just began is proving effective."
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Old 01-24-2008, 11:31 PM
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Hopefully Toshiba can get many more HD DVD players into homes and keep this format alive!!
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Old 01-24-2008, 11:44 PM
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I heard radio spots all day today.
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Old 01-24-2008, 11:52 PM
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They need to do a give away players with new Tv purchases like Blu did the week ending on the 12th.
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Old 01-25-2008, 12:47 AM
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I bought into the HD DVD format to help keep it alive, because I believe in it and Toshiba.

I'd definitely love to see Toshiba unleash the same media blitz for HD DVD that is being seen with Blu-ray. I really think it would be effective.

Paramount and Universal are still HD DVD exclusive. And Warner's slap in the face back stab isn't yet being seen on store shelves. So there's still plenty of selection available. And Toshiba needs to push hard to take advantage of the title window that exists.

And yeah, I kinda figured that the sales numbers released this week didn't tell the whole story.
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Old 01-25-2008, 01:09 AM
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Quote:
Originally Posted by dysfunction26 View Post
I heard radio spots all day today.
Same here, I thought one of them was pretty funny.
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Old 01-27-2008, 10:52 AM
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you have to admit that hd-dvd took a major punch to the gut. but i think it's taken a while to digest all the info of ces and then to find out what is fact and what is rumor. now that the dust has finally started to settle i am glad to see that toshiba steps are having positive results. they still have a lot of work to do but at least it's a step in the right direction. personally i still have not seen any of the advertising that is being done but i have not had a chance to watch tv and radio i don't listen to that often. the part that frustrates me the most is the unfounded rumors. i believe universal had to deny rumors from outside sources 3 times before the rumors stopped.
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Old 01-27-2008, 11:02 AM
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Here in Canada Futureshop is having a promotion with any TV purchase over 37 inches you can have the A3 for 99$.

To bad they aren't giving it away for free.

I've been going around to different stores in my area and the players seem to be selling well so far. I am looking to buy a second player for the living room.
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Old 01-27-2008, 11:08 AM
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Quote:
Originally Posted by The_Doctor View Post
They need to do a give away players with new Tv purchases like Blu did the week ending on the 12th.
Toshiba HD DVD players seem to be doing well on their own.

BestBuy.com is sold out of the A35!

But Toshiba did do a sale a long while back, maybe in October or November, giving an A30 or A3 away with a Regza display.
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