Lite-On IT may land OEM orders for Xbox 360 external HD DVD-ROM drives - High-Def Digest Forums
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Old 07-30-2007, 01:26 AM
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Default Lite-On IT may land OEM orders for Xbox 360 external HD DVD-ROM drives

Lite-On IT may land OEM orders for Xbox 360 external HD DVD-ROM drives
[Monday 30 July 2007]

As Microsoft will lower the retail price of its Xbox 360 external HD DVD-ROM drives from US$199 to US$179 in August and may therefore seek additional OEM makers to reduce the production cost of the drive, Taiwan-based Lite-On IT is likely to secure OEM orders from Microsoft, according to industry sources in Taiwan.

Microsoft's price cut is in response to Sony lowering the price of its PlayStation 3 game console, the sources indicated.

While Toshiba is currently the only OEM maker of Xbox 360 external HD DVD-ROM drives, Microsoft is expected to seek one or two more OEM makers to minimize production costs, the sources noted. Lite-On IT, with strong competitiveness in lowering costs, may become an additional OEM maker, the sources pointed out. Lite-On IT is currently an OEM maker of Xbox 360 internal DVD-ROM drives, the sources said.
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Old 07-30-2007, 01:16 PM
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This can only be good for the format as a whole.
Why Lite-On hasn't made HD DVD drives yet is a very strange mystery...
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