Nintendo launches site to aid Viral Marketing. - High-Def Digest Forums
Reply
 
Thread Tools Search this Thread Display Modes
  #1  
Old 10-10-2007, 06:22 PM
Gnome's Avatar
Senior Member
Thread Starter
 
Join Date: Jan 2007
Posts: 5,051
Default Nintendo launches site to aid Viral Marketing.

So I ran across this in Kotaku and thought it was an interesting Marketing Approach. I personally feel it will do well for Nintendo, basically they launched this site:

http://mywiistory.com/

The idea is that everyone has a story about how the Wii has changed their gaming experience and they are now inviting people to share their experience with other people (and advertise the Wii).
Reply With Quote
  #2  
Old 10-10-2007, 10:05 PM
The Refresher's Avatar
Senior Member
 
Join Date: Aug 2007
Posts: 309
Default

Quote:
Originally Posted by Gnome View Post
So I ran across this in Kotaku and thought it was an interesting Marketing Approach. I personally feel it will do well for Nintendo, basically they launched this site:

http://mywiistory.com/

The idea is that everyone has a story about how the Wii has changed their gaming experience and they are now inviting people to share their experience with other people (and advertise the Wii).
I'm not sure that this actually qualifies as viral marketing. To me viral marketing implies a kind of stealthy, sneaky sales pitch using some sort of prexisting social structure.
Reply With Quote
  #3  
Old 10-10-2007, 10:12 PM
MA16v3's Avatar
Senior Member
 
Join Date: Sep 2007
Posts: 3,717
Default

The Wii made me remember my days of playing on the C64 except without the cord!!
Reply With Quote
  #4  
Old 10-11-2007, 09:23 AM
Gnome's Avatar
Senior Member
Thread Starter
 
Join Date: Jan 2007
Posts: 5,051
Default

Quote:
Originally Posted by The Refresher View Post
I'm not sure that this actually qualifies as viral marketing. To me viral marketing implies a kind of stealthy, sneaky sales pitch using some sort of prexisting social structure.
That might be your definition, but its not what is commonly referred to as viral marketing.

Viral marketing is usually a form of marketing that is used to brand a product or create hype by using techniques that cause Word of Mouth promotion of your Viral Website or advertisements.

Basically its an attempt to purposefully spread Word of Mouth advertising of your products.
Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Nintendo's New Marketing Campaign "I'm Not a Gamer" TheDickWard Game Room 7 10-04-2012 01:00 PM
MS Launches Biggest Ever Xbox 360 Marketing Blitz HD Halo X Game Room 7 09-24-2008 03:49 PM
Report: Nintendo Planning 'Biggest Ever' Marketing for Wii Fit Launch Gnome Gaming Smackdown 24 03-28-2008 07:41 PM
Toshiba's Making Marketing Moves, So is the BDA, Added Marketing Insight From Both Marketingguru High Definition Smackdown 0 12-10-2007 11:27 PM
It's official - Some of you are viral marketers for Sony thrustbucket High Definition Smackdown 28 04-04-2007 06:15 PM


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off