CES 2009: Tru2way Moving Slowly Forward - High-Def Digest Forums
Thread Tools Search this Thread Display Modes
Old 01-12-2009, 10:05 AM
Lee Stewart's Avatar
Formerly "HDTV Addict"
Thread Starter
Join Date: Jun 2007
Posts: 18,405
Arrow CES 2009: Tru2way Moving Slowly Forward

CES 2009: Tru2way Moving Slowly Forward

By Jamie Sorcher -- TWICE, 1/10/2009 3:13:00 PM
LAS VEGAS — Tru2way's evolution into the consumer mainstream is moving forward, but progress on the retail marketing front is being measured in baby steps, according to testimonials from CE companies and cable operators represented at the Cable & Telecommunications Association for Marketing (CTAM) roundtable held Saturday, Jan. 10, here at International CES.

While cable operators have pledged their support, there is still not enough Tru2way product on retail floors to get a meaningful sense of its reception, although Panasonic, which has two Tru2way plasma television sets in two markets now, is pleased with consumer reaction.

Panasonic’s innovation director, consumer marketing group, Victor Carlson said of the rollout in Chicago and Denver last October, “Results are strong, and we’re getting positive feedback. We are two or three months into our launch and plan to aggressively expand tru2way.”

Other manufacturers, including Sony, LG, Digeo, ADB, Funai and Samsung, have signed memorandums of understanding to build products with Tru2way technology.

On the semiconductor side, both Broadcom and Intel are Tru2way licensees.

However, Tru2way still seems to be in a chicken-and-egg situation.

“We’re pushing the Tru2way brand aggressively so that the consumer understands it,” Bob Faught, Comcast’s retail and alternate channel sales senior VP, said. “As we unfold more markets and get more consumer electronics partners in, you’ll see more of a marketing push from us.”

While the Comcast and Panasonic launch in Chicago and Denver has had a limited focus, Faught said Comcast plans to be in all markets by July 1.

He continued. “We have 125 sales reps across the country and we are very committed to the retail channel, although it will be a challenge going forward especially in the next six to 12 months.”

Added Kevin Leddy, technology policy and product management executive VP for Time Warner Cable, “There are a number of things consumers want more of, like more ability to time-shift, meaning we would need larger hard drives on our boxes. There is a demand to combine internet video with traditional internet video. Maybe that means Netflix has access to our [set-top boxes]. There is demand for Blu-ray players. There is big potential for Tru2way to be part of a device that is also Blu-ray, DVR and Internet connected. That’s a device I’d like to build for our customers. I see this as an opportunity for consumer electronics to put our application in a device that could be sold to the higher end.”
Old 01-12-2009, 12:23 PM
Senior Member
Join Date: Feb 2007
Posts: 659

Something wrong with the CES 09 sub-forum?

Related Topics
Thread Thread Starter Forum Replies Last Post
Ces 2009/avn 2009 moepain4u The Water Cooler 13 12-31-2008 05:11 AM
So what do we have to look forward to in 2009? Windows V Blu-ray Wish Lists 16 10-10-2008 11:42 PM
Panasonic Bombs Tru2way Certification Tests: Report HDTV1080P Home Theater Gear 1 06-12-2008 04:10 PM
Samsung put "emphasis" on Blu-ray moving forward Crackbone High Definition Smackdown 4 01-07-2008 05:26 PM
Sony slowly forcing people to PS3? Or, why I'm not worried at all kalim1998 Gaming Smackdown 79 08-15-2007 02:00 PM

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off