Toshiba main CES press release - emphasis on 'Digital Life Innovation' - High-Def Digest Forums
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Old 01-06-2008, 01:13 PM
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Default Toshiba main CES press release - emphasis on 'Digital Life Innovation'

Business Wire

Toshiba Showcases Latest Advanced Technologies at CES 2008

Bringing New Levels of Freedom and Convenience to Lifestyles Through Digital Life Innovation

LAS VEGAS & TOKYO --(Business Wire)-- Jan. 6, 2008 Toshiba Corporation today announced the diverse line-up of advanced technologies and systems that the company will bring to the Consumer Electronics Show, CES 2008, in Las Vegas from January 7 to 10. At CES, Toshiba will look toward tomorrow, and demonstrate the total commitment to innovation and excellence in digital products that it brings to realizing Digital Life Innovation for consumers, the main theme of the company's CES 2008 showcase. (Toshiba booth: Central Hall #12814)

Digital Life Innovation

Digital Life Innovation will take the consumer experience of digital technology to new heights, a level where advances in digital equipment create new products, shape new services and offer new lifestyle experiences. At CES, Toshiba will introduce the latest advances in technologies and systems that realize Digital Life Innovation, and do so with the wizardry of New York based magician Marco Tempest, who will introduce Toshiba's latest technologies on the presentation stage.

Major Exhibits of New Technologies

AV Notebook PC "Qosmio" with "SpursEngine"

"Qosmio" has led the way in bringing advanced entertainment capabilities to AV notebook PCs, and visitors to CES will see for themselves how a new Qosmio concept model points to future services and capabilities. The Qosmio integrates Toshiba's new "SpursEngine," a co-processor derived from the high-performance Cell Broadband Engine(TM) (1,2) (Cell/B.E.) processor and Toshiba's advanced image processing technology, and bring awesome levels of processing power to consumer electronics.

Attention-grabbing demonstrations at CES will include followings:

-- Real-time face morphing

Real-time transformations of hair styles and makeup that instantaneously recognize and process changes in position, angle, and facial expression captured by an integrated camera, and render them as computer graphics

-- Hand gesture

Remote-controller-free, hand gesture control of video, where simply moving the hand can control, for example, playback or pause

-- Video indexing

Once a face appears on screen, it is recognized and stored in an easily searched index that allows viewers to find and playback video segments featuring a specific person.

-- Super-resolution

Image super-resolution creates high definition (HD) video from standard definition (SD) video, for instance video library recorded so far, by enhancing pixel resolution.

-- High-speed video editing and transcoding

SpursEngine's high-speed transcoding from MPEG2 to H.264 achieves faster editing and recording of HD video to HD DVD discs.

TV with Cell Broadband Engine(TM) (Cell/B.E.)

TVs empowered with the high performance Cell/B.E. multi-core processor offer new dimensions in visual entertainment. Technology demonstrations at CES will feature real-time image super-resolution that transforms SD images into HD, and multi-decoding, the simultaneous playback of multiple videos that can bring up to 48 moving images to the screen.

Ultra Mobile Technology

Toshiba enjoys world-class technological advantages in mobile applications in such essential areas as high density mounting, curved surface printed antennas for miniaturization, the user interface for small devices, and storage devices. In mobile storage solutions, Toshiba's comprehensive capabilities extend to hard disk drives (HDD), solid state drives (SSD) and SD cards. All these capabilities will be demonstrated in a concept model of an ultra mobile PC. Toshiba's new user interface, "eMotion Feel(TM)," realizes simple, intuitive operation, such as the "flickcursor" on-screen touchpad, scrolling by tilting the device, and zoom-in and out by pressing the screen.

Solid State Drives (SSD)

Toshiba's first solid state drive delivers 128GB density in a 1.8-inch form factor, thanks to the company's industry-leading capabilities in multilevel-cell (MLC) NAND flash memories. By integrating an original MLC controller, the new line-up of SSD achieve performance levels comparable to those of single-level NAND flash SSD; for instance, maximum read and write speeds of 100MB a second and 40MB a second, respectively. At CES, 64GB and 128GB SSD will be showcased in a range of form factors.

Next Generation REGZA LINK (HDMI-CEC)

The current REGZA LINK (HDMI-CEC) offers simple operation of multiple digital products connecting by HDMI cables; for example a TV, HD DVD player and PC can all be operated by one TV remote controller, and any content stored in a connected PC can be listed, selected and played back on a TV. The next generation achieves all this, but without wires. Toshiba will demonstrate REGZA LINK (HDMI-CEC) based on WirelessHD(TM)(3) technology. WirelessHD(TM) standardized by the WirelessHD(TM) consortium realizes wireless transmission of uncompressed HD video and audio data at speeds as high as 4Gbps in the millimeter waveband, almost without delay, allowing total freedom when positioning devices in a room. Toshiba is a promoter company of the WirelessHD(TM) consortium.

Direct Methanol Fuel Cell (DMFC) for Mobile Devices

Toshiba's global leadership in fuel cells is embodied in the reference model of a direct methanol fuel cell integrated into one of Toshiba's gigabeat portable media players. The DMFC runs on a methanol-oxygen fuel mix, and generates and supplies power directly to the device. The prototype DMFC can run video on the gigabeat for as long as ten hours on a single fuel charge, and can be refueled on the go for unlimited device operation.

Toshiba and the Environment

In an age of increasing environmental concerns, Toshiba will present "Environment Vision 2050," the company's long-term commitment to promoting the highest environmental standards, embodying its determination to contribute to a better environment in the years to 2050. Displays will include examples of improved eco-efficiency in products and business processes, based on Toshiba's demanding eco-efficiency factor, feature the largest line-up of PCs rated as Gold by the U.S. Electronic Product Environmental Assessment Tool (EPEAT), and spotlight Toshiba's participation in the US EPA's "plug-in to eCycling" programs.

Toshiba's major presence at CES will also include various HD DVD products including HD DVD players and drives, HDTVs, PCs and other digital products.

Toshiba's HD DVD products will also be featured at HD DVD Promotional Group's booth (South Hall 1, #21266).

(1) Cell Broadband Engine(TM) is a high-performance processor jointly developed by IBM, Sony Group and Toshiba. Its breakthrough multi-core architecture brings previously unseen broadband processing power to digital products, on the strength of super high-speed data transfer capabilities.

(2) Cell Broadband Engine is a trademark of Sony Computer Entertainment Inc.

(3) WirelessHD is a trademark licensed by WirelessHD LLC.

Toshiba Corporation
Corporate Communications Office
Junko Furuta, +81-3-3457-2105
Old 01-06-2008, 01:24 PM
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10:13 - "Very surprised by Warner announcement about HD DVD...etc", basically the same as the press release issued earlier.

10:15 - Jodi Sally is on stage "It's been a tough day for me (laughs)"

10:16 - "Only HD DVD has deliver on its commitments to the market, bringing advanced functionality and affordability"

"We've been declared dead before...unit sales in Q4 were the best to date. Nearly 1 million dedicated HD DVD players are in the makret" "HD DVD has always put the interests of consumers ahead of companies"

10:18 - "Thanks for your continued support, a slide of all the awards HD DVD has gotten in the past year" -- and that's it.
Old 01-06-2008, 01:49 PM
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Originally Posted by Grubert View Post
Toshiba's major presence at CES will also include various HD DVD products including HD DVD players and drives, HDTVs, PCs and other digital products.

Toshiba's HD DVD products will also be featured at HD DVD Promotional Group's booth (South Hall 1, #21266).
I"m not sure what I expected from Toshiba, but burying mention of HD DVD almost as a footnote at the end of their press release really does make it seem like Toshiba would rather not deal with HD DVD right now.

Hopefully this bodes well for them accepting defeat gracefully rather than hurting HDM as a whole by trying to regroup and counter-attack.

Cheers, Carl.
Old 01-06-2008, 02:00 PM
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Well it would seem that Toshiba probably plans to bow out.

My heart goes out to the good people who've worked so hard to deliver good HD movie players at great prices. This has to be hard on them personally and professionally.
Old 01-06-2008, 02:04 PM
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Originally Posted by Kolgar View Post
Well it would seem that Toshiba probably plans to bow out.

My heart goes out to the good people who've worked so hard to deliver good HD movie players at great prices. This has to be hard on them personally and professionally.
Even with a "major presense" at CES regarding HD DVD? I don't know how much this release would have changed...HD DVD isn't "new" this year. The other items seem to be new product lines or introductions.

Also, isn't this Toshiba's press conference and not the re-scheduled HD DVD PRG conference? Toshiba's got more than HD DVD to deal with.
Old 01-06-2008, 02:27 PM
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Originally Posted by HomerJay View Post
Even with a "major presense" at CES regarding HD DVD?
Major presence? They have 5 minutes of quoting press releases, one booth and a canceled press conference.
Also, isn't this Toshiba's press conference and not the re-scheduled HD DVD PRG conference? Toshiba's got more than HD DVD to deal with.
Yes, they do.
Old 01-06-2008, 03:05 PM
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Another press release:

Toshiba Third Generation Players Deliver on the Promise of the HD DVD Format

State-of-the-Art Performance, Successful Promotions and Affordable Pricing
Result in Strong Consumer Acceptance of Third Generation Players

LAS VEGAS, Jan. 6 /PRNewswire/ -- CES -- Demonstrating strong consumer
acceptance for the HD DVD format, Toshiba America Consumer Products L.L.C.
("Toshiba") today announced that the rollout of its third generation HD DVD
players has been the most successful to date. With their unrivaled
performance including real-world Web-enabled networking capabilities,
consumers have chosen Toshiba's third generation HD DVD players for their
ultimate high def entertainment experience, resulting in the strongest
quarter of unit sales to date and solidifying Toshiba's market share
leadership position.

"We are pleased with the consumer acceptance of our HD DVD players in
the market," said Jodi Sally, Vice President of Marketing, Toshiba's
Digital A/V Group. The combination of HD DVD's state of the art audio/video
performance and unrivaled interactive capabilities along with exciting
consumer promotions and affordable pricing in 2007 marked significant
accomplishments for the HD DVD format.

An HD DVD World

As it has become established in the market, HD DVD has delivered on the
promise of next generation entertainment in the home, which has led to the
expansion of high definition in all areas of the consumer experience.

"Because HD DVD is a standardized format and meets the spec guidelines
mandated and approved by the DVD Forum, it provides a consistent platform
for all applications of next generation high definition video such as
mobile entertainment and makes it possible to enjoy HD DVD in a multitude
of lifestyle settings," said Yoshi Uchiyama, Group Vice President America
Digital A/V Group. "Whether as a standalone player for a home theater as a
companion drive to the Xbox 360(TM) gaming machine or as an HD DVD-ROM
drive for computers, HD DVD will be in many facets of consumers' lives. As
part of our vision for transitioning movie lovers to high definition, our
goal is to extend HD DVD beyond the traditional home entertainment

Fulfilling the promise of HD DVD

Toshiba also announced its commitment to enhancing the consumer's HD
DVD player purchase with the introduction of the "HD DVD Concierge," a new
800 number offering dedicated assistance to purchasers of HD DVD players.
Consumers can now call 1-888-MY HDDVD (1-888-694-3383) for answers to
general questions about HD DVD, for operational assistance or for
assistance with various marketing initiatives. Trained service agents will
provide the latest information on HD DVD enabling consumers to get the most
from their purchase.

Toshiba delivers a richer interactive experience-now

With interactivity built into every HD DVD player as a mandatory spec,
and with the reality of Web-enabled network capabilities, Toshiba delivers
on the promise of a totally new experience. HD DVD allows studios to flex
their creative muscle in ways never before offered or not currently
available on any other format. 2007 saw the introduction of online polling,
ringtones and online shopping to name a few, all from the HD DVD player
itself and from the comfort of one's own home. The latest of these new
experiences is online streaming. Now when consumers connect their HD DVD
player to the Internet via the standard Ethernet port on every player, they
can stream new content or trailers, as available, directly from a movie
studio's server. "It's exciting to see the studios bring HD DVD to life
through new interactive features and Web-enabled network capabilities,"
said Uchiyama. "By consistently delivering unique entertainment
experiences, we're changing the world of movie watching and giving meaning
to the HD DVD experience." Consumers have spoken, and data from Universal
Home Video and Paramount and DreamWorks Animation SKG shows that an average
of 30 percent of HD DVD owners have accessed Web-enabled network features
and continue to do so regularly.

About Toshiba HD DVD Players and Third Generation Line

HD DVD was designed from the outset to be the evolution of the DVD
format; every Toshiba HD DVD player is designed to play back DVDs and CDs.
Toshiba's HD DVD players will not only play DVD but will instantly make a
movie lover's existing DVD library look even better than it ever did with
upconversion via the HDMI(TM) output. With the HD DVD format, consumers can
experience true high def 1080p resolution for extraordinary detail that
matches the latest state of the art 1080p HDTVs. Select Toshiba HD DVD
players display images at 24 frames per second, the same frame rate used by
directors when using film to create motion pictures, for a smoother, more
film like, viewing experience.

Toshiba's third generation family starts with the entry level HD-A3
player featuring 1080i output capability. The other two new models,
Toshiba's HD-A30 and HD-A35, output 1080p resolution (1920 x 1080p), the
highest HD signal currently available. Both models are capable of
outputting signals at 1080p/24 frames per second so consumers can enjoy
movies in their native frame rate. The HD-A30 and HD-A35 models also
feature "REGZA(R) Link" (HDMI(TM)-CEC), allowing two-way control between
the HD DVD player and a TV through an HDMI connection.

All Toshiba HD DVD players also feature twin video processors and
advanced audio to deliver an immersive home theater experience with
features such as picture-in-picture video and audio commentary. Thanks to
the Ethernet port and flash memory built into every Toshiba HD DVD player,
movie lovers also can enjoy the benefits of Web-enabled network
connectivity. Plus, Toshiba's third generation players have a new slim
design cabinet that is approximately 1/4- inch slimmer than second
generation models.

HD DVD's Commitment to Green

Toshiba is committed to not only making its products consumer friendly,
but friendly to the environment as well. Its products, including the third
generation HD DVD players, meet Toshiba's voluntary environmental standards
and ongoing efforts to bring eco-conscious products to market and comply
with the company's strict environmental policies. Environmental management
is promoted both from the standpoint of improving products themselves and
renewing manufacturing processes, which not only calls for the restriction
of the use of hazardous substances in products, but also to avoid using
such substances in any manufacturing process.

For example, Toshiba HD DVD players are compliant with the EU RoHS
Directive, a European Union environmental directive that restricts the use
of six hazardous substances, including lead, mercury and cadmium. Also, for
energy conservation, all third generation players meet the Energy Star
standard. Toshiba will place the Toshiba Group Earth Protection mark on its
third generation players' catalogs and manuals. The Toshiba Environmental
Standard for granting the Toshiba Group Earth Protection mark is on Toshiba
America Consumer Products, L.L.C.'s official website.

Pricing and Availability:
HD-A3 ($299.99, Available Now)
HD-A30 ($399.99, Available Now)
HD-A35 ($499.99, Available Now)
HD-XA2 ($799.99, Available Now)
Important Notes:

HD DVD with high-definition content required for HD viewing.
Up-conversion of DVD content will result in near HD picture quality.
Viewing high-definition content and up-converting DVD content may require
an HDCP capable DVI or HDMI input on your display device. 1080p capable
display required for viewing content in 1080p. Firmware update may be
required for some interactive features depending on content, which may also
require an always-on broadband internet connection. Some features may
require additional bandwidth. To take advantage of web-enabled network
content, installing the latest firmware (ver.2.4 for HD DVD player models
HD-XA1, HD-A1, and HD-D1; ver.2.7 for HD- XA2, HD-A2, HD-A2W, HD-D2,
HD-A2C, and HD-A20; and ver.1.3 for HD-A35, HD-A30, and HD-A3) is required.
Web-enabled network features require an always on broadband connection
along with specific movie titles that include this form of content. For 24p
output, content that was created in 1080p/24 frames/sec is required.
Viewing 24p output requires an HD display capable of accepting a 1080p/24Hz
signal. Use of REGZA Link, which is a feature based on HDMI-CEC, requires
an HDMI-CEC compatible display device. Depending on the specifications of
your TV, some or all REGZA Link functions may not work even if your TV is
HDMI-CEC compatible. Dolby(R) Digital Plus, Dolby(R) TrueHD and DTS(R)
support for up to 5.1 channels (DTS HD(R) support for DTS(R) core only).
MP3/WMA audio files not supported. HDMI audio output requires connection to
a PCM capable device. Because HD DVD is a new format that makes use of new
technologies, certain disc, digital connection and other compatibility
and/or performance issues are possible. This may, in rare cases, include
disc freezing while accessing certain disc features or functions, or
certain parts of the disc not playing back or operating as fully intended.
If you experience such issues, please refer to the FAQ sections of or for information on possible
work- around solutions or the availability of firmware updates that may
resolve your problem, or contact Toshiba Customer Solutions. Some features
subject to delayed availability. While every effort has been made at the
time of publication to ensure the accuracy of the information provided
herein, product specifications, configurations, system/component/options
availability are all subject to change without notice.

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America,
Inc., a subsidiary of Toshiba Corporation, a world leader in high
technology products with subsidiaries worldwide. Toshiba is a pioneer in HD
DVD, DVD and DVD Recorder technology and a leading manufacturer of a full
line of home entertainment products, including flat panel TV, combination
products and portable devices. Toshiba America Consumer Products, L.L.C. is
headquartered in Wayne, New Jersey. For additional information, please
Old 01-06-2008, 03:11 PM
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Jimminy Crickets! I may look into that new Qosmio that Toshiba's going to roll out. I'm in need of a new laptop.
Old 01-06-2008, 03:11 PM
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^^^^its amazing how little is said with so many words.
Old 01-06-2008, 03:18 PM
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Originally Posted by vancouver View Post
^^^^its amazing how little is said with so many words.
Agree, lol

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