NPD: Consumers think they already have high-def - High-Def Digest Forums
 
 
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Old 01-10-2007, 05:14 PM
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Default NPD: Consumers think they already have high-def

Well, this isn't exactly encouraging:

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NPD found that 85% of consumers surveyed think they’re buying high-definition DVD movies, but many of these movies weren’t available in high-definition. Of those that thought they were buying a high-def movie, 59% don’t even own a high-definition DVD player
[...]
At this point, not many consumers plan on buying a high-definition player in the immediate future. NPD found just 10% of DVD buyers plan to buy a high-def DVD player in the next six months, which Crupnick called a “startlingly low number.” Between 70% and 80% say they definitely won’t be buying a high-def player.
*Sigh* Let's hope the analysts are wrong.
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Old 01-10-2007, 05:25 PM
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Don't count on it. The general consumer is pretty uneducated in these regards. Chalk up some of that hesitancy to purchase an HD player to sticker-shock.
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Old 01-10-2007, 05:28 PM
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Probably because so many of the new DVDs say "Mastered in High Definition" on the back of them, like that means fuck all.
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Old 01-10-2007, 05:55 PM
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And add in a 'format war'... and you get a list full of idiots and fence sitters.

Nay, it's going to be a while before either can claim the title of 'New Home Video Standar'. (unless you ask Fox... because they say March... (dies laughing).
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Old 01-10-2007, 06:15 PM
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Yeah I thought that a lot of consumers think that DVDs are high definition media. And they are... compared to VHSs.
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Old 01-10-2007, 06:26 PM
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What's sad is that name recognition as a whole seems to have failed. Some believed that the Blu-ray name was "fresh" enough to make it stand out, and not promote confusion. Others thought that HD DVD had an advantage by using both "hi-def" and trusty "DVD" in one easy-to-recognize package. But it looks like nobody's right, so far.
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Old 01-10-2007, 06:33 PM
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Upscaling players may lead to part of the confusion as well. Read most boxes and the average consumer is convinced that their DVDs undergo a transformation into HD. People won't buy true HD players until the prices are closer to Upconverting players, unless they're HD die hards and know the difference and have money to blow.
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Old 01-10-2007, 06:42 PM
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Yeah, too many average joe's think that because they own a HDTV that they're automatically watching Hi-Def video. Some aren't that bad and think that owning an upconverting DVD player means they own a HD DVD player. But yeah, I completely believe this report, judging from what I see every day at the Circuit City where I work.
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Old 01-10-2007, 08:06 PM
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Quote:
Originally Posted by zombieflanders View Post
Well, this isn't exactly encouraging:



*Sigh* Let's hope the analysts are wrong.

Lol makes sony's numbers of 80% have / are buying hd movies not mean so much now huh?
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Old 01-10-2007, 08:09 PM
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My Friend over the holiday summed the general consumer up by saying that his sister bought him Batman Begins on HD DVD because she figured that because he had an HDTV, HD DVD must work.

Honestly people how long does it take to read a simple entry on wikipedia??
 

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