What is [Augmented Reality Edition] ?? - High-Def Digest Forums
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Old 06-29-2012, 12:09 PM
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Default What is [Augmented Reality Edition] ??

Does anyone know what the deal is with Universal releasing these "Augmented Reality Edition" titles? They appear to be part of the 100 Year Anniversary series but I don't see what makes them special. I know it has to do with BD live or something but is it just a gimmick?

Have a look for yourself!
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Old 06-29-2012, 01:39 PM
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Basically it's something that uses a smart phone app that lets you scan the cover art to get some kind of exclusive experience:

http://www.amazon.co.uk/gp/mpd/permalink/m245VIB1KM7F0T/ref=ent_fb_link
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Old 06-29-2012, 01:50 PM
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It's just a dumb gimmick, simple as that.
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Old 06-29-2012, 03:38 PM
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I sort of asked on this thread as when I click the second image which is supposed to load the link Landy has provided, I get the first frame but no apparent way to "play" the video. Seeing as how I can play practically every format imaginable I write it off as a BTFOOM.

So the gimmick factor - you probably don't need the movie to play with your dumb phone.
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Old 07-01-2012, 07:39 AM
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Quote:
Originally Posted by Josh Z View Post
It's just a dumb gimmick, simple as that.
I second this comment, just another marketing gimmick.
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Old 07-02-2012, 04:37 PM
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Deus ex: video game had a similar title. Augmented Reality makes sense for deus ex though.
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