How DATED is this Best Buy ad? - High-Def Digest Forums
Reply
 
Thread Tools Search this Thread Display Modes
  #1  
Old 11-22-2010, 09:04 PM
Favelle's Avatar
Senior Member
Thread Starter
 
Join Date: Nov 2007
Posts: 18,154
Default How DATED is this Best Buy ad?

Saw this on the weekend. Dolby TrueHD? Really? Its used on like 1% of new discs now. Everything is DTS-MA. Not that it matters, just weird to see Dolby being mentioned when its clearly hardly ever used anymore:

Reply With Quote
  #2  
Old 11-23-2010, 10:25 AM
Josh Z's Avatar
Senior Member
 
Join Date: Mar 2007
Posts: 11,925
Default

When Mike Palmer and I were at Dolby the other week, I specifically asked them about why TrueHD has lost so much ground to DTS-HD Master Audio on Blu-ray. They claim the issue wasn't licensing costs (as previously speculated), but simply a matter that TrueHD's encoding times look longer than DTS's. Time is money in Hollywood, and studios began to shift toward the faster method.

Dolby says that they've made efficiency improvements to speed up the process recently, and that TrueHD will start appearing on more titles again in the near future.
__________________
Josh Z
Writer/Editor, High-Def Digest (Blog updated daily!)
Curator, Laserdisc Forever
My opinions are strictly my own, and do not necessarily reflect those of this site, its owners or employees.
Reply With Quote
  #3  
Old 11-23-2010, 10:35 AM
Senior Member
 
Join Date: Nov 2006
Posts: 8,420
Default

I thought the issue was that with TrueHD the studios have to go to the trouble of encoding a separate DD track for hardware that can't process TrueHD, while with DTS-HD MA, just encode that one track and your set, the DTS core can be extracted for hardware that can't process HD MA.
Reply With Quote
  #4  
Old 11-23-2010, 10:38 AM
Gunyaga's Avatar
Senior Member
 
Join Date: Sep 2008
Posts: 2,876
Default

I think it's all the same issue, Cheez, i.e. the DTS core is there, the DD is not and requires additional encoding steps to be compliant.

I'm sure Josh will pop up to confirm or deny this, though.

I also wonder about the often discussed placebo effect on consumers with the generally higher volumes on the DTS mixes. I swear that just about everyone I know locally who has upgraded to lossless equipment talks about how much better DTS-HD MA is than TrueHD (not that any of them can explain why, save one who outright said it's louder, lol)
Reply With Quote
  #5  
Old 11-23-2010, 10:51 AM
Josh Z's Avatar
Senior Member
 
Join Date: Mar 2007
Posts: 11,925
Default

Quote:
Originally Posted by Gunyaga View Post
I think it's all the same issue, Cheez, i.e. the DTS core is there, the DD is not and requires additional encoding steps to be compliant.
They didn't go into too much technical detail, but I'm sure the need to encode a separate DD backup track was part of the issue that slowed down encoding times.

What they were clear on is that the industry shift was not based on quality (lossless is lossless, after all), licensing costs, or other technical issues beyond the fact that DTS's encoders were faster, and thus saved studios money.
__________________
Josh Z
Writer/Editor, High-Def Digest (Blog updated daily!)
Curator, Laserdisc Forever
My opinions are strictly my own, and do not necessarily reflect those of this site, its owners or employees.
Reply With Quote
  #6  
Old 11-23-2010, 12:51 PM
Favelle's Avatar
Senior Member
Thread Starter
 
Join Date: Nov 2007
Posts: 18,154
Default

Quote:
Originally Posted by Josh Z View Post
When Mike Palmer and I were at Dolby the other week, I specifically asked them about why TrueHD has lost so much ground to DTS-HD Master Audio on Blu-ray. They claim the issue wasn't licensing costs (as previously speculated), but simply a matter that TrueHD's encoding times look longer than DTS's. Time is money in Hollywood, and studios began to shift toward the faster method.

Dolby says that they've made efficiency improvements to speed up the process recently, and that TrueHD will start appearing on more titles again in the near future.
That's some cool info/insight!
Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
GT 5 Prologue dated for US DaveS1138 Gaming Smackdown 146 01-30-2008 07:08 PM
Transformers 2 Dated 6/26/09 SonyFan32 Film Forum 8 09-28-2007 04:39 PM
Home Dated For Europe Shoeless Blu-ray and Video Game Consoles 6 09-07-2007 04:26 PM
Nintendo's Summer Lineup, Metroid Prime 3 Dated and more Master X Game Room 7 05-23-2007 02:28 PM
Blu-ray releases in Europe not yet dated in US HarakoMeshi High Definition Smackdown 8 02-16-2007 01:14 AM


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off