Anti-Kiosk Advertising Coming This Fall

[Attebery]

http://www.videobusiness.com/article...dustryid=47213

[BostonMA]

they're times almost up and they decided to go with this fantastic campagin to sway and brainwash people...

[justjoined]

lol horse and carriage.

video rental stores like blockbuster and hollywood video will cease to exist at the most 15 years from now, probably 10.

[iamstephen]

It's obvious that Red Box was able to make a decent profit running its business the way it is. I bet there're still many consumers who'd prefer to pay a little more to be able to walk into a store, physically see and touch the empty boxes, and wait on line to check out his/her selected movies. Personally I can care less. That's why Netflix and Red Box are gaining grounds while brick and mortar stores are struggling. This is a logical trend and I don't see it ending, no matter how much advertising these stores do. Back in the time if I told you you'd be able to pay 99 cents for a song and keep it forever, you would call me crazy. Now it's reality and nobody says it should cost more than a can of soda.

[ModernTenshi04]

The consumer really won't care anyway. Sure they may have to get some of their rentals from places like Blockbuster thanks to studios blocking services like RedBox from getting them, but still the average consumer won't care. Most people don't care about the product they're buying when it comes to things like video, movies, or even video games; all they want is the content on the disc in the cheapest possible way.

Sure most of us here buy our movies outright because we take pride in owning them so we can watch them when we want, for a one time flat fee. Thing is, this campaign is almost like large retailers such as Best Buy and Walmart starting a campaign against on-line stores like Amazon. "They don't have large B&M stores to maintain and staff, so they can offer their products at lower prices."

We're talking about RENTALS here, not buying the movies outright. Should one company be able to offer movie rentals cheaper by having a machine do it and not staffing a store in a strip mall, then they have every right to do so. Why should they be punished because they thought of an awesome way to provide a service to customers quickly, efficiently (sometimes), and for very little money from the consumer?

Personally I don't use services like RedBox or e-Play, opting for Netflix instead due to the variety, fast deliver times and the ability to stream a shit load of movies through my Xbox 360.

The point is: consumers will go with the cheapest option to them. Services like RedBox and e-Play go down the tube due to studios not allowing them to buy new release movies on-time or at all? Most people will defer to Netflix.

There's always going to be a guy out there who's wanting to find a better way to do something for less so he can make more money in return, and with the way technology works today, it's becoming easier and easier with each passing year.

[Icaras]

Originally Posted by justjoined

lol horse and carriage.

video rental stores like blockbuster and hollywood video will cease to exist at the most 15 years from now, probably 10.

10?? 15?????

Try less than 5 at the rate Blockbuster is going

[GizmoDVD]

Originally Posted by Icaras

10?? 15?????

Try less than 5 at the rate Blockbuster is going

Blockbuster is now selling pickles in a plastic wrapper. That is how desperate they are. I am NOT making this up either.

[DWB1969]

“This program underscores the advantage that traditional rentailers have,” said Engen. “We have talked to Family Video, and they are joining efforts with us. We all want to [spread the message] to consumers that $1 rentals are devaluing our industry. You have a situation where a bottle of pop has about the same value as a night of entertainment.”

This quote from the VBG kinda makes me laugh!!! Here we are in a very tough economy. Your average consumer struggles everyday with ridiculous high gas prices, overpriced gallons of milk, and spiraling utility costs.

Measured against the skyrocketing cost of taking the family out for an evening of entertainment at the local cineplex, Joe Consumer obviously embraces Red Box and Netflix as the fiscally sound entertainment answer!!!

Any argument from the rentailers that these cheap alternatives are taking money out of their pockets is going to fall upon deaf ears!!! Everyone is trying to stretch their dollar as far as they can and that obviously will include the cost of family entertainment!!!

The consumer isn't going to listen, The Video Buyers Group should retarget their efforts towards the studios releasing these films, convince them how Red Box is killing the bottom line, forget about appealing to the consumers!!!

[taygan315]

Didn't I read somewhere that Blockbuster was going to open kiosks themselves and close a large number of stores by 2010??

[RBBrittain]

Oh, puleeze!!! These ads will be Exhibit A for dozens of lawsuits against them, both under the first-sale doctrine (as Redbox is currently pursuing against the studios) and eventually under the antitrust laws. This is nothing more than an illegal boycott.

[RBBrittain]

Originally Posted by DWB1969

The Video Buyers Group should retarget their efforts towards the studios releasing these films, convince them how Red Box is killing the bottom line, forget about appealing to the consumers!!!

It's the studios that are pushing this crap. Haven't you read about their efforts to keep their products out of Redbox's hands?

[paaron46]

We all want to [spread the message] to consumers that $1 rentals are devaluing our industry. You have a situation where a bottle of pop has about the same value as a night of entertainment.

In other words: In no way do we want to try and "compete" with kiosks. Instead we'll treat people like they're idiots. You're seriously paying $1 for a movie rental? Don't you know you should be paying more at our stores for the same thing? You moron!

[JCEZ28]

I thought that wack that what they left out in the article was people being jobless as soon as rental shores closed ,they try to pity on the movie studios themsevles.

[Stranger Danger]

Didn't the sell Sisterhood of the traveling pants for just $2.65 the same day it was in theaters over in China? It proves profits can be made even when they drop the price in fear over piracy. At this point it's just greed.
http://www.dvd-recordable.org/Articl...reshold0.phtml

[Actionable Mango]

A lot of people will probably find out for the first time about $1 Redbox rentals. It's like free advertising for Redbox.