05-05-2010 06:14 PM #1
Tivo, DVRS Don't Hurt Advertisements
Tivo, DVRS Don't Hurt Advertisements:
05-05-2010 07:05 PM #2
In the future there will only be one commercial in between breaks in TV shows. The one commercial will be very, very slow, so it will appear at normal speed when everyone fast forwards through them with their DVR.You better call Kenny Loggins. 'Cause you in the DANGER ZONE!
05-06-2010 10:09 AM #3
I think the biggest thing hurting commercials at the moments are the commercials themselves. The way they boost the volume as soon as commercials comes on just makes me mute anything on live TV.PSN : DaveS1138
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05-06-2010 10:38 AM #4
If anything is a myth, it's this study. If I record a show, and then I skip the commercials so I don't see most of them, then of course it's going to have some sort of an effect.Check out my HDD reviews or learn more about me here.
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05-06-2010 11:58 AM #5Member
- Join Date
- Mar 2010
Probably a big point from the original article is thatthe ability to record a show and watch it later means consumers are watching more television.
On a side note, it seems likely that the amount of advertising we're hit with every day is reaching some sort of saturation point. When a person has seen an ad for every car in the market they're interested in, then they have to actually research and pick for themselves. Taking out one form of ads via TV wouldn't actually change buying habits, in that case.
05-06-2010 10:30 PM #6Member
- Join Date
- Aug 2007
Would love to see this Xposted into smackdown since we saw numerous threads touting the use of DVRs in the home. If so few people even record content on their DVRs vs. watching it live, they're clearly not doing this with movies.
05-07-2010 02:28 PM #7
An effective ad is a rare thing, the only true masters are Budwiser + Gieco.. For instance even though I left gieco to go to Allstate and saved over $100 in the process, I have to admit I'm partially still tempted to go back just because of their commercials, and the ring-dong ringtone which is not installed on my smart phoneToshiba 55" 55HT1U LCD (1080p@24fps) w/Tivo HD, Harmony 880
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