Tivo, DVRS Don't Hurt Advertisements

[Attebery]

Tivo, DVRS Don't Hurt Advertisements:

http://www.bizjournals.com/triangle/...03/daily6.html

[upgrayedd]

In the future there will only be one commercial in between breaks in TV shows. The one commercial will be very, very slow, so it will appear at normal speed when everyone fast forwards through them with their DVR.

[DaveS1138]

I think the biggest thing hurting commercials at the moments are the commercials themselves. The way they boost the volume as soon as commercials comes on just makes me mute anything on live TV.

[Landy]

If anything is a myth, it's this study. If I record a show, and then I skip the commercials so I don't see most of them, then of course it's going to have some sort of an effect.

[Zaserov]

If anything is a myth, it's this study. If I record a show, and then I skip the commercials so I don't see most of them, then of course it's going to have some sort of an effect.

I hope you don't have a job in a scientific field. Dismissing a three year study from a reputable source...wait, am I being trolled? By the staff?

Probably a big point from the original article is that

the ability to record a show and watch it later means consumers are watching more television.

And as for the 95% watch live TV, that seems reasonable, really. A large portion of people I know just have the TV on all the time; they may not even have any idea what's on anymore.

On a side note, it seems likely that the amount of advertising we're hit with every day is reaching some sort of saturation point. When a person has seen an ad for every car in the market they're interested in, then they have to actually research and pick for themselves. Taking out one form of ads via TV wouldn't actually change buying habits, in that case.

[h0mi]

Would love to see this Xposted into smackdown since we saw numerous threads touting the use of DVRs in the home. If so few people even record content on their DVRs vs. watching it live, they're clearly not doing this with movies.

[crazzeto]

An effective ad is a rare thing, the only true masters are Budwiser + Gieco.. For instance even though I left gieco to go to Allstate and saved over $100 in the process, I have to admit I'm partially still tempted to go back just because of their commercials, and the ring-dong ringtone which is not installed on my smart phone